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Service Design
Seminars with Birgit Mager, professor in Service Design from Köln International School of Design.
25 november, 13.00, Borås, Service design research
and development
25 november, 18.30, Borås, Service design methods
and examples
26 november, 12.30, Linköping, Service design, research
and development
Service design considers
services as products which have to be designed and developed systematically,
just as it is done with concrete products. Just as in the case of real objects,
it is about the design of functionality and form - but simply about the one
of invisible products, namely of service. It is about the development of innovative
and customer-orientated strategies, about the elaboration of efficient and functional
work courses and about the designing of a perfect interface to the client. Especially
the consequent examination and analysis of the service products from the customer's
perspective, the work from »front stage« to »back stage« is a powerful and effective
methodology to achieve great changes with often simple means. And at this client
interface the original design competency gets somewhere - namely when it comes
to the question how to make invisible service products visible in the whole
process of consumption for the client as well as the employee.
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Birgit Mager, KISD
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Prof Birgit Mager
Service design considers
services as products which have to be designed and developed systematically,
just as it is done with concrete products. Just as in the case of real objects,
it is about the design of functionality and form - but simply about the one
of invisible products, namely of service. It is about the development of innovative
and customer-orientated strategies, about the elaboration of efficient and functional
work courses and about the designing of a perfect interface to the client. Especially
the consequent examination and analysis of the service products from the customer's
perspective, the work from »front stage« to »back stage« is a powerful and effective
methodology to achieve great changes with often simple means. And at this client
interface the original design competency gets somewhere - namely when it comes
to the question how to make invisible service products visible in the whole
process of consumption for the client as well as the employee. |
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