pa|We believe that Marketeers should work smarter, not harder. We’re proud to offer a fun, easy to use tool for creating advanced marketing campaigns. Harness the power of email, web, forms, and mobile channels with just ONE tool. Use this within your scheduled campaign flows to nurture leads and win business. Act on the behavior of prospects across multiple channels, nurturing leads at scale while better aligning sales and marketing teams. Set up is a matter of minutes. With eMarketeer you gain access to a wide variety of integrations and plugins, over 250 actually! Integrating and consolidating your content has never been easier. Our customers include a broad range of the world’s most successful brands covering virtually all industries including Financial, IT, Travel, Medical, Media and the Telecommunications industries in both the B2B and B2C segment
h1|Get more marketing muscle with less effort!
h2|MARKETING MADE SMARTER We are proud to serve more than 1500 clients worldwide
h3|Select a topic to learn more Smart, easy and fun One tool to do it all Automate it Stay connected
h4|Not just email; eMarketeer’s versatile building model makes it easy to combine emails, forms, sms and web pages to facilitate your marketing objectives. The possibilities are unlimited. Here are a few scenarios that we’ve found to be the most popular amongst marketing professionals. Product highlights ABOUT US READY FOR NEXT STEP? Contact Us
h6|EMAIL MARKETING EVENT MANAGEMENT WEB FORMS & SURVEYS WEB & LANDING PAGES MOBILE MARKETING
sp|English Svenska Norwegian Dansk We supply the tools - You supply imagination Manage all your emarketing tasks with ONE tool What makes us different? request a demonstration here
bo|BOOK A DEMO WATCH A WEBINAR
pa|Att skapa bra marknadsföring ska vara roligt och effektivt. Vi är stolta över att erbjuda ett smart verktyg som gör det enkelt att skapa avancerade marknadsföringskampanjer. Med enbart ETT verktyg får du möjligheten att hantera kommunikation via epost, formulär, webb, mobil och sociala medier. I en och samma kampanj kan du använda alla dessa kanaler för att ta vara på leads och generera mer affärer. Ta till vara på dina leads och få sälj – och marknadsteamen att jobba tillsammans genom att agera på dina prospekts beteenden. Detta kan göras via flera kanaler på bara några minuter. Med eMarketeer har du tillgång till ett brett utbud av integrationer och plugins, faktiskt mer än 250 stycken! Att integrera och förstärka ditt innehåll har aldrig varit enklare. Våra kunder inkluderar ett brett sortiment av världens mest framgångsrika varumärken som sträcker sig över flera branscher; finans, IT, resor, medicin, media, telekom och inkluderar både B2B och B2C
h1|Mer marknadsmuskler med mindre ansträngning!
h2|smartare marknadsföring Hantera alla dina marknadsaktiviteter i ETT verktyg Vad gör oss till det bästa valet? Vi är stolta över att hjälpa mer än 1500 kunder över hela världen.
h3|Inte bara epost – eMarketeer’s verktyg gör det enkelt för dig att kombinera och automatisera epost, formulär, sms och webbsidor för att lyckas med din marknadsföring online. Möjligheterna är oändliga. Välj ett användningsområde här: Smart, enkelt och roligt Ett verktyg som gör allt Automatisera mer Ständigt tillgänglig
h4|Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
h6|EPOST-MARKNADSFÖRING EVENTHANTERING FORMULÄR OCH UNDERSÖKNINGAR WEBB- OCH LANDNINGSSIDOR MARKNADSFÖRING PÅ FACEBOOK MOBILMARKNADSFÖRING
sp|Svenska English Norwegian Dansk Vi ger dig verktygen - Du har idéerna! BEGÄR EN DEMONSTRATION HÄR
bo|BEGÄR EN ONLINE DEMO TITTA PÅ ETT WEBINARIUM
pa|eMarketeer has a no tolerance spam policy. Any customer found to be using eMarketeer for spam will be immediately cut-off from use of the product. If you know of or suspect any violators, please notify us immediately at abuse@emarketeer.com. Spam is unsolicited email also known as UCE (Unsolicited Commercial Email). The recipient’s personal identity and context are irrelevant because the message is equally applicable to many other potential recipients; AND The recipient has not verifiably granted deliberate, explicit, and still-revocable permission for it to be sent; AND The transmission and reception of the message appears to the recipient to give a disproportionate benefit to the sender. The recipient of your email has made a purchase, requested information, responded to a questionnaire or a survey, or had offline contact with you. The recipient of your email has been clearly and fully notified of the collection and use of his email address and has consented prior to such collection and use. This is often called informed consent
li|eMarketeer send out unsolicited email (UCE/Spam). eMarketeer knowingly do business with any company that participates in sending UCE/Spam eMarketeer sell or exchange personal information from our opt-in lists.
st|DOES NOT DOES NOT DOES NOT
h1|Anti Spam Policy
h4|eMarketeer’s Commitment: What is Spam? An email is spam if: What constitutes a Preexisting business relationship? What constitutes consent? Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk
bo|BEGÄR EN ONLINE DEMO TITTA PÅ ETT WEBINARIUM
pa|Version 2017-12-01 I confirm the following as individual user of the software concept eMarketeer towards my employer and eMarketeer AB, (org. nr 556631-4497), that I am aware of this content and that I approve, accept and is responsible for the following: 1.1 The use of eMarketeer requires personal registration and login by me as a user. I undertake to follow all instructions for use and safety instructions issued by eMarketeer. 1.2 I shall not make or permit sale transfer or service bureau use of eMarketeer, the making of any modifications, additions or enhancements to eMarketeer or cause or permit the reverse engineering, disassembly, or decompilation thereof. Copyright and all other rights concerning modifications of the service shall inure to eMarketeer without any separate compensation. 2.1 Use of eMarketeer is obtained by a unique login that is provided by eMarketeer after registration of customer information. 3.1 It is I, the user, that administrates the personal data that exists for use in eMarketeer and is responsible for the database is implemented in accordance with the General Data Protection Regulation (GDPR). 4.1 I undertake to use my best efforts that all business information disclosed by one party to the other in connection with the Agreement shall be treated as confidential information unless such information is part or later becomes part, of the public domain through no fault of the other party or it was later obtained by the other party from independent sources free from any duty of confidentiality. 4.2 I undertake to ensure that my username and password are guarded safely, are used only by the intended users and do not come into the hands of any unauthorized users. A customer of eMarketeer can not himself nor allow any other party, accept abuse, unlawful or fraudulent use eMarketeer services in such a way that includes, but is not limited to, the following: eMarketeer customers are responsible for their end-users’ documents and by receiving services from eMarketeer, it is up to the customer to ensure that their end-users abide by this user undertaking. Complaint about an end user to an eMarketeer customer will be forwarded to the relevant customer contracts manager for action. If an unacceptable activity continues, eMarketeer can without notice suspend or take the necessary action that eMarketeer considers necessary for services or products in question. eMarketeer does not compensate the interruption occurred due to violations of this Policy. eMarketeer will collaborate with other providers of Internet and online services to prevent and obstruct abuse
li|to have a target group, forums, mailing list for e-mail or other similar group lists, and to them send or post anything that causes complaints from the recipient of such unsolicited e-mail; or, so-called “Mail Bombing and Spamming: e.g. that within a short time, send large quantities of unwanted messages by e-mail to one or more email accounts; or to send unsolicited email to multiple users by e-mail where it is reasonably likely that the message will cause complaints from some of the recipients; or, when an unauthorized user tries to access an account or computer resource that do not belong to the user in question; or intentionally in any way obtain or attempt to access eMarketeer services without paying for it; or, in any way unauthorized attempt to download, alter or destroy any information belonging to any of eMarketeer customers or end users; or, to participate in any activity (e.g., synchronized number sequence attacks) knowing that it will degrade the service for any of eMarketeer’s customers; or, illegally or to support illegal activities, using eMarketeer services, or, to spread illegal copies of commercial software or other copyrighted material.
st|Through this user undertaking, eMarketeer AB wishes to protect their customers and themselves from actions that could be harmful to all parties.
h1|End User License Agreement
h2|eMarketeer End User License Agreement
h4|1. Rights of Customer 2. Work-flow 3. Consideration of information 4. Secrecy 5. Policy for use of eMarketeer Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk
bo|BEGÄR EN ONLINE DEMO TITTA PÅ ETT WEBINARIUM
pa|Version 1.2. 2019-11-20 These general conditions regulate the relation between eMarketeer AB (org. nr 556631- 4497) and the Customer and constitute an integrated part of the agreement reached between the parties with respect to software concept eMarketeer (“Agreement”). Note that this includes Data Processing Agreement (DPA) Appendix A, which is an integrated part of this agreement. eMarketeer AB hereafter called “eMarketeer” is a leading provider of tools to make marketing and sales work smarter. We believe that tools for marketing and sales communication should be more effective, more powerful, more fun and a lot easier to use. eMarketeer provides tools to automate the distribution of information, response and follow-up processes to optimize customer communication and customer service. eMarketeer provides software for automation of customer care and communication to optimize your time, revenue and relations with your customers. eMarketeer vision is to create the leading system platform and to be the logical choice for companies that want to optimize customer care and communication. eMarketeer’s mission is to help companies around the world become experts at communicating with and learning from their customers. In the terms of service set out in this agreement with appendices (the ‘agreement’), eMarketeer offers the customer a SaaS-service, hereafter called “Service”, that allows the customer to create, carry out and follow up its activities within marketing, sales, training and internal communication. Examples of such activities are newsletters, campaigns, marketing automation, mobile apps, customer satisfaction reviews, invitations, questionnaires, evaluations and event administration. eMarketeer is responsible for hosting, support and maintenance (HSM) of the Service. The operating environment of the Service provided by eMarketeer is being hosted by Amazon Web Services (AWS). AWS handles hosting in a manner certified by external parties, including FBI’s Criminal Justice Information Service, Cloud Security Alliance, Cyber Essentials Plus, The Department of Defence (DoD) Cloud Security Model (SRG), Federal Risk and Authorization Management Program, The Family Educational Rights and Privacy Act (FERPA), The Federal Information Processing Standard (FIPS) Publication 140-2, ISO 9001. AWS maintains certification with robust security standards, such as ISO 27001, SOC 1/2/3 and PCI DSS Level 1. Their commitment to providing a secure hosting covers physical access to used hardware as well as handling catastrophic events like power outage and internet outage. More details on all aspect of our hosting can be found here: Data is stored within EU. The database is backed up daily, and old backups are kept for 30 days. This backup is intended to be used to restore services in case of a catastrophic event, e.g. server crash. More details about security and data protection can be found in . Training for users of the Service is provided by video and manuals online. eMarketeer provides additional training and consultation services in accordance to the current price list. eMarketeer provides support via e-mail and chat included in the Service. Telephone support is optional. The support is available Monday-Friday 09.00 to 17.00 CET, excluded public holidays, and 09.00 to noon CET on the day before holiday. The support is available to registered users. The following topics are covered by support obligations: The following topics are not covered by support obligations: In the event that eMarketeer deems that the need for support for customer cannot be met in an acceptable and practical manner, eMarketeer will offer consultancy services in accordance with current price list. 5.1. eMarketeer shall provide the Service in accordance with the agreement including any supplemental agreements. 6.1. By signing this agreement, the Customer gives his or her full consent to receive communication from eMarketeer in forms of email, SMSs and/or phone. The Customer has ‘the right to be forgotten’ and can withdraw the consent at any time by contacting eMarketeer. 6.2. The Customer is hereby granted a non-exclusive, non-transferable right to use the Service in accordance with the agreement. 6.3. The usage of the Service by the staff of the customer requires personal registration and log-in. In connection with the registration of each user, each user shall accept and approve an undertaking in accordance with the main agreement (End User License Agreement). 6.4. The Customer is fully responsible for the staff that is offered access to the service. 6.5. eMarketeer owns or holds through the license all rights to the Service and any new versions thereof. 6.6. The Customer shall not make or permit sale transfer or service bureau use of the Service or the making of any modifications, additions or enhancements to the Service, or cause or permit the reverse engineering, disassembly, or de-compilation thereof. Copyright and all other rights concerning modifications of the service shall inure to eMarketeer without any separate compensation. Access to the Service is obtained over the Internet from the computer equipment of the customer. Customer shall at its own cost and expense maintain updated web browser software and Internet connection to use the Service. Recommended system requirements can be obtained from eMarketeer. 8.1. eMarketeer carries out the ongoing development of the Service and the Service will be upgraded with new functionality from time to time. eMarketeer has the right to upgrade the Service without notice, provided that the modified functionality does not diminish performance or accessibility. General modifications are provided as part of eMarketeer hereunder. Major upgrades are made available as soon as general availability is at hand. 8.2. The Customer has the option to enhance the Service with additional functions from eMarketeer. Once delivered to the customer, such functions are thereafter included to the Service. 9.1. eMarketeer shall use reasonable efforts to ensure that the Service is available over the Internet without interruptions. Errors under the Service control shall be corrected by eMarketeer. Customer reports deviations in the functionality of the Service in the eMarketeer designated system. eMarketeer shall always be allowed to rectify errors within a reasonable time before a breach of contract is at hand. 9.2. eMarketeer shall have the right to take actions that affect the availability of the Service provided that such effect is justified from a technical or security perspective. eMarketeer informs the customer in advance of any scheduled maintenance on . 10.1. The Customer owns the rights to its data as data controller, and eMarketeer acts as a data processor on the Customer’s behalf. All processing by eMarketeer of the personal data and other data provided by the Customer shall be in accordance with the applicable laws. eMarketeer ’s processing of personal data on behalf of the Customer shall therefore only be done in order to provide the service and shall be subject to the Customer’s written instructions. 10.2. As eMarketeer is a data processor and the Customer is a data controller, the parties obligations regarding the processing of personal data is regulated in the data processor agreement attached as Appendix A. With signing this document, the Customer accepts both this terms of service and the data processor agreement. 10.3. The Customer is obligated to keep user logins and passwords to the Service secret from any unauthorized users or third parties. 10.4. The Customer is obligated to ensure that the personal data provided by the Customer and used in the Product is processed by the Customer in accordance with all applicable laws. The Customer is obligated to ensure that the Customer’s data provided in the Service, including personal data, do not violate any third-party intellectual property rights and/or any applicable legislation. eMarketeer is entitled to delete any data that in the sole discretion of eMarketeer constitutes a breach of the aforesaid undertaking by the Customer, and the Customer will not be entitled to any compensation in that respect. 11.1. eMarketeer is not liable for any data provided by the Customer in the Service. 11.2. With the limitations pursuant to this agreement, eMarketeer is liable for direct damages due to wilful misconduct or gross negligence by eMarketeer. 11.3. In no event eMarketeer shall be liable to the Customer or any party related to the Customer for any indirect, incidental, consequential, special, exemplary, or punitive damages(including, without limitation, damages for loss of business profits, business interruption, loss of business information, loss of data or other indirect losses, such as lost profits, diminished production, costs of retaining a consultant, costs of equipment and similar costs or losses. 11.4. eMarketeer’s obligation to pay damages in the case of breach of contract is, in the absence of intent or gross negligence by eMarketeer, limited to an amount equal to the accumulated subscription-fees paid by the customer during the preceding 6 month-period from the point in time when the breach of contract was claimed. 11.5. eMarketeer hereby warrants that eMarketeer does not infringe upon any right held by a third party. Customer shall without delay and in writing notify eMarketeer of claims presented by third parties concerning infringements of copyright or other intellectual property right on account of the customer’s use of the service. 11.6. In the event that a third party presents claims purely on account of the customer’s use of the service, the customer shall keep eMarketeer indemnified from such claims. 12.1. eMarketeer is entitled to freely appoint sub-consultants. eMarketeer is responsible for work performed by the sub-consultant, however not for any errors or defects caused by third-party software. 12.2. eMarketeer shall not be liable for defects in the equipment for Internet access of the Customer. 13.1. All business information disclosed by one party to the other in connection with this agreement, shall be treated as confidential information unless such information is part, or later becomes part, of the public domain through no fault of the other party or it was later obtained by the other party from independent sources free from any duty of confidentiality. Each party’s confidential information shall be held in strict confidence by the other party, both for the duration of this agreement and thereafter, exercising the same standard of care as it uses to protect its own confidential information, and shall not be used or disclosed by the other party for any purpose except as necessary to implement or perform this agreement, or except as required by law. 13.2. eMarketeer undertakes to ensure that its staff has signed the confidentiality agreement (compliant with GDPR) in relation to the information of the customer included in the Service. 13.3. The Customer is responsible for ensuring that usernames and passwords are guarded safely, are used only by the intended users and do not come into the hands of any unauthorized users. Furthermore, the Customer is responsible for any unauthorized use of the Service through its equipment or systems. 14.1. The Customer is using both manual and automatic processing of personal data that exists in eMarketeer. The processing of personal data is regulated by privacy laws and the customer is responsible for the correct management of such data in accordance with current local as well as international legislation. eMarketeer will never share personal data with any third party in other circumstances than what will be needed to comply with the agreement. 14.2. eMarketeer reserves the right to review, process and store the personal data and customer information that the customer stores in the Service otherwise eMarketeer has no right to use the customer information beyond what is necessary to comply with the agreement. 14.3. To prevent unauthorized access and/or use of the Service, eMarketeer uses secure login via HTTPS (Hypertext Transfer Protocol Secure), a protocol for encrypted transport of data via the HTTP protocol as well as personal user credentials and acceptance of end user license agreement for all users. 15.1. Customer shall pay fees and expenses in accordance with the agreement. All amounts are exclusive of VAT and other taxes and duties. 15.2. Subscriptions You can pay monthly or yearly in advance for a discount. SMS text messages are billed monthly in arrears. 15.3. Payment shall be made ten (10) days from the day of invoice. Thirty (30) days payment are possible but require a credit evaluation. eMarketeer may apply a late charge on overdue invoices at a rate allowed by applicable law, whichever is less, from the day after the due date until the outstanding invoice has been paid in full. Card payment is paid in advance. 15.4. Additional services offered by eMarketeer, such as consulting, are invoiced monthly in arrears. 16.1. This agreement is valid once the Customer has agreed to the terms of the agreement or started using the Service. The agreement shall remain valid during the whole contract period and as long as the parties have obligations concerning personal data processing activities towards one another. 16.2. Contract period The first contract period is 12 months. Thereafter the contract is automatically renewed with subsequent periods of 12 months. The notice period for cancelling the contract is 3 months before the end of each contract period. 16.3. Each party is entitled to rescind the agreement in the event that the other party is in material breach thereof and does not rectify the breach within thirty days from obtaining written notice thereof. Each party is entitled to rescind the agreement in the event that the other party is declared bankrupt, enters into composition proceedings or liquidation or can in order ways be assumed to be insolvent. 16.4. eMarketeer shall have the right to terminate the Customer’s account to access the Service with immediate effect if the customer uses the service: 17.1. Upon termination of the agreement, it is customer’s responsibility to copy and save previously stored information. eMarketeer is responsible for customer data to be erased from the Service database/s. 18.1. A party (including its sub-contractors) is relieved from liability for a failure to perform an obligation under the agreement if such failure is due to a circumstance of the type stated below (Relieving circumstance) and the circumstance prevents or makes substantially more difficult the timely performance of such obligation. 18.2. A Relieving circumstance shall be deemed to include inter alia acts or omissions of authorities, new or amended legislation, leaving of personnel, illness or other reduction of work capacity, death, conflicts on the labour market, blockade, fire, flood, loss or destruction of property or data of major significance or a major accident. 18.3. If a party wishes to claim relief pursuant to the above provisions, then he shall without unreasonable delay inform the other party thereof in order to be able to invoke such a claim. 18.4. Notwithstanding the above (with regard to relief from liability), a party may under the stated circumstances rescind the agreement if the other party’s performance of a certain obligation has been delayed by more than three months. 19.1. Customer may not in wholly or partly assign its rights and/or obligations under this agreement to any third party without the prior written approval of eMarketeer. 20.1. eMarketeer reserves the right to change prices with a 30-day notice in addition to general changes in the price list on a yearly basis. 20.2. Notwithstanding the above, eMarketeer shall always have the right to with immediate effect carry out changes (including price) that are caused by acts or omissions of authorities or new or amended legislation. 21.1. Any dispute arising out of or in connection with this agreement shall be finally settled by arbitration in accordance with the provisions of the Swedish Arbitration Act (SFS 1999:116). 21.2. The arbitration proceedings shall be conducted in English and take place in Stockholm. 21.3. This agreement shall be construed in accordance with and be governed by the laws of Sweden
li|Advise in administration of eMarketeer Diagnosis of problems or performance deficiencies of the Service Resolution of the problem or performance deficiencies of the Service Production of activities in the Service Use of other applications that are integrated to the Service In a way that constitutes a criminal act or contrary to applicable law (especially personal data protection legislation and anti-spamming legislation); In a way that constitutes a risk of damage to eMarketeer or a third party; In a way that constitutes a breach of eMarketeer safety instructions; In the case of non-payment of fees or costs pursuant to the agreement
st|Terms of Service eMarketeer 1. eMarketeer AB Business Concept Our Vision Our Mission Hosting Storage of customer data Backup and restore
h3|2. eMarketeer 3. Training 4. Support 5. Scope of the service 6. Rights of customer 7. System requirements and access to the Internet 8. Updates and new functionality 9. Maintenance, support and availability 10. Data Protection 11. Liability 12. Sub-consultants and third-party products 13. Secrecy 14. Protecting and handling personal information 15. Fees and payment 16. Term and termination 17. Consequences of termination 18. Relief 19. Assignment 20. Changes 21. Disputes and governing law
h4|Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk
bo|BEGÄR EN ONLINE DEMO TITTA PÅ ETT WEBINARIUM
pa|
h1|Video Resources
h4|Email Warm Up Explained Rock Your Events With Mobile Apps Content Marketing Explained Marketing Goals and ROMI Explained Konventum Create an Event Landing Page in Minutes How to Set Up the Dashboard in eMarketeer 4 Tips for the Perfect Holiday Email MITEL OPEL ABAX Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk Get tips, tricks and inspiration from our videos Sort stories 1 1 1 1 1 1 1 1 1 1 1
bo|BEGÄR EN ONLINE DEMO TITTA PÅ ETT WEBINARIUM
pa|Helt enkelt, vi brinner för marknadsföring. Hur människor kommunicerar, hur människor handlar och reagerar och hur företag anpassar sig till allt detta; det är vad som motiverar oss. Oavsett storlek på ditt företag så finns det många nya spännande sätt att hålla kontakt med dina kunder. eMarketeer hjälper människor att hålla koll på de varumärken och produkter de gillar och hjälper företag att bättre förstå vad människor vill ha. Vi har verktyget – Du har idéerna! 
h1|VILKA VI ÄR
h2|Vad Motiverar Oss
h3|“eMarketeer grundades på övertygelsen om att det måste vara enkelt, roligt och effektivt att skapa riktigt bra marknadsföring. Den inställningen är grunden till allt vi gör. eMarketeers allt-i ett-plattform kommer att omdefiniera hur du skapar nya affärsmöjligheter och hur du bygger upp ditt företag.” Lars Hundal, Grundare
h4|Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk Vi är vanliga människor som erbjuder en upplevelse utöver det vanliga.
bo|BEGÄR EN ONLINE DEMO TITTA PÅ ETT WEBINARIUM
pa|Our service packages are provided to make sure you are using eMarketeer to its maximum potential. An eMarketeer Specialist will help plan, build, test and launch your first campaign, and then teach you how to become self-servant. Modified from existing eMarketeer template of your choice. We will customize font, colors, logo, header and footer to channel the look and feel of your company. Handle the ins and outs of eMarketeer with our very own in-house Specialists. Built from scratch according to your company guidelines. You give us your vision, we make it happen. We offer an online training environment for up to 10 participants that covers the basic overviews, and drills down into specific scenarios that may directly pertain to your company’s interests or goals. Whether it’s filling a vacancy or adding a user account, eMarketeer’s New User Onboarding program takes the burden off of your shoulders. Time truly does mean money, which is why we offer this 90 minute online intensive training package to get new users up to speed as quickly and effectively as possible. eMarketeer comes with chat and email support included. But if you want to skip first in line for premium phone and screen sharing support. This is for you. /month (billed yearly) Add extra users to your eMarketeer account. The fine print 
di|billed annually or monthly. Prices may vary due to currency exchange rate. A POWERFUL PACKAGE FOR GETTING STARTED WITH MULTI-CHANNEL MARKETING. billed annually or monthly. Prices may vary due to currency exchange rate. A HIGHLY ADVANCED PACKAGE THAT AUTOMATES ACROSS MULTIPLE CHANNELS. billed monthly or yearly. Prices may vary due to currency exchange rate. A SPECIALLY DESIGNED PACKAGE CATERING TO LARGER ORGANIZATIONS. /h /4h /1.5h /month (billed monthly) per user/month
li|Email Marketing Event Management Surveys and Evaluations Web Forms Landing Pages Mobile Marketing Marketing Automation Leads Nurturing Sales Enablement Custom Contact Cards Custom Domain Development Tools & API 10 users included Unlimited Accounts Campaign Sharing Template Sharing Design Guideline Security Dedicated Success Manager Unlimited survey and form responses Unlimited web and campaign site visits 12 months binding time 3 months cancellation notice, prior to the end date of contract period. Prices may vary due to currency fluctuations (Based on SEK) Transaction fee applies for SMS send-outs. The price is based on destination(country).
st|Everything in Basic, Plus Everything in Pro, Plus
h1|PRICING
h2|Available Services
h3|Basic Professional Enterprise Kick-Start Template Design – Small Rent-an-Admin Template Design – Large Specialized Training New User Onboarding Premium Phone Support Additional user
h4|99 99 0 Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
h6|CHOOSE CURRENCY: CHOOSE CONTACT DATABASE SIZE: CHOOSE CONTACT DATABASE SIZE: CHOOSE CONTACT DATABASE SIZE:
sp|Svenska English Norwegian Dansk Choose the plan that works best for your company $ Per Month Most Popular $ Per Month $ Custom pricing Get started with eMarketeer 15000 2000 900 5900 3900 1800 500 400 250
bo|BEGÄR EN ONLINE DEMO TITTA PÅ ETT WEBINARIUM
pa|
di|Vad gäller din fråga? Ditt meddelande* : Kista Science Tower 164 51 Kista, Sweden :+46 (8)764 46 00 : info@emarketeer.com
h1|KONTAKTA OSS
h3|Vill du veta mer om eMarketeer eller komma i kontakt med kundservice eller vår support? Fyll i formuläret nedan så återkommer vi så fort som möjligt.
h4|Våra sociala medier Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
h5|eMarketeers Huvudkontor
sp|Svenska English Norwegian Dansk Vi ser fram emot att höra av dig
bo|BEGÄR EN ONLINE DEMO TITTA PÅ ETT WEBINARIUM Adress Telefon E-post
pa|På eMarketeer fokuserar vi på två saker: Vi letar alltid efter partners som delar vår vision och vill ge bästa tänkbara service och support till sina kunder. Som eMarketeer partner blir du en del av ett nätverk av motiverade och professionella partners som alltid strävar efter att ge det bästa till kunden. Har du ett konsultföretag inom marknadsföring, mjukvaruförsäljning, en onlinebyrå eller är en bloggare med stort nätverk? Då har eMarketeers partnerprogram något att erbjuda dig! Leder du en säljorganisation med fokus på e-marknadsföring? Vill du komplettera ditt produktutbud med en mjukvara för e-marknadsföring? Då har eMarketeers återförsäljarprogram något att erbjuda dig! Läs mer om eller Vår Pay-As-You-Go betalplan för webb- och marknadsbyråer gör det lätt att använda eMarketeer som din e-kommunikationsplattform med dina kunder. Bygg kampanjer på ditt konto och skicka dem sedan till din kund när det är dags för lansering. Låter det intressant? Läs mer om eller Här finner du våra befinliga partners i respektive land. Amesto is an eMarketeer Platinum Reseller and the largest Visma SuperOffice CRM partner in Norway and Sweden. Amesto’s core competencies are implementation and support of SuperOffice CRM and as part of Amesto Solutions they offer end to end business software solutions. InterMail is a full-service communication firm for digital and paper-based marketing communication, providing physical and digital communication solutions for customers throughout the Nordic region and many countries in Europe. We have more than 40 years’ experience of data-driven relationship marketing and handle both analysis, strategy and concept, customer loyalty solutions, marketing automation, output management, and the production of campaign material – from concept to physical or digital output. Digital communications agency with strong focus on SEO, lead generation and marketing automation projects. DB-Manager Oy is a software company offering professional solutions to optimize and enhance their clients’ business operations. A specialized sales and marketing services agency delivering “BtoB marketing products” and turn key solutions for corporate marketing. CRM Plaza is a marketplace for SuperOffice plugins and apps and a reseller partner of eMarketeer. Amesto is an eMarketeer Platinum Reseller and the largest Visma SuperOffice CRM partner in Norway and Sweden. Amesto’s core competencies are implementation and support of SuperOffice CRM and as part of Amesto Solutions they offer end to end business software solutions. Brandgate is creating marketing solutions for the hotel and hospitality industry on their own technology platform as well as through the use of eMarketeer. CRM Insight is a Norwegian consulting company working solely with CRM tools and CRM deliveries. Our goal is to increase our customers’ profitability and efficiency through the implementation of functional CRM solutions that support your business processes. CRM Insight provides solutions based on the industry-leading tool; SuperOffice CRM. Follow-Up Norway has been an eMarketeer platinum reseller almost since the inception of our company. Deep product insight combined with excellent understanding of their clients needs and situation delivers amazing results with eMarketeer. Ganske Enkelt is one of the leading SuperOffice resellers and a platinum eMarketeer reseller. They work with the entire spectrum of CRM needs for their customers, and their solutions can integrate and enhance other corporate systems and processes. Global Grape is an eMarketeer agency partner who delivers consulting and solutions for events management, sales, marketing, team building and management. MarkedsPartner is an interactive agency focusing on design & development of web sites and applications, strategic consulting, online marketing and SEO, as well as traditional advertising services. Proplan AS is one of the leading SuperOffice Partners in Norway and a Platinum eMarketeer reseller. With extensive knowledge of CRM as well as HR, ERP and Payroll systems they help customers create profitability by rationalizing administrative processes. Vitari is a Visma Platinum Partner and one of the most experienced consultants in business systems for small and medium enterprises. Our CRM team implement solutions with SuperOffice CRM and eMarketeer integrated with your Visma ERP system. Amesto is an eMarketeer Platinum Reseller and the largest Visma SuperOffice CRM partner in Sweden and Norway. Amesto’s core competencies are implementation and support of SuperOffice CRM and as part of Amesto Solutions they offer end to end business software solutions. BetterRelations.com has market-leading solutions for customer satisfaction surveys, employee surveys, telephone interviews, e-learning, newsletters and social media. The Empir group is a group of IT-companies delivering a variety of solutions to their clients spanning both development infrastructure and hardware. InterMail is a full-service communication firm for digital and paper-based marketing communication, providing physical and digital communication solutions for customers throughout the Nordic region and many countries in Europe. We have more than 40 years’ experience of data-driven relationship marketing and handle both analysis, strategy and concept, customer loyalty solutions, marketing automation, output management, and the production of campaign material – from concept to physical or digital output. Mid marketing is a marketing, communications and advertising agency. With expertise in strategy, design and web production, Triggerfish provides concept and analysis, web design, web development, content management and domain management for ongoing search engine optimization and development. Webmyran is a communications agency with focus on social and helping their clients establish and promote themselves within them. Synergy Technology is bringing better, more sustainable solutions to clients, with an overriding desire to provide integrity and robustness to the software and business systems area of the IT support industry. Certified SuperOffice CRM Experts and eMarketeer reseller
di|COPENHAGEN | PHONE: +45 49 22 46 46 COPENHAGEN | PHONE: +45 3686 3333 COPENHAGEN | PHONE: +45 20 70 10 68 TAMPERE | PHONE: +358 3 3599 600 ESPOO | PHONE: +358 44 5671986 ‘S-HERTOGENBOSCH | PHONE: +31 (0)73 627 2710 OSLO | PHONE: +47 468 85 000 OSLO | PHONE: +47 970 62 687 OSLO | PHONE: +47 900 47 777 OSLO | PHONE: +47 9305 5589 DRAMMEN | PHONE: +47 4000 1900 LØRENSKOG | PHONE: +47 900 44 944 GRÅLUM | PHONE: +47 950 11 700 STAVANGER | PHONE: +47 815 20 715 OSLO | PHONE: +47 901 32 210 STOCKHOLM | PHONE: +46-8-544 988 80 SWEDEN | PHONE: +46-40-6928075 UDDEVALLA | PHONE: +46-5 224 438 00 STOCKHOLM | PHONE: +46 8 412 59 00 VÄNERSBORG | PHONE: +46-5 228 17 80 STOCKHOLM | PHONE: +46-8 525 036 10 ÖSTERSUND | PHONE: +46-7 025 895 88 MANCHESTER | PHONE: +44845 456 0050
li|Att skapa den bästa och mest lättanvända marketing automation plattformen på marknaden Att öka nyttan för våra kunder
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h2|Bli en eMarketeer partner Våra partners Redo att komma igång?
h3|AMESTO DANMARK | eMarketeer and SuperOffice CRM Specialist InterMail A/S | eMarketeer Consultancy partner ONLINE ADVISOR | eMarketeer consultancy partner DB-MANAGER OY | SuperOffice CRM experts J.A.M. MARKKINOINTIPALVELU | Sales and marketing agency CRM PLAZA | SuperOffice app marketplace AMESTO NORWAY | eMarketeer and SuperOffice CRM Specialist BRANDGATE AS | Hotel marketing specialists CRM Insight AS | SuperOffice CRM experts and eMarketeer resellers Follow-Up Norway |eMarketeer platinum Reseller GANSKE ENKELT AS | SuperOffice CRM Expert and eMarketeer reseller GLOBAL GRAPE |Consulting in online marketing tools MARKEDSPARTNER AS | Interactive agency PROPLAN AS | SuperOffice CRM Expert and eMarketeer reseller VITARI AS | SuperOffice CRM experts AMESTO SWEDEN | eMarketeer and SuperOffice CRM Specialist BETTERRELATIONS | Human Resource and Marketing consultancy EMPIR VÄST AB | IT solutions provider InterMail AB | eMarketeer Consultancy partner MID MARKETING AB | Communications and advertising agency TRIGGERFISH | Web agency WEBMYRAN AB | Social media and web agency SYNERGY TECHNOLOGY LTD | SuperOffice CRM Expert and eMarketeer reseller
h4|Partnerprogram för återförsäljare Partnerprogram för byråer Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk Tillsammans får vi ditt företag att växa och ökar nyttan för våra gemensamma kunder. Website Website Website Website Website Website Website Website Website Contact Website Website Website Website Website Website Website Website Website Website Website Website Website Ansök om partnerskap här
bo|BEGÄR EN ONLINE DEMO TITTA PÅ ETT WEBINARIUM
pa|We take a look at what email design trends we see in email marketing and show some real-life examples. You’ll walk away from this webinar with some tips and inspiration on what you can do with your emails to make them stand out in the inbox. Learn how to build and customise emails in eMarketeer that your recipients will love. This webinar suits eMarketeer users that are brand new to the tool or haven’t yet explored the email marketing feature in eMarketeer. Watch a pre-recorded webinar session on demand when and where it suits you to catch up on past events in the eMarketeer Academy. The past year’s challenges have definitely made an impact in how we do business today and onward. In this webinar, we focus on the marketing-side of things, where we look at the top trends in 2021 and which of them you should add to your marketing plan. Learn the basics of how to work with SEO and get some hands-on tips that you can apply to your own SEO-projects right away. Some of the topics covered are SEO objectives, keyword analysis and what effect links have on your search engine ranking. From objectives and strategy to hands-on tips. In this webinar, you’re taken through the steps you need to succeed with content marketing. At the end of the webinar, you also learn 5 epic tips that you can apply to your content marketing right away. In this webinar, you really get a deep-dive into every bit and piece of what Google Ads is all about. Learn about the different campaign types, how to reach your target audience and tips to work with keywords. You’ll walk away from this “crash-course” webinar with a greater understanding of how Google Ads work. Data is a marketer’s best friend when it comes to making informed decisions. In this webinar, you learn smart tips and tricks in Excel that help turn garbage data into good data and that saves a marketer from a lot of manual work. Here we’ll go through all the SuperOffice CRM automations in eMarketeer from a-z and explain what they do. Perfect for those that want to explore ways to further bridge the gap between marketing and sales teams. Duration: 56 min. Learn about the latest news in eMarketeer, for example, campaign reports and the new filter builder. We also had an eMarketeer expert join for a Q&A session where the users had sent in questions to get tips about the tool. Duration: 70 min. The campaign reports that make it easier and fun for you to track the performance of your marketing campaigns. In this webinar, you learn how to set up the different reporting charts but also get some inspiration on how and where to use which chart. Duration: 50 min. This one is a popular webinar request; here we’ll go through all the automations in eMarketeer from a-z and explain what they do. Perfect for eMarketeer users that want to explore ways to further streamline their marketing. Duration: 60 min. A tour of eMarketeer’s newest user interface with a deep-dive in the new reports and contact card. After this webinar, you feel right at home with this new look. Duration: 32 min. Connect your eMarketeer account with other web apps and tools you use by using so-called “zaps.” Learn how to use Zapier and how you can use it together with eMarketeer, super simple! Duration: 64 min. Learn how to manage your event from the first invitation to the very last follow up in just one tool. You learn how to create smart registration processes, an easy-to-build mobile app to use at the event and smooth evaluations. Duration: 72min. There’s a ton of features in eMarketeer, some are less known than others – but that doesn’t mean that they’re not really cool and useful. In this webinar you get to see the cool tricks we’re sure you didn’t know about. Duration: 70min. Anyone can build mobile apps in eMarketeer – no developing skills needed. Here we go over the whole flow in using mobile apps, including the integration between SuperOffice and eMarketeer. Duration: 70min. This webinar will show you how to create responsive email templates for your campaigns and newsletters and how to incorporate a mobile first approach to your email strategy. DURATION: 43 MINUTES In this webinar, we’ll talk about how both sales and marketing stay updated on important lead behaviour throughout the entire event process. Duration:60min In this webinar, we’ll talk about how to work smarter with surveys and forms in eMarketeer in conjunction with SuperOffice CRM. DURATION: 60 MINUTES The functions we’re sure you didn’t know you could about – the best tips and coolest tricks for the integration between eMarketeer and SuperOffice. DURATION: 60 MINUTES In this webinar, we’ll go over how you add marketing automation functions to SuperOffice as well as marketing automation practices, the buyer’s journey and marketing & sales alignment. DURATION: 60 MINUTES Learn how to use eMarketeer to build and distribute your very own mobile app for your events. The addition of an app to your marketing mix is the perfect way to boost excitement and engagement. Duration: 38 minutes. Learn to set smart goals for your marketing and how to calculate Return on Marketing Investment (ROMI). See how to use the eMarketeer Dashboard to monitor your key performance indicators. Duration: 45 minutes In this webinar you will learn how to customize and design emails that get opened with eMarketeer and how to implement marketing automation within your email program. DURATION: 60 MINUTES Learn how to create multi-purpose customer surveys, evaluations, and forms. See how form design, delivery and marketing automation help raise your response rates and automate your follow-up processes. Duration: 60 min. Witness how easy it is to add automation to your current marketing to effectively serve the right information to the right leads and sales reps at the right time. Duration: 60 min. Add marketing automation capabilities to SuperOffice. We also talk about the buyer’s journey and sales & marketing alignment. See how quick and easy you can create leads, tasks and notifications from your marketing activities directly in SuperOffice. Duration: 40 min
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st|April 15th at 10.00 cest April 29th at 10.00 cest March 11th at 10.00 cest
h1|Upcoming Live Webinars On Demand Webinars
h2|Boost your marketing Smarter marketing with eMarketeer
h4|Email design trends that make your emails stand out How to create great emails and newsletters in eMarketeer The top marketing trends to watch for in 2021 5 factors to succeed with SEO How to win at content marketing + 5 epic tips Get to know Google Ads Excel for marketers Get to know all automations for SuperOffice CRM News in eMarketeer and Q&A with an eMarketeer expert How to use campaign reports in eMarketeer Get to know eMarketeer’s automations. eMarketeer’s new look and reports Register to view the webinar eMarketeer and Zapier Register to view the webinar Event management with eMarketeer Register to view the webinar eMarketeer tips and tricks Register to view the webinar Mobile apps in eMarketeer for SuperOffice Register to view the webinar Responsive and mobile ready email design in eMarketeer Register to view the webinar Event Management for SuperOffice Surveys for SuperOffice Cool Hacks for SuperOffice and eMarketeer Lead Management for SuperOffice Rock Your Events with Mobile Apps Register to view the webinar Marketing goals, ROMI and the eMarketeer dashboard Register to view the webinar Designing Great Newsletters and Email Campaigns Register to view the webinar How to create Customer Surveys and Evaluations Register to view the webinar How to use Marketing Automation in marketing, sales, customer service and plenty more Register to view the webinar Lead generation and marketing automation for SuperOffice Register to view the webinar Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
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bo|BEGÄR EN ONLINE DEMO TITTA PÅ ETT WEBINARIUM
pa|Tillsammans med en eMarketeer specialist analyserar vi ditt företags behov och mål. Ni kommer att bygga, testa och lansera kampanjen tillsammans. Efter att ha gjort Kick-Start-genomgången kommer du att ha den kunskap och kompetens som krävs för att göra allt på egen hand framöver. | | | | | Det finns ingen som är bättre utrustad att hantera alla funktioner i eMarketeer än en av våra specialister. Spara värdefull tid och arbete genom att låta oss hantera dagliga uppgifter som att bygga, testa och lansera dina kampanjer i eMarketeer. (Timdebitering, minimum 4 timmar) Låt våra erfarna designers bygga dina mallar och på så sätt säkerställer du att ni får all kunskap om leveranskapacitet, responsiv design och cross platform perfektion. Du får specialanpassning av en befintlig eMarketeer mall som grund. Mallen anpassas med logotyp, färger, teckensnitt, sidhuvud och sidfot enligt dina önskemål och ditt företags grafiska profil. Vårt designteam ger dig en färdig kvalitetsprodukt i enlighet med dina önskemål. Har du en vision om hur du vill att din mall ska se ut? I Malldesign – Stor jobbar du tillsammans med våra designers för att utveckla din specifika mall. Unik kodning, storlekar, former, Call To Actions, länkar, och andra detaljer skräddarsys efter dina önskemål av vårt designteam. Beställ en design som speglar ditt företags befintliga profil, eller välj en helt ny design – det är helt upp till dig. Gå en specialutbildning i online-miljö för upp till 10 deltagare, som täcker både grundläggande information men också konkreta situationer som kan kopplas till ditt företags behov och mål. Under utbildningen får ni även en inspelning av utbildningstillfället som deltagarna kan titta på i efterhand. Med 4 – eller 8 timmarspass (halv – eller heldag), kan du schemalägga utbildningen efter dina behov. Tid är pengar – och därför behöver du komma igång snabbt. Vi erbjuder dig och dina medarbetare en utbildning i eMarketeer, så slipper du tänka på det. Vi ger er en 90 minuters intensiv online utbildning för att ni ska komma igång så snabbt och effektivt som möjligt
st|Malldesign – liten Malldesign – stor
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h2|Kick-Start Hyr-en-admin Malldesign Specialutbildning Uppstart för nya användare
h3|Vi erbjuder ett antal olika tjänster och utbildningar för att du ska komma igång snabbt med eMarketeer och lära dig att självständigt använda systemet samt att få ut den fulla kraften av verktyget.
h4|Kom igång på nolltid Saknar du resurser? Låt oss göra jobbet! Snygg design utan ansträngning Online utbildningar Kom igång på några minuter Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
h5|Kick-Start paket för:
sp|Svenska English Norwegian Dansk Kom igång snabbt och enkelt med eMarketeer. PRISER PÅ TJÄNSTER KONTAKTA OSS FÖR MER INFO
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pa|och revolutionera sättet att göra affärer. Fyll i formuläret och skicka det till oss så öppnar vi ett testkonto till dig. Du kan också om du hellre vill det. Efter att du har skickat in det ifyllda formuläret kommer en eMarketeer specialist att kontakta dig för att ge dig en genomgång av hur eMarketeer fungerar samt presentera alla användningsområden som detta mångsidiga verktyg har. Om du är nyfiken på en specifik funktion i eMarketeer är detta ett bra tillfälle för dig att ställa frågor och få svar direkt. Med ett testkonto kommer du att kunna testa alla funktionerna i eMarketeer, skapa mallar och formulär, göra utskick, publicera landningssidor och Facebooksidor och alla de andra fantastiska funktionerna som finns i eMarketeer. När du testat eMarketeers alla olika användningsområden kan du sedan lättare välja de funktioner som du behöver för att göra ditt jobb som marknadsförare lättare. Välj mellan BASIC eller PRO. Du kan uppgradera ditt konto när som helst i applikationen
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h1|Kom igång med eMarketeer Fyll i formuläret eller ring oss för att komma igång.
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h4|Så här fungerar det att testa eMarketeer – utan kostnad. Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
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pa|Registrera dig för en kostnadsfri demonstration. Detta kommer ge dig en första inblick hur du som marknadsförare kan jobba smartare och effektivare med eMarketeer. Under denna korta demo med en eMarketeer specialist kommer du att få veta allt du behöver veta om eMarketeer och hur detta verktyg kommer att revolutionera ditt sätt att göra affärer på
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pa|Michael, grundare, har arbetat med försäljning och säljledning inom IT-branschen sedan 1987. Lars, grundare och personen bakom företagets idé, har varit en teknisk entreprenör inom onlinemjukvarubranschen sedan 1998. Robert är en av grundarna av eMarketeer och har hanterat utveckling, support och konsulttjänster sedan företaget startade år 2002. Magnus är expert på cloud-teknologier och tillför en 20 års erfarenhet från IT-branchen. Klaus har mer än 10 års erfarenhet av taktisk och strategisk marknadsföring från B2B-branschen. Med 15 års erfarenhet i databranschen, leder Robert nu vårt säljteam. Josefine har varit på eMarketeer i över 5 år och är både strategisk och operativ i alla marknadsföring och kommunikation
di|VD och grundare Research & utveckling och grundare CSO och grundare Teknikchef Chief evangelist och partnerskap Försäljningschef Head of marketing
h1|EMARKETEERS LEDNINGSGRUPP
h4|Michael Winbäck Lars Hundal Robert Baldinger Magnus Baudin Klaus Trolle Robert Andersson Josefine Stengård Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk Vi är innovatörer. Vi är utvecklare. Vi är tänkare. Vi är eMarketeers.
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pa|Version 1.1 Last modified 2018-04-25. eMarketeer follows the legal requirements given by EU in the REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016 on the protection of persons with regard to the processing of personal data and on the free movement of such data, and repealing DIRECTIVE 95/46/EC (General Data Protection Regulation – GDPR). U.S.-based services are certified under the EU-U.S. Privacy Shield Framework, and/or the U.S. – Swiss Safe Harbor Framework. All data is stored in Europe. Data Processing Agreements are signed between eMarketeer and Customer. The purpose of the Data Processing Agreement is to regulate eMarketeer processing of personal data on behalf of the Customer using eMarketer’s applications. Sub-Data Processing Agreements are signed between eMarketeer and sub-Processors. During registration of customers, we collect information such as company name, user name, email, address, location and telephone number. Google, as a third party vendor, uses cookies to serve ads on your site. Google’s use of the DART cookie enables it to serve ads to your users based on their visit to your sites and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy. Any of the information we collect from you may be used in one of the following ways: The email address you provide for order processing will only be used to send you information and updates pertaining to your order. Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever without your consent other than for the express purpose of delivering the purchased product or service requested. An overall risk assessment is implemented in relation to information objects which is updated once a year. eMarketeer approach to security is based on risk assessments according to Article 24 in EU General Data Protection Regulation (EU-GDPR) and the ICT regulations §3. It is important to eMarketeer that breaches of confidentiality and insufficient integrity of information does not occur. It is therefore important that we protect information based on its criticality. All main information and assets are registered and assigned a designated owner. The Information is classified to enable application of necessary and appropriate security controls. The information owner is responsible for maintenance and that checks and improvements are carried out. Any information stored in eMarketeer applications is treated as confidential and not disclosed or sold to any third party. All information is stored securely, and can only be accessed by the customer and trusted eMarketeer personnel for site administration purposes. Information will be stored no longer than is necessary for the purposes for which information is processed. Upon request, our Data Protection Officer will provide you with information as to whether and what personal data we store in relation to you. Should your personal data be incorrect, you may have it rectified. You may also revoke your consent to use your personal data in the future, in whole or in parts, or request deletion of your personal data. You can ask to get your data exported in a well-known format. Please feel free to direct such requests, or other questions and comments regarding this privacy policy or the privacy practices of eMarketeer to our Data Protection Officer on email . We offer the use of a secure server. 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This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses. Because we value your privacy we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent. We are in compliance with the requirements of COPPA (Children’s Online Privacy Protection Act) and do not collect any information from anyone under 13 years of age. Our website, products, and services are all directed to people who are at least 13 years old or older. Please also visit our Terms of Service section establishing the use, disclaimers, and limitations of liability governing the use of our website at When someone fills out a form of ours (in events such as registering for marketing communications, demo requests, or downloading of marketing content etc.), consent must be given to process that information. This consent can be withdrawn at any time. If we decide to change our privacy policy, we will post those changes on this page. This policy was last modified on 2018-04-25 If there are any questions regarding this privacy policy you may contact us using the information below. eMarketeer AB Kista Science Tower 164 54 Kista, Sweden info@emarketeer.com (+46) 8-764 46 00 
li|To process transactions For customer identification For contacting the customer if there should be a problem with account. To administer a contest, promotion, survey or other site feature To send periodic emails on product releases and other relevant eMarketeer information
h1|eMarketeer Privacy policy
h2|Legal Compliance eMarketeer General Principles and Governance
h4|Data Processing Agreements What information do we collect? What do we use your information for? Risk Management Information Classification and Control How long will information be stored for? Rights and Contact Info How do we protect your information? Do we use cookies? Do we disclose any information to outside parties? California Online Privacy Protection Act Compliance Children’s Online Privacy Protection Act Compliance Terms of Service Your Consent Changes to our Privacy Policy Contacting Us Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
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h1|Marketing insights straight to SuperOffice CRM Instant insights with a one-of-a-kind lead report
h2|A Unique Look at Lead Behavior
h4|Tiresome processes of sharing information between sales and marketing using excel sheets are long gone. With eMarketeer, all data on leads are sent automatically to your SuperOffice CRM. With the unique interaction timeline added to your SuperOffice CRM, every action your leads take on your content is listed chronologically. Not only can you follow your leads’ digital footprints, but you’re also updated on what social platforms they use, their interests and when they first interacted with you. As soon as a prospect (a contact you do not yet have in SuperOffice) engages in your content, the new contact is listed in the leads report as a notification, task or sales activity. You are constantly kept up-to-date. Less guessing – more selling. Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk Try it Yourself - Request a Demo request a demonstration here
bo|BEGÄR EN ONLINE DEMO TITTA PÅ ETT WEBINARIUM
pa|Vårt verktyg är känt för vara roligt och lätt att redigera i, där inga förkunskaper behövs. Vårt enorma bibliotek av professionella e-postmallar gör att du ser ut som en erfaren designer. eMarketeer får 10 av 10 poäng när det gäller leveransbarhet, säkerhet och ett bra sender reputation. Fånga intresse och vårda det för att få kvalificerade leads med eMarketeers verktyg för inbound marketing. Vår enkla redigerare låter dig dra och släppa innehåll när du skapar ditt e-postmeddelande. Med ett enda klick säkerställer vår mall automatiskt rätt storlek och stil på allt innehåll. Anpassa e-postavsändare, ämne, och innehåll till dina mottagare med informationen du har i kontaktkortet. Personifiera dina e-postmeddelanden med dynamiskt innehåll. Om du behöver hjälp med att bygga upp stora kampanjer eller kanske letar efter lite inspiration, så har vi över 100 videor med självstudier, bara ett klick bort. ger vår e-post 10 av 10 poäng. Att autentisera dina e-postmeddelanden gör dem mer trovärdiga, vilket kan förbättra leveransen av dina e-postmeddelanden. Du förhindrar att andra parter använder ditt domännamn (varumärke) från adressen och låtsas vara du. Ditt rykte som avsändare ökar vilket är viktigt för att det ska komma förbi spamfilter. Det berömda spamfiltret ger e-postmeddelanden som skapats med eMarketeer tummen upp, med en extremt låg spampoäng. Källa: 
h1|eMarketeer e-post Få ett försprång med över 100 responsiva mallar …och skapa snyggt innehåll på ett ögonblick. Ansluten till över 250 tjänster! Leverera din e-post med tillförsikt! TITTA PÅ VÅRT WEBINAR Allt-i-ett verktyg för marknadsföring på nätet
h2|E-POSTMARKNADSFÖRING Vad gör oss till det bästa valet? EXEMPEL PÅ MALLAR
h3|Skapa kraftfulla nyhetsbrev och e-postkampanjer med fantastiska mallar, personalisering, videor och fullständig anpassning. eMarketeers mallar är inte bara fina på en dator; med våra responsiva alternativ ser vi till att din e-post ser bra ut på alla mobila enheter. Vår editor gör det enkelt att redigera innehåll och våra mallar garanterar en maximal leveransbarhet. Allt ditt innehåll på ett ställe. Vår redigerare är ansluten till över 250 externa tjänster såsom Youtube, Vimeo, Google Maps, Slideshare, Instagram, Bambuser med flera. Bara kopiera och klistra in länken till ditt innehåll och vi gör resten. Med stöd av e-postleverantörer som Google, Microsoft och Yahoo så skyddar DMARC redan 60 procent av e-postlådorna runt om i världen. Välj ett ämne för mer information om hur eMarketeer kan hjälpa din organisation:
h4|Lätt att lära sig och använda Fina resultat på nolltid Hög leveransbarhet Öka leads och försäljning Dra och släpp Automatisk storleksändring av bild Personlig anpassning Utbildningsvideor i appen Över 350 miljoner icke-autentiserade meddelanden avvisas varje månad! En säker e-postdomän är ett enkelt sätt för att skydda dina e-postutskick från bedrägeri och nätfiske. 10/10 – Perfekta e-postmeddelanden! SPF, DKIM OCH DMARC Inget bedrägeri eller nätfiske Bättre avsändarpoäng Komma igenom spamfilter EMAIL MARKETING EVENT MANAGEMENT MOBILE MARKETING WEBSITE MONITOR FACEBOOK MARKETING SURVEYS & EVALUATIONS Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk Skapa fantastiska e-postmeddelanden med hög leveransbarhet till alla enheter! I detta webinar om hur du bygger upp e-postkampanjer lär du dig hur du använder eMarketeer för att anpassa och designa e-postmeddelanden. Se hur du kan utnyttja sociala medier för att sprida ditt budskap och hur du kan dra nytta av automatiserad marknadsföring i dina kampanjer. LÄNGD: 60 minuter TITTA PÅ ETT WEBBSEMINARIUM
bo|BEGÄR EN ONLINE DEMO TITTA PÅ ETT WEBINARIUM
pa|Dela in dina besökare i segment och skapa aktuella kampanjer baserade på deras beteenden. Leverera kvalificerade leads till försäljningsteamet, baserat på vilka av dina webbsidor som de har besökt. Ge ditt säljteam full insyn i besöken som deras leads gör på webbsidan och hjälp säljarna att bättre förstå deras intressen. Att får monitorn igång på din webbsida är enkelt och tar bara några minuter. Få en full insyn över dina leads aktiviteter på din webbsida. Övervakningsrapporter för webbsidan finns i eMarketeer och även i vissa CRM-plattformar. Driv mer affärer genom att leverera information om kundresan från din webbsida till säljteamet direkt i CRM. Information om kontakten som finns på webben och är tillgänglig för allmänheten samlas till din kontaktprofil. Allt från biografi och företagsnamn till profilbild och platsinformation. Översikt över aktivitet på sociala nätverk och tillgång till alla profiler såsom Facebook, Linkedin, Twitter och många andra med ett klick. Vänd dig till kontakter med samma e-postdomän för att hitta kollegor och vänner som du kan engagera i din försäljningsstrategi. Se den detaljerade aktivitetsloggen med all aktivitet från första klick, sorterade i kronologisk ordning
h1|Se vem som besöker din sida! Tidsplansrapport Allt-i-ett verktyg för marknadsföring på nätet
h2|WEBBPLATSÖVERVAKNING Enkel implementering och snabba resultat
h3|Äntligen kan du se vem som besöker din webbsida och vilka sidor de spenderar tid på. Detta är en guldgruva av värdefull information som hjälper dig att leverera relevant information till dina leads och driva mer försäljning. Leverera relevant innehåll Skapa kvalificerade leads Driv mer försäljning I aktivitetsloggen kan du se profilinformation för kontakten, samt hur ofta de har varit aktiva på din sida. Detta visas i kronologisk ordning, från deras allra första klick. Välj ett ämne för mer information om hur eMarketeer kan hjälpa din organisation:
h4|Lätt att implementera 360 graders vy Integrerade rapporter Följ kundens resa Kontaktprofil Digitalt fotspår Upptäck nya relationer Utforska interaktioner EMAIL MARKETING EVENT MANAGEMENT MOBILE MARKETING WEBSITE MONITOR FACEBOOK MARKETING SURVEYS & EVALUATIONS Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk Länka kontakter till deras digitala fotspår
bo|BEGÄR EN ONLINE DEMO TITTA PÅ ETT WEBINARIUM
pa|No coding experience needed, you simply use the “drag-n-drop”- technique in the intuitive editor. Use the same app for any smartphone, it works on every device that has a web browser. You won’t need any approval from app stores, all you have to do is a quick send of a link. The editor allows you to easily customize the app with your own stylish design. See adoption rates peak as the users take part of your best content with a simple download process, without having to take a detour via app stores. Have them engage in videos, evaluations and social media, all from your app! Participant lists, agendas, galleries and maps – that and much more in just one place, straight into your participants’ pockets. The event app blows printed schedules and programs out of the water. Before, during and after the event; the app stays for the whole process. Start some buzz by posting important information prior to the occasion, use it during the event with agendas and then have the guests evaluate their experience, all this with the help of your app. With the intuitive editor, building an app is just as easy as creating your newsletter. No coding or app developing skills needed, you just need the idea! The apps work on any phone that has a browser, which means that you can use the same app for Apple iOS, Android based phones or any other platform. Create an app that is in style with your brand. We have the templates to get you started, but then it’s up to choose colors, design and content. You don’t have to wait for any approval from app stores, just do a quick send of a url-link via email or sms and it reaches your users in no time
st|Easy to Build Quick Distribution Make it Your Own Increased Engagement Keep it All in One Place Expand Event’s Time Span No Coding Approach Any Device – Any Platform Customize Fast Distribution
h1|Build Your Own Mobile App – In Minutes Hosting an Event? Appsolutely! Build and Distribute with eMarketeer – All in One Day All-in-One Tool for Online Marketing
h2|Mobile Apps
h3|Increased engagement, a user-friendly medium and the gathering of important information in one place – just a few reasons why you should use an app for your business. And you can easily build your own, no coding experience is needed and distribution is just a click away. Need a product manual or want to provide excellent customer service in a creative way? There are endless scenarios on how to use an app for your business, one of the most popular ones is for events. Here’s why: Select a topic to learn how eMarketeer can help your organisation:
h4|EMAIL MARKETING EVENT MANAGEMENT MOBILE MARKETING WEBSITE MONITOR SURVEYS & EVALUATIONS Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk From Idea to App in No Time request a demonstration here
bo|BEGÄR EN ONLINE DEMO TITTA PÅ ETT WEBINARIUM Platform Agnostic
pa|”Save the Date”-e-postmeddelanden och inbjudningar som har fantastisk design och har 10 av 10 i leveransbarhet är viktigt för att din målgrupp ska vara intresserade och informerade. Snygga och engagerande landningssidor fyllda med multimedia och alla detaljer om ditt event. Publicera inbjudningar, landningssidor och registreringssidor på sociala nätverk för att informera dina followers. Registreringsformulär kan göras “smarta” genom att endast visa relevanta frågor för dina inbjudna. Uppdatera automatiskt med den information som du redan har för att göra registreringar snabbt och enkelt för dina deltagare. Dela snabbt onlinerapporter om eventregistreringar med ditt team, ditt cateringföretag eller med andra externa partner som du litar på för att göra ditt event till en succé. Ställ in dina påminnelser och meddelandeprocesser på autopilot. Låt eMarketeer hålla koll på dina gäster genom att automatisera påminnelser och informera även ditt säljteam i realtid om vilka kunder som kommer. Skicka automatiska meddelanden till säljarna när kunderna registrerar sig till ditt event. Eller varför inte skicka informationen i realtid till ditt CRM-system? Scanna eventbekräftelser per e-post, mobila biljetter eller via din eventapp för snabb registrering av deltagarna. Skicka sista minuten-information till eventpubliken via personliga textmeddelanden. Det behövs absolut inga förkunskaper om kodning för att bygga funktionsrika och helt anpassningsbara appar. Du kan distribuera din app via e-post eller SMS och behöver inte bry dig om något godkännande från app stores. Din app kommer att förstärka din individuella design och ger en personlig upplevelse för användaren. Du kan lägga till mer än 250 typer av innehåll och funktioner till din app. Att engagera din publik skapar en mer interaktiv upplevelse på ditt event. Inkludera utvärderingar, agendor, presentationer, interaktiva kartor, nyheter, live streaming, videor och många fler funktioner i din app. Automatiserade utvärderingar, e-postinbjudningar och kampanjer efter eventet till deltagare och uteblivna. Utvärderingar med dynamiska frågeformulär och påminnelser. Dela snabbt resultaten från utvärderingarna med ditt team och automatisera uppföljningsuppgifter i ditt CRM baserat på de resultaten. Meddela säljteamet automatiskt och lägg till uppgifter i din CRM när köpsignaler dyker upp under ditt event, oavsett om det gäller registreringar, utvärderingar eller då en besökare har varit aktiv på din event-landningssida eller i mobilappen. Med informationen du samlat på eventet, kan du nu planera hur du ska ta vara på dina leads samt skapa aktuella kampanjer för potentiella kunder. I detta webinar lär du dig att hantera dina event från A till Ö; från inbjudningar, påminnelser och registreringsformulär till utvärderingar och automatiserad uppföljning
h1|Hantera event med eMarketeer! Skapa intresse Registrera deltagare Påminn och meddela Hantera eventlogistik Bli mobil med appar Utvärdera din framgång Öka försäljningen TITTA PÅ VÅRT WEBINAR Allt-i-ett verktyg för marknadsföring på nätet
h2|EVENTHANTERING Ställ hela din eventkommunikationen på autopilot
h3|eMarketeer låter dig designa, planera, automatisera och genomföra hela eventprocessen. Detta inkluderar kommunikationen före eventet, registreringar på plats och information hela vägen fram till uppföljning efter eventet. Det är viktigt att skapa nyfikenhet och intresse kring ditt event. Genom att kombinera e-post, web, sociala medier och mobil, har du kontakt med dina deltagare var de än är. Eventregistreringens webbplats är navet i din eventhantering. Det är här som du designar det perfekta registreringsformuläret för att samla all information du behöver från dina deltagare. Låt eMarketeer hålla koll på dina gäster och ställ dina påminnelser och meddelandeprocesser på autopilot. Skicka automatiskt påminnelser till de som ännu inte har registrerat sig samt informera ditt säljteam om vilka kunder som kommer. På dagen för ditt stora event måste alla bitar falla perfekt på plats. Från enkel registrering av deltagare, sista minuten-meddelanden till eventbesökare och hela vägen till live streaming av ditt event på din webbplats mobila applikationer. Eventdeltagare förväntar sig att du är mobil och appar är en viktig del för att passa in deras livsstil. Förutom att de ger en verklig “wow”-faktor till ditt event så fungerar appar som ett utmärkt verktyg för att engagera dina gäster före, under och efter tillställningen. Följ upp med dina deltagare efter eventet och be om deras utvärdering av evenemanget. Skicka dem presentationer och annat material och sänd även relevant material till de som uteblev. Genom att erbjuda relevant information relevant information till dina gäster och de som uteblev, kan du driva mer försäljning och hålla säljarna uppdaterade genom att skapa uppgifter och nya leads i CRM. Välj ett ämne för mer information om hur eMarketeer kan hjälpa din organisation:
h4|Medvetenhet Inbjudan Registrering Påminnelse Dagen före SMS Utvärdering Perfekta e-postmeddelanden Landningssida för eventet Anslut med sociala medier “Smarta” formulär Registrering med ett klick Rapportering i realtid Automatiserade påminnelser Få sälj och marknad att jobba ihop Registrering och scanning SMS-meddelanden Apputveckling ”utan kodning” Anpassat och personligt innehåll Engagera publiken Automatiserad återkoppling och eventuppföljning Undersöknings- och utvärderingsformulär Rapportering i realtid Generera leads Ta vara på dina leads EMAIL MARKETING EVENT MANAGEMENT MOBILE MARKETING WEBSITE MONITOR FACEBOOK MARKETING SURVEYS & EVALUATIONS Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk Från inbjudan till utvärdering, allt-i-ett-verktyg! BEGÄR EN DEMONSTRATION HÄR TITTA PÅ ETT WEBINAR NU
bo|BEGÄR EN ONLINE DEMO TITTA PÅ ETT WEBINARIUM
pa|Vårt enorma bibliotek av mallar för varje ändamål är alla byggda i mobilvänlig responsiv design för att se bra ut oavsett på vilken enhet de visas på. Personliga textmeddelanden kan vara ett effektivt sätt att kommunicera med dina kunder och leads. Skapa och distribuera enkelt egna appar för event, mässor, dina försäljningsställen eller kanske till och med till dina säljare. Responsiva mallar för landningssidor, mobila undersökningar, kuponger, streckkoder och biljetter. Se våra webinarier om ”Responsiv e-postdesign” och “Hur du bygger mobila webbappar” för att lära dig mer om hur eMarketeer kan förbättra din mobila marknadsföringsstrategi. Det behövs absolut inga förkunskaper inom kodning för att bygga funktionsrika och helt anpassningsbara appar. Du kan distribuera din app via e-post eller SMS och behöver inte bry dig om något godkännande från app stores. Du kommer att bygga webbapplikationer för mobiler vilket innebär att de kan köras på alla telefoner med en webbläsare. Det betyder att du bara behöver en och samma app för Apple iOS, Android-baserade telefoner eller andra plattformar. Din app kommer att förstärka din individuella design och ger en personlig upplevelse för användaren. Du kan lägga till mer än 250 typer av innehåll och funktioner till din app. Att leverera textmeddelanden över hela världen kan låta komplicerat , men du kan vara säker på att vår infrastruktur säkerställer leverans över hela världen. Textmeddelanden kan schemaläggas på bestämda tider eller triggas av mottagarens beteende. På många sätt är textmeddelanden en mer personlig form av kommunikation än e-postmeddelanden. Det är därför vi har gjort det möjligt att anpassa dina textmeddelanden in i minsta detalj
st|TITTA PÅ VÅRT WEBINAR
h1|Bli mobil med eMarketeer! Skapa mobilappar Skicka textmeddelanden Allt-i-ett verktyg för marknadsföring på nätet
h2|MOBILMARKNADSFÖRING Möt kraven på mobilmarknadsföring idag
h3|Skapa responsiva e-postmeddelanden och inkludera SMS och mobila applikationer i din marknadsföring. Dina leads och kunder interagerar med ditt innehåll på en uppsjö av olika skärmar; från stationära till bärbara datorer till surfplattor och telefoner. Det är därför som det är viktigt att din e-post, dina formulär och landningssidor ser bra ut på alla skärmstorlekar. Responsiv design Textmeddelanden Mobilappar Mobilsidor Få saker är så personligt och nära dina kunder som deras telefon. Därför är det mycket effektfullt att inkludera mobila webbprogram i din marketing mix. Det finns otaliga scenarion där app kan användas men några klassiker är eventappar, kundserviceappar, produktappar och många fler. Personliga textmeddelanden är ett effektivt sätt att påminna dina kontakter om kommande event eller för att bekräfta transaktioner. Du kan skicka biljetter, kuponger med streckkoder eller kanske meddela försäljningspersonalen om deras potentiella kunders beteende. Välj ett ämne för mer information om hur eMarketeer kan hjälpa din organisation:
h4|Apputveckling ”utan kodning” Alla enheter – alla plattformar Anpassat och personligt innehåll Global leverans Automatiserade meddelanden Personligt innehåll EMAIL MARKETING EVENT MANAGEMENT MOBILE MARKETING WEBSITE MONITOR FACEBOOK MARKETING SURVEYS & EVALUATIONS Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk Din marknadsföring kan nu verkligen anamma den mobila konsumenten TITTA PÅ ETT WEBBSEMINARIUM NU
bo|BEGÄR EN ONLINE DEMO TITTA PÅ ETT WEBINARIUM
pa|Vår innehållsredigerare är känd för vara rolig och lätt att använda, utan behov av förkunskaper. Vårt enorma bibliotek med professionella enkätmallar gör att du kommer igång på nolltid. Gör dina undersökningar “smarta” genom att enkelt ställa in visningsregler, “skip logic,” datasynkronisering och valideringar. Formulärsvar kan trigga igång en mängd automatiseringar; inklusive e-postmeddelanden, SMS och aktiviteter i din CRM. De många olika typerna av frågor gör att du alltid får resultat som utgör en perfekt balans mellan svarandens uppfattning och datakvalitet. Att sätta upp inställningar gör det möjligt att dynamiskt visa och dölja frågor utifrån mottagarens svar. Du kan även säkerställa en strikt dataverifiering vid behov och synkronisera svar med kontaktprofilerna när du ska bygga segment. Sätt uppföljningsprocesserna på autopilot. Du kan automatisera återkoppling till svaranden baserat på deras svar samt starta “drip campaigns” och skicka information och aktiviteter till CRM. Dina formulär kan fyllas i automatiskt i förväg med kontaktuppgifter som du redan har för att hjälpa till att öka konverteringar. I vår lättanvända redigerare behöver du bara dra och släppa innehåll när du skapar din undersökning
h1|Skapa undersökningar och utvärderingar Komma igång med massor av mallar Anpassa och lägg till intelligens Allt-i-ett verktyg för marknadsföring på nätet
h2|UNDERSÖKNINGAR OCH UTVÄRDERINGAR Vad gör oss till det bästa valet? EXEMPEL PÅ MALLAR
h3|Skapa snabbt utvärderingsformulär och flersidiga enkäter med den enkla redigeraren. eMarketeers mallar är inte bara fina på en dator; med våra responsiva mallar ser vi till att dina formulär även ser bra ut på mobila enheter. Customer Satisfaction Survey Customer Satisfaction Survey Customer Loyalty Survey Customer Satisfaction Survey Newsletter Evaluation Membership Survey Conferense Evaluation Course Evaluation Store Evaluation Idea Evaluation Workshop Evaluation Product Evaluation Employee Benefits Satisfaction Employee Satisfaction Employee Survey Employee 360° Assessment Website – Customer satisfaction Employee Attitude Survey Vår undersökningsskapare gör det enkelt att redigera innehåll och våra mallar garanterar att undersökningen ser bra ut på alla enheter. Välj ett ämne för mer information om hur eMarketeer kan hjälpa din organisation:
h4|Lätt att lära sig och använda Undersökningsmallar Smarta formulär Automatiseringar Enorm uppsättning av frågetyper Avancerade inställningar Automatisera svar Förifyllda formulär för snabba registreringar Dra och släpp EMAIL MARKETING EVENT MANAGEMENT MOBILE MARKETING WEBSITE MONITOR FACEBOOK MARKETING SURVEYS & EVALUATIONS Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk Sluta gissa och börja veta! SE DEN I ACTION - BEGÄR EN DEMO
bo|BEGÄR EN ONLINE DEMO TITTA PÅ ETT WEBINARIUM
pa|Att ställa in en automatisering är jätteenkelt. Berätta bara för eMarketeer vad du vill ska hända, när det ska hända och vad som ska trigga automatiseringen. Du behöver fullständig kontroll över din marknadsföring. Det finns inga begränsningar för vad du kan göra; du bestämmer hur dina arbetsflöden ska se ut. Du kan schemalägga och fördröja automatiseringar för att skapa den perfekta kampanjen för vård av leads och meddela försäljningspersonal när leadet är klar att kontaktas. Automatiserad marknadsföring fungerar över alla dina marknadsföringskanaler. Vårda dina leads automatiskt eller ställ in en välkomstprocess för nya prenumeranter – möjligheterna är oändliga. Använd leadbeteende för att trigga automatiseringar. Aktiviteter såsom clicks, öppningar, skickande av formulär och konkreta svar på frågor är bara några av de handlingar som kan starta ett automationssystem. Vissa automatiseringar ska användas till “drip campaigns” mot ett nytt lead och andra ska meddela säljteamet om vad som pågår. Du har fullständig kontroll över vem som får vilken information och när. En automatisering kan triggas av ett formulärsvar och då starta ett e-postkampanjflöde, som även segmenterar leads till specifika listor baserat på deras beteende, och sedan avslutas genom att leverera en mobilapp. Det finns inga begränsningar! Full översikt över uppgifter, leads och aktiviteter som du skickar till din CRM-plattform med automatiserade kontrollpaneler. Spåra enkelt kampanjernas prestanda med detaljer på allt som lämnas över till CRM
h1|Det behöver inte vara komplicerat Automatiseringar på ditt sätt Allt-i-ett verktyg för marknadsföring på nätet
h2|MARKETING AUTOMATION Vad gör oss till det bästa valet?
h3|Automatisering av dina marknadsföringsprocesser gör två stora saker för dig; det ger mer tid så dina säljare kan avsluta fler affärer och det låter dig fokusera mer på innehåll och strategi. Välj ett ämne för mer information om hur eMarketeer kan hjälpa din organisation:
h4|Enkel installation Full kontroll Schemaläggning och flöden Otrolig mångsidighet Triggas av ett klick Anpassade flöden och fördröjningar Automatiseringar genom flera kanaler Översikt av kontrollpanelen EMAIL MARKETING EVENT MANAGEMENT MOBILE MARKETING WEBSITE MONITOR FACEBOOK MARKETING SURVEYS & EVALUATIONS Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk Dina arbetsflöden kommer aldrig att vara detsamma. SE DEN LIVE - BEGÄR EN DEMO
bo|BEGÄR EN ONLINE DEMO TITTA PÅ ETT WEBINARIUM
pa|eMarketeer for Agencies is designed to grant you access to all the powerful features and plugins of eMarketeer so that you can put them to work for your clients. You can easily organize your clients in sub-accounts for complete control and overview while co-branding the application to strengthen the relationship between your brand and your customers. Whether you are managing all of your clients’ activities and just passing along great reports to them; or, you’re providing them with designs and consulting to enhance their use of eMarketeer, the Agency edition is for you. Today you are already handling important projects for your clients’. Maybe you are helping them with their marketing efforts, design, search, brand or web presence. Why not add email marketing and marketing automation to the mix? With eMarketeer’s Agency forum, help and advice is never far away. Whether you are searching for best practices, a pricing strategy or simply need some eMarketeer help our support team and your peers are here to help. Whether you are invoicing your clients based on their usage (pay-as-you-go), baking it into your consulting fee or selling commission generating subscription plans, the eMarketeer Agency Program will be a revenue generator for you no matter how you cut it. With no up-front investment or partner fee you will reach break even and start earning money faster than you can say ROI! Whether you’re doing freelance, in-house or agency work, you’ll make eMarketeer work the way you do. Give clients a full-featured account of their own or manage everything behind the scenes and just share reports and results. Collaborate internally with your staff or work with the client team in eMarketeer to match the process and working style that best suit you and your client. Which is the best multi-channel e-marketing platform for your clients? It is you own! Co-brand eMarketeer and deliver the best in class tool under your own name without a single line of code development. When your clients work with eMarketeer they will be building and strengthening their relationship with your brand and expertise. Copying great campaigns, templates and processes from one client to another could not be easier. Simply point and click and the entire campaign is copied between your sub accounts. Re-brand and re-write the content and you are good to go. This will let you focus on your creative and consulting services instead of doing redundant work – eMarketeer does that for you. Use eMarketeers extensive template library as a starting point and skin and re-design them to build your own template portfolio. Use and re-use these templates across all your clients with the simple and intuitive copying between accounts. In your Agency Partner dashboard you have complete overview of all of your clients including their latest activity, payment plans and commission statements. Seamlessly jump between customer accounts with single sign on to work on the individual account
li|Grow your business by introducing a new product for your clients Earn commissions on your clients’ subscriptions Choose between “per transaction” Pay-as-you-go plans and “all inclusive” monthly subscriptions Co-brand eMarketeer to boost relationships with your clients Free to join – no cost to you Free eMarketeer Pro account allowing you to build expertise and create client projects Exclusive, free sales and marketing tools plus training Join the Agency Forum to share tactics and strategies with other Agencies Online agencies Marketing agencies and consultants Advertising agencies SEO and SEM consultants Web designers and developers Professional service consultants PR firms Event planners Small business consultants CRM Specialists Event marketing agencies
h1|Partner Agency Program
h2|Benefits? Who is this for? What do you want to do? Ready to join forces?
h4|Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
h5|Grow it Earn it Organize it Brand it Re-use it Build it Understand it
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pa|As an eMarketeer reseller you have one of the most powerful yet easy to use e-marketing platforms in your product portfolio. You can bring new value to your existing client base and truly leave a footprint in the clients value chain that goes well beyond service and consulting by leaving a tangible best-in-class tool in their arsenal. But why stop there? Grow your market share by attracting new clients using eMarketeer as leverage in your sales pipeline and build new lead relations by pitching yourself as both a consulting and execution company. As a reseller you can sell eMarketeer to both end users and to agencies in sectors such as advertising, marketing, and the likes. If you’re dedicated to growing your network of end clients and agency partners alike, there really is no limit to how far you can go with the eMarketeer Reseller Program. Becoming an eMarketeer Reseller is for companies that see the potential of distributing eMarketeer on a local market. *Continuous free use of eMarketeer requires sales quotas to be met
li|Bring new products and services to your clients Grow your business by introducing a new product to your market place Share a healthy portion of the generated revenue from your direct sales – for the lifetime of the client Free to join – no cost to you Free eMarketeer Pro account* – hands on experience to build expertise Exclusive, free sales and marketing tools plus training Join the Partner Forum to share tactics and strategies with other Resellers Large business network IT Consulting companies Marketing consulting companies CRM Solution companies Skilled SaaS solutions sales organizations
h1|Partner Reseller Program
h2|The Benefits Who is this for? Ready to join forces?
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pa|Just add your target and the time period you wish to track, the rest is handled automatically. Easily track your Return on Marketing Investment (ROMI) to see which activities are of value to your marketing. Collect the most accurate results with the metrics presented, contact information and historical data. Skip the complicated equations, the results are displayed right there in your charts for you to analyze. Select what you want to measure, pick the time period and set your target. That’s it, the chart does the rest by calculating and presenting the numbers to you in real-time. Each chart in your dashboard represents one goal, and you can add as many charts as you want. Track sign-ups, downloads, requests and your journey towards success! Each chart is equipped with a ROMI – calculator that automatically tracks the Return on Marketing Investment. Add your values to the chart, and you see the worth of the particular goal. How close are you to reaching your target? The progress bar can tell you as it presents the percentage of your completed process. You can also look at the graph to see your process and performance, day by day. Each chart shows you every contact that interacted with the specific goal as well as when they did it. A gold mine for lead management! 
h1|Track Your Marketing Performance All-in-One Tool for Online Marketing
h2|eMarketeer Dashboard Simple Set Up – In Less Than a Minute One Chart – Tons of Valuable Information
h3|Learn which of your marketing activities are the most effective and use the results to improve your overall performance. With the eMarketeer dashboard, tracking and interpreting those marketing results have never been easier.
h4|Simple Set Up Put a Value on It A Gold Mine of Information Interpret Easily Title Once you’ve set up your charts, loads of data are presented to help you analyze the effectiveness of your marketing. Measure the Value See Your Progress Get Personal Select a topic to learn how eMarketeer can help your organisation: EMAIL MARKETING EVENT MANAGEMENT MOBILE MARKETING WEBSITE MONITOR SURVEYS & EVALUATIONS Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk See Your Marketing Results request a demonstration here
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h1|eMarketeer Partner Application
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pa|Vi mener at det skal være enkelt og lett å lage avanserte markedsarbeid. Vi er stolte av hvor langt vi har kommet i å lage markedsføring morsomt og kreativt. Temme dine prosjekter på tvers av e-post, web, sosiale, skjemaer og mobil med bare ett verktøy. Organisere kampanjestrømmer for optimal pleie for både leads, kunder og bunnlinjen Svare automatisk til dine kunder og leads atferd på tvers av markedsføringskanaler. Lav kunde og lead pleie i stor skala mens du holder din salgsteam 100% informert. Med eMarketeer har et stort utvalg av integrasjoner og plugins som gir deg tilgang til mer enn 250 plattformer. Det har aldri vært enklere å resirkulere materiale og data på tvers av plattformer. Våre kunder omfatter et bredt spekter av noen av de mest vellykkede merkevarene i verden fra nesten alle bransjer, for eksempel. finans, IT, reise, medisinsk, media og telekommunikasjon, både i B2B og B2C segmentet
h1|Mer markedsføring – færre verktøy!
h2|markedsføring bare smartere Styr alle dine markedsføringsprosjekter med ET verktøy Hva gjør oss annerledes? Vi er stolte av våre mer enn 1500 kunder over hele verden.
h3|Mer enn bare e-post. Med eMarketeers fleksibilitet, kan du kombinere e-post, skjemaer og SMS med Web-sider for å nå dine markedsføringsmål. Mulighetene er ubegrensede. Her er noen av de vanligste prosjekter som våre kunder bruker eMarketeer å løse. Velg et tema for å lese mer Smart, enkelt og morsomt Et verktøy for alt Sett på autopilot Koble til alt
h4|Product highlights OM EMARKETEER KLAR FOR NESTE STEG? Kontakt eMarketeer
h6|E-POST MARKETING EVENTHÅNDTERING UNDERSØKELSER OG EVALUERINGER WEB & DESTINASJONSSIDER FACEBOOK MARKETING MOBIL MARKETING
sp|Norwegian English Svenska Dansk Vi gir deg verktøyet – Du har ideene bestil en demo
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pa|Vi tror på, at det skal være enkelt og nemt at lave avanceret marketing arbejde. Vi er stolte over, hvor langt vi er kommet i at gøre marketing sjovt og kreativt igen. Tæm dine projekter på tværs af email, web, social, formularer og mobil med bare et værktøj. Organiser dine kampagne flows for optimal pleje af både leads, kunder og bundlinie. Reager automatisk på dine kunder og leads adfærd på tværs af dine marketingkanaler. Lav kunde og lead pleje i stor skala samtidigt med at du holder dit salgsteam 100% informeret. Med eMarketeer har du et stort udvalg af integrationer og plugins som giver dig adgang til mere end 250 platforme. Det har aldrig været nemmere at genanvende materiale og data på tværs af platforme. Vores kunder inkluderer en bred vifte af nogle af de mest succesfulde brands i verden fra stort set alle brancher som f.eks. finans, IT, rejse, medico, medie og telekommunikation og både i B2B og B2C segmentet
h1|Mere marketing – færre værktøjer!
h2|marketing bare smartere Vi er stolte over vores mere end 1500 kunder på verdensplan.
h3|Mere end bare email. Med eMarketeers fleksibilitet kan du kombinere email, formularer og SMS med websider for at opnå dine marketing mål. Mulighederne er ubegrænsede. Her er et par af de mest almindelige projekter som vores kunder anvender eMarketeer for at løse. Vælg et emne for at læse mere Smart, nemt og sjovt Et værktøj til det hele Sæt på autopilot Forbind alt
h4|FUNKTIONER OM EMARKETEER KLAR TIL NÆSTE SKRIDT? Kontakt eMarketeer
h6|EMAIL MARKETING EVENTS SPØRGESKEMAER WEB & LANDING SIDER FACEBOOK MARKETING MOBIL MARKETING
sp|Dansk English Svenska Norwegian Vi giver dig værktøjet – Du har ideerne. Styr alle dine marketing projekter med ET værktøj Hvad gør os anderledes? Se det live
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pa|We invited Ossian Veronese, co-founder and Agency head at the marketing agency Storisell, to host an eMarketeer Academy webinar where he shared his take on storytelling in video marketing and how stories can actually help you sell more. Video continues to be one of the most popular content formats when it comes to online marketing. Not only because a video is… 
di|It's always important to reflect on past marketing efforts to see what worked and what didn't. But it's equally important to look ahead to see what trends are out there and which ones we should implement to stay updated and relevant to our audiences. With changes in customer behavior, algorithms, and updates in technology, marketing evolves fast. Although it might... Security continues to be a top priority of ours, so in the upcoming release that goes live during week 48, we focus on just that by introducing a new login system to eMarketeer. As per request by our users, the new login system also supports multi-factor authentication to further secure your eMarketeer experience. Why are we doing this The most... We'd like to introduce the new heart of eMarketeer: the home of your contacts. In this article, we listed the latest news, which includes a new view of your contact list with search-function and a powerful filter builder. Powerful filter builder The contact database with your leads and customers is the most precious thing for your marketing team. Segmenting... In this guide, you learn how to authenticate your domain and set up your custom domain as email from-address. Once you're done with authenticating your domain, please let us know by emailing support@emarketeer.com and we'll activate the new email service for you. How to set up custom email domain (authenticate your domain): 1. In eMarketeer, go to “Account” -> “Email... Although it's been around for some time, the concept of content marketing continues to be a hot topic. We invited content connoisseur Stefan Jakobsson from BRV Agency and Migaloo, to guest host an eMarketeer Academy webinar. In this post, we put together some key takeaways from the webinar called "How to win at content marketing + 5 epic tips." Enjoy!... Funda Yildirim, Google Ads expert, guest hosted an eMarketeer Academy webinar for the ones that wanted to get to know Google Ads better and get some tips on how to succeed with them. In this post, you get the highlights from the webinar. What is Google Ads? Think of a shopping window in a physical store. You could say... How do you know when your marketing is working? Or even, how do you know that your marketing ISN'T working and needs some adjustment? The obvious answer here is that a solid marketing plan always begins with setting goals so we can present the marketing performance to our stakeholders and/or colleagues, motivate us to do the work, or know if there's... We asked SEO - expert Karin Axelsson from Pineberry to share her knowledge about Search Engine Optimization (SEO) in what became an eMarketeer Academy webinar called "5 factors to succeed with SEO." The purpose was to give the viewers a basic understanding of how SEO works, but also get some tips on how to succeed with their current and future... In uncertain and worrisome times, we all must do our best to help ease the situation. What eMarketeer can do, is to help you communicate with your customers, partners and/or staff about how you handle the situation. After all, communication and sharing the correct and updated information among one another is one way to avoid this uncertainty as much as...
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pa|We invited Ossian Veronese, co-founder and Agency head at the marketing agency Storisell, to host an eMarketeer Academy webinar where he shared his take on storytelling in video marketing and how stories can actually help you sell more. Video continues to be one of the most popular content formats when it comes to online marketing. Not only because a video is… 
di|It's always important to reflect on past marketing efforts to see what worked and what didn't. But it's equally important to look ahead to see what trends are out there and which ones we should implement to stay updated and relevant to our audiences. With changes in customer behavior, algorithms, and updates in technology, marketing evolves fast. Although it might... Security continues to be a top priority of ours, so in the upcoming release that goes live during week 48, we focus on just that by introducing a new login system to eMarketeer. As per request by our users, the new login system also supports multi-factor authentication to further secure your eMarketeer experience. Why are we doing this The most... We'd like to introduce the new heart of eMarketeer: the home of your contacts. In this article, we listed the latest news, which includes a new view of your contact list with search-function and a powerful filter builder. Powerful filter builder The contact database with your leads and customers is the most precious thing for your marketing team. Segmenting... In this guide, you learn how to authenticate your domain and set up your custom domain as email from-address. Once you're done with authenticating your domain, please let us know by emailing support@emarketeer.com and we'll activate the new email service for you. How to set up custom email domain (authenticate your domain): 1. In eMarketeer, go to “Account” -> “Email... Although it's been around for some time, the concept of content marketing continues to be a hot topic. We invited content connoisseur Stefan Jakobsson from BRV Agency and Migaloo, to guest host an eMarketeer Academy webinar. In this post, we put together some key takeaways from the webinar called "How to win at content marketing + 5 epic tips." Enjoy!... Funda Yildirim, Google Ads expert, guest hosted an eMarketeer Academy webinar for the ones that wanted to get to know Google Ads better and get some tips on how to succeed with them. In this post, you get the highlights from the webinar. What is Google Ads? Think of a shopping window in a physical store. You could say... How do you know when your marketing is working? Or even, how do you know that your marketing ISN'T working and needs some adjustment? The obvious answer here is that a solid marketing plan always begins with setting goals so we can present the marketing performance to our stakeholders and/or colleagues, motivate us to do the work, or know if there's... We asked SEO - expert Karin Axelsson from Pineberry to share her knowledge about Search Engine Optimization (SEO) in what became an eMarketeer Academy webinar called "5 factors to succeed with SEO." The purpose was to give the viewers a basic understanding of how SEO works, but also get some tips on how to succeed with their current and future... In uncertain and worrisome times, we all must do our best to help ease the situation. What eMarketeer can do, is to help you communicate with your customers, partners and/or staff about how you handle the situation. After all, communication and sharing the correct and updated information among one another is one way to avoid this uncertainty as much as...
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pa|What stories to tell? Educate, inspire, entertain; there are a bunch of different stories you could tell that work in email and that your recipients appreciate. But either way, Some alternatives are: Customer testimonials: Inspire your readers by letting your best advocates share how they can use your product/service. These videos are also perfect to show in sales meetings. Behind-the-scenes: … 
di|There's one big hurdle that every email marketer faces. This time, I'm not talking about the content production, email newsletter sign-ups or the constant hunt for clicks. I'm talking about deliverability and the constant feat to reduce email bounce rate. You work hard on creating compelling emails, but then you see that not all of them even reach the recipients.... Every sales and marketing team dream about increasing their number of qualified leads. That's no surprise. Still, many companies today forget that they actually already have the most powerful marketing and sales tool at their disposal. A tool that collects information about leads everyday, but in the unknown. We're talking about your website and your website traffic. In this post,... It's that time of the year again; the perfect time to show some appreciation to your customers and email recipients with a Christmas greeting. The best part is that this doesn't have to take up a whole lot of your time. Here are 3 quick steps to build a holiday email that definitely will make your recipients smile. 1. Add... Powerful features and performance have, and always will be, top priorities for us. But for some time now, we've also wanted to give eMarketeer a big make-over for better user experience. This is now a reality and next time you use eMarketeer, you're going to experience a brand-new look and feel. The sky-blue looks as you know has been updated... Did you know that 8 out 10 of your possible sales opportunities are lost? We put a lot of effort into generating traffic and leads to fill up our marketing funnel; ad spend, time, producing great content. And then we learn that we lost most of the leads that took a step or two in a buyer’s journey. Of course,... You walk in to the office in the morning and there’s a huge pile of B2B leads waiting for you. You just give them a call or shoot them an email and by the end of the day, you’ve closed deals with all of them. Ah, how amazing the life of business is. If that ever was true. Every salesperson... Although we're heading towards a new year and new ways to do marketing, we always learn something from history. That's why we listed our top performing blog posts from 2018 cause there are some great tips there that you can apply to your marketing in 2019 as well. So here goes; our best marketing advice from 2018. Happy reading! Our... Blogging is hugely valuable to your business. Adding regular content to your blog boosts your SEO and helps position you as an industry expert. In order to generate that traffic to your site, high-quality content and blog posts are crucial. Below, we’ve listed 7 steps to make your next blog post even more valuable than the last one. Recommended reading:... How to build an email for higher click through rate. In another one of my posts, I gave some tips on to get higher open rates; specifically how to craft an enticing subject line. That’s what a local business succeeded with as they recently emailed me. With their enticing subject line, they got me to open it. While skimming through...
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di|You could say that I’ve gone through different stages when it comes to my interest in email marketing. I started with email deliverability – why was it that some of my emails that I sent never reached the recipients and what is it that makes the junk inbox fill up? It is kind of techy (I put together a cheat... Internet regulation is an interesting arena. It begs the discussion, “how much can we actually regulate what people are putting on the internet?” Is it free-speech? Can it turn into harassment? Is it the best way to bring in sales? Or does it deter potential customers from making the conversion? In this post, we’re focusing on one specific in this... Video Transcript of Marketing and Sales Myths: Sales and marketing share the same goal, we all want to close more deals. Shame then, that in most organizations, the two teams work as if they live on two different planets. In this video, I share and debunk three common marketing and sales myths, so we instead can have marketing and sales... What skills does a marketing team need? One thing that I absolutely love with my job in marketing is that it's ever-changing. I’m fascinated about new updates and trying out new ways to engage an audience, whether it’s using mediums like social media, emails or web ads. But I’d be lying if I didn’t admit that it does plant a... Digital marketing secrets It is finally that time of the year when companies reflect upon their progress and start making fresh plans for the future. With each new year, there come a plethora of new ideas in the ever-evolving world of digital marketing. With the year 2018 upon us, new trends are rapidly making their way into the market and... 2017 is coming to an end and new marketing trends are about to take over the way we do business. But these things take time so there still some marketing practices that we can use from 2017. We've rounded up our most popular blog posts from this past year that we still think hold out pretty strong as 2018 premieres,... HOW TO GET STARTED WITH SEO. I used to not care about Search Engine Optimization (SEO). I winged it and just sent a little prayer to the SEO – gods that my content would rank. Did my content rank? Sure. Did it rank on the first page? Goodness, no. Maybe not even on the third or fourth. So here I... You know that feeling when you’re talking to perhaps a friend or colleague, but he or she is kind of “not there?” They ask you questions, they might even nod, but when you look into their eyes while telling your story, they’re clearly thinking about something else. How does that make you feel? Yes, that’s a metaphor for some of... Marketers consider events to be a great business opportunity to generate leads. It makes you wonder though when, according to a Salesforce survey, a whopping 80% of event attendees aren't followed up on. Sure, some guests were indeed followed up on, but not until 50 days after the event which decreases chances of closing immensely. I’m not saying events are a bad... When you’re producing new content all the time, it can be easy to get stuck in a rut and find yourself churning out the same old thing time and again. For the sake of keeping your marketing campaign fresh and interesting for your readers, it’s important to take a step out of your comfort zone and try new ways of...
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di|Video transcript: Marketing automation - this phenomenon that holds great opportunities for your business, if you do it right and stay away from these quite common marketing automation mistakes. 1. You're trying too hard You get a cool marketing automation system, of course, you want to use it as much as possible, but it can easily backfire. Compare this to... A Customer Relationship Management (CRM) is one of the most important tools when it comes to winning new business and keeping clients around for longer, since, in short, it allows you to keep full focus on the customer. But we at eMarketeer asked ourselves: "Once you implement the CRM, how do you use it to its fullest potential?" Way too... EU citizens are in charge of their own personal data as companies now must comply with the General Data Protection Regulation (GDPR). Our guide gives you a quick look on how this new regulation affects the people, businesses and how you best prepare before it’s in full effect. HOW TO PREPARE FOR GDPR - DOWNLOAD QUICK GUIDE. Earlier this year, the... Marketing automation – press a button and all your marketing flows are put on autopilot! Ok, that’s only half of it. Marketing automation can surely help automate your marketing processes (I mean, hence the name), but there are, like in any case, a few things to think about before you can reap the benefits. Download "13 Marketing Automation Growth Hacks" Guide... Ever clicked to send emails to your subscribers, only to notice that something is quite off? The links aren't working, the email disappears on the way or you get no clicks whatsoever? Don't worry, email mishaps happen to everyone, but let's see what we can do about it. Our video gives you 4 of the most common mistakes - and... This year, we hit a record in the number of videos published, all ranging from ”how-to” – style and success stories to in-depth on different marketing topics. To stay-up-date on your marketing this holiday season, we listed our 4 most popular videos from 2016. Our 4 Most Popular Marketing Videos 1. Rock Your Events with Mobile Apps Starting off the... eMarketeer Sponsors Team Rinkeby in the Fight Against Childhood Cancer. Every summer, the Nordic charity cycling organization Team Rynkeby, cycles the 1200 km long trip to Paris in order to raise money for children with cancer and their families. Although there has been some progress when it comes to treatment, cancer is still the number one cause of illness-related fatalities for... How's the atmosphere between your sales and marketing team? Some tension there? Well, you're not alone. Since the roles of sales and marketing shifted, we need to rethink how the two teams can collaborate in order to reach more sales. With the full integration between SuperOffice and eMarketeer, sales and marketing become the best of friends. Want more? Check out... Want to see some actual numbers on marketing automation, the tech wonder that's sweeping across the marketing landscape? We got you covered. 15 MARKETING AUTOMATION STATS Tempted to experience these numbers for yourself? Download "Marketing Automation Growth Hacks" 1. Automated emails had 152% higher click rate and 77% higher open rate than "business as usual" emails. (Epsilon) Tweet this 2. Companies... Ever feel that you’re just stuck? No leads are coming in, no business is made and your emails are either ignored or fails to even be delivered. I’m sure you’ve heard the buzz about marketing automation, could it be the answer to all your prayers of reaching sky-high levels of lead generation and nurturing? If you have decided to try...
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sp|Svenska English Norwegian Dansk Inspiration, knowledge and insights for marketeers By | , | Read More By | , | Read More By | , | Read More By | , | Read More By | , | Read More By | | Read More By | | Read More By | , | Read More By | , | Read More By | , | Read More
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di|There is this phenomenon that, since its breakthrough, has improved and streamlined marketing practices for multiple businesses. We're talking about marketing automation, a use of software that turned into a billion-dollar industry in just a few years and today, an average 49% of businesses has implemented it. However, that also means that there are many marketing professionals that have yet to... As you're about to welcome the summer and some well-deserved time off, we send you off with a little vacation-gift: our favorite blog posts from this year. Isn't that the perfect read for the hammock or the beach? 4 Reasons Not to Buy an Email List It does sound nice to have thousands of contacts just within a day, where all you... Don’t you just hate it when you spend time crafting the best email but then nobody gets to read it? In email marketing, the risk of being rejected from the inbox is always there, regardless of how perfect your email and send-outs are handled. Why is that? Simple answer: it’s caught in the spam filters. Almost half of all... Improve Email Deliverability with Email Warm Up You crafted an email that you are sure your recipients will love and you happily press send, only to find out that your email never reached the inbox. Or worse yet, you ended up in the spam folder. You have the right email addresses, the sender information is correct, your email is legit,... Rock Your Events with the New Mobile App Feature. With the constantly growing number of smartphone users worldwide, people love to bring their precious gadgets wherever they go, including to your event. Therefore, the addition of an app to your marketing mix is the perfect way to boost excitement and engagement. With eMarketeer's new mobile app templates, you can build... eMarketeer expects to see improved email deliverability and security as we are now proud to call us members of Certified Sender Alliance (CSA). But what is CSA, and why does this matter? Read along and we’ll give you a brief overlook on what this membership means to the eMarketeer users. What is CSA? As you send an email today, there are... Marketing Goals and ROMI Explained. Are your goals smart? And do you remember to measure them? We believe that the purpose of marketing is to generate leads to the sales team; that each one of your marketing goals is aligned with the overall business goal. A marketing goal is some type of conversion that leads the prospect closer to a... As eMarketeer launches the dashboard feature for our PRO account users, tracking and measuring your marketing performance have never been easier. The feature is scheduled to be released in the upcoming weeks; when it's time to activate your account, a notification is shown in the tool. Note that the eMarketeer admin needs to log in to activate it. Why the eMarketeer... How do you know if your marketing efforts are worth all your work? Step one when creating a marketing or business plan – set your goals. But a step easily overlooked is to make sure that you are on track to reach those goals, which is why we must measure our performances. It's the results we turn to in order... Doesn’t it sound nice that you could have thousands of new contacts added to your email list – within just one day? All you have to do is buy your email list. Just a little piece of advice before you do: DON’T DO IT (please note that I even wrote that in capital letters just to portray how important that...
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di|Email marketing is more vibrant than ever. Chad White at Litmus even believes that 2016 is the year where email marketing will see a “second coming of age.” However, whether you consider yourself an email marketing connoisseur or an email marketing newbie, mistakes always happen. We have listed 8 common email marketing mistakes and what you should do to avoid them.... People today do a whole lot of research before they decide if they want to make a purchase or not. Studies have shown that 57% of the sales cycle is done even before a seller is involved. With the changes in customer behavior, the marketing practices followed with new ways of connecting with the audience. This post covers one of... To end 2015 with a bang, we have compiled our top 5 most popular blog posts since its start. Want to know more about trigger based emails‚ the how-to's of a webinar or how to build a landing page in minutes? We got it all to spice up your holiday reading. 1. Grow Your Business with Trigger Based Email Marketing Type... Got your Christmas Spirit? Good, because the holidays are quickly approaching and so is the time to start planning for your holiday emails! Some might say that sending a Christmas greeting is a waste of time. We do not agree! This is the perfect time to strengthen your relationships with your customers and let them know how special they are... Due to its simplicity, efficiency, and low cost, email marketing is still one of the top choices for digital marketers. And let's not forget its consistent success rate. According to eConsultancy, respondents claimed that 23% of their sales were thanks to email marketing, an increase from the previous year where the numbers were 18%. Another benefit with email marketing is... Creating a landing page for your event can be tricky. Responsiveness, embedded videos, maps, and the web design are all important components to make the perfect page. Each factor takes time and effort, or you might have to rely on consultants to build it for you. Either way, it's complicated. With our new event landing page template, your event management becomes... Despite what you read, email marketing remains the most trusted form of communication. Did you know that 74% of consumers prefer to engage with brands through email and that businesses are reporting an average return of $44.25 on every $1 spent? Email marketing can be a great way to grow your business, but how do you tap into that potential?... Email is without a doubt one of the best ways to reach consumers. It’s also one of the most budget-friendly forms of marketing, but are you doing all you can to tap into its full potential? With Facebook, Twitter, Google+, Instagram, Pinterest and many other platforms on which to reach customers, marketers are beginning to neglect email. However, according to... Supported by the world's largest email providers and adopted by top brands - DMARC is protecting more than 60 percent of email boxes worldwide. DMARC (Domain-based Message Authentication, Reporting and Conformance) is designed to reduce email abuse and help you improve your email delivery. It defines how email receivers perform email authentication using the existing SPF (Sender Policy Framework) and DKIM (DomainKeys... Getting an email to your recipient's inbox is a lot more tricky than you might think. Not only will you have to steer clear of junk and spam filters but email server policies may also block your emails due to lack of security certificates and validated domains. Adding to this you need to ensure that nobody tries to send out...
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pa|Getting more leads through your website into your sales funnel is difficult, right? There’s so much competition out there! Five to ten years ago, people were happy to leave their contact details with you in exchange for a walk-through of your product or service, but now – not so much. It’s time to face the truth: potential customers no longer… If no one trusts you, you won’t sell anything. Making sure your customers have faith in you is paramount if you are going to be successful in any business. Trust is important when attracting new customers, but also, for loyal repeat-buyers too. But achieving trust online can be even more difficult than gaining trust on person, since you will not… 1. Getting Up Whether you’re in the start-up phase or working for a well established organization, when it comes to marketing the first thing we tend to think of is getting our message out. Whether you know it or not, the times have changed and today’s consumers are better equipped to drown out your message (and with very good reason)…. Website conversion rate optimization is all the rage these days. In fact, it’s now the most important priority to digital marketers as we are no longer simply measured on generating website traffic – All of a sudden, we’re reporting on cost per acquisition (CPA), conversion rate per channel and customer lifetime value (CLV). We now need these visitors to turn… So… You’ve heard the buzz about marketing automation but after checking out two or three different software providers you’re still lost. Either that, or you’ve just adopted a marketing automation platform and perhaps you’re struggling to put it all (the bigger picture) together. You my friend are a “noob,” which is a popular online gaming term for being a newbie,… If you perform a search for “Email marketing is” in Google and it will suggest “dead”. You’ve heard it before, right? For the last several years, marketers have been talking about the life span of email marketing. And for those of you who still click “Send to all”, the kind of one-size-fits-all email marketing blasts, then yes, marketers are right… Shattering records & converting (social) non-believers. This past year the world witnessed Beyoncé make a marketing (and selling) splash of epic proportions. With just one short Instagram video Beyoncé started a social media wildfire that led to 1.2 million tweets in just 24 hours and subsequently crashed iTunes as millions flocked to download her “Surprise!” (<-subject line of her Instagram… 
di|Do you ever get the feeling that you could be using the information you have about your customer in a better way? That you could be more personal with them, more relevant to them and more focused on them? No? Oh okay, then well done! You can stop reading now. But if you recognise the feeling, please go on. So that feeling,... Keeping it personal with your audience is a really good way to build a long lasting relationship, and keep your audience interested in your newsletter. But personalization can sometimes be hard and demand full information on your recipients. With our new feature, Fallback, personalization will get much easier, and lack of data will no longer be a problem. The purpose of Fallback... Organic search, a winning social media campaign and targeted pay-per-click advertising have all emerged as key players in digital marketing. However, when it comes to reliability and measurable results, email marketing still remains king. Ninety-one percent of online consumers check email on a daily basis. The Direct Marketing Association (DMA) has reported email marketing ROI of up to 4300%! There’s...
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pa|Two million blog posts are published every single day. And according to research by Ignite Spot; 77% of web users read blogs 6.7 million people blog on sites like Tumblr and WordPress More than 12 million people blog via social networks And with more than 630 million websites and 4.3 billion pages on the web, it’s important to stand out… 10 inspirational quotes from a guy named “Guy”. He’s the Hawaiian born author, speaker, investor and business advisor that led Apple’s charge against IBM back in the 80’s. Amongst other ventures, he’s the founder of the news aggregation site Alltop.com with over 1.4 million Twitter followers & over 241 thousand likes on Facebook. It comes as a shock to realize… Most of us don’t have the condition called synesthesia, where numbers and letters and other building blocks of our language and knowledge have qualities associated with some of our senses. I only found out that my daughter has this condition when I read her college entrance exam and found out that indeed, 7 was a real real jerk. And by… Video transcript: Hello everyone, My name is Klaus and I’m the Chief Marketing Officer at eMarketeer. We’ve been working behind the scenes for quite some time now and we’re proud to announce that we’re officially back at it when it comes to the blogging game here at eMarketeer. For those of you who’ve been with us since the start, you may… The benefits of having an active blog for your business are clear to some; for others it may not be straightforward. Here are 5 “F” words to help you see why we’re launching back into the blogosphere and why you should too! Fuel, Frequency, Focus, Free, & Fun Fuel By creating and publishing blog posts you are in fact fuelling… The Plight of the Pinch. That dreaded moment when you realize the email you just opened on your mobile device requires you to pinch your way to readability; we’ve all been there. Nothing screams, “Never waste my time opening an email from this company again” like an email that lacks mobile responsiveness. I mean, us mobile addicts are simultaneously running… We’ve added a nifty little and much requested feature to a few of the email template blocks in eMarketeer. You can now easily add an “Add to Calendar” feature to your event invitations, launch mailings, newsletter and the like. When your recipients click Add to calendar your event will pop up in their calendars. The new Add to Calendar blocks… Facebook is hands down the largest social network on planet Earth. With more than 1.23 BILLION users it has become the most important platform on the web. Power brands and small business are showing up on Facebook like they mean it, turning Facebook fans into brand advocates and Facebook pages into powerful extensions to their online presence. While it is… 
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pa|1. Getting Up Whether you’re in the start-up phase or working for a well established organization, when it comes to marketing the first thing we tend to think of is getting our message out. Whether you know it or not, the times have changed and today’s consumers are better equipped to drown out your message (and with very good reason)…. So… You’ve heard the buzz about marketing automation but after checking out two or three different software providers you’re still lost. Either that, or you’ve just adopted a marketing automation platform and perhaps you’re struggling to put it all (the bigger picture) together. You my friend are a “noob,” which is a popular online gaming term for being a newbie,… Shattering records & converting (social) non-believers. This past year the world witnessed Beyoncé make a marketing (and selling) splash of epic proportions. With just one short Instagram video Beyoncé started a social media wildfire that led to 1.2 million tweets in just 24 hours and subsequently crashed iTunes as millions flocked to download her “Surprise!” (<-subject line of her Instagram… 10 inspirational quotes from a guy named “Guy”. He’s the Hawaiian born author, speaker, investor and business advisor that led Apple’s charge against IBM back in the 80’s. Amongst other ventures, he’s the founder of the news aggregation site Alltop.com with over 1.4 million Twitter followers & over 241 thousand likes on Facebook. It comes as a shock to realize… 
di|Despite what you read, email marketing remains the most trusted form of communication. Did you know that 74% of consumers prefer to engage with brands through email and that businesses are reporting an average return of $44.25 on every $1 spent? Email marketing can be a great way to grow your business, but how do you tap into that potential?... Email is without a doubt one of the best ways to reach consumers. It’s also one of the most budget-friendly forms of marketing, but are you doing all you can to tap into its full potential? With Facebook, Twitter, Google+, Instagram, Pinterest and many other platforms on which to reach customers, marketers are beginning to neglect email. However, according to... Supported by the world's largest email providers and adopted by top brands - DMARC is protecting more than 60 percent of email boxes worldwide. DMARC (Domain-based Message Authentication, Reporting and Conformance) is designed to reduce email abuse and help you improve your email delivery. It defines how email receivers perform email authentication using the existing SPF (Sender Policy Framework) and DKIM (DomainKeys... Getting an email to your recipient's inbox is a lot more tricky than you might think. Not only will you have to steer clear of junk and spam filters but email server policies may also block your emails due to lack of security certificates and validated domains. Adding to this you need to ensure that nobody tries to send out... Do you ever get the feeling that you could be using the information you have about your customer in a better way? That you could be more personal with them, more relevant to them and more focused on them? No? Oh okay, then well done! You can stop reading now. But if you recognise the feeling, please go on. So that feeling,... Keeping it personal with your audience is a really good way to build a long lasting relationship, and keep your audience interested in your newsletter. But personalization can sometimes be hard and demand full information on your recipients. With our new feature, Fallback, personalization will get much easier, and lack of data will no longer be a problem. The purpose of Fallback...
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pa|Video transcript: Hello everyone, My name is Klaus and I’m the Chief Marketing Officer at eMarketeer. We’ve been working behind the scenes for quite some time now and we’re proud to announce that we’re officially back at it when it comes to the blogging game here at eMarketeer. For those of you who’ve been with us since the start, you may remember our earlier blog venture; now that we’ve re-launched emarketeer.com with a brand new look and feel it’s only fitting that we jump back into things. I wanted to make sure that those producing content for this blog are a mix of internal and external sources. Each will be experts within their field and have a strong passion to share their knowledge and inspirations with you. The first few posts that we’re launching with sets the direction and tone for what’s to come: A variety of topics and perspectives on things that are important to you and your ambitions around doing great marketing. As we add content and authors to the blog you will find us covering all the aspects of modern marketing: From the outbound focused strategies around email, mobile and social to the heart of inbound and content driven marketing as well as marketing automation and sales enablement through nurture campaigns, behavior based segmenting and lead qualification. In a nutshell we’ll cover how you generate interest in your business, what you do with that interest when it shows up on your website and how you turn it into qualified and informed leads for sales. We’ll cover the outbound, the inbound and the automation just like eMarketeer does. My hope is that this blog will become a useful source of relevant information for you, which lends knowledge and perspective to your work and passion for marketing. Before you dive in to the blog make sure to sign up to receive updates on new posts straight to your inbox by dropping your email in the form to the right. I look forward to hearing your feedback, questions and ideas for posts in the comments below. On behalf of the current and future authors – Welcome to the blog. As the Chief Marketing Officer at eMarketeer I constantly come across inspirational sources of content, amazing customer cases as well as fun and educational stuff that just begs to be shared. I hope my writing can spark ideas for your own marketing project
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h1|Welcome to the blog
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sp|Svenska English Norwegian Dansk By 31 mars, 2014 0 * *
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pa|You walk in to the office in the morning and there’s a huge pile of B2B leads waiting for you. You just give them a call or shoot them an email and by the end of the day, you’ve closed deals with all of them. Ah, how amazing the life of business is. Every salesperson is on the hunt for more leads. The marketing team too for that matter. Finding those sales opportunities is hard though; most of the buying process is completed without even involving a sales person. Before I tell you about this magical tool to help you discover more B2B leads, Leadexplorer, I thought I’d quickly mention some tactics that are detrimental to discover and qualify leads. Try it for free. No strings attached. These tactics have truly proved themselves with great results, although they might require some works. To help you out on the way to more B2B leads, I would like to present Leadexplorer. Leadexplorer helps you discover more leads and provide you with the right information about them in order to qualify them. One of marketing’s many tasks is to generate more traffic to one’s website. The problem is that close to all of your website visitors leaves the site without handing over any of their contact information. Still, those website visitors are leads. They found their way to your website – of course, we don’t want to lose those leads out in cyberspace. A business’ website sits on a lot of power, to not use it as a powerful marketing and sales tool is an outdated way of managing and collecting leads. Leadexplorer brings back the power to your website. How? Leadexplorer gives you deep insights about the companies that visits you website. We’re talking more than just company name and logo, you get size, industry, news feed etc. The information you need to close more deals so to speak. What really makes a difference is that Leadexplorer scores those companies based on how interested they are in your business. One thing that’s worth highlighting here is the fact to you get a view of what the leads looked at on your site and how much time they spent on your brand. Why is this so important? Well, I’m sure that you think that a page visit to a certain page is “worth more” than another when it comes to qualifying leads. For example, a visit to a “pricing” – page indicates a more sales – or marketing qualified lead compared to a visit to a blog post. This means that you can quickly get an idea of what companies are actually interested in your business and which companies to focus your sales processes on. Hey, you’re served the leads that have the biggest potential of becoming your customer! Leadexplorer also has this one-of-a-kind live report, where you can follow what companies are on your site in real-time. Put it on autopilot, screenshare it to your office TV and your whole team can be involved in what goes on on your website right this moment. It’s morning again. You walk into the office and there’s a huge pile of B2B leads waiting for you in Leadexplorer. The workday begins with a look at the web leads list of all companies that visited your site. You sort the list according to the filter you set up so it only displays your top leads. You visit the company cards to really get to know them and you analyze their interests and level of engagement. If you determine they’re ready for a contact, you reach out and soon enough, you’ve closed the deal. Ah, how amazing the life of a sales person is. You’re in luck. You can actually try out Leadexplorer, no string attached, for a week. All you need is access to your Google Analytics account and set up only takes a few minutes. And you know what that means? Free leads for you! Now go get them. As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
li|Sales used to be the ones to assist leads and prospects throughout the buyer’s journey. Today, leads don’t need sales’ help as much anymore as they look up information themselves by consuming . Actually, . The problem is that the sales team has no insight in exactly how those leads engage in that marketing content. How could they possibly know when the leads are ready to be contacted then? This is why we need sales and marketing alignment. Involve the sales team earlier in the buying process with joint goals and . . The gist of it – B2B leads of yours demand a smooth collaboration between your sales and marketing teams in order to trust you. With integration between the CRM system and the , it’s not only marketing that’s constantly and automatically updated on clicks and new leads, but so is the sales team with . As mentioned in the previous bullet, an integration between the systems helps the sales team to stay on top of updates in the buyer’s journey. You don’t wait around for companies to contact you, but you identify the companies that you think are in need of your services/products and you target those. . A list with all companies that visited your site. You can even filter on them to just show the leads that you are interested in. Learn where the companies came from, what pages they spent time on and what their interests are. Each company has a “company view” with everything you need to know about the company; company basics, interest, details about their visit and so on. What pages were the most interesting? Get all their interests and engagement. Integration with By integrating to your marketing tool, eMarketeer, the company card is enriched with known contacts that visited your site. With this comes the marketing timeline where you can see how the contacts engaged in your marketing content. Integration with When a company visits your site, you can immediately see CRM insights, such as total sales and opportunities. If it’s not in SuperOffice CRM yet, you just add it directly with a click in Leadexplorer. Inga kategorier
st|But what if I told you that that dream with a pile of leads waiting for you every morning is actually true? Sales and marketing alignment Marketing automation and CRM Account-based marketing (ABM)
h1|How to get more B2B leads
h2|LEADEXPLORER – THE NEW WAY TO FIND B2B LEADS
h3|With Leadexplorer, this is some of the information on your B2B leads that are presented to you: Focus on the leads that are actually interested in you. See who’s on your site – right now It’s free to try! Leave a Reply
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sp|Svenska English Norwegian Dansk By 6 mars, 2019 , 0 How many leads are you missing out on? Find out! Try Leadexplorer No strings attached and no credit card needed. * *
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em|If that ever was true.
pa|The most common way to log in to an account is a combination of username and password. However, this is not deemed secure enough anymore if a hacker was to get a hold of the password. Then they would basically be just a click away from entering the account. That is why processes to authenticate and authorize users are so important today. Authentication means that you verify who you are. For example, when you log in to eMarketeer, you have to prove who you are to be let in with, for example, a password. Authorization means that the system looks at what rights you have to access different resources or pages. If we take eMarketeer as an example again, it would be to see if you have admin rights and can access specific pages in eMarketeer. To get the best-in-class processes for authentication and authorization, you could say that we outsourced this to experts in this field, Auth0. Auth0 is an “identity management platform,” that provides solutions for secure logins, among other things. You could say that we just switched out the login system to Auth0’s solution. When the new login system is live during week 48, you won’t be able to login with the password you currently have. Don’t worry, this is expected to happen. This is because the login system that we activated is new and doesn’t yet know your password. All you have to do then is to change your password so the new system can save it. Then you can log in just as before. The new way of logging is already more secure than previously. If you’d like, you could take it one step further and activate multi-factor authentication on your account. Basically, it means that you have to confirm who you are after you typed your password before you can log in to eMarketeer. Multi-factor login is optional in eMarketeer, but we highly recommend that you enable it on your account. Here you need to verify who you are via an authenticator app, so if you don’t have one already, you need to download one, for example, the Google authenticator app. When logging in to eMarketeer, type in your username and password just as before. When you click the login in-button, open your authenticator app on your phone. You will see a 6-digit code, type that code into the eMarketeer login-screen. If the code is correct, eMarketeer has verified that you are who you claim to be and will let you in. As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
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st|Change your password
h1|Introducing multi-factor login
h3|Authentication vs authorization Multi-factor authentication – optional Adding more users to eMarketeer Leave a Reply
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sp|Svenska English Norwegian Dansk By 30 oktober, 2020 0 Security continues to be a top priority of ours, so in the upcoming release that goes live during week 48, we focus on just that by introducing a new login system to eMarketeer. As per request by our users, the new login system also supports multi-factor authentication to further secure your eMarketeer experience. Why are we doing this What it means for eMarketeer users It’s also simpler to add and manage the users in eMarketeer, where admins can invite new users via email instead of creating them manually. We hope you enjoy this new update. If you have any questions, shoot us an email at support@emarketeer.com . * *
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pa|Funda Yildirim, Google Ads expert, guest hosted an for the ones that wanted to get to know Google Ads better and get some tips on how to succeed with them. In this post, you get the highlights from the webinar. Think of a shopping window in a physical store. You could say that Google Ads is just like that shopping window, but online. It’s your opportunity to show off your products to “online passers-by.” If the ads are compelling enough, people can click it and enter your website, just like they would after passing by a physical shopping window. Once you’re gonna start with Google Ads, there are a couple of different platforms that you could use to work more efficiently with your ads. Funda mentions that you could use and along with your Google Ads. The first, and one of the most important things, to do when you get started with your Google Ads is to set a goal. Google will show various options of goals, for example, brand awareness or sales. Depending on what goal you pick, Google will present some options of campaigns (more on that soon) recommended for the goal you picked. For example, if you’re goal is brand awareness and reach, Google wouldn’t provide the “search campaign” option. There are a bunch of different types of campaigns to choose from. As mentioned, depending on the goal you pick in the first step, Google will give you campaign options that’s suitable for that goal. Here are a couple of different campaign types: The most commonly used campaign type is the search ads, which are the first results that show up on the page when you do a Google search. They are marked with “AD” and are triggered by the keywords you type in the Google search bar. Like a re-targeting campaign, the display ads are a great opportunity to show yourself again to your leads. When the leads see your ads multiple times, it’s easier for them to keep you in mind when it’s time for a purchase. Display ads have a bit higher bounce rate but they are viewed by more people, which makes it a good option for brand awareness. When you search for a specific product, the shopping ads show these products that are available at different companies, including their price. It allows the person that searches for the product to easily compare the offers from different vendors. The video ads are hosted on Youtube and there are a couple of different variations. The thing with video ads is that they can be skipped by the viewer so you only pay for the ad when the video has been watched for at least 30 seconds or if they interact with the video. So keep in mind to get your message across early on in the video, like in the first 5 seconds. First off, there are manual or automatic bidding. Funda noticed that when she uses a manual bidding strategy, Google will keep on recommending a higher budget. The automatic bidding is more “stable” and is set according to the bidding limit that you set. The automatic bidding is based on Google’s AI, but with manual bidding, you have to continuously monitor the campaigns. Some examples of automated bidding strategies are: There are also different bidding types you can pick from depending on if you want to base it on clicks or impressions. Funda points out that although you have a specific target group in mind, it also means that you basically exclude other groups that might still be interested in your product. In other words, don’t be afraid to broaden your audience a bit. A golden rule is that if an audience list has less than 1000 users, Google won’t use that audience list. One of the most common mistakes is that many people don’t know that there are different types of keywords. They simply focus on the one that they think is relevant. Another one is that is easy to bid against your own keywords. for example, if you set up two different keywords and the only difference between them is that you use upper and lower case letters, then those keywords are in a “bidding war” against each other. Remember to adjust your campaign bidding according to the devices that your audience uses. If you get more results from mobile users, increase your bidding on those devices. Analyze what day and at what time your ads perform the best. If you’re on a tight budget, you can adjust your campaigns according to that timing. For example, if you don’t see any result on a Saturday, then there’s no point in paying to be shown on a Saturday. So, you could manage your campaigns so they only show on specific times or days. If you’re curious to learn more details about Google Ads from Funda, you can watch the recording of here. As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
li|Target ROAS (return on ad spend), where you set a limit of how much a click should cost. Max conversions, where you also set a budget, and then Google tries to get you as many conversions as possible within that budget. Enhanced CPC, which is a bit of a mix between automated and manual bidding. First off, Funda highlights the importance of a good structure within your ads account, for many reasons. It’s easier to navigate in, the hand-over to a colleague is easier and it’s more manageable if you’d like to expand to another market. Secondly, don’t let your budget limit you. Google Ads generates a lot of impressions, clicks, and conversions. A lot of it is still possible with a smaller budget. Lastly, combine your Google Ads with SEO. As an example, Funda says that they use the same meta description for their pages in their ads and see great results. Inga kategorier
st|Search Display ads Shopping ads Video ads Bidding How to reach your target audience Keywords Devices and timing
h1|Key takeaways from webinar “Get to know Google Ads”
h2|What is Google Ads? How to get started with Google Ads Google Ads quick tips
h3|Leave a Reply
h4|Platforms Goals Different Google Ads campaign types Youtube subscribe Recent Posts Categories Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk By 15 juni, 2020 , 0 * *
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pa|Most of us don’t have the condition called synesthesia, where numbers and letters and other building blocks of our language and knowledge have qualities associated with some of our senses. I only found out that my daughter has this condition when I read her college entrance exam and found out that indeed, 7 was a real real jerk. And by… Video transcript: Hello everyone, My name is Klaus and I’m the Chief Marketing Officer at eMarketeer. We’ve been working behind the scenes for quite some time now and we’re proud to announce that we’re officially back at it when it comes to the blogging game here at eMarketeer. For those of you who’ve been with us since the start, you may… The benefits of having an active blog for your business are clear to some; for others it may not be straightforward. Here are 5 “F” words to help you see why we’re launching back into the blogosphere and why you should too! Fuel, Frequency, Focus, Free, & Fun Fuel By creating and publishing blog posts you are in fact fuelling… The Plight of the Pinch. That dreaded moment when you realize the email you just opened on your mobile device requires you to pinch your way to readability; we’ve all been there. Nothing screams, “Never waste my time opening an email from this company again” like an email that lacks mobile responsiveness. I mean, us mobile addicts are simultaneously running… We’ve added a nifty little and much requested feature to a few of the email template blocks in eMarketeer. You can now easily add an “Add to Calendar” feature to your event invitations, launch mailings, newsletter and the like. When your recipients click Add to calendar your event will pop up in their calendars. The new Add to Calendar blocks… Facebook is hands down the largest social network on planet Earth. With more than 1.23 BILLION users it has become the most important platform on the web. Power brands and small business are showing up on Facebook like they mean it, turning Facebook fans into brand advocates and Facebook pages into powerful extensions to their online presence. While it is… 
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h1|Klaus Trolle
h4|Youtube subscribe Recent Posts Categories Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk All Posts By apr 08 2014 0 By | | Read More mar 31 2014 0 By | | Read More mar 31 2014 0 By | , | Read More mar 31 2014 0 By | , | Read More mar 31 2014 0 By | , , | Read More mar 31 2014 0 By | | Read More
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di|Blogging is hugely valuable to your business. Adding regular content to your blog boosts your SEO and helps position you as an industry expert. In order to generate that traffic to your site, high-quality content and blog posts are crucial. Below, we’ve listed 7 steps to make your next blog post even more valuable than the last one. Recommended reading:... When you’re producing new content all the time, it can be easy to get stuck in a rut and find yourself churning out the same old thing time and again. For the sake of keeping your marketing campaign fresh and interesting for your readers, it’s important to take a step out of your comfort zone and try new ways of...
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h1|Patrick Foster
h4|Youtube subscribe Recent Posts Categories Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk All Posts By Dec 10 2018 0 By | , | Read More aug 22 2017 0 By | , | Read More
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pa|eMarketeer expects to see improved email deliverability and security as we are now proud to call us members of . But what is CSA, and why does this matter? Read along and we’ll give you a brief overlook on what this membership means to the eMarketeer users. As you send an email today, there are actually several “Obstacles” here meaning authentications and spam filters to protect the inboxes from “evil emails.” Unfortunately, unless the emails and send-outs are handled correctly, there is still a risk that your friendly and innocent email gets caught in those filters as well. This is why every email marketer strives to be whitelisted, where the recipients’ servers recognize your email – and IP address, hence allows your email to enter their inbox without too much of a hassle. However, to end up on a whitelist is not always that simple. , we could go and apply to each and every Internet Service Provider (ISP), asking to become part of their individual whitelists, but that sounds rather time-consuming, doesn’t it? This is where the CSA comes in. CSA, an interest group consisting of influential vendors in this field, seeks to improve the quality of emails. By hosting a whitelist project, email marketers can request to be a part of their alliance to get on their whitelist. As mentioned, being part of a whitelist allows emails to reach inboxes by reducing the risk of hitting spam filters. All of CSA’s partners can now see that emails sent from eMarketeers email services are legit and will accept them without greylisting (temporarily rejected due to unknown addresses) or blacklisting them (basically, eMarketeer emails won’t be handled as spam). CSA has a collaboration with powerful businesses, such as Yahoo, GMX, AOL and hotmail. Google also has a connection to CSA, where they helped establishing the criteria on who can become a CSA-member. eMarketeer are happy to now be a part of this group as well. In addition to CSA, we are also proud to be on the as well, where they qualify us with a good sender reputation. CSA provides greater email security, improves deliverability and validates eMarketeer as a high – quality player in the email marketing field. As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
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h1|eMarketeer Joins CSA
h2|What is CSA? What Does This Mean?
h3|Leave a Reply
h4|Youtube subscribe Recent Posts Categories Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk By 24 maj, 2016 0 * *
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pa|First off, to ensure maximum success we need to set goals to keep our practices focused and clear. Secondly, as soon as you start measuring your performance, you will see that the results are the main source to learn from for improvement. This is why we now launch the new dashboard, where you are able to see what practices work, and which ones that don’t. Once you have set up your charts, the new eMarketeer dashboard contains lots and lots of valuable information for you. Not only can you see the total number of signups, registrations etc, but also exactly how close you are to reaching the target, your , and which contacts that interacted with you. Furthermore, you can set up as many charts and goals as you want in your dashboard, all you have to do is pick what you want to measure and eMarketeer tracks it for you! Click on the video above to see , give you a close up look on how to set up the chart, and how to interpret the numbers. As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
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st|As eMarketeer launches the dashboard feature for our PRO account users, tracking and measuring your marketing performance have never been easier. The feature is scheduled to be released in the upcoming weeks; when it’s time to activate your account, a notification is shown in the tool. Note that the eMarketeer admin needs to log in to activate it.
h1|How to Set Up the eMarketeer Dashboard [New Feature]
h2|Why the eMarketeer Dashboard?
h3|Leave a Reply
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sp|Svenska English Norwegian Dansk By 20 april, 2016 , 0 * *
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pa|Although we’re heading towards a new year and new ways to do marketing, we always learn something from history. That’s why we listed our top performing blog posts from 2018 cause there are some great tips there that you can apply to your marketing in 2019 as well. So here goes; our best marketing advice from 2018. Happy reading! If you were to list all tasks a marketing team has to deal with, you would end up with a list that represents the “too long, didn’t read” sayings. It ranges from content, web, analytics – you name it – meaning that multi-skilled professionals are definitely sought-after. Whether you’re looking to build a marketing team from scratch or figuring out what skills you want to improve for your own sake, this posts list 6 skills your marketing team needs. Sales and marketing alignment really hit it big this year. It’s been the focus of many differences and that won’t change in the near future. Why? Because it’s now we’ve come to understand the importance of bridging the gaps between the two teams in order to make more business and avoid losing leads. You got one shot, and one shot only, to convince your readers to open your emails. And that’s with the subject line. Easy to say though, how do you encourage someone to take action when you only have 45 characters to do so? What tone of voice should you use? What makes your subscribers click? Hopefully, this post gives you some tips to think about for your next email. So you crafted a subject line that got your subscribers to open the email. Does it stop there? No, this is where it begins! You now need to offer them an email that actually makes them engage with your content. It’s that engagement that leads to conversions and purchases, right? Here’s how to format an email that your subscribers won’t resist clicking. The beginning of every year often includes some self-reflection. What did we do last year that worked, what didn’t work as we expected? This post offers some thoughts on tactics that you could implement for your digital marketing strategy. As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
li|Inga kategorier
h1|Top 5 eMarketeer blog posts from 2018
h2|Our Best Marketing Advice from 2018
h3|Leave a Reply
h4|Got any ideas and suggestion on topics you like to see on the blog? Post them in the comments below! Youtube subscribe Recent Posts Categories Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk By 12 december, 2018 , , 0 * *
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pa|Most of us don’t have the condition called synesthesia, where numbers and letters and other building blocks of our language and knowledge have qualities associated with some of our senses. I only found out that my daughter has this condition when I read her college entrance exam and found out that indeed, 7 was a real real jerk. And by the way, 7 is also green. 5 is American flag blue, 6 is purple, 0 is transparent, and the letter ‘C’ is fuzzy, like a kitten’s fur. She has a visual, tactile, and even an emotional association with every letter and number. Meanwhile I can barely muster the intellectual horsepower to drool on my pillow. She also enjoys extraordinary academic performance which in no small part is aided by the fact that she tends to remember … everything. Not exactly a ‘photographic’ memory, as it is more of a psychedelic memory. This readily explains her kinship for music from the Doors and the Grateful Dead. She is certain that the synesthesia aids her memory because rather than the number 7 being just 1 more than six, it is also a real pain in the ass, is green, and for all I know, could also be having an affair with 9, which, I’m told, is quite the hottie. My daughter admitted that she elected to not go into great detail about how she perceives reality for fear of people thinking she is crazy. A belief her little sister is quick to validate. What does this teach us about marketing? Well, think about the truism that ads with bright colors, gorgeous people, and/or babies tends to grab the eye for longer periods of time and stick in our minds longer than ads that don’t have these qualities. So when you are designing something to be viewed, try to have it appeal to as many senses and emotions as possible for maximum efficacy. The more of an ‘experience’ that is created by an image, the more effective it will be. This is another reason to utilize videos and multi-media as a whole. They can imbed sight, sound and emotion to give an indelible quality to any message that is to be delivered. The SEO benefits of using video, YouTube in particular are profound by the way, and for another post. More about stickiness. At risk of being a 7, the core of our brains are almost identical to the brains of lizards. Our brains have evolved from the brain-stem outward. The lizard part of your brain is the part that gives you the heads up when you are hungry, scared, or wanting to, say, propagate the gene-pool; think all things primitive. The outer layers of the brain serve your abstract reasoning, critical thinking and math; think civilized. While these attributes have helped us outpace our fellow mammals in terms of the ratio of head weight compared to the rest of the body, (Note all this math talk is not as compelling as that ice cream up there…) they don’t exactly make for good marketing content. See? I had to wake up just to finish this sentence… The moral of this story is that the deeper that your marketing touch penetrates the brain, quite literally in the physical sense, the bigger an impression it will make, ergo the more likely it will be remembered. Hence images that evoke our primal nature are more effective than say, a depiction of the Pythagorean theorem. This is why sex, food and fear sell. But avoid using fear to sell, it is unethical and kind of mean. And try to avoid using 7 of anything. On top of the fact that it is such a jerk, it ends up that many other synesthesiasts have a similar distaste if not complete contempt for the number 7, and they make up about 4% of the general population. Best to not alienate any segments of your audience when possible… unless of course deep down you can’t help being a 7. As the Chief Marketing Officer at eMarketeer I constantly come across inspirational sources of content, amazing customer cases as well as fun and educational stuff that just begs to be shared. I hope my writing can spark ideas for your own marketing project
li|Inga kategorier
h1|Why 7 is such a jerk and other marketing tips
h2|Make your marketing sticky
h3|Leave a Reply
h4|Youtube subscribe Recent Posts Categories Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk By 8 april, 2014 0 The enhancement of our ability to remember something by adding components to the memory is called making it ‘sticky’. That’s what I call it anyway… Have trouble remembering names? Add a descriptive alliteration and you will be twice as likely to remember a name: Bald Bill, brainy Bob, beautiful Bella, etc. It ends up the more qualities you attach to a memory, the more sticky it becomes and the more likely it will be remembered. * *
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pa|is an interesting arena. It begs the discussion, “how much can we actually regulate what people are putting on the internet?” Is it free-speech? Can it turn into harassment? Is it the best way to bring in sales? Or does it deter potential customers from making the conversion? In this post, we’re focusing on one specific in this realm—pop-up’s. There has been a lot of discussion about whether giants like Google are penalizing sites that leverage them frequently. We’re partnering with our friends at to determine- does Google penalize sites with pop-up’s? Short answer- yes. As of January 10, 2017, Google made a statement that it will begin cracking down on what they refer to as Unfamiliar with the term? It basically means that if the pop-up (or any secondary content on a site) doesn’t have something to do with the product, the brand or the general customer experience, it will negatively impact SEO status on Google. To the above point, there are a couple of different types of pop-ups. The first (and worst offender in Google’s mind) is the new window pop-up. As shares, “new window, no good”. In fact, it goes beyond Google. There are many browsers now, including Chrome and Firefox, that stop them automatically. Next up is the overlay. The overlay differs from the first pop-up, because it opens in the same browser window. Slightly less offending, right? Yes, as far as Google is concerned. Examples of these would include visuals with call to actions like “sign up for my newsletter” or “purchase my product now”. While not as offensive, it is important to note that these can detract from the user experience, specifically on mobile. On to modals. We’re venturing into the approved-category in the mind of Google, as these tend to be more useful to the user experience. are examples of modals. The caveat here is that you are doing work within the modal, you as a user are engaging with the modal providing information to it, and you can’t see the content of the site that’s underneath it. Unless the content of modals is spam or advertising, you shouldn’t run into an issue when it comes to SEO on Google. Exit-intent pop-ups are gaining a lot of popularity as of late. They appear as users are trying to leave the site; A last ditch effort to keep traffic on your page and/or cull information from visitors. There’s a reason that these are so successful. Users of any website can become overwhelmed when too much information is presented to them. If they’re then shown one single call-to-action or piece of information, you make their decisions a lot easier. Finally, we hit interstitials. Interstitials are what Google really targets in its policy. One example of a case study that comes to mind is Before you can access any information, any articles on the site, you’re brought to a “welcome” page. This page includes sponsor and advertising information. You can’t bypass this screen until you’ve spent a certain amount of time on it. As you may imagine, sites like these tend to have higher bounce rates, as the attention levels of younger and younger generations are persistently reduced. Pop-up updates are just one of the process shifts that Google has made recently. They’ve also been active in synthesizing what sites are actually , and which haven’t earned this label. Since this change was made two years ago, chances are good that your company has already shifted its site to be mobile friendly. If not, you’re currently being penalized, and your customers have a much lower likelihood of being able to find you. Hootsuite has an interesting with simple steps to follow. Two of the most important are to use responsive design and include viewpoint Back to pop-ups, there are a couple of specifications that you should be aware of. You will be penalized in Google rankings if you do any of the following: There’s good reason behind this. will always be to improve the user-experience. They believe that these intrusive interstitials create a poor experience for users and ultimately impact their bounce rate, their exit rate, and even their time onsite. If content is immediate and uninterrupted, consumers are far more likely to explore the site and ultimately make the conversion. Feedback from users has been overwhelmingly positive, as evidenced by the many different social posts to that effect. Now, there are some exceptions. The specific verbiage from Google is that the following examples “would not be affected by the new signal, if used responsibly.” Interstitials that reference a legal obligation don’t fall into the negative bucket. Examples would be age verification or forewarning of cookie usage. Another area is login dialogs, where the content of a site isn’t indexable publicly. Some retailers are actively opposed to moving away from pop-up’s since this can be a for their subscriber lists. We’re guessing that you’ve been greeted with a discount or ‘sign up now’ pop up at least once when visiting a retailer’s site on your mobile phone. Those pop-ups will now be to their detriment. This shift should have major impacts to ecommerce, especially since most retailers see more than 50% of their traffic on smartphones. So how do you know the quality of your user experience and whether certain design elements may be The best way is to analyse certain metrics. The ones that we would recommend tracking are browse rate, bounce rate, return visitor rate and time on site. You can track these using Google Analytics (which will have the best indication of how your site fares on Google). When in doubt, keep the design of your site simple, clean and explore it from the perspective of your customers. Looking for more tips on SEO? Check out our post . Questions? Let us know in the comments below. Patrick O’Doherty is founder and Managing Director at , a digital agency who has proudly been supporting digital and bricks and mortar businesses since 2008
li|Show a pop-up with the content of the main site, just after the consumer reaches the page from search results. Have a pop-up appear as visitors are exploring the main site. Display a standalone pop up that does not allow the consumer to access the site content without dismissing the pop up. Leverage a template or website layout that shows the top third of the page as content but turns out to be a standalone pop-up. Inga kategorier
h1|Does Google penalize sites with pop-ups?
h3|Leave a Reply
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sp|Svenska English Norwegian Dansk By 28 juni, 2018 , 0 * *
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em|An example of an exit-intent pop-up window. A standalone pop-up appears as the top third of a website’s home page.
pa|With the constantly , people love to bring their precious gadgets wherever they go, including to your event. Therefore, the addition of an app to your marketing mix is the perfect way to boost excitement and engagement. With eMarketeer’s new mobile app templates, you can build your own in no time. However, the problem is that it often gets technical and complicated with apps when it comes to production and distribution. But With the new mobile app templates, you don’t need any coding experience and there’s no need to rely on app stores to get it approved. Plus, it works on every smartphone. Keep a look-out for the notification in your eMarketeer account (an admin needs to log in to activate this feature) and get your app-building going! To find some inspiration for your own app, with compelling features and don’t forget to stop by where you get even more details on mobile apps for events. As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
li|Since you allow your guests to have constant access to your content, expect to see a lot more engagement. Evaluations, social media feeds, videos or whatever you decide to put in your app, the guests can easily take part in it all since it’s right there in their pockets. Put all important event information in one place; the app trumps printed agendas and lists big time. Before, during and after the occasion – why not use the app throughout the whole process? You can start creating some hype and buzz weeks prior to the event takes place, and the guests can easily turn to the app to share their experience afterwards. Inga kategorier
st|Increased Engagement User-Friendly Tool Increase Event’s Time Span eMarketeer believes that anyone should be able to build an app and they should be able to do it in minutes.
h1|Build a Mobile App in No Time [New Feature]
h2|Rock Your Events with the New Mobile App Feature.
h3|Why Use a Mobile App for Events? Leave a Reply
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sp|Svenska English Norwegian Dansk By 31 maj, 2016 0 * *
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pa|We put a lot of effort into generating traffic and leads to fill up our marketing funnel; ad spend, time, producing great content. And then we learn that we lost most of the leads that took a step or two in a buyer’s journey. Of course, we can’t expect each and every prospect to qualify into a customer; there should be some drop-off, BUT 79% OF THEM? That’s a lot. The reason here is that . That means that a sales pitch is the last thing they want to hear, they’re just looking to learn something. It actually requires a lot of patience and great content for a lead to trust us enough with a purchase. Easier said than done, of course, it takes a lot of time, but it’s possible. To stop our leaking marketing funnel and help the leads become qualified for sales we need strong lead nurturing strategies. This is what we’ll discuss in this blog post. Lead nurturing means that you guide your prospects through the buyer’s journey with relevant, valuable content, easing them into enough certainty that they want to do business with you. It’s a warm-up for purchase, so to speak. There are two different main concepts when it comes to lead nurturing campaigns; Keep your brand name top of mind by sending out a series of content in quite regular intervals. It could, for example, be a welcome-flow, newsletters or a product/company information flow. You could say that it’s the 2.0 – version of a drip-campaign. Whereas drip campaigns are based on timing, lead nurture campaigns are based on leads’ behavior and/or other attributes. For example, a click about a certain product triggers an email relevant to that specific product. So the idea is basically the same, they’re just triggered differently. Design, time and structure your lead nurturing flows however you please. There are a thousand and one journeys you can come up with to nurture leads, it all depends on what you’re trying to achieve. In order to know how to design your lead nurture flow, it all comes down to what you’re trying to achieve. Each goal requires their own lead nurture flow so to speak so just one flow is not quite enough. Below, I’ve listed different types of goals and suggestions of what kind of content flows would suit them. The first phase in the buying process (or marketing funnel if you will). In this stage, the contacts look to learn something, not to buy. This is where you can showcase that you’re the expert in your field and the recipient can start trusting your knowledge. Just make sure you have the contacts’ permission to send marketing emails to them. Thanks to the new EU law , you must have consent from your contacts to email them. The stage further down the funnel where the contacts have taken a step to give your product a shot, or at least get to know you a bit better. Once the credit card is swiped, you indeed scored a new deal. But that doesn’t mean you can leave your customers hanging. After all, . Here are some suggestions on how you can take care of them. As you can see, there are a few ways to go about lead nurturing. Determine what you want to achieve before you start designing flows and creating content. Here’s the thing; a marketers main goal is to help the salespeople sell. You might very well create great and impressive lead nurturing flows, but if your sales team is unaware of what’s going on, that job is in vain. The sales team won’t know who to contact nor when it’s the right time to contact your leads. Here’s what you need to do about it: By you “close the loop” and no more sales opportunities are lost. Ok, you have your goal and you have decided what flows you want to design. In this section, we’ll talk about how to get your message across. Yes, lead nurturing flows can come in all forms and shapes but what they all have in common is that they require a bunch of content. A common mistake marketers make is that they become too “salesy” too soon. They want to learn something so instead of writing a text that goes straight for the sell, try to go for a tone that’s more empathetic. “You understand their problem, here’s a suggestion on how to solve it.” Content can be sent over various channels and platforms; mobile, web, landing pages, etc. Then your best bet is a . But I would say that emails are the basis for lead nurturing flows (especially if you’re just getting started with it). As we mentioned previously, campaigns like this trigger on timing or different actions. is not only important for your sales & marketing alignment, but it’s also a must-have to distribute your message. You just build the emails and set up the triggers you want, for example, if you want to send an email three days after someone clicked a certain link. And then the whole flow is on autopilot! You could say that marketing automation is the engine behind smart marketing and lead nurturing. Like any of your lead nurturing flow needs a purpose, so does each one of your emails. What do you want the recipients to do when they see your email in their inbox? Click to the web site to read an article, download something, watch a video? Always add a call-to-action to your email so it actually generates clicks that you can measure. I suggest you keep an email spreadsheet where you fill in what the email contained, what the call-to-action was and what your goal with that specific email was. For example: That way you can get a quick but detailed overlook of your flows and content and what might be missing from it. I’d love to hear your experiences with lead nurturing or if you have any tips on lead nurturing tactics. Let me know in the comments! As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
li|the most common example to engage or educate. This is the perfect opportunity for you to share insights, trends, and tips that don’t necessarily always talk about your business offerings. do you have loyalty clubs or memberships? Make your new contacts/members feel really welcome with relevant messages so they really get to know you, the club and what they benefit from it. Target contacts that aren’t active and need a little push. A flow to remind them that you exist and that you’re good at what you’re doing. Are you offering a trial or a test period for your product or service? It’s important to not leave them hanging just because they entered a trial. Send them messages to help them uncover all features of the product and discover the potential it offers. You just increased your chances of actually buying the product when the trial is over (or stick with the product if they’ve already bought it). When a closing is so close you can almost smell it, but there’s still something holding it back. Help the lead become a customer with discounts or other free stuff. “Sign up today and get a month for free” or “get 2 for 1” – who could resist? Here you could also include testimonials; How can anybody know that you’re as good as you say you are? The most credible sources are your customers. Build “ ” with examples of how your product or service helps them. That’s a great piece of content for potential buyers and you get to brag a little bit. Once your recipients are ready to learn more about the product itself, you don’t want them to go look elsewhere to find that information (imagine the horror if they found that information with a competitor of yours!). You’re the first person they should go to when they’re ready for more product-specific information. Keep educating your customers about your product and service, whether it’s tips and tricks to help them use your product more or inform them when you’re offering something new, like an update to the product or a brand new product release. You encourage them to discover more potential, plus you can get some extra cash with paid upgrades or add-ons. Make sure that you learn something from your customers as well. This is easily done with a quick survey. Allow your customers to tell you what they like and what they think could be improve. The important thing to remember here is to actually use the feedback you gain. If you keep on asking your customers for feedback and they don’t see that you’re listening, well, they’ll stop helping you out. You won’t just get suggestions on how to improve, but you will find the “unhappy” customers that might be about to leave you and the ones that absolutely loves you. This is your opportunity to tend to the accounts that require some extra attention from your sales team to avoid churn. For happy customers, ask them to advocate for you in testimonials or success stories. As your leads travel through your flows, decide what actions can be interpreted as a purchase signal. In other words, what does a lead have to do to become a Marketing Qualified Lead (MQL) and later on a Sales Qualified Lead (SQL)? It could be a link click, brochure download, sign up for an event and so on. Decide when the lead is ready to be sent over to sales. Right when they become an MQL or wait until they’re further down the funnel? Take the discussion together with sales to make sure that you’re fully aligned and that you’re both aware of what it takes for a lead to convert. Now, how should you hand over the information about you’re MQLs and SQLs to the sales team? A lot of businesses today still do the dull, manual work by sharing excel sheets among each other, not knowing of the great tools out there that can do this automatically for you. Choose a marketing automation tool that speaks with the sales team’s CRM. That way you can build automations that doesn’t just trigger content and marketing actions, but it also “shoots” the information you choose to the sales team. Automatically! In real-time! No more excel sheets! I suggest you check out to learn more about how to align your sales and marketing team. Inga kategorier
st|Did you know that 8 out 10 of your possible sales opportunities are lost? What is lead nurturing? Drip campaign: Lead nurture campaign: What’s your goal? GOAL: Attention and interest Newsletter campaign: Welcome flow: Re-engagement: GOAL: Close the deal On-boarding: Promotions: Product-focused: GOAL: Keep your customers Upsell: Get feedback: Determine the different stages in the funnel Decide when sales should be involved Ditch the excel sheets
h1|How to create a lead nurturing strategy
h2|LEAD MANAGEMENT HOW TO GET YOUR MESSAGE ACROSS
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sp|Svenska English Norwegian Dansk By 17 maj, 2019 , 0 * *
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pa|In email marketing, the risk of being rejected from the inbox is always there, regardless of how perfect your email and send-outs are handled. Why is that? Simple answer: it’s caught in the spam filters. , and to prevent these “evil emails” from contaminating our inboxes there are now spam filters in place throughout the email’s journey. No matter how innocent your email is, if it’s not signed by the right authentications your email might as well trigger those spam filter. So what can we do to make sure the email passes through those “gates” with flying colors? Of course, in addition to handling and creating the email properly (the tactic is one way to go), we also need to team up with the “good guys” – aka email authentication services. To provide high-quality email marketing, it’s important to be registered for these services since they will then vouch for the email being valid. We don’t want to look like cyber criminals and spammers, do we? To understand what kind of services that are provided, we give you an overview of the three most important email authentications. With the click of a button, the email leaves your server and starts its trip towards the inbox. The first stop is with DomainKeys Identified Mail (DKIM). The email got the signature from DKIM, and the email is sent to the next verification. As DKIM validated the creator of the email, the next step is to authenticate the sender (two different services, mind you! The creator and the email service provider are two different components). It’s time the email meets Sender Policy Framework (SPF). So, the email has its ID and the postman took it closer to the destination. The email was validated by both DKIM and SPF (very good), but since there are no policies or rules telling the recipient’s server what to do with the emails, that’s not quite enough. The recipient’s server might just say “so what? Nobody told me what to do with your email, I might just report you as spam anyways.” This is why the email also must pass DMARC. Like customs, DMARC tells the recipients’ servers what to do with emails that are validated or not. When registering for DMARC, three policies are to be decided: remember to be registered for all of these for a smooth email journey. DKIM works as an ID and authenticates the creator of the email. SPF is the online postman, ensuring the sender is legit. DMARC, as the customs, decides where the email should go. If you want to be “best in class,” we offer includes all three of these authentications. As soon as you have their permission saying that you are not spam, all I can say to your qualified email: Welcome to the inbox. As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
di|: Just like an ID, its task is to validate the creator of the email (that’s you). DKIM adds a digital signature to the email header and at the same time, it stores a public key online that matches the digital signature. When the email is closer to reach the final destination (the inbox), the recipients’ server accesses the public key. If that key still matches the signature on the email header, as it did when it was sent, DKIM authenticates that the from-address is accurate and that the content wasn’t changed during its journey. So, DKIM tells the recipient that the creator of the email (again, that’s you) is actually who he or she claims to be, just like an ID. Like the online postman, SPF ensures that the email service provider uses a legit domain that’s allowed to send emails and establishes that the email has a proper return path. The return path tells the email where to go if the email cannot reach its wanted destination. Think of it as the sender address you put on the envelope of a “snail mail” letter.
li|Must all my emails be approved by SPF and DKIM? What happens to emails when they are approved by SPF and DKIM? What happens to the emails that are NOT approved by SPF and DKIM? (three options here; reported, rejected or quarantined. As DMARC has a reporting feature, recipient and sender can automatically communicate with each other if an email looks suspicious.) Inga kategorier
st|: DMARC: In conclusion,
h1|Is Your Email a Spam-Trigger? An Overview of DKIM, SPF and DMARC
h3|Leave a Reply
h4|Don’t you just hate it when you spend time crafting the best email but then nobody gets to read it? Title Title Youtube subscribe Recent Posts Categories Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk By 22 juni, 2016 0 * *
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pa|Getting more leads through your website into your sales funnel is difficult, right? There’s so much competition out there! Five to ten years ago, people were happy to leave their contact details with you in exchange for a walk-through of your product or service, but now – not so much. It’s time to face the truth: potential customers no longer… If no one trusts you, you won’t sell anything. Making sure your customers have faith in you is paramount if you are going to be successful in any business. Trust is important when attracting new customers, but also, for loyal repeat-buyers too. But achieving trust online can be even more difficult than gaining trust on person, since you will not… Website conversion rate optimization is all the rage these days. In fact, it’s now the most important priority to digital marketers as we are no longer simply measured on generating website traffic – All of a sudden, we’re reporting on cost per acquisition (CPA), conversion rate per channel and customer lifetime value (CLV). We now need these visitors to turn… If you perform a search for “Email marketing is” in Google and it will suggest “dead”. You’ve heard it before, right? For the last several years, marketers have been talking about the life span of email marketing. And for those of you who still click “Send to all”, the kind of one-size-fits-all email marketing blasts, then yes, marketers are right… Two million blog posts are published every single day. And according to research by Ignite Spot; 77% of web users read blogs 6.7 million people blog on sites like Tumblr and WordPress More than 12 million people blog via social networks And with more than 630 million websites and 4.3 billion pages on the web, it’s important to stand out… 
di|Organic search, a winning social media campaign and targeted pay-per-click advertising have all emerged as key players in digital marketing. However, when it comes to reliability and measurable results, email marketing still remains king. Ninety-one percent of online consumers check email on a daily basis. The Direct Marketing Association (DMA) has reported email marketing ROI of up to 4300%! There’s...
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h1|Steven MacDonald
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pa|There’s one big hurdle that every email marketer faces. This time, I’m not talking about the content production, email newsletter sign-ups or the constant hunt for clicks. I’m talking about deliverability and the constant feat to reduce email bounce rate. You work hard on creating compelling emails, but then you see that not all of them even reach the recipients. The problem here is not just that they miss out on your message, but emails that fail to reach the inboxes have a negative impact on the deliverability of your upcoming send-outs. In this post, you learn tips on how to reduce email bounce rate and how to keep it as low as possible. A bounce simply means that the email didn’t get delivered. So the bounce rate is the percentage of failed email addresses out of the email addresses you tried to send to. There are two different types of bounces; hard or soft bounces. . According to spamlaws.com, . Just imagine. This means that there are services out there that want to protect our inboxes from fraudulent emails. One of them is the sender reputation and sender score. Although it should be our goal, a 0% bounce rate is hard to reach. The . But what qualifies as an acceptable bounce rate then? If you happen to use an Email Service Provider (ESP), they might have different limits, but you’re doing ok if your under 2%. At eMarketeer, we advise that if you’re at 5% or over, there’s some action required on your send out routines and email addresses. The following tips are all about being proactive and how to keep our email lists “clean” from bad and faulty email addresses. Use these tips to reduce email bounce rate and to keep it as low as possible. You need the recipients’ permission to email them. That’s even required by law. You get their permission by having them opt-in themselves to receive communciations from you, by using sign-up forms. I highly recommend using the double opt-in practice here. That means that you send them a confirmation email upon registering, asking to confirm their email subscription. Sure, a single-opt in (with no confirmation email) might grow your list faster, but a double opt-in gives more quality. Since the recipient takes that “extra” effort to confirm, you know that they really want to take part in your email send-outs and can improve your open – and click rates. If you have multiple email campaigns, use a subscription center. With a subscription center, the recipients are in charge of what content they want to receive from you. If they click to unsubscribe in your email, they won’t see “oh no we’re sorry to see you go,” they still have the option to unsubscribe from all your send-outs. But they also have the choice to stay in the email campaigns that interest them. Although we want to, we can’t please them all, and some of your recipients won’t open your email. But don’t give up on them too easily. Sort out the email addresses that haven’t been active for some time and put them in a re-engagement campaign. . If you succeed in piquing their interest and they confirm that they still want to receive emails from you, go ahead and add them back to the email list in question. Are they still”sleepers” after your tries? Then you can be quite confident that they’re not potential customers or leads of yours at this moment. It’s also important is to take care of your list over time. One way of doing that is to cover topics that are relevant to your recipients. User engagement has a positive impact on deliverability, which means you want them to open and click your emails. The more your recipients engage in your emails, the better the send score. Cover topics that you’ve seen previously performed good and . Another way to be relevant is to keep a regular send out frequency. If you send out too seldom, the recipients might have forgotten who you are and might report you as spam. . The marketing automation tool puts your send-outs on autopilot, where the recipient has the opportunity to decide their own buyer’s journey. Furthermore, when you use an Email Service Provider (ESP) like this, they do the email send out for you and often have email security standards and technology in place, including filtering out bad email addresses. However, that doesn’t mean that you should use your ESP as a “list cleaning service.” It’s still your responsibility as an email marketer that your email addresses are valid. As you might notice with these tips, “list cleaning” isn’t a one-time project. When you collect more email addresses or there’s a change with the recipient’s address (they might switch jobs!) it also reflects on your email list. Set up a routine for the tips that we’ve gone over here and work with your list regularly. That way, you’re setting yourself up for the best deliverability possible with a high-quality list. A high email bounce rate does indeed affect the email deliverability. That means that email marketers need to have a plan to reduce email bounce rate and then keep it as low as possible. The first step is that recipients opt-in themselves to receive your emails. Furthermore, you also want to focus on user engagement as it has a positive impact on your deliverability. You do that by offering relevant and high-quality content. How do you keep a low email bounce rate? As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
li|the email couldn’t reach the recipient due to a temporary issue, for example, if the recipient’s server is unavailable or if the mailbox is full. the email address or domain doesn’t exist or if the recipient’s mailbox isn’t active. Essentially, this means that the email will never be delivered to this address. Inga kategorier
st|Soft bounce: Hard bounce:
h1|5 ways to reduce email bounce rate
h2|What is a bounce? Why is a low bounce rate important? 5 ways to reduce email bounce rate
h3|What’s an acceptable email bounce rate? 3. Re-engage the “sleepers” Leave a Reply
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sp|Svenska English Norwegian Dansk By 4 mars, 2020 , 0 When you send emails to several email addresses (aka do email marketing), ISPs “scores” your send-outs. For example, that are experts when it comes to email deliverability, list the following as basis when it comes to score the send-out. How many recipients mark you as spam The number of emails you send If and how often the emails get caught in spam filters Engagement from your recipients The bounce rate These factors determine your sender reputation, which has a big say in your email deliverability. If your sender reputation is bad, your emails are less likely to reach the recipients. Now, ain’t that the worst situation for an email marketer? The key to a good sender reputation is to have high-quality email addresses. By high-quality addresses, I mean legit addresses and recipients that are interested in your content. But keeping a “clean email list” is actually not just about protecting your sender reputation and email deliverability. It also means that you’re focusing on the recipients that are more likely to open, click and convert on your email marketing content. That means improved open and conversion rates and more accurate data insigths about your target group. 1. Collect email addresses using opt-in 2. Use a subscription center 4. Be relevant and regular 5. Work with your list continuously * *
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pa|We invited Ossian Veronese, co-founder and Agency head at the marketing agency Storisell, to host an eMarketeer Academy webinar where he shared his take on storytelling in video marketing and how stories can actually help you sell more. Video continues to be one of the most popular content formats when it comes to online marketing. Not only because a video is… 
di|It's always important to reflect on past marketing efforts to see what worked and what didn't. But it's equally important to look ahead to see what trends are out there and which ones we should implement to stay updated and relevant to our audiences. With changes in customer behavior, algorithms, and updates in technology, marketing evolves fast. Although it might... Security continues to be a top priority of ours, so in the upcoming release that goes live during week 48, we focus on just that by introducing a new login system to eMarketeer. As per request by our users, the new login system also supports multi-factor authentication to further secure your eMarketeer experience. Why are we doing this The most... We'd like to introduce the new heart of eMarketeer: the home of your contacts. In this article, we listed the latest news, which includes a new view of your contact list with search-function and a powerful filter builder. Powerful filter builder The contact database with your leads and customers is the most precious thing for your marketing team. Segmenting... In this guide, you learn how to authenticate your domain and set up your custom domain as email from-address. Once you're done with authenticating your domain, please let us know by emailing support@emarketeer.com and we'll activate the new email service for you. How to set up custom email domain (authenticate your domain): 1. In eMarketeer, go to “Account” -> “Email... Although it's been around for some time, the concept of content marketing continues to be a hot topic. We invited content connoisseur Stefan Jakobsson from BRV Agency and Migaloo, to guest host an eMarketeer Academy webinar. In this post, we put together some key takeaways from the webinar called "How to win at content marketing + 5 epic tips." Enjoy!... Funda Yildirim, Google Ads expert, guest hosted an eMarketeer Academy webinar for the ones that wanted to get to know Google Ads better and get some tips on how to succeed with them. In this post, you get the highlights from the webinar. What is Google Ads? Think of a shopping window in a physical store. You could say... How do you know when your marketing is working? Or even, how do you know that your marketing ISN'T working and needs some adjustment? The obvious answer here is that a solid marketing plan always begins with setting goals so we can present the marketing performance to our stakeholders and/or colleagues, motivate us to do the work, or know if there's... We asked SEO - expert Karin Axelsson from Pineberry to share her knowledge about Search Engine Optimization (SEO) in what became an eMarketeer Academy webinar called "5 factors to succeed with SEO." The purpose was to give the viewers a basic understanding of how SEO works, but also get some tips on how to succeed with their current and future... In uncertain and worrisome times, we all must do our best to help ease the situation. What eMarketeer can do, is to help you communicate with your customers, partners and/or staff about how you handle the situation. After all, communication and sharing the correct and updated information among one another is one way to avoid this uncertainty as much as...
li|Inga kategorier
h1|Josefine Stengård
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sp|Svenska English Norwegian Dansk All Posts By mar 02 2021 0 By | | Read More okt 30 2020 0 By | | Read More okt 12 2020 0 By | , | Read More sep 11 2020 0 By | | Read More aug 18 2020 0 By | , | Read More jun 15 2020 0 By | , | Read More jun 15 2020 0 By | , | Read More maj 27 2020 0 By | , | Read More maj 05 2020 0 By | | Read More mar 31 2020 0 By | | Read More
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pa|In uncertain and worrisome times, we all must do our best to help ease the situation. What eMarketeer can do, is to help you communicate with your customers, partners and/or staff about how you handle the situation. After all, communication and sharing the correct and updated information among one another is one way to avoid this uncertainty as much as possible. For this purpose, we prepared a mobile app template. Use the app as a hub for information about your company guidelines and status about the virus for your staff. Even though many of us work remotely nowadays, we still keep our cellphones close. The Corona Information mobile app could look a little something like this: You find the template in your campaign. Just click the button in the left-hand menu that’s called Mobile Apps. The app template is called Corona Information app. The mobile app template is prepared with buttons and sub-pages that you might find useful. For example, company guidelines, map coverage of the virus and home office tips. Of course, these buttons and pages can be edited in whichever way you like. The editor works just in the same way for the mobile app as it does for when you build an email in eMarketeer. What’s neat is that you can update and edit the contents of the app at any time, even when it’s already out among your recipients without having to re-send the app to them. There’s just one thing to think about. For the updates and changes to reflect in the recipient’s app, they need to refresh the app themselves. There’s a button for that on the mobile app home page. The “last updated” – date is put in manually, so if you do any changes or update your information, remember to also update that date. Watch the video for a quick look at how the editor looks and works. When you’re happy with the app, you can choose to share it among your peers with email or SMS. In the editor, click the button or image you want to link your app to. Click the box that says “browse” next to the link url field, choose “link to eMarketeer webpage.” Find and choose the campaign where you have the mobile app and click to apply. All done. Same thing goes for the SMS editor. In the SMS editor, click “insert link.” Choose “link to eMarketeer webpage” and find the app in the right campaign. The editor automatically shortens the app-URL. Please note that distribution with SMS has an additional cost depending on what country you’re sending to. We hope this template can help you out in some way in your communication. Take care of each other. As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
li|The mobile app template is available for every eMarketeer user, no matter what plan you are on. The app is platform agnostic, meaning that it works on any type of cellphone as long as it has an Internet connection. You don’t need to be a developer to build this app. It’s very similar to the way you build an email in eMarketeer. Inga kategorier
st|Email: SMS:
h1|Corona mobile app template
h2|How to build the app How to distribute the app:
h3|Quick notes about the mobile app template: Leave a Reply
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sp|Svenska English Norwegian Dansk By 31 mars, 2020 0 * *
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di|Internet regulation is an interesting arena. It begs the discussion, “how much can we actually regulate what people are putting on the internet?” Is it free-speech? Can it turn into harassment? Is it the best way to bring in sales? Or does it deter potential customers from making the conversion? In this post, we’re focusing on one specific in this...
li|Inga kategorier
h1|Patrick O'Doherty
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sp|Svenska English Norwegian Dansk All Posts By jun 28 2018 0 By | , | Read More
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di|Digital marketing secrets It is finally that time of the year when companies reflect upon their progress and start making fresh plans for the future. With each new year, there come a plethora of new ideas in the ever-evolving world of digital marketing. With the year 2018 upon us, new trends are rapidly making their way into the market and...
li|Inga kategorier
h1|Junaid Ali Qureshi
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sp|Svenska English Norwegian Dansk All Posts By feb 01 2018 0 By | , | Read More
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pa|2017 is coming to an end and new marketing trends are about to take over the way we do business. But these things take time so there still some marketing practices that we can use from 2017. We’ve rounded up our most popular blog posts from this past year that we still think hold out pretty strong as 2018 premieres, enjoy! Marketing automation boomed a while ago but to many, it’s still quite a newly adopted technology. As the name implies, marketing automation is supposed to a-u-t-o-m-a-t-e some of your marketing practices, but that doesn’t mean that your work is done. This post covers some of the most common marketing automation mistakes we found out there – and what you can do about it instead. When I heard that Google changes its search algorithm up to 500-600 times per year, I wanted to give up. But after some deep breaths, I realized that those changes are not always major and SEO is still a must if you want your content to beat the competition and rank on the first page. Here are some valuable SEO tips on how to get you started. Content is king, we know that. But when we produce content over and over again, it’s easy to get stuck in the same patterns. For content marketing to be really successful, you need to figure out new ways to present information. Here are 7 suggestions on how you can do that. Hosting an event is a great way to retain and generate customers, but the planning and execution of it is quite often everything but organized. The problem is often that there is no communication between the marketing and sales team. We figured out a smarter way to do event management. is in full effect May 2018. What does this law mean for businesses, and what does it mean for EU citizens? We put together a quick guide on how businesses should prepare for GDPR. As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
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h1|Our Top 5 Blog Posts in 2017
h2|Our Best Marketing Advice from 2017
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h4|What topics would you like to see on the eMarketeer blog for next year? Let me know in the comments! Youtube subscribe Recent Posts Categories Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk By 13 december, 2017 , , 0 * *
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pa|A when it comes to winning new business and keeping clients around for longer, since, in short, it allows you to keep full focus on the customer. But we at eMarketeer asked ourselves: “Once you implement the CRM, how do you use it to its fullest potential?” Way too often, the marketing team collects data on important lead behavior, meanwhile, the sales team has no clue when a lead is qualified. The key is to have the CRM, and thereby the sales team, be let in on every single step your leads take. That’s why we joined forces with one of the leading CRM providers in Europe – We built because we believe that the sales and marketing team should be sitting on the same information – that the sales team should also be aware when leads are interested in your business, and when it’s the best time to contact them. With the full integration between the two tools, it’s as if the marketing team actually works directly in the CRM, helping the sales team be as informed, efficient and focused as possible. eMarketeer is the only marketing software certified for SuperOffice and is your all-in-one marketing tool box, where all marketing activities are handled; , , , and much more. PS: Implementing a full integration between tools sounds like a big mission, I know, but that’s not the case at all. This is not an IT project for you, eMarketeer does the integration and it’s up and running the next day. Click . As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
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h1|eMarketeer for SuperOffice
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sp|Svenska English Norwegian Dansk By 18 maj, 2017 , 0 * *
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pa|Ever clicked to send emails to your subscribers, only to notice that something is quite off? The links aren’t working, the email disappears on the way or you get no clicks whatsoever? Don’t worry, email mishaps happen to everyone, but let’s see what we can do about it. Our video gives you 4 of the most common mistakes – and the solution to the problem. and . It’s time for us to have mobile-friendly email as well. Why? Well, if we don’t have it, the email is gonna look quite funky on mobile – images and text are cropped and your call-to-actions might not even work at all. This means that we should go for a responsive design, where the email is automatically fitted to any screen on any device. That’s how you don’t miss out on valuable clicks. We’re not done here, though – we need to think about content as well. Content that’s perfect for a desktop display might not be the best choice for the mobile user. Prioritize the content that best adapts to the mobile screen, and use that to build a mobile-friendly email. Again, optimize the mobile version to optimize your click-through rate. Turns out, all your call-to-action direct your readers to 404-pages and your try at using personalization results in a subject line that reads “Hi First Name!” Can you say awkward? I know this sounds obvious, but a mention of this can’t hurt (it is often overlooked, you know). Always send a test email to yourself before the big send out, faulty links are one of the worst pet peeves ever. Also, make sure the email looks good on other devices as well – we’re going mobile, remember? Blasting away thousands of emails to people that have never heard from you before – they’re just gonna report you as spam since they have no clue who you are. Not only does it look unprofessional, but you also The solution? First off, – unless you want to hit the fast track to email marketing failure. Secondly, according to , you need your subscribers’ permission to email them. Have the subscribers themselves give you their email address via opt-in forms on your site, social media, webinars, events, etc. Each one of your subscribers is in different situations, leading different lives and in need of different types of content from you. The dog owner is probably not very interested in your offer on cat food. The key here is to get to know your readers by creating , realistic but fictional profiles of your subscribers. Create these personas by interviewing and surveying your readers. Eventually, when you have your personas, do some serious list segmentation. Divide your readers into different groups according to, for example, interests, location, lifestyles and so on. That’s how you can send relevant content to each one of your groups. As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
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st|What’s your worst marketing fail?
h1|4 Email Marketing No-No’s (And How to Avoid Them)
h2|4 Email Marketing Mistakes and How to Avoid Them 1. You’re Not Mobile 2. Link and Personalization Fail 3. You Didn’t Ask for Permission 4. You Don’t Know Who You’re Emailing
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sp|Svenska English Norwegian Dansk By 8 februari, 2017 , 0 * *
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pa|Facebook is hands down the largest social network on planet Earth. With more than users it has become the most important platform on the web. Power brands and small business are showing up on Facebook like they mean it, turning Facebook fans into brand advocates and Facebook pages into powerful extensions to their online presence. Facebook Facts While it is free and easy to get started with your business presence on Facebook it can still be hard to do right. Here are 15 tips to set you off on the right path. Facebook is first and foremost a social network. Brands tend to forget that and end up coming off as being too “corporate”; that’s not very social. Thank your fans for their replies and for sharing their opinions with you. More often than not, talk about things other than your products. This is not a place to sell. Offer them something that will educate, inform or entertain them. Wish your followers happy holidays, ask them fun questions or encourage them to share personal stories. Don’t be afraid of negative comments or people posting on sensitive topics. You’ll find that most of the time your fans will jump in and defend you or address these comments for you. And that carries much more weight than you trying to chime in. Want your fans to express their views on a topic? Ask them. Want your fans to share their favorite content with you? Ask them. Want your fans to share your content? Ask them. You get the point. If you want your followers to participate more, just ask them every now and then; you will be surprised how many of them respond. In addition to your newsfeed, photos, videos and other native Facebook you should make use of apps/tabs. These are custom built “mini websites” on your Facebook page where you can run contests, showcase products, host sign up forms for events and newsletters plus anything else you can dream up really. Custom apps are easily . A great way to grow your number of followers is to offer valuable content for those who like you page. A so-called Fan Gate allows you to show one type of content to people who like your page vs. people who do not like it yet. Fangating can be quite difficult to set up manually but eMarketeer makes the process super easy. Fangate great downloads, research reports, cool videos and other types of content that provide value to your followers. Which page is more easy to communicate and remember? or ? Make sure you secure your vanity URL by visiting . Use the vanity URL in email footers, on business cards and on your website. If your followers are happy customers, Facebook makes it easy for them to recommend you to friends and to provide your business with ‘social proof’ i.e. people saying nice things about you. This is where you have the opportunity to organically grow your audience, powered by happy customers. Giving users a reason to join the page, aside from brand loyalty, is key to build followers. If you do not yet have the content that sells itself for likes; offering contests and coupons specifically to Facebook users can entice consumers to join. When visitors Likes the page you can show the content you are offering. Examples could be free shipping codes, weekly deals, downloadable content in the form of white papers, guides and the like. Building a large following requires you to network your touchpoints, working in conjunction to drive visitors to your Facebook page. Many companies lack this level of dedication, expecting their consumers on Facebook to find them automatically. However, that’s not usually the case. When was the last time you went looking for a brand’s Facebook fan page? More often than not, a you will stumble upon the page, either through a friend, through an email or a company website. Find all the places in your sales and follow-up process where you can let your customer know that your company has a Facebook page and give them reasons why they should like it e.g. by offering great tips, special promotions and the like. Touch points could be your newsletters, your blog, website, transactional messages (invoices), event invitations – anything really where it makes sense and where your customers are. Don’t automatically feed your blog posts or your Twitter updates into your Page. Often, automated content doesn’t make it into users’ News Feeds. Your fans can also distinguish between “auto” posts and customized ones. For a lot of brand pages, auto posts do not foster engagement. Crowd sourcing is hardly a new concept anymore, but many companies are still very hesitant to truly turn the table and let the customers’ speak their opinion and shape products and services. Get your feet wet by engaging in product and service related dialogues with your loyal followers and test the waters for new ideas, concepts and products. If you are a global brand, you can make good use of targeting. Many brands tend to forget forget that not all of their fans want to know about campaigns or contests they are running in a specific region or country. Target your updates by country or language or even down to specific cities as necessary. Mix up your content style every now and then. Often, people are not sure what to post on a regular basis. You could try adding how-tos, trivia about your company, breaking news, relevant third-party content, multimedia, or even experts to speak about your field or business. You do not have to produce all the content yourself. You’ll act as the curator or filter for your followers showing them that you understand what content is important to them – even if you did not produce it yourself. Do you know what type of content your followers care about? Do you know your average number of comments and Likes per post? Watch for trends on your Page and feedback from your consumers on topics and content types and adjust your content strategy appropriately. Never stop listening and measuring. Honor the customers and stakeholders that have decided to follow you by giving them tips, offers and news prior to everyone else. It can be painful to sit on your content instead of releasing it broadly but if your content is worth sharing your followers will reward the exclusivity with sharing to their networks and peers. You can always release the content to the general public at a later time. Let your Facebook followers be first in line to access new whitepapers, merchandise and products that are only available to them through Facebook. Your fans are more apt to share their limited-access purchase with other fans. This builds buzz for your content and products and prompts Facebook users to become fans to get involved. Check out our Facebook page building features or grab the on demand webinar on how to build Facebook pages and fan engagement. As the Chief Marketing Officer at eMarketeer I constantly come across inspirational sources of content, amazing customer cases as well as fun and educational stuff that just begs to be shared. I hope my writing can spark ideas for your own marketing project
di|million daily users million monthly users % of users outside the US
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h1|15 Tips to Make the Most of your Facebook Page
h2|#1 Don’t be afraid to show you are human #2 Ask questions #3 Build Facebook apps/tabs #4 Display different content for followers and non-followers #6 Create a Referral Engine #7 Use contests and offers to create participation #8 Network your touchpoints #9 Create many touchpoints #10 Be genuine – do not automate #11 Put the power in the hands of your Followers #13 Mix your content #14 Track performance #15 Create an exclusive club Still want more on Facebook?
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sp|Svenska English Norwegian Dansk By 31 mars, 2014 0 757 1230 81 #5 Get your vanity URL #12 Target your status updates Facebook Page Builder On Demand Facebook Webinar * *
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pa|Building a Facebook page is about building relationships Our Facebook page builder gives you the ability to create a rich social environment that truly engages and identifies with your audience. It’s easy to blend in on the world’s largest social platform, which is where eMarketeer comes in. Add video, audio, slideshows or over 200+ other rich content media sources to your pages without a single line of code. If you’re going to build lasting relationships on Facebook, you’re going to need complete control of your page. Our editor lets you add videos, slideshows, maps and practically everything else you can get your hands on. Reward your fan base and let them know they’re special by utilizing advanced features like “fan gates” which allow you to control what “likers” vs “non-likers” see on your page. Posting your newsletters and landing pages on Facebook gives your message a much broader reach. As your audience engages with your posts, your content gets shared way beyond your list of subscribers. Grow your audience and keep track of your reach with our social reports. From sign ups and contact us forms to full scale customer surveys, our form builder takes care of it. Skip logic, rules and an arsenal of question types make the form builder your new best friend. Add Facebook integration, reports and rule based automations to the mix and you have a killer combo. Set trigger points that listen for specific pre-defined actions and engage when rules are met to initiate a chain of events across all channels. Drive your interactions from Facebook to email, across mobile, and then to landing pages. With eMarketeer you have all channels at your disposal. Start with one of our professionally designed Facebook templates and customize it completely to meet your brand and style. Our templates have more than 100 layout blocks to ensure maximum flexibility. You won’t need one app for video, one app for slideshows and one app for forms and signups – eMarketeer covers them all. (No worries, you can thank us later) A great way to build your audience and retain them is to let them know they’re special. By using fan gates, you control what content gets shown to “likers” vs “non-likers.” If you’re going to Get Love, Not Likes, you have to engage with your fans! Add comments to your page and watch these interactions spread virally. Easily add YouTube videos, SlideShare decks, Flickr albums, Google Maps or any other of our 250 supported rich content media types with a simple URL paste. (You’ll be surprised how addicting it can be!) Manage multiple Facebook brand profiles and create up to 10 customized pages for them. Publishing and un-publishing pages is a simple one-click process. Any change you make to your page in eMarketeer is instantly updated and live on Facebook. Lots of great looking Facebook ready templates makes for a great starting point for complete customization. Many Facebook page builder apps only work over non secure connections, which is bad news for the users and fans. Build forms for every purpose and include advanced features like display rules, field validation and lots of question type
h1|Facebooksidor Get Love, Not Just Likes
h2|There’s more…
h4|Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
h5|Facebook page builder Facebook wall poster Facebook forms and surveys Marketing automation for Facebook Templates for days Fan gates Facebook comments Rich media Multiple pages Always synced Templates http and https Forms and signups
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pa|I used to not care about Search Engine Optimization (SEO). I winged it and just sent a little prayer to the SEO – gods that my content would rank. Did my content rank? Sure. Did it rank on the first page? Goodness, no. Maybe not even on the third or fourth. So here I was, dedicating a lot of my time creating good content, and then nobody gets to see it? Now I’ve learnt that SEO is a must for anyone that wants to generate traffic so keep on reading and I’m happy to present some SEO tips that you can start with right away. Content is much more than just putting something on the web to share your expertise on certain topics – the content has no function whatsoever unless someone interacts or reads it. But how is anyone supposed to find your content when there are so many of us content creators out there? Competition is indeed fierce and in order to give your content a good head start in the race for viewers and traffic, you must end up on the first page on the Search Engine Results Page (SERP). Did you know that 93% of all traffic is generated from a search engine? That’s 300% more traffic to your site than from social media. That’s one reason to care about SEO. In case you create content for business purposes, SEO leads have a 14.6% close rate compared to mere 1.7% for outbound leads such as print. That’s a second and pretty darn good reason to spend some extra time SEO-proofing your content. (All these stats come from , there’s more of it so take a look if you’re curious). There is no exact science on how the SEO algorithms work, and . On top of that, when Google indexes your website, it generates two different results – one for the desktop version and one for the mobile. The desktop used to be the main indicator on the “SEO-health” of your site. Today, Google has embraced the increased mobile usage and will look first-hand on your mobile website version when indexing. This means that you also must put some extra focus on the mobile experience. Yup, mastering of SEO seems like mission impossible, but the following steps are a great way to start to boost your rankings. , so Google will be the example we use throughout this blog post. What we do know is that Google values quality and if you have a lot of links to your content, they work as your references – and Google rewards you for this. What do you want to be found on? Every campaign starts with a strategy and so does SEO. This is the step where you scout the keywords and phrases you believe your target audience uses. Don’t know where to start? Here are some ways to get you going in order to find your keywords: If you’re a marketer like me, you’ve heard about the funnel, the concept of a buyer’s journey. Have this funnel in mind for your keyword planning as well. Which keyword will generate traffic? And what other keywords will convert? Search engines become smarter; Google is today pretty good at providing us with search results that are relevant to what you’re looking for – not just showing the results on what we’re searching word for word. As I mentioned before, Google values quality content. Why? Well, a few years ago, the SERP would be “spammed” with content that wasn’t relevant or useful at all, it was just “keyword stuffing” in order to rank. Enter the update Penguin, built to prevent this from happening. As of 2016, Penguin is an integral part of Google’s core search algorithm, meaning that quality is back. So how do we create good content? Well, it should be unique and user-friendly. I think the image below describes quite well how to go about it: Once you figured out which keyword and topic you want to go for, on what we could do to create some SEO-friendly content. Here’s my take on it: is a fun and great page in case you get writer’s block and looking for content ideas and topics to write about. Now we’re heading over to what it looks like in the SERP. You can edit these in your editor, for example, in WordPress, you use the YOAST SEO tool to edit SEO specs. This is the most important part to rank the best. This title doesn’t show in your text, but it’s the title of your content in the SERP. The title should contain your keyword, be a maximum of 70 characters long and include the sender, e.g. your company name. The title should, of course, be unique per page (Google doesn’t like copied content, you don’t want to get a plagiarism-stamp). The phrasing should be quite selling, this is your first impression to encourage searchers to click on your piece. This is the part that’s displayed under the title and the URL in the SERP. The meta description doesn’t have an impact on your SEO ranking, but it is yet another chance to encourage searchers to click on your link. So, what’s the key takeaway when you’re about to craft some content? Figure out what the audience wants and then spend some time preparing some high-quality content to look more credible for both readers and Google. Links are the whole idea behind Google – the more pages that link to your site means that your content must be awesome, right? So the more links you have from renowned and authoritative sites, the better your content looks to Google as they work as your references. There are however a few different types of links; See the difference? The anchor text (the part that’s linked, underlined in the example here) should reflect where you direct the click; this helps Google as well to see what the content is actually about. You’re ready to get linked! As in any project, remember to follow up on your SEO – performance as well. Head over to Google Analytics and see if you’re reaching your goals and check the status of your most important keywords at least once a day. SEO is, as we’ve noticed throughout this post, ever-changing and you need to be on your toes. Furthermore, go ahead and install Google Search Console to your browser. This tool sits on tons of important information, for example where you’re getting your traffic from and broken links (there should be 0!) Page speed also has an effect on SEO, who likes to sit and wait for a page to load? gives you a quick look at how fast your page loads including some tips on what you can do to improve your page speed. Furthermore, remember what I said in the beginning that ? Don’t forget about the mobile user. Puh. And this is, by all means, not everything there is to know about SEO, but I hope this can help you get started and at least think in SEO-friendly manners when you’re creating new content. Best of luck! As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
li|Think of your buyer persona or ultimate visitor. What would someone who is brand new to your industry look for? I.e. avoid business jargon. Other than Google Keywords Planner, there are some tools you can use to get your mind going, for example. Just type in your keyword and the page lists other words related to yours. You’ve probably seen that the Google search bar comes up with other related suggestions when you start typing something – use that as well as it shows other related searches. Go for , be specific. For example, if you sell shoes and choose that as a keyword, there’s a lot of competition in the SERP. However, if you’re more specific and use “shoes for dogs,” you might not get as a much traffic but it is much more qualified. Google treats each unique URL as a unique page, Be informative and useful. Make sure that the reader actually learns something from you. Whether it’s some cool facts about your industry or your opening hours, just have something to say. Beat competition. Hey, there’s billions of articles and pages out there, so find a unique twist to your content. What makes you stand out? Be credible. Link to your sources that you use, add quotations or use original research. All this shows that you put down work into your content and you seem more credible. High quality. Ok, I feel like I’m repeating myself here, but at least you won’t forget about how important quality is after reading this post. The purpose of the content is to provide a great user experience – not to rank high on search engines (which you still will, if you focus on the user experience 😉 ) Don’t be irritating. Ok, Google didn’t put it like that, but I do. One of my biggest pet peeves is spelling mistakes and typos – ensure that you are correct with your facts and don’t distract the reader with unnecessary typos. Focus on being engaging, add images and graphics that help the user soak up the content. Include the keyword in the text, but not too much of it, Google penalizes keyword stuffing. Instead, use synonyms and other relevant words for your keyword. Bold or italic fonts, Google shrugs at that – these have nothing to do with your SEO ranking. The more text the better – you look more credible. Use the H1 font size for headlines and they should also be unique on each page. Images – add the alt-attribute to the image; it describes the image for Google and for visually impaired. Add the keyword to the alt-attribut, the file name to the image and the image text. And don’t be sneaky here now, be honest in describing what the image portrays. These are the ones that are the most beneficial in terms of SEO. What page or site would you like to get a link from? And what can you do to have them link to you? Guest blog posts are a great and easy way, plus it’s hard to say no to free content! You offer a piece of your content and all you ask for in return is a link to your site in the body of the text. Inbound links that WON’T help your SEO ranking are links from social media. They will, however, give you yet another shot at gaining some extra traffic so there’s still no harm in a social media strategy. For example, you source a page via a hyperlink in a blog post, using a URL with a different domain name than yours. Just a heads up – now I’m gonna get a little “techy.” Obviously, outbound links direct visitors away from your content, and this includes Google too when they crawl your site. To avoid that, you could add a rel=nofollow to the URL. This little piece of code tells Google to NOT look at that link but, you must do this in a natural way. If you overdo this and have rel=nofollow on all your links, it’s gonna look fake to Google and you might instead be punished for it (see? I told you this SEO–thing was hard). Internal links are, for example, used when you link to related content of yours or when you use a sitemap. Are these important to SEO-ranking, you may ask. Well, here’s the thing, most of the time, links direct to your start page. Then, the further away one of your pages is from the start page, the harder time Google has to find that page. This is where you could use the links; to help Google (and website visitors, of course) to navigate your page and easier find your content. often a highlighted piece of a sentence or an image. What you need to think about here is that the part you highlight/link should be descriptive for the destination page:“ to get some marketing automation tips” VERSUS “Click here to get some ” Inga kategorier
st|As you can see, all content must first start with a research on what your audience is looking for. Write FOR them and not AT them for happy readers and increased rankings. TITLE: META DESCRIPTION: Inbound links – links to your site from another site. Outbound links – links to other sites from your site. Internal links – links within your domain. Hyperlinks – not a different category of links per se, it’s HOW we direct the links, What other SEO-tips do you have? Let me know in the comments!
h1|Getting Started with SEO HOW TO GET STARTED WITH SEO.
h2|WHY MASTERING SEO IS A MUST HERE’S THE CATCH WHAT YOU CAN ACTUALLY DO SOME LAST WORDS AND IMPORTANT TOOLS
h3|STEP 1. ANALYSIS AND KEYWORD PLANNING STEP 2. CREATE OPTIMIZED CONTENT STEP 3. LINK ETIQUETTE Leave a Reply
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sp|Svenska English Norwegian Dansk By 23 november, 2017 , 0 Click here marketing automation tips. * *
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em|so plan on having 1-2 keywords for each one of your web pages. inbound internal
pa|You know that feeling when you’re talking to perhaps a friend or colleague, but he or she is kind of “not there?” They ask you questions, they might even nod, but when you look into their eyes while telling your story, they’re clearly thinking about something else. How does that make you feel? Yes, that’s a metaphor for some of the challenges business communication entails. and information is shared only when the business is ready for it (not when the subscribers are) but, one of the biggest risks of your company becoming that very unfocused friend or colleague is that you encourage customer satisfaction surveys to improve your practices, but the follow-up on this very important feedback you gain is non-existing. The challenge with customer surveys, or any evaluation overall, is the process (or should I say lack of it) between the sales and marketing teams. Sure, the marketing team can easily put together a form and collect responses, but for the sales team to do an effective follow-up, they need details. Without a proper way of sharing the report of responses with the sales team and with too much manual work to figure out which client said what, the sales team can’t possibly care for their customers in the best way. This, in turn, really hurts the business – The key to bridging the gap between sales and marketing is a tight integration between the different tools the teams are working in. And that’s also why we built cause we think that the sales team should also know each step their customers and prospects take. As eMarketeer is basically the all-in-one marketing toolbox, this is where forms are built and distributed. Then, with the help of automations, the marketing team can send notification or tasks to their colleagues at sales depending on how a respondent answered a specific question. For example, on the question “were you happy with the event/product/service (or whatever it might be)?”, a respondent chooses the “no”-alternative. The marketing team is prepared for this kind of answer and from eMarketeer, it triggers a task in SuperOffice. In real-time, the sales rep is notified of important lead behavior. By clicking on the eMarketeer timeline in SuperOffice, the sales rep can also precisely see what the specific respondent says. That’s exactly what the sales rep needs in order to determine the best way for a follow-up. And most probably with good results – Don’t be that unfocused friend or colleague that doesn’t listen. Be the friend that takes in feedback to improve your business and customer relationships. What other tips do you have to improve business to customer relationships? As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
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h1|Smarter Surveys for SuperOffice CRM
h2|Smarter surveys for SuperOffice
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sp|Svenska English Norwegian Dansk By 29 september, 2017 , 0 * *
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pa|You crafted an email that you are sure your recipients will love and you happily press send, only to find out that your email never reached the inbox. Or worse yet, you ended up in the spam folder. You have the right email addresses, the sender information is correct, your email is legit, what is the problem? Apparently, having your email reach its wanted destination is a little bit trickier than just the click of a button. However, there is this “secret tactic” you could do to help the email on its way: email warm-up. We go back to the moment where you press “send” and the email leaves your server. In short, due to the email must pass through, there are three paths your email could take. It could be either white -, grey – or blacklisted. Now we’re getting to the main topic, how do we avoid these grey – and blacklists? : We can’t send a bunch of emails to unknown addresses at the same time (unknown addresses + large amount of send-outs = hey, blacklist!). A : Email warm up – gradually increase the number of sent emails. This is how you do it: Let’s say that you have an email list of a few thousand contacts, perhaps even more. By we mean a contact that you have never emailed before using eMarketeer. So, instead of sending them information all at the same time, segment your contacts into different groups and send it to them at different times, and for each time you add more emails to the send-out. You have a campaign that contains 24000 contacts, where 12000 of them are new. First send-out goes to 4000 of your new contacts, and to all 12000 of your old ones. Send to another 4000 of your new ones. You can now send to the rest of your new contacts, the 4000 that are left. Also, if you happen to know who your most active subscribers are (for example the ones that show a lot of engagement with open rates and click-through rates etc.) start sending to those! It sets you off with greater open rates and a lower spam score. Remember, this doesn’t mean that you can never send out a large number of emails at once, you just have to start off with a few at a time when you have many new contacts. After that, you can send large batches without problems. And guess what? eMarketeer just added a warm-up feature where you don’t have to worry about this. The eMarketeer tool automatically handles this for you by sorting out the new contacts as well as scheduling when they shall receive the email. When the feature has been released to your account, activate it by having an admin log in; a notification will be shown with the option of switching on the feature. Once it’s activated, the status of the warm-up and the new scheduling is shown in the checklist right before you click send. What tips do you have to improve your email deliverability? As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
di|–Your email address is already known to the recipients’ servers, meaning that they expect legitimate emails from you, and you may access their inbox. Of course, being the successful email marketer you are, you want and should belong to this category. – yet another protection against spam. This means that your email is temporarily rejected to reach the inbox because your email or IP address is unknown to the recipient’s server. If the email is legit, it tries to enter the inbox several times. A spam email gives up after the first try, so you could say that the greylisting basically filters the “good” emails from the “bad.” – aka considered as spam. This could happen to a number of reasons, the most common one is to get caught in spam traps (= fake email addresses hidden in cyberspace where only spammers would find them. Since they are inactive addresses and didn’t opt-in to receive any emails, the emails they receive can only be spam), but it is also likely to happen if you send a huge amount of emails at the same time to addresses that don’t recognize your IP or email address. Eventually, being marked as blacklisted results in you being blocked from sending any emails at all.
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st|WHERE DID THE EMAIL GO? Whitelisted Greylisted Blacklisted LET’S GET WARM The problem The key Example: Day 1: Day 2: Day 3:
h1|Email Warm Up – the Secret Behind Improved Email Deliverability [new feature]
h3|Improve Email Deliverability with Email Warm Up Leave a Reply
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sp|Svenska English Norwegian Dansk By 15 juni, 2016 , 0 new * *
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pa|This past year the world witnessed Beyoncé make a marketing (and selling) splash of epic proportions. With just one short Instagram video Beyoncé started a social media wildfire that and subsequently as millions flocked to download her “ ” (<-subject line of her Instagram video) album. You don’t have to be a Beyoncé fan to appreciate a remarkable story like this. After all, via word of mouth in just three days to mark the largest single week ever in the U.S. iTunes store isn’t your everyday feat. The conventional marketing methods in the music industry have been to generate buzz over time and then capitalize when anticipation peaks. A relevant and recent example of this is Lady Gaga (another pop sensation), who had spent all of last year promoting her new album via social media teasers, interviews and the likes. Her label, , dumped millions into ads on buses, bus stops, billboards and even pop-up shops in LA & NYC. Two weeks after it’s release, Lady Gaga’s album had sold 305,000 copies, far less than Beyoncé’s whopping 800,000+ in three days. Despite falling short of Lady Gaga’s overall social following by some 20 million fans, Beyoncé still pulled off an epic album release relying solely on word of mouth/social media marketing. What’s more, she saved a ton of money in the process. In a , Beyoncé said, “I didn’t want to release my music the way I’ve done it. I am bored with that. I feel like I am able to speak directly to my fans.” Not only did Beyoncé break records, but she also showcased the true power of social media in today’s society. She played it smart by taking the approach that she could go directly to her fans, creating the sense or feeling that she was handing a gift (at a fee of course) directly to her fans. Beyoncé focused on using Instagram where she has 11.6 million followers while other brands such as may choose to go with Facebook. Last year Pepsi launched their “Like Machine” which oddly enough debuted at a Beyoncé concert in Antwerp, Belgium. Now, the truth is that most of us don’t have a celebrity-like social media following or the resources to create a “Like Machine” the way Pepsi did, but that doesn’t mean you can’t get creative & begin promoting your brand on social media. You can start by and engaging with your audience there. Not every social media platform was created equal; each platform has its strengths and weaknesses when it comes to the type of content being shared, the methods of delivery and the audience being targeted. In January, Facebook in an effort to deliver more relevant content to its users. As a result, marketeers are now looking to craft the most interesting posts possible in an effort to continue being noticed. This means that your company page shouldn’t just look like a static billboard. Your aim should be to spark conversations & engagement by asking questions, running events, posting visual content and going for an all-around approach. There are many different ways to , so make sure you do your homework in order to get the most out of your time! If you look at the numbers, Beyoncé has about 20 million less total followers than Lady Gaga yet that didn’t stop her from eclipsing Lady Gaga’s record release numbers. The takeaway here is that you shouldn’t get down on yourself if you have a small social following. We all have to start somewhere, and I would venture to guess that most of us aren’t celebrities. Get on, get active and apply etiquette that you would in every day life to your social media strategy. What I mean by that is try not to be the company that blasts away with content but pays no mind to recognizing or engaging with others’ content. A great way to build your following is to block out a small window of time twice a week where you take a moment to simply browse and interact with what others are sharing. During an Inc. Live Chat, Carre Kerpen of , “It’s about connecting with your customers online and getting them to spread the word. Worry less about what you need to do and worry much more about what your customers want and what their social behavior is like online. That will help you craft a strategy.” One of the things that fans love most about an artist like Beyoncé is that she can, more or less, keep things real with her fan base. People can appreciate when they’re treated, well, like people! This is something that a lot of companies have failed to grasp over the past few years; this is what is all about. Back in 2011, that made light of the radical times of change that were ahead. This article stated, “In a recent study, it was found that between 1973 and 1983, 35% of the top Fortune 1000 companies were new to the list. During the decade that followed, the rate of replacement increased to 45% and then between 93’ and 03’ surpassed 60%!” The author then went on to state that, “if the current trend continues, over ¾ of the existing captains of industry will fall from their thrones.” In recent years businesses have begun to adopt marketing automation tools that allow them to keep things on a human level while the interest drives itself down the pipe. A great way to ensure that your business is able to scale without sacrificing that personal touch is to look into . Think of it as investing in an autopilot system for your marketing. At the end of the day the reason that you’re spending time creating content, building newsletter campaigns, growing your social presence and all the rest is to drive in business. Beyoncé’s surprise Instagram post was clearly actionable; her fans knew to head strait to the iTunes store to download this surprise album. Every marketing message should contain key elements that make your message actionable. Once that’s done, this is where the sales team comes into the picture. Making sure that your sales team can efficiently recognize and capture interest from marketing via their CRM system is crucial to maintaining an effective buyer journey. Some call this sales enablement, some like to describe it as aligning your sales and marketing teams; regardless of what buzz term you go with, it’s about bringing the two closer together in order to drive home the deal. With powerful CRM systems such as your sales team is able to for this exact purpose. This closes the loop on the process and ensures that your business is scaling properly without allowing interest to slip through the cracks during the journey from awareness to client. If you’d like to know more on how eMarketeer is helping businesses do more with their marketing, Do you know of any other great marketing tips or examples that bring to light the power of social media? Your comments are welcomed! As the Chief Marketing Officer at eMarketeer I constantly come across inspirational sources of content, amazing customer cases as well as fun and educational stuff that just begs to be shared. I hope my writing can spark ideas for your own marketing project
di|million Facebook followers million Twitter followers Million Instagram followers million Facebook followers million Twitter followers Million Instagram followers
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h1|Surprise! 5 Ways To Give Your Marketing Star Power via Beyoncé Knowles
h2|Shattering records & converting (social) non-believers. But surprise releases are nothing new, what made this one unique? Well how do their social media following’s stack up? Why did Beyoncé go against the traditional marketing grain on this one? 5 Tips To Take Away From This All
h3|Beyoncé Lady Gaga 1. Focus on building your brand where your audience is. 2. Present your content in a way that resonates with your platform 3. Don’t let your following, or lack thereof, hinder your ambition 4. Be yourself; be human 5. The purpose of your marketing is to drive in revenue Leave a Reply
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sp|Svenska English Norwegian Dansk By 7 maj, 2014 0 60 13 11,6 65 41,3 3,4 With that being said, one big ol’ ugly truth is that it’s damned near impossible to hold each person’s hand every step of the way through the sales process when your business reaches a certain growth point. This goes for social media as well as responding to interest coming from your other marketing channels. * *
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pa|One thing that I absolutely love with my job in marketing is that it’s ever-changing. I’m fascinated about new updates and trying out new ways to engage an audience, whether it’s using mediums like social media, emails or web ads. But I’d be lying if I didn’t admit that it does plant a tiny, tiny seed of frustration within me. I mean come on; all of a sudden, there’s an algorithmic update or a change in audience behaviour that means my newly gained expertise is abruptly outdated and I need to adjust to that very quickly. But see, that’s when we’re back to this fascination, where I’m intrigued by how companies find new creative ways to intrigue its audiences. What we do know is that a marketer does indeed wear many hats – content, analytics, web, etc – that’s all in the hands of marketers, and that something that won’t change in 2018. Quite on the contrary, with the many functions of a marketer, a multi-faceted skill set is definitely coveted. Whether you’re about to expand your marketing team, build one from scratch or just feel that you need a little update or development in your own skill set, I looked at what skills are sought-after in the 2018 marketing landscape. Of course, digital marketing is rooted in technology, I mean, hence the name. But in addition to the use of online tools such as social media management and marketing automation (both of them still seen as strong players in digital marketing field of course) that has definitely increased over past years, trend spotters see martech solutions as an even bigger hit this year. Take machine learning for example, where behavioural data lays ground for what type of ads and message should be displayed to a certain prospect. Programmatic marketing is another example, where ad space can be bought in real-time, also depending on what the prospect wants to see. These new technologies improve our ability to target our audience, which is the essence of what marketing is about. Instead of flushing out content hoping that someone will see it, we’re delivering information that’s actually wanted. Additionally, with , we need to adjust to that as well and ensure that the content is mobile-friendly. Some responsive landing page and email templates are an easy way to get around this, but all in all, a successful marketer needs some sort of understanding of the technological aids that are out there, all to improve and serve some fresh and updated marketing. With the previous point in mind, digital marketing is no exact science. In this ever-changing landscape and jungle of algorithms, to figure out the perfect recipe for what’s working for you, the answer is simply (yes, you’ve heard it before) testing. And to be able to adjust quickly and willing to try new things. So, this is not just experimenting with tech and algorithms, but also what your audience likes and wants to see in their feed. and of poor quality. Safe to say, quality matters. First off, there’s that’s rooted in the idea that the better your content is, the more backlinks it gets and therefore the content ranks better. Secondly, you are competing against a lot of other players out there. Your best bet? A variety of different types of content that amuses or teaches the reader something useful. It’s actually so good that the reader shares it and/or links to it, which gives us some bonus points in SEO and more people will find it. Ah, the circle of quality content. Go to yourself for this one – when you’re on a shopping spree, what is it that actually makes you buy from a particular sales person? I’m gonna go out on a limb here and say that it’s the sales person that’s nice and actually listens to what you want and doesn’t swamp you with products that you were really not looking for. A marketer, and a sales person too for that matter, should treat their prospects, leads and customers like they would treat their loved ones – that’s how trust is built. And what’s one important characteristic to have in a relationship? Listening. We need to start listening to what the leads are telling us in order to make them feel safe with us. That’s how we understand our audience way better in order to serve the right content the audience wants. I swear, this one hits the lists every year. If you don’t know how you are currently performing or how well you did in the past, how on earth are you supposed to know how to steer that marketing ship of yours? And by all means, digital marketing is a lot more easier to measure than a “traditional,” offline campaign. Indeed, a marketer does wear many hats. With the many updates mentioned in the beginning of this post a marketer must always be willing and prepared to learn new things. All in all, are you a curious and open-minded person with a bit of a geeky side, you have a long career in marketing! As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
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st|How to go about it: Technical skills needs to be maintained and constantly updated. Start the day by reading up on latest articles on digital marketing, there are many tools that can serve what’s interesting to you. I’ve used for this. I’m not saying that you have to apply ALL new solutions to your processes at once, but this way you’ll be the first to know about crucial updates that might affect your work. Plus, small steps and an open mind where you can adapt pieces of your new learnings to your work (perhaps you’ll find easier ways to go about things!), you establish trust with your costumers. Hey, thought leader! Yeah, that’s you! How to go about it: What ads makes your audience tick? What tools and processes can streamline and simplify your job? Be prepared to step out of your comfort zone and be willing to take chances, that’s how you in the end find out what works best for you. How to go about it: Content is more than just a blog post though, for a marketing mix that actually feels alive and updated, a variety of content formats is a must to keep the audience intrigued and interested. For example, is one of the most popular and fastest growing ways to spread your message and knowledge, and for that there’s a need for some serious storytelling skills. Personally, when I’m drafting a script for a video, I start off with the format Problem – Solution – Exceed Expectations, and that works out very well for me. Remember, you have the freedom and creativity to finish the script in whatever way feels right, but that format is a good way to outline and start off with. Of course, if video doesn’t suit you, there are many that could perform just as good. How to go about it: Okay, listening is the first step, but you must also react on what you hear, or don’t hear for that matter. is your best aid here. Build a “journey” of the different content and information, and depending on the actions from your contacts, that journey is automatically tailored with relevant content. And then they all lived happily ever after. How to go about it: Pick the KPIs that are the most relevant to your campaign, and try to find the KPIs that’s also aligned with the overall company goals. For example, sales or number of leads. Another example could be conversions. Set off a day every quarter just to and you can adjust the campaign as you go. Just remember to pick out the KPIs that you still can have an impact on, otherwise you’re just wasting time. Now you, what skills do you think are the most important for the 2018 marketing? Let me know in the comments!
h1|6 Skills Your Marketing Team Needs in 2018
h2|So, where am I going with this? 6 Skills Your Marketing Team Needs 1. Tech savvy 2. Experimental and patience 3. Creativity in content 4. Relationship skills 5. KPI focused 6. Curious
h3|What skills does a marketing team need? Leave a Reply
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sp|Svenska English Norwegian Dansk By 1 mars, 2018 , 0 * *
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pa|– press a button and all your marketing flows are put on autopilot! Ok, that’s only half of it. Marketing automation can surely help automate your marketing processes (I mean, hence the name), but there are, like in any case, a few things to think about before you can reap the benefits. I’m gonna give you an example from my inbox. For the sake of it – let’s call this company MagMania. Months ago, I decided to give my sister a subscription to a magazine. Ever since then, this company emails me on different offers – All. The. Time. Sometimes even twice a day. Does it work? Once you finally get a cool marketing automation system, you want to use it as much as possible, I get it, but when you forget about relevance and keep sending emails “just because” – you’re gonna have a hard time. The thing with marketing automation is that although you can streamline send outs, you still need to find that frequency sweet spot. In order words, quality over quantity. Still, there a few tips on perfect frequency. Let’s go back to the example we had above, MagMania who keeps sending me irrelevant emails way too often. Did you happen to see where those emails actually end up? Yup, they all go straight to my junk mail. Superb email deliverability is never a done deal, nor is it a guarantee when you add a marketing automation system to your routines. Why is that? To protect our inboxes from the , spam filters have been put in place along the emails’ journey. (Of course, there are procedures and of to help you with your delivery, I’m just saying that some of the responsibility lies with you.) First step is to make your send outs not looking like spam, so you need to do a so called “ ” where you segment your readers and schedule the send out of the same email at different times. Second step to protect yourself is to register for , email authentication services that vouch for your email being legit, and increase your chances of reaching the inbox. Marketing automation doesn’t suddenly generate leads by itself – . If you miss out on an important piece in your flow or lose leads because you rush them through the funnel, you’re gonna have to start all over. So, how are you gonna get subscribers to email in the first place and how will they stay on your list? Lead generation tactics are a whole other story though, but whether you decide to go for blogs, social media, video, inspiration with thought leadership etc, make sure you have a plan that suits your business. Sure, marketing automation can help you streamline activities, but it’s no silver bullet. Sure, you’ve collected some contacts with your lead generation plan, marketing automation devours on content. You don’t want to let it starve. Before you hit the start button, ensure that you have planned out flows and content ready to be sent to your readers. This also helps you determine the right frequency as we already talked about. Now you’ll have high-quality content, and you don’t have to stress with last-minute send outs, cause that’s not healthy for you, nor your marketing. Do you just use your marketing automation tool as an email marketing program? Hey, that’s just throwing money down the drain cause you’re not tapping into the full potential here. Marketing automation gives you insight on what your subscribers want and need. It allows you to schedule send outs according to the behaviour of the recipient, which means that with the right flow, , increasing your chances of actually qualifying the lead. So what I’m actually saying here is don’t just press the send button, explore and . Furthermore, don’t forget that the tool often has several other features for you to explore; , , – get that cross-channel marketing going! Your marketing team is happy about the marketing automation system, the sales team though has no clue what’s going on. The marketing team sure can monitor the behaviour of the recipient, but what does that help when the sales people can’t take part of all this information? Well, the salespeople don’t know when the lead is qualified and have no chance to properly prepare for a sales meeting. The solution: investigate whether your . This way, every action the lead takes on your marketing content, is not only listed in the marketing automation tool, but is shared automatically with the CRM. The sales team is then aware of who clicked on what and when, meaning that they are more than well prepared for their sales meeting. Why not round off this post with one last tip for MagMania to improve their rates. Since they got my email address, my junk inbox has received 90+ emails from them (no joke). How many of them did I open? None. (Ok, one, but that was a mistake). There are two things MagMania could do here. 1. Since there is zero to none activity from me, they could try a re-engagement plan, with offers and/or subject lines that I just can’t resist to open. 2. Delete me from the email list. No activity from recipients affects the deliverability, and their open and click rates look better without the inactive subscribers. Hey, you want to communicate with people that have an interest in you, right? That’s where you can score business. As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
li|One option is to let the subscribers determine the frequency with a . You have to test. Look at unsubscriptions, open rates, click rates – this helps you determine what your readers actually want and Inga kategorier
st|Nope, I feel spammed, overwhelmed and I ignore. Frequency is quite a relative term though, if you send emails daily but with content, you can probably get away with it. Hint 1. Hint 2. Hint 3. 14% more bookings What tips do you have on what NOT to do with marketing automation? Let me know in the comments!
h1|6 Marketing Automation Mistakes
h2|6 Common Marketing Automation Mistakes
h3|1. Overusing the System 2. You Still Need to Think About Protection 3. Stop, You’re Going Too Fast! 4. Wait, You’re Still Not Quite Done Planning 5. You’re Stuck in Old Mindsets 6. Let the Sales Team in on the Fun Bonus Tip Leave a Reply
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sp|Svenska English Norwegian Dansk By 14 mars, 2017 , 0 * *
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em|3 out of 4 subscribers opt-out of email lists if they get emailed too often. ( ) – relevant how often. Your job, not the marketing automation tool’s job, is to not have your email get stuck in those filters. Who are you targeting, what are your goals and how will you reach them?
pa|Due to its simplicity, efficiency, and low cost, email marketing is still one of the top choices for digital marketers. And let’s not forget its consistent success rate. According to e , respondents claimed that 23% of their sales were thanks to email marketing, an increase from the previous year where the numbers were 18%. Another benefit with email marketing is how easy it is to measure, either in click-through-rates or open rates. Of course, we want as high numbers as possible to be part of the email marketing success. Initially, we should understand what open rates are. Easily confused with click-through rates (that can measure the content in your email), the open rates are actually counted when one of the following occurs: Each segment is different and it’s up to you to figure out exactly what works for your email marketing campaign. Here we will discuss 6 tips to increase open rates, all of them being essential elements to consider when you want to increase your open rates: We want to stay as far away from that spam folder as possible, otherwise your perfectly customized email campaign will be in vain. The email has to go through certifications and , which means that ending up directly in the inbox might be tricky, but there are a few ways to help the email out on : so you want it to be easily accessible to all your readers. These numbers mean that without a responsive design, you might miss out on half of your recipients’ clicks. If you happen to use , responsive design is usually a quick fix (find the templates with an (r) in the name and you’re good). There are a few pointers to think about when optimizing an email for mobile devices. suggests using a font no bigger than 13-14 pixels, only one column, and not too many images. Have you heard of the Swedish word “lagom?” Freely translated it means “not too little, not too much, but just right.” That is exactly how you should think when you schedule your deliveries, which is a challenge in itself. The risk with sending too often is that you will look like a spammer, as soon as their inbox is filled with too many of your emails. The rule of thumb here is “quality over quantity.” Send your emails when you have good content, something that your receivers actually want to read about. If you still feel that you love emails and want to send it out all the time, sure! and you’ll keep a good flow of your outbound marketing content. Trying to find out what time of the day works best to increase your open rates is a challenge, since there are so many different answers to this question. The reason is simply it all depends on what business category you belong to. Although some of the statistics might have changed with the inception of mobile marketing, writes on how, for example, the leisure sector works better between 10 AM-12 PM, while the energy industry will see better rates in the 12PM-3PM time span. There are however some times to avoid, for example between midnight and 7 AM where only 4% of the emails are likely to be opened. If you happen to belong in the B2B-field, morning emails tend to work better than the ones sent after lunch. First impression is everything. If your subject line is not appealing to the readers, the email will be forgotten. , and it is also shown that some words are more successful than others where “Alert” is a good example. However, try to avoid “help” and “reminder.” Furthermore, research actually also shows that the fewer the characters the more open rates. You want to stand out and be relevant to your readers, and is the right way to go. Allow yourself to be on first name basis with your customers by putting their name in the subject line. The companies that have done so can see . In case you don’t have every name of your recipients, don’t worry! Even though you don’t have 100% perfect data you could always use the , where you instead can use phrases such as “friend” or “client.” Remember that this personalization goes both ways. Make sure that your name is visible in the email and in the sender’s box to avoid the “spam-stamp.” So how do we increase open rates? In conclusion, you need to: These six components all have an impact if your emails will be successful or not. There are many different studies showing different results on the perfect email campaign, simply because each sector and segment are different. To get the best recipe for your email success where the readers can’t resist clicking on your links, you need to see and test what your audience wants. These rules can help you out to see what worked and what needs to be improved: What is your combination for increased open rates? As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
li|The reader enables images in your email to be displayed in preview pane or in a full view of the email. The recipient clicks a link in the email. Double-opt in – have the recipients confirm that they actually want your emails. Add an unsubscribe link – put the reader in charge if he or she wants to keep on receiving the emails. Otherwise, into the spam folder you go. Ask them to be added in their address book – your name in the “From” field increases delivery rates. Don’t email the recipients that don’t want them – that would be yet another reason to end up as spam. Take a look at different methods to get as far away from spam-folder as possible Optimize your content for mobile devices Find the “just right” frequency and send your emails when you have good content Find out what time of the day works best for your sector, and try to stay out of the email clutter by not sending your content at the same time as everybody else is. Increase your open rates with an interesting subject line. Personalize your content and subject lines. Your subject line and/or the content closest to the top left corner of the email was great and got people to open it, but the content and call to actions should be improved as few people clicked it. The subject line and top content weren’t exciting enough for people to open the email, but those who did really liked your call to actions and clicked away. These are the emails you would want to rework a little (improve subject and imagery) and resend to non-openers and/or non-clickers. You got it! Hmm – time to rework. Inga kategorier
st|High open rates but low click rates: Low open rates but high click rates: High open and high click: Low opens and clicks:
h1|6 Tips to Increase Open Rates
h2|1. Make Sure You’re in the Inbox… 2. …and Optimized for all Devices 3. Find the “Just Right” Frequency 4. What time of the Day Works for You? 5. Get a Good First Impression with Your Subject Line 6. Personalize
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sp|Svenska English Norwegian Dansk By 26 november, 2015 0 * *
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pa|How’s the atmosphere between your sales and marketing team? Some tension there? Well, you’re not alone. Since the roles of sales and marketing shifted, we need to rethink how the two teams can collaborate in order to reach more sales. With the full integration between and eMarketeer, sales and marketing become the best of friends. Even though the sales people and the marketers work in different teams and in different tools (eMarketeer and SuperOffice), they both very much agree that to do some successful lead nurturing, they need to pull their efforts together. But that’s easier said than done. , in forms of signups and downloads. The marketing team is happy that their content comes to good use. The sales team though is frustrated and doesn’t feel very smart, cause how are they supposed to know what actions the lead takes and when it’s the perfect time to talk to them? With , the sales team can see exactly what steps each lead takes. These features are included in the integration: This is where all new leads that have engaged in content on your site are listed. Not only can the seller take ownership of the lead that interests him, but he can also see which one lead has the biggest potential of making a sell, right now. The SuperOffice activities tab lists each action taken on your marketing content, and by whom. This means that the sales team knows that something is stirring and can sit back a bit until the lead is ready for a sell. One day it happens, the lead takes a specific action upon marketing content, and the sales team gets a notification under the sales tab that the lead is now qualified. – A gold mine for the seller. This is where you get a detailed view of a specific lead, where information has been collected from the lead’s public online profiles and you can see exactly in what ways they engaged in your marketing content from start. This is not all you can do with this integration – event management, web visits, marketing automation; all can be managed in eMarketeer and shared automatically with SuperOffice. As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
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h1|Lead Nurturing for SuperOffice
h2|The Not-So-Smart Lead Nurturing Smarter Marketing – Full Integration Between SuperOffice and eMarketeer
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sp|Svenska English Norwegian Dansk By 15 november, 2016 , 0 * *
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pa|We’ve added a nifty little and much requested feature to a few of the email template blocks in eMarketeer. You can now easily add an “Add to Calendar” feature to your event invitations, launch mailings, newsletter and the like. When your recipients click Add to calendar your event will pop up in their calendars. The new Add to Calendar blocks come in three different variations and can be styled and customised completely to your liking. The new blocks are available in all the new responsive templates in eMarketeer. They are the ones marked with (r) in the template gallery. We hope you’ll like the new blocks and look forward to seeing the cool things you’ll do with them in eMarketeer. Let us know what you think in the comments below. As the Chief Marketing Officer at eMarketeer I constantly come across inspirational sources of content, amazing customer cases as well as fun and educational stuff that just begs to be shared. I hope my writing can spark ideas for your own marketing project
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h1|Add to Calendar blocks [New feature]
h3|Calendar block Event image block Add to calendar link block Leave a Reply
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sp|Svenska English Norwegian Dansk By 31 mars, 2014 , , 0 * *
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pa|Every summer, the Nordic charity cycling organization , cycles the 1200 km long trip to Paris in order to raise money for children with cancer and their families. Although there has been some progress when it comes to treatment, years old, and children who survive the disease are likely to have to live with serious side effects from the treatment. With the help from sponsors, all Team Rynkeby’s proceeds go to local children’s cancer organizations in Denmark, Norway, Sweden, Finland, the Faroe Islands and Iceland. The money is spent on research for better and gentler treatment. Just this year, Team Rynkeby raised €8.84 million to fight childhood cancer. eMarketeer supports the team by supplying them with the for them to communicate and spread awareness about childhood cancer. For more information, visit: (Norway) (Sweden) (Denmark) As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
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h1|eMarketeer Sponsors Team Rynkeby
h3|eMarketeer Sponsors Team Rinkeby in the Fight Against Childhood Cancer. Leave a Reply
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sp|Svenska English Norwegian Dansk By 20 december, 2016 0 * *
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pa|What stories to tell? Educate, inspire, entertain; there are a bunch of different stories you could tell that work in email and that your recipients appreciate. But either way, Some alternatives are: Customer testimonials: Inspire your readers by letting your best advocates share how they can use your product/service. These videos are also perfect to show in sales meetings. Behind-the-scenes: … 
di|There's one big hurdle that every email marketer faces. This time, I'm not talking about the content production, email newsletter sign-ups or the constant hunt for clicks. I'm talking about deliverability and the constant feat to reduce email bounce rate. You work hard on creating compelling emails, but then you see that not all of them even reach the recipients.... Every sales and marketing team dream about increasing their number of qualified leads. That's no surprise. Still, many companies today forget that they actually already have the most powerful marketing and sales tool at their disposal. A tool that collects information about leads everyday, but in the unknown. We're talking about your website and your website traffic. In this post,... It's that time of the year again; the perfect time to show some appreciation to your customers and email recipients with a Christmas greeting. The best part is that this doesn't have to take up a whole lot of your time. Here are 3 quick steps to build a holiday email that definitely will make your recipients smile. 1. Add... Powerful features and performance have, and always will be, top priorities for us. But for some time now, we've also wanted to give eMarketeer a big make-over for better user experience. This is now a reality and next time you use eMarketeer, you're going to experience a brand-new look and feel. The sky-blue looks as you know has been updated... Did you know that 8 out 10 of your possible sales opportunities are lost? We put a lot of effort into generating traffic and leads to fill up our marketing funnel; ad spend, time, producing great content. And then we learn that we lost most of the leads that took a step or two in a buyer’s journey. Of course,... You walk in to the office in the morning and there’s a huge pile of B2B leads waiting for you. You just give them a call or shoot them an email and by the end of the day, you’ve closed deals with all of them. Ah, how amazing the life of business is. If that ever was true. Every salesperson... Although we're heading towards a new year and new ways to do marketing, we always learn something from history. That's why we listed our top performing blog posts from 2018 cause there are some great tips there that you can apply to your marketing in 2019 as well. So here goes; our best marketing advice from 2018. Happy reading! Our... How to build an email for higher click through rate. In another one of my posts, I gave some tips on to get higher open rates; specifically how to craft an enticing subject line. That’s what a local business succeeded with as they recently emailed me. With their enticing subject line, they got me to open it. While skimming through... You could say that I’ve gone through different stages when it comes to my interest in email marketing. I started with email deliverability – why was it that some of my emails that I sent never reached the recipients and what is it that makes the junk inbox fill up? It is kind of techy (I put together a cheat...
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di|Video Transcript of Marketing and Sales Myths: Sales and marketing share the same goal, we all want to close more deals. Shame then, that in most organizations, the two teams work as if they live on two different planets. In this video, I share and debunk three common marketing and sales myths, so we instead can have marketing and sales... What skills does a marketing team need? One thing that I absolutely love with my job in marketing is that it's ever-changing. I’m fascinated about new updates and trying out new ways to engage an audience, whether it’s using mediums like social media, emails or web ads. But I’d be lying if I didn’t admit that it does plant a... 2017 is coming to an end and new marketing trends are about to take over the way we do business. But these things take time so there still some marketing practices that we can use from 2017. We've rounded up our most popular blog posts from this past year that we still think hold out pretty strong as 2018 premieres,... HOW TO GET STARTED WITH SEO. I used to not care about Search Engine Optimization (SEO). I winged it and just sent a little prayer to the SEO – gods that my content would rank. Did my content rank? Sure. Did it rank on the first page? Goodness, no. Maybe not even on the third or fourth. So here I... You know that feeling when you’re talking to perhaps a friend or colleague, but he or she is kind of “not there?” They ask you questions, they might even nod, but when you look into their eyes while telling your story, they’re clearly thinking about something else. How does that make you feel? Yes, that’s a metaphor for some of... Marketers consider events to be a great business opportunity to generate leads. It makes you wonder though when, according to a Salesforce survey, a whopping 80% of event attendees aren't followed up on. Sure, some guests were indeed followed up on, but not until 50 days after the event which decreases chances of closing immensely. I’m not saying events are a bad... Video transcript: Marketing automation - this phenomenon that holds great opportunities for your business, if you do it right and stay away from these quite common marketing automation mistakes. 1. You're trying too hard You get a cool marketing automation system, of course, you want to use it as much as possible, but it can easily backfire. Compare this to... A Customer Relationship Management (CRM) is one of the most important tools when it comes to winning new business and keeping clients around for longer, since, in short, it allows you to keep full focus on the customer. But we at eMarketeer asked ourselves: "Once you implement the CRM, how do you use it to its fullest potential?" Way too... EU citizens are in charge of their own personal data as companies now must comply with the General Data Protection Regulation (GDPR). Our guide gives you a quick look on how this new regulation affects the people, businesses and how you best prepare before it’s in full effect. HOW TO PREPARE FOR GDPR - DOWNLOAD QUICK GUIDE. Earlier this year, the... Marketing automation – press a button and all your marketing flows are put on autopilot! Ok, that’s only half of it. Marketing automation can surely help automate your marketing processes (I mean, hence the name), but there are, like in any case, a few things to think about before you can reap the benefits. Download "13 Marketing Automation Growth Hacks" Guide...
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di|Ever clicked to send emails to your subscribers, only to notice that something is quite off? The links aren't working, the email disappears on the way or you get no clicks whatsoever? Don't worry, email mishaps happen to everyone, but let's see what we can do about it. Our video gives you 4 of the most common mistakes - and... This year, we hit a record in the number of videos published, all ranging from ”how-to” – style and success stories to in-depth on different marketing topics. To stay-up-date on your marketing this holiday season, we listed our 4 most popular videos from 2016. Our 4 Most Popular Marketing Videos 1. Rock Your Events with Mobile Apps Starting off the... eMarketeer Sponsors Team Rinkeby in the Fight Against Childhood Cancer. Every summer, the Nordic charity cycling organization Team Rynkeby, cycles the 1200 km long trip to Paris in order to raise money for children with cancer and their families. Although there has been some progress when it comes to treatment, cancer is still the number one cause of illness-related fatalities for... How's the atmosphere between your sales and marketing team? Some tension there? Well, you're not alone. Since the roles of sales and marketing shifted, we need to rethink how the two teams can collaborate in order to reach more sales. With the full integration between SuperOffice and eMarketeer, sales and marketing become the best of friends. Want more? Check out... Want to see some actual numbers on marketing automation, the tech wonder that's sweeping across the marketing landscape? We got you covered. 15 MARKETING AUTOMATION STATS Tempted to experience these numbers for yourself? Download "Marketing Automation Growth Hacks" 1. Automated emails had 152% higher click rate and 77% higher open rate than "business as usual" emails. (Epsilon) Tweet this 2. Companies... Ever feel that you’re just stuck? No leads are coming in, no business is made and your emails are either ignored or fails to even be delivered. I’m sure you’ve heard the buzz about marketing automation, could it be the answer to all your prayers of reaching sky-high levels of lead generation and nurturing? If you have decided to try... There is this phenomenon that, since its breakthrough, has improved and streamlined marketing practices for multiple businesses. We're talking about marketing automation, a use of software that turned into a billion-dollar industry in just a few years and today, an average 49% of businesses has implemented it. However, that also means that there are many marketing professionals that have yet to... As you're about to welcome the summer and some well-deserved time off, we send you off with a little vacation-gift: our favorite blog posts from this year. Isn't that the perfect read for the hammock or the beach? 4 Reasons Not to Buy an Email List It does sound nice to have thousands of contacts just within a day, where all you... Don’t you just hate it when you spend time crafting the best email but then nobody gets to read it? In email marketing, the risk of being rejected from the inbox is always there, regardless of how perfect your email and send-outs are handled. Why is that? Simple answer: it’s caught in the spam filters. Almost half of all... Improve Email Deliverability with Email Warm Up You crafted an email that you are sure your recipients will love and you happily press send, only to find out that your email never reached the inbox. Or worse yet, you ended up in the spam folder. You have the right email addresses, the sender information is correct, your email is legit,...
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di|Rock Your Events with the New Mobile App Feature. With the constantly growing number of smartphone users worldwide, people love to bring their precious gadgets wherever they go, including to your event. Therefore, the addition of an app to your marketing mix is the perfect way to boost excitement and engagement. With eMarketeer's new mobile app templates, you can build... eMarketeer expects to see improved email deliverability and security as we are now proud to call us members of Certified Sender Alliance (CSA). But what is CSA, and why does this matter? Read along and we’ll give you a brief overlook on what this membership means to the eMarketeer users. What is CSA? As you send an email today, there are... Marketing Goals and ROMI Explained. Are your goals smart? And do you remember to measure them? We believe that the purpose of marketing is to generate leads to the sales team; that each one of your marketing goals is aligned with the overall business goal. A marketing goal is some type of conversion that leads the prospect closer to a... As eMarketeer launches the dashboard feature for our PRO account users, tracking and measuring your marketing performance have never been easier. The feature is scheduled to be released in the upcoming weeks; when it's time to activate your account, a notification is shown in the tool. Note that the eMarketeer admin needs to log in to activate it. Why the eMarketeer... How do you know if your marketing efforts are worth all your work? Step one when creating a marketing or business plan – set your goals. But a step easily overlooked is to make sure that you are on track to reach those goals, which is why we must measure our performances. It's the results we turn to in order... Doesn’t it sound nice that you could have thousands of new contacts added to your email list – within just one day? All you have to do is buy your email list. Just a little piece of advice before you do: DON’T DO IT (please note that I even wrote that in capital letters just to portray how important that... Email marketing is more vibrant than ever. Chad White at Litmus even believes that 2016 is the year where email marketing will see a “second coming of age.” However, whether you consider yourself an email marketing connoisseur or an email marketing newbie, mistakes always happen. We have listed 8 common email marketing mistakes and what you should do to avoid them.... People today do a whole lot of research before they decide if they want to make a purchase or not. Studies have shown that 57% of the sales cycle is done even before a seller is involved. With the changes in customer behavior, the marketing practices followed with new ways of connecting with the audience. This post covers one of... To end 2015 with a bang, we have compiled our top 5 most popular blog posts since its start. Want to know more about trigger based emails‚ the how-to's of a webinar or how to build a landing page in minutes? We got it all to spice up your holiday reading. 1. Grow Your Business with Trigger Based Email Marketing Type... Got your Christmas Spirit? Good, because the holidays are quickly approaching and so is the time to start planning for your holiday emails! Some might say that sending a Christmas greeting is a waste of time. We do not agree! This is the perfect time to strengthen your relationships with your customers and let them know how special they are...
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di|Due to its simplicity, efficiency, and low cost, email marketing is still one of the top choices for digital marketers. And let's not forget its consistent success rate. According to eConsultancy, respondents claimed that 23% of their sales were thanks to email marketing, an increase from the previous year where the numbers were 18%. Another benefit with email marketing is... Creating a landing page for your event can be tricky. Responsiveness, embedded videos, maps, and the web design are all important components to make the perfect page. Each factor takes time and effort, or you might have to rely on consultants to build it for you. Either way, it's complicated. With our new event landing page template, your event management becomes...
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pa|It is finally that time of the year when companies reflect upon their progress and start making fresh plans for the future. With each new year, there come a plethora of new ideas in the ever-evolving world of digital marketing. With the year 2018 upon us, new trends are rapidly making their way into the market and your company must pay close attention to these changes if it wants to keep up with its competition. It is more important now than it was ever before to stand out in today’s fast-paced economy and reach a maximum number of customers because it takes more than a catchy phrase or jingle to captivate the attention of viewers. In order to that, the one thing that is becoming unbeatable in the present era is the digital marketing. The sole purpose why it is used by the businesses is to promote their products and services sales and profits. Research by . There are countless marketing resources available today including social channels like YouTube. The focus of the marketing world is concentrated on and in order to spike up your ROI, the most practical step would be to prioritize those resources which can give you the most effective outcomes. Thus, prepare yourself to re-examine your current tactics to make necessary tweaks for better conversion rates. Should your company focus on brand development or international marketing? Should you invest more in digital marketing over offline channels? These are questions that one must address before planning a strategic budget for 2018. Take a look at some of these digital marketing secrets that you must integrate into your marketing plan for 2018: If your , then it is time to seriously consider exiting from the market. We no longer have to question the importance of mobile-friendly marketing – the statistics are all the proof one needs! The latest figures from the Mobile Metrix Ofcom report reveal that the . Not only can you reach more customers using mobile communication, digital marketing is increasingly becoming mobile centric. Moreover, Google is all set to change the landscape with their . Until recently, Google has been using the web version of company websites in order to tailor the search results so most companies were only concerned with the computer version of sites. Now, with the popularity of personal cell phone usage to explore the internet, Google is hasting to adapt to their market and is now prioritizing mobile versions of websites of their Furthermore, the concept of ‘micro-moments’ has emphatically changed consumer-company interaction; these are critical touchpoints through which customers expect brands to cater to their needs with reliable information. Whether you are a , micro-moments can help stimulate your reach. According to micro-moments, when a customer requires information about a particular good or service, users are quick to use their phones to conduct the research instantly and only well-prepared brands have the ability to anticipate accurate micro-moment needs at exactly the time the customer needs them. The following examples of micro-moments are four game-changing moments that really matter: In these moments, consumers want what they want, when they want it and they are drawn to brands that deliver on their needs. So, The online world is a visual network in today’s day and age. From memes and gifs to images and videos, a visual element is almost always present and successfully engages users. . Keeping these facts in mind, it is important for your marketing strategies to be visually interactive. An example of this is how . According to Inc., . To reach new heights, attract new audiences and increase conversion rates, inspirational interactive content is very important, to say the least. . According to a statistics, . In order for you to capitalize on these exciting new social media trends, make sure your brand has a presence on Facebook, Twitter, Snapchat and Instagram. Out of these, the network with the most reach is undoubtedly Facebook with more than 1 billion users. The importance of content creation is something that will not be new to 2018, but at the same time, cannot be stressed enough for next year. Memorable and unique content is perhaps the most significant tool of digital marketing and for this, the best route would be to find a creative writer who is able to produce original content and is able to write on a variety of topics to attract a vast base of users. A professional writer would know how to play with words and create a story relating to the brand that engages users on a personal level. . It also strengthens your brand presence and can boost engagement to lead to higher conversion rates overall. To add the cherry to the cake, it is also one of the . Don’t downplay the importance of potent content! And this content does not necessarily have to be text-based either – it could be in the form of memes, images or videos. Moreover, . is today’s marketing. For example, the content on and . With the right data, a professional marketer will be highly familiar with customer behavior and will know exactly what it takes to deliver the best results for the company. With real-time responses to consumer actions, it is becoming increasingly important to match data with the right tools for maximum conversion rates. At London’s 2016 MarTech conference, . They proved that proper analysis and review of the data to be published is necessary. Not every other piece of information is useful or relevant to your topic. At times, a company can get caught in the web of complex data which they cannot use to its full potential. It is important for them to measure the potential of such complex data and manage it so that their brand image isn’t damaged. A term commonly referred to when talking about data management is Big Data which implies emphasis on different marketing cultures like segmentation, personalization and native marketing which are complex concepts. With the right tactics and well thought off strategies through the analysis of bounce rate, heat maps, foot traffic and reviews, the digital marketing team of your company can make good use of big data. Build a powerful business big data strategy to increase marketing sales by following the : Google trends are a reflection of the Google’s analytical tools that help the marketers, researchers and the planners to do their best in digital marketing. By monitoring them regularly you can know about the latest keyword trends, rising trends, and the hot searches. It also helps in understanding the competitor’s behavior that you can use to your benefit. The ideal customer profile is the category of customers who benefit immensely from the products and help you earn the profit. You can easily look into the marketing data and analyze the type of customers you are looking for. Few questions that you need to ask yourself are: The real art here is to understand the customers. You need to identify the buyer’s persona in-depth and develop content that would be appreciated by each one of them. The trick here is to keep the interest of each potential customer intact so that they become a part of your conversion success rates. Content is the king and we have been hearing this phrase for a very long time. The power of the words is what drives the customers towards the final stage. The format, style, impact and the relevance of the content are what matters and you need to do it right. If you look into the definition of predictive analysis, it states that it is a practice of extracting important and relevant information from the data that is already available. By searching such data and making notes out of it, you can vastly improve the future outcomes of your business. In conclusion, we can safely say that as digital technology rises to global reach, it is more important now than ever for companies to expand their scope to take full advantage of the boundless opportunities presented. Junaid is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Elephantation, eLabelz, Smart Leads.ae, Progos Tech and eCig
li|When someone is researching and exploring but is not necessarily in purchase mode. When someone is considering buying a product at a nearby store. When someone wants help in trying something new or completing a task. When someone is ready to purchase a product, but need help in deciding what to buy and how to buy it. Is the customer bringing success to your business? How much effort is required to bring the customers on board? What is the growth potential of the respective customer? Inga kategorier
st|I-want-to-know moments I-want-to-go moments I-want-to-do moments I-want-to-buy moments be there, be useful, be accountable. Step1- Regularly monitor Google trends Step2- Use digital information to clearly define your Ideal Customer Profiles (ICP) Step3- Create Real-Time personalization to buyers Step4 – Identity the specific content, that will move the buyers across the sales funnel Step5- Integrate Predictive Analytics into your lead scoring strategy Make 2018 count!
h1|Digital Marketing Secrets You Need to Know in 2018
h2|Digital marketing secrets 1. Make your strategies as mobile friendly as possible 2. Importance of visuals 3. Content Development 4. Convert with right data
h3|Concept of Micro-Moments Big Data Strategy Tips Leave a Reply
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sp|Svenska English Norwegian Dansk By 1 februari, 2018 , 0 * *
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pa|Email marketing is more vibrant than ever. even believes that 2016 is the year where email marketing will see a “second coming of age.” However, whether you consider yourself an email marketing connoisseur or an email marketing newbie, mistakes always happen. We have listed 8 common email marketing mistakes and what you should do to avoid them. If you send emails that are not recognized by neither reader or their server, into the junk folder you go. In other words, if you show up as an unknown sender, you are more than likely to be reported as spam (this also happens if you . Don’t do that). Not only does this look bad for your business, but it can also result in you being blocked from sending any emails at all. Talk about email marketing failure, huh? Get subscribers’ permission by having them choose themselves to receive your send-outs. Have an opt-in box on your website where web visitors sign up if your content looks appealing to them. See this as your permission to initiate the first email; a welcome email would be suitable, right? If in this email you include a link asking the recipient to confirm their subscription, well, then you’re golden and you can start your campaign. This is called and you’re growing your list organically (instead of buying your list. Again, don’t do that). Break-ups are never easy, but sometimes it’s just the best for both parties. Perhaps the reader moved to a different country or just had second thoughts about signing up with you; their living situation somehow altered, and they are just no longer in need of what your emails can offer them. This is why you must include the unsubscribe link (one that works, of course), required by anti-spam regulations. By the way, an unsubscribe link is included in every template in eMarketeer, by default. No risk that you would look like a spammer. You have grown you email list (congrats!) and you decide to throw your subscribers an event. You schedule an email campaign, inviting your readers to mingle in your store in Stockholm. The only problem now is that you receive a lot of responses from readers that are declining your invitation. Turns out, the majority of your subscribers don’t live even close to your store, perhaps even in a different country. This is a simple example of the importance of list segmentation. Each one of your readers is in different situations, leading different lives, and your email marketing should take that into consideration. Examples of segmentations: There are multiple ways you can segment your email subscribers (age, profession, schooling, you name it). What demographics do you have in your email list? Subscribers sign up to take part of your content. Months later, you send them the first email. Only now, the subscriber doesn’t remember your business at all, let alone that they signed up with you in the first place, and they likely report you as spam. You can easily avoid this by having a pre-cooked drip campaign that is initiated as soon as you get a new subscriber. This means that you are consistently welcoming your subscribers over time with your best content. However, this timing thing goes both ways. If you send your emails way too often, many of your subscribers are likely to opt-out ( ). Scheduling your campaign on a regular basis is crucial. Your subscribers won’t forget about you and your deliverability and sender’s reputation increase. Just remember, make sure that you have something to say in your email. Quality beats quantity, irrelevant content doesn’t sit well with your readers. Turns out that the links you applied in your email are faulty and direct the reader to 404-pages. And on top of that, your try at personalizing results in a subject line that reads “Hi, First Name!” Awkward, but there’s an easy way to avoid this. Always test your email before your scheduled mass send-out. Send it to yourself first and see what the email would look like, and ensure that the links actually take you to the right destination. You have dedicated a lot of time to come up with a design that is engaging and aligned with your brand. Your subscribers are thrilled. The ones that open it on a computer, that is. The other ones ( ) that open the message on a mobile device are not as impressed. To avoid this, and to provide an email that is well received by ALL your readers, make sure that you are using a . In eMarketeer, this is a quick fix, just use the templates with an ( r) in the title and it’s automatically fitted for mobile devices. You have epic subject lines and stellar content, but your click-through rate is stuck at 0%. What’s up with that? My guess is that there is something lacking in your email. The whole point of sending an email is that you want your subscribers engaged and eventually converted to qualified leads, and that is quite difficult if you don’t give them something to act upon in your email. Add to your email so your readers can actually interact with you. They are often in the form of a button that invites readers to “shop now” or “download this.” With the addition of this link, and with the click of a button, you can see an engaged email list, increased rates and more conversions. I am sure that your email campaigning is going well, but there’s always room for improvement, right? Often, people tend to forget that the open rates, click-through rates and other metrics are there to help you perfect your email marketing. These numbers indicate which emails perform better than others, which ones need to be edited (or even deleted) and what emails are performing outstandingly. What component do the well-performing emails contain that the not-so-well-received emails lack? Remember to actually take time and learn from your results in order to deliver an even better email campaign. A “whoopsie” can happen to anybody, which is why it’s so important to be prepared. Why not set up a risk plan with some good damage control? What other rookie mistakes have you stumbled across? As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
li|Location – not everyone lives in the same town, meaning that different content and offers appeal to them (just like your event we mentioned previously). Lifestyle – A mother of two kids would probably not need the same content and offers as the teenagers who are off to spend spring break abroad. Different lifestyles equal different needs. Interests – Would a guy who owns 16 cats want the same type of content as the underwater polo player? Well, it could happen, but it might not be very likely. Inga kategorier
h1|8 Common Email Marketing Mistakes
h2|1. Did you Ask for Permission? 2. Where’s the Unsubscribe Link? 3. Have you Segmented Your Subscribers? 4. Where’s Your Timing? 5. Are You Sure the Links and Personalization Work? 6. How does it Look on a Phone? 7. Where’s Your Call-to-Action? 8. Are You Looking at the Results?
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sp|Svenska English Norwegian Dansk By 21 mars, 2016 , 0 * *
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pa|He’s the Hawaiian born author, speaker, investor and business advisor that led Apple’s charge against IBM back in the 80’s. Amongst other ventures, he’s the founder of the news aggregation site Alltop.com with over 1.4 million Twitter followers & over 241 thousand likes on Facebook. It comes as a shock to realize that a busy man such as is able to find the time to fit in around 75 lectures per year. I have to admit, when I first came in touch with Mr. Kawasaki’s posts on Twitter I thought it was just a bunch of crap being thrown out in massive quantities. No disrespect intended, it just happened to be the first social media platform I connected with him on. It wasn’t until I read into who he is and what he’s done that I developed a profound respect for not only his accomplishments, but also for his way of thinking. Now that we’re off and running with our own blog at eMarketeer, I see first hand how easy it is to allow pressure to paralyze you when it comes to content creation; it’s no wonder so many businesses keep finding excuses to remain stuck in their ways. For most businesses, the thought of really diving into an inbound approach can be downright intimidating. It’s one thing to stick to your newsletter or paid ads, but it’s another thing completely to take on the challenge of producing content in your business’ name or your own name to toss onto the net. There are countless articles on why adopting an inbound approach is essential for any business competing in today’s market, but what you don’t come across too often are articles that give you the assurance you need to get started. Below are 10 quotes from Guy Kawasaki that are sure to have you inbound marketing with outbound fervor: “Don’t worry, be crappy. Revolutionary means you ship and then test… Lots of things made the first Mac in 1984 a piece of crap – but it was a revolutionary piece of crap.” – ( ) . “Simple and to the point is always the best way to get your point across.” – ( ) “What I lack in talent, I compensate with my willingness to grind it out. That’s the secret of my life.” – ( ) “A 50-year-old company can innovate as well as two guys/gals in a garage.” – ( ) “Great companies start because the founders want to change the world… not make a fast buck. “ – ( ) “If you have more money than brains you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing”. – ( ) “If you don’t toot your own horn, don’t complain that there’s no music.” – ( ) “The goal is likability, not superiority.” – ( ) “Don’t be discouraged by the size of your network – inspire one person and you are doing good.” – ( ) “The biggest titles don’t always have the biggest brains. Instead, go after key influencers.” – ( ) The following is a bonus I’m throwing in just because it’s one of my favorites. Whenever the word SEO is mentioned most of us (either out loud or in our heads) say, “well I’m no SEO wizard” or something to that effect. In an he says, “My recommendation for SEO is very simple. It’s Write Good Stuff. In my mind, Google is in the business of finding good stuff. It has thousands of the smartest people in the world, spending billions of dollars to find the good stuff. All you have to do is write the good stuff; you don’t need to trick it. Let Google do its job and you do your job.” The undeniable truth is that the B2B & B2C buyer journey has changed. The traditional marketing tactics we’ve all grown up with are not only more expensive when compared to inbound marketing tactics, but less effective. If you can muster the courage to take action and shift gears then you can be sure to notice the following: Decreasing costs per lead, shorter sales cycles, increased lead generation & higher quality leads landing in your lap. Check out our to see first hand how eMarketeer is helping businesses make this shift. Better yet, with one of our eMarketeer Specialists who will give you a personal tour of the platform, helping you to see just how easy it is to get started. As always, thank you for reading and if you have any great quotes that inspire you I encourage you to share them below. As the Chief Marketing Officer at eMarketeer I constantly come across inspirational sources of content, amazing customer cases as well as fun and educational stuff that just begs to be shared. I hope my writing can spark ideas for your own marketing project
li|Inga kategorier
st|1. 2 3. 4. 5. 6. 7. 8. 9. 10.
h1|Inbound Marketing; Outbound Fervor
h2|10 inspirational quotes from a guy named “Guy”.
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sp|Svenska English Norwegian Dansk By 24 april, 2014 0 Guy Kawasaki’s approach helps to clear it all up when talk of links, html and the rest become too much to care for. * *
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pa|We believe that the purpose of marketing is to generate leads to the sales team; that each one of your marketing goals is aligned with the overall business goal. A marketing goal is some type of conversion that leads the prospect closer to a purchase. In many cases, it’s about sign-ups offering the lead anything from webinars to free trials. So perhaps your marketing goal is all about getting more newsletter sign-ups, however, the mission is still to support the sales team with qualified leads. Whether us marketers like it or not. So for all this to happen, we need to start with setting our goals. Take a look at the video above to see a smart way to set your goals and how you then calculate ROMI to estimate a value for your performance. Want to learn more about ROMI and why it beats ROI when it comes to marketing? Our blog post is the place to go, where you find a step-by-step guide on how to calculate it. Bring your math goggles and take a look! As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
li|Inga kategorier
st|Are your goals smart? And do you remember to measure them?
h1|Marketing Goals and ROMI Explained [Video]
h2|Marketing Goals and ROMI Explained.
h3|Still Curious About ROMI? Leave a Reply
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sp|Svenska English Norwegian Dansk By 20 april, 2016 , 0 * *
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pa|Doesn’t it sound nice that you could have thousands of new contacts added to your email list – within just one day? All you have to do is buy your email list. Just a little piece of advice before you do: DON’T DO IT (please note that I even wrote that in capital letters just to portray how important that advice is). No matter how tempting it sounds to have a large email list without all the work and just with the swipe of a credit card, it’s bound to negatively affect your email marketing. Still tempted to try it? I hereby take on the challenge to convince you not to turn to third party vendors; here are 4 reasons not to buy an email list. That’s what your recipients will ask you when they see your email. As the recipients never opted-in to receive your emails (there’s no such thing as a ), they have absolutely no relationship to you. The number one rule in marketing is to know your subscribers, how else are you able to provide value to them? Instead, and you are left with poor marketing performance, bad rates and a spam-mark. Even if you do everything right when creating and sending legit emails; all that work doesn’t matter if the list is of poor quality. You have no idea where these purchased contacts come from and the list might as well contain incomplete information and outdated components. Furthermore, other email marketers might have purchased the same list as you, meaning that the contacts’ inboxes are getting plagued by emails they never opted-in to receive in the first place. The aftereffect? Irritated subscribers and a bounce rate shooting through the roof. There are a number of factors that contributes to your sender reputation; an inconsistent volume of sent emails (one day you’re at 5 contacts, next day you have 10 000. Suspicious much?), too many unknown contacts, the number of spam complaints etc. As you might notice, a purchased list with a large volume of unknown email addresses is very much likely to activate these determining factors. Your low sender score has your IP address look like a cyber criminal which means that . If (or more like “when,” if you go through with this purchase) you then get blacklisted, it results in you being blocked from sending any emails at all. So much for trying to get your message across to a large mass, huh? Perhaps you’re thinking about, or maybe you already are, using an email service provider (ESP) to streamline your marketing efforts. Go ahead, but you will soon see that many of them do not allow lists purchased from a third party. For example, eMarketeer are listed on the , meaning that it is expected to only send high-quality emails. ESP’s provide a service to you and will not risk their business ending up on a blacklist because of shady contact lists. So what happens? The ESP blocks you from using their servers and you can’t send any emails. But how do we turn that failure into a marketing success? The golden ticket is to have subscribers voluntarily give you their email addresses. The first step is to add an opt-in box to your website and be clear on why they should sign up for your emails. What’s in it for them? Next step, start creating stellar content and eventually you will see a growing email list. Because that’s the other thing, create high-quality content to make sure that the subscribers can’t resist opening your emails and stay away from the unsubscribe link. High open rates sound better than high bounce rates, am I right? Of course, there are more tips and tricks you could try to grow your email list – read about them . Also, here you’ll find more information on , presented by Spamhaus. With hopes of having convinced you to stay away from those “poor quality – spam danger – email lists,” get going with your own unique one! What’s your best tip on building an email list? As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
li|Inga kategorier
st|So, a bought email list = email marketing failure.
h1|Tempted to Buy an Email List? 4 Reasons Why You Shouldn’t
h2|1. “Who are you?” 2. Poor Quality 3. Bad Deliverability 4. ESP Trouble
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sp|Svenska English Norwegian Dansk By 13 april, 2016 0 * *
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pa|1. In eMarketeer, go to “Account” -> “Email domains” and click to “Add a domain”. 6. Notify eMarketeer’s support team that you authenticated your domain and they will activate the new email service on your account. You can reach them via the chat in eMarketeer or at If you need any help or run into questions, just shoot us an email at . As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
li|Inga kategorier
st|In this guide, you learn how to authenticate your domain and set up your custom domain as email from-address. Once you’re done with authenticating your domain, please let us know by emailing and we’ll activate the new email service for you.
h1|How to authenticate your email domain – step by step
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sp|Svenska English Norwegian Dansk By 18 augusti, 2020 , 0 How to set up custom email domain (authenticate your domain): 2.Enter the domain name you want to authorize. E.g. “yourdomain.com” and click to add. 3. Now you see a list of records. Add those records to your DNS. Note: Making changes to your company’s DNS may not be accessible to you. If someone else at your company is responsible for the DNS (most often the IT department), you can click the link in the authorize dialog to conveniently send all information to the person in charge of your DNS. 4. Once the records are added to the DNS, go back to eMarketeer and in the authorize dialog, click the button “Authorize”. 5. If the records were added correctly, pressing the button will validate and accept the authentication. If there’s something wrong with the authentication, it will be marked with a red color. Note: DNS changes are often updated quickly, but please allow up to 48 hours for them to take effect. You may repeat these steps if your have more domains you’d like to authenticate. Once the domain is authenticated, you can send emails from eMarketeer using your domain as “from email-address” with the best deliverability possible. * *
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pa|One of the first pieces of advice I learned as a freshly baked email marketer was that just by . Although that was a few years ago, video continues to be one of the most popular content formats. Do you belong to the ? Let me tell you, video is a lot simpler than it might seem at first. It’s up to you how much time and budget you’d like to spend on video, but the following tips can definitely be done with a lower budget. People like video, it’s that simple. Just today, in total and in 2021, it’s estimated that . This is one of the reasons why we at eMarketeer include in close to every marketing campaign we’re doing; we know that to be relevant, we need to be where the readers are. And they’re on the Internet watching video. Notably, . This is your opportunity to shine. By adding video to your marketing mix, you don’t just give the people what they want, but you can also expect these benefits from your video bonanza: Educate, inspire, entertain; there are a bunch of different stories you could tell that work in email and that your recipients appreciate. But either way, Some alternatives are: I’m a big fan of having a representative from your company on camera, to really connect with the viewers. First things first, so before you hit the studio, make sure you know what you want to say. No matter what video you’re doing, I suggest you write a script or at the very least an outline. Sure, you might be confident in what you want to say and in front of the camera, but my experience is that a script always wins in the long run. You can be confident that you don’t forget any important points that you wanted to share plus it saves a bunch of time when shooting the video while skipping a bunch of retakes. It also gives the presenter some time to practice before putting themselves in front of the camera. Extra credit: When I write my scripts I always also write down a “visual script”; what imagery (B-roll), should go with each paragraph. It’s easier to perceive your message when you have images to go with it. For example, if the presenter talks about a football, have imagery that shows a football. With a script, you make sure that the video shoot runs smoothly and speed up the editing process a bit. If you’re serious about video marketing, you should definitely invest in a good camera (DSLR) and microphone for the best quality and impression. Your viewers’ attention span is short and their time is valuable. This is why it’s often said that your video should be as short as possible, under 90 seconds is great. As much as I believe in the power of keeping it short, I also believe that if your video is relevant to your viewers, they’ll stick around for a little bit longer than that. : Yes, always keep it as short as possible. Analyze each paragraph and be sure it really adds something to your story. If you need some extra time to get your message across, try it! If so, I usually aim for 2:30, but keep a look at the video reports and see if there’s a big difference in drop-off between your shorter vs longer videos. Have more to say that can’t be covered under three minutes? Create a video series! Strong, short pieces on related topics that can work as a cliffhanger. Your viewers want to know what happens next and will wait (or sign up) for your next email. Each one of your videos has a purpose. Whether it’s to get more subscribers, sign-ups, or downloads; make sure it’s clear in the video what you want the viewer to do. Incorporate it in the script and/or if you choose Youtube, use the ending screens and annotations they provide when uploading. They’re basically buttons that are added to your video that can showcase other videos or your “subscribe”-button. If you want to add a video directly to your email, it requires some HTML-hacks. Namely, a standard called HTML5. But hold horses. Not every email clients support HTML5 and I for one would like to avoid the techy part. The easiest way to add your video is to use a media block, which you can find in Just add the video-link to the block and you’re all set. However, I use another little hack to add my videos to the emails. Here’s why: we always upload our videos on a video hosting site (like youtube or vimeo), which means that when we use that video link, we send off our email recipients to those sites to watch our video. Now, we marketers want our recipients to spend as much time on our content as possible. Hence, I suggest this little hack: Embed your video to your own site or landing page. Create an image for your video and add a play-button to it so it looks like an image for a video. Put that image in your email and link that image to the page where you just uploaded your video. Then you’re in control as you drive traffic to your own site and content and not to someone else’s. Another reason to embed the video on your site and link to it, as I mentioned previously, is the SEO boost. You can still add some movement and life to your email by using animated GIFs. You could export the video clip directly as a GIF from your editing software or you just go online to sites like giphy.com. Remember that size still matters. The larger the file is, the longer it takes to load which is a bother to recipients. Keep your GIF size at max a couple of hundred kb’s. Another important thing to consider when it comes to GIFs is that they’re not supported by all email clients. This means that instead of showing the animation, it will just load the first image of the GIF. Keep that in mind when makin your GIF. Let me circle back to the concern we had in the beginning; the “misconception” that a video always requires a lot of resources, time and money. And sure, if you decide to go the route with a film crew, animators, editors and all that jazz, it’s gonna cost. But again, video in email marketing doesn’t have to get that complicated. Have someone from your company stand in front of the camera to tell a short but engaging story (or just a simple “welcome to our newsletter!”-message), and your recipients will be thrilled. I’m looking forward to see what videos you use in your email marketing, let me know in the comments! And don’t forget to for more marketing tips! Now, get ready – set – start the video shoot! As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
li|People like to do business that they feel connected to, and video is a great opportunity to show off the “human side” of your business. Flaunt that personality and company culture. Give your company a voice so people can relate to you instead of seeing it as a mighty corporation, and they’re likely to stick around. If you include a video in your email, it’s up to . Also, your recipients are more likely to . SEO boost and shares: people are more likely to . Furthermore, compared to posts without. That sends a signal to the search engines, saying that there’s some high-quality content on this page and you get better search engine rankings. : Inspire your readers by letting your best advocates share how they can use your product/service. These videos are also perfect to show in sales meetings. Behind-the-scenes: What’s it like at your office? What makes your teammates go to work every day? This is a category that allows you to be creative, show off your company culture with a behind-the-scenes story. Check out You notice that they went all in with camera work and scripts. , they let the team members do the talking. : Turn all your customers into a long-lasting relationship and make sure that they get the most out of your product or service with how-to guides and tutorials. Tips: Share the knowledge you have as an expert in the field (not necessarily talking about your products). Educate and inspire. Gifs: Right, not a video per se, but it’s another way to add some movement to your email. Inga kategorier
st|This is my rule of thumb
h1|How to use video in email marketing
h2|Why should you invest in video Why video in email marketing? How to use video in email marketing How to get started with video in email marketing About animated Gifs
h3|What stories to tell? Prepare with a script How long should your video be? Don’t forget about the call to action Add the video to your email Leave a Reply
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sp|Svenska English Norwegian Dansk By 31 januari, 2019 , 0 * *
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pa|This year, we hit a record in the number of , all ranging from ”how-to” – style and success stories to in-depth on different marketing topics. To stay-up-date on your marketing this holiday season, we listed our 4 most popular videos from 2016. Starting off the new year with a big event? Among the glitter and drinks, why not add a mobile app for immediate success. The app can store everything from videos and maps to agendas and evaluations. Oh, and even better, you can build the app all by yourself, just in minutes. Here’s how to do it -> We’re not the only ones that want to keep warm this winter season – so does your email contacts. The key here is that we want to be whitelisted, and avoid those grey – and blacklists (an email marketer’s worst nightmare). To become whitelisted, we need to handle our send outs correctly. Here’s how -> Mitel saw great results as they created an app for their annual event. With 350 visitors, they reached a 90% adoption rate as each app was customized for each participant. The guests could see their own agenda, filled out surveys on the fly and saw their table placements for the festivities in the evening. Here’s the story: Josie the Marketer is super happy that her marketing content comes to good use, as leads engage in it all themselves online. Anders the Sales Guy doesn’t feel very smart, as he has no clue when and how prospects engage in marketing content. Here’s how Anders can feel smart again -> As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
li|Inga kategorier
st|What topic would you like to see a video on? Let us know in the comments below!
h1|Our 4 Most Popular Marketing Videos
h2|Our 4 Most Popular Marketing Videos
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sp|Svenska English Norwegian Dansk By 21 december, 2016 0 * *
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pa|Want to see some actual numbers on , the tech wonder that’s sweeping across the marketing landscape? Automated emails had 152% higher click rate and 77% higher open rate than “business as usual” emails. ( ) Companies that nurture prospects with the help of marketing automation, see a 451% increase in qualified leads. ( ) 35% of companies with integrated marketing automation capture data for the sales team; to non-automation users, that number is 19%. To further compare, 45% marketing automation users “re-purpose content for efficient creation value,” that’s only valid for 28% of non-automation users. ( ) Marketing automation was one of the most tested marketing technologies in 2015. ( ) Almost 4 out of 5 successful marketers accredit marketing automation as the reason behind improved revenue contribution. ( ) 63% of businesses that outgrow their competitors use marketing automation. ( ) 79% of top-performing businesses have used marketing automation for at least two years. ( ) 67% of B2B marketers that applied lead nurturing see at least a 10% increase in sales opportunities. 15% of them see an increase of at least 30% ( ) 9 out of 10 marketers think marketing technology improves their companies’ marketing performance. ( ) Personalized emails generate six times higher revenue than non-personalized emails. ( ) Businesses with successful lead nurturing double their number of sales-ready leads, at a third of the cost than previous. ( ) 4 in 5 marketing automation users experienced an increase of leads, and almost as many (77%) saw an increase in conversions. ( ) Nurtured leads contribute to a 20% increase in sales opportunities, compared to non-nurtured leads. ( ) Top-level businesses are 67% more likely to use marketing automation. ( ) 85% of B2B marketers didn’t think they were using their marketing automation tool to the fullest. Also, a mere 8% of companies were using marketing automation for their existing clients. ( ) As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
li|Inga kategorier
st|We got you covered. Tempted to experience these numbers for yourself? 1. 2. 3. Tweet this 4. 5. 6. 7. Tweet this 8. 9 10. 11. 12. 13. 14. 15.
h1|15 Must Know Marketing Automation Stats
h2|15 MARKETING AUTOMATION STATS
h3|Leave a Reply
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sp|Svenska English Norwegian Dansk By 3 november, 2016 , 0 * *
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em|Tweet this Tweet this Tweet this . Tweet this Tweet this
pa|The benefits of having an active blog for your business are clear to some; for others it may not be straightforward. Here are 5 “F” words to help you see why we’re launching back into the blogosphere and why you should too! By creating and publishing blog posts you are in fact fuelling your efforts. Search engines have a love affair with valuable content and by creating valuable content you’re going to drive traffic (new leads) to your website. Not only that, but you will be simultaneously generating material to help you get noticed on social media. The more you’re sharing, the higher the odds are that others are sharing your content. Make sure to add easily identifiable ’s (call-to-actions) to each blog post so that you can ensure these new leads are being funnelled into your pipe. Whether it’s in the form of free white papers, slideshares, or a free demo; if you’re adding value to your offer you will begin to generate more leads. Lets start by asking ourselves the question, “How often am I updating my company’s website?” For most of us, the answer is not quite often at all. By keeping up with your blog you’re essentially perking Google’s ears & eyes to the fact that your business is active. Blogging frequently prompts search engines to check in on a more regular basis in order to see what you’re publishing. The more of a pulse your website is emitting, the higher the chances are that new leads will notice your business when performing searches. One of the positive side effects of blogging that you and your colleagues involved will feel early on is the focus gained by formulating your strategy. Who’s your audience? What are they interested in? Exactly how are you creating value for new leads and current clients? These are important questions you as a business must answer before you can get started with a blog. A blog with no focus is a waste of time; before you get started, make sure you identify your target audience and . Staying up on the latest trends is also a biggie when it comes to blogging. Not only will it serve you well when you’re creating content, but keeping up with your industry’s latest trends will also inspire creativity. Remember, a blog isn’t just a new channel for you to blast your message out upon; a blog is about generating value for and fostering dialogue with your readers. Simply put, you’re generating free PR for your business by blogging. By free PR we mean free leads! It’s not uncommon at all for bloggers to be interviewed by journalists or for posts to go viral generating a slew of new leads to begin interacting with. You need to look at each blog post as if it were a tiny snowball that you’re about to kick down a massive snow-covered mountain face. Once you’ve published a post it begins ranking in search engines. In time, without any extra effort once published, that one blog post will attract new leads to your site on a daily basis. If you’re doing it right, within a matter of a year you will begin to notice that the majority of traffic coming to your site is being generated by posts you had published over a month prior (crazy huh?). That’s the beauty of blogging; it’s compounding interest for your content! We chose to save the best for last. A blog truly is a venture you must approach with a, “work hard; play harder” attitude. If you can remember the core principles for your blog, over time it’s going to become more and more fun. You’re exercising creativity and also establishing credibility for your business. If you have associates contributing to the blog then you’re allowing them to establish credibility for themselves as well! As stated earlier, being an SEO wizard is not a requirement for driving new leads to your website. As long as you’re passionate about what you’re offering this world, the words (in time and maybe with a little bit of a push at first) will begin to flow. Another rewarding part of the job is that you’re opening up a whole new arena to interact with your leads and current clients. Sure you won’t land every lead that visits your blog, but if you remember to implement clearly identifiable CTA’s that offer something of value, you will drive new leads into your pipeline. People have choice when it comes to digesting information. Some enjoy reading blogs, some enjoy taking to Facebook or Linkedin, and others enjoy picking up the phone to call a rep. In order to get your message out there in an effective way and take advantage of interest your business must be active on all channels. It’s about catering to the individual and the ones who do it best are the outright winners. We’re certainly thrilled to get the eMarketeer blog up and running again. We look forward to publishing original content that will hopefully inspire you and create a fun atmosphere for us all to engage within. A big piece of advice we can offer is to remember that a blog isn’t just about lead generation; a blog is also about lead (and current client) enlightenment. The overall objective of a blog is to establish yourself as a leader in thought or trusted advisor of sorts. If you’re offering unique, honest content and adding value to your readers lives rather than boring them to tears or constantly shoving “my business, my business, my business” down their throats, you will begin to build rapport with your audience. Some will scan your content, some will cozy up with a cup of coffee to soak it all in like a sponge. Your job is to have fun, offer a clear added value, and create an inspiring environment that fosters dialogue amongst you and your readers. If you’re doing this the overall quality and success of your blog will evolve for the better by default. Before we go, maybe you would be willing to chime in with some topics you’d enjoy seeing content created around. We’d love to hear what your interests are, as well as what blogs you enjoy reading! So please let us know by leaving a comment below. We hope to hear from you, and thanks for reading! It’s nice to be back! As the Chief Marketing Officer at eMarketeer I constantly come across inspirational sources of content, amazing customer cases as well as fun and educational stuff that just begs to be shared. I hope my writing can spark ideas for your own marketing project
li|Inga kategorier
h1|Why Blog? 5 “F” Words To Get You (and us) Going
h2|Fuel, Frequency, Focus, Free, & Fun
h3|Fuel Frequency Focus Free Fun Leave a Reply
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sp|Svenska English Norwegian Dansk By 31 mars, 2014 , 0 * *
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pa|Blogging is hugely valuable to your business. Adding regular content to your blog boosts your SEO and helps position you as an industry expert. In order to generate that traffic to your site, high-quality content and blog posts are crucial. Below, we’ve listed 7 steps to make your next blog post even more valuable than the last one. Editorial calendars have been a feature of writing teams since publishing began; they’re a great device that saves you a lot of time and for your blog. Use an editorial calendar, to prime your content to be released at a time that’s likely to reach Most content management systems and social platforms have their own analytics, while should be a feature of every business. Which one of your blog posts have the highest views? Most shares and most comments? Use the analytics to establish what posts perform the best. Review your analytics and establish when your followers are most active. Day or night? What days? Use what you find to publish your post at the right moment. Also, what topics get the best engagement? The data and analytics gives you tons of information on how to perfect your topics as well. Once you’ve sussed out the optimum times during the day to post your content, you need to widen your gaze. Now we need find the optimum times during the week, month and year. This helps to keep your content relevant and hit your audience at times when it’s the most appropriate and generate the most engagement. Some of the things you should think about when designing your editorial calendar are: For example, schedule some content and have it lead up for specific holidays or special occasions, like Black Friday. Reflect what is happening in the news, calendar and popular culture to keep your content topical. With good planning and writing targeted content at the time when a topic is most popular, you introduce your business to a whole new audience. Planning out your calendar means to at your own speed, rather than reactively producing poor content against the clock. has changed and evolved since its early days, but keyword research and content optimization have neither gone away nor become less important. If you want your blog posts to be found in Google searches, . Start by creating an before you get down to writing your next blog post. Among the things you should include on your list are: You can also use discussion forums like Quora to find out what topics your audience are talking about and the language they’re using. Tools like also lets you know which keywords are valued by the search engines. Using all of the above features correctly will help you to optimize your content, as Google will take all of these factors into account. You should be writing for both your readers and Google though, so make sure you’re not stuffing keywords into your blog posts to rank well, because you’ll end up isolating readers with poor quality writing. Aim to achieve a balance. Take all of this into consideration and you will end up with strong content that is optimized for both readers and search engines. The purpose of your blog post ranking well in search engines is to To gain that traffic, the most important thing is that your target audience sees it before other blog posts in your niche. Carrying out competitor research is a vital way of turning your rivals into unwitting allies. By reverse engineering the skills that have seen their blog posts rank well, you can then use them to repeat the trick for your own blog. Using software like , you can find out which keywords your competitors are using for their blog posts. For example, say that WordPress is your game and you want to write an article on the best content to use for a blog built on WordPress: As you can see, the first result is an article by Neil Patel that focuses on plugins. And this is what we find when running Neil Patel’s article through SEOquake: Tools like SEOquake help you to highlight relevant keywords and establish useful patterns. You can see the short-tail and long-tail keyword phrases used by your competitors. Take inspiration from these and use them to form the title, subheadings, outline, direction, and words for your next blog post. In this case, you might want to include a section about plugins and how they fit into content production. Keep running with this, stealing the best bits from high ranking content and re-angling it to suit your blog post. Images are a huge part of a successful blog post. Not only do they help with the aesthetics, but they also break up your text, to help readers understand, process and retain information quicker. Visual elements like images can also help make your post more likely to receive social shares. , Facebook posts with images earn 87% of all engagement, and tweets with images earn 18% more clicks, 89% more favorites, and a huge 150% more retweets. In an ideal world, every blog post you create will feature your own unique images, as these are certain to be in keeping with your brand message and identity. Your best aid for clear and high quality photos is a decent camera and good lighting. And remember, you can always use tools like to help you edit images after and add in your own touches such as color, tone and writing. This could turn out to be quite time-consuming, but thankfully, we can always look online. But then you need to be sure that you are allowed to use them. By you can be certain that you aren’t infringing on any copyright laws. This is something that saves you the risk of an expensive lawsuit, which could be enormously damaging to your blog and business. Stock image sites are a great place to pick up attractive, copyright-clean images that will add value to your post. Who checks your blog posts before they’re uploaded to your blog? Regardless of whether it is you or an editor who does the final checks, be clear on what your editing objectives are and how you achieve them. The different aspects I look at when proofreading and editing are: You might look at some of these parts already, but it’s all of them working together that results in an optimized post. , while cross-pollination can help bring your blog post to the attention of a wider audience. Cross pollination is where you distribute one blog post over a range of outlets. These outlets include: Some of the best automation and cross-pollination tools you can use are: There are plenty more tools out there, but these three are a great place to start. and decide which automation and cross-pollination software works best for you. While these help you save time and spread your reach, it doesn’t mean you can hand all of your promotion over to a robot (yet). Even big brands like Netflix still engage organically with their readers: Some shows that your blog personality and that you care about your audience. The beauty of using automation and cross-pollination tactics is that it frees you up to add more of this content (like the Netflix tweet above) to your social media accounts. This in turn drives up engagement levels in your audience. Better yet, it increases your chances of them looking out for and sharing your next blog post. What tips do you have to make your blog a success? I create and share ecommerce and marketing content for entrepreneurs and business owners alike. I’m especially interested in how content marketing drives business and sales, and I hope to be able to help you achieve the same
li|Three or four word terms. These are more specific searches made by your customers. For example, if you are in marketing a short-tail keyword would be “marketing.” A long-tail keyword could be “millennial marketing for Pinterest.” Long-tail keywords are easier to rank for than short-tail ones, as less businesses will be using them. Decide which ones this post should be ranking for This is the precise address of a specific website. The more exact your keywords are in it the better the chance your blog post will rank well. The most important part of on-page SEO. It’s the first thing your readers see in a SERP (Search Engine Results Page) and one of Google’s most important ranking factors. It’s often the difference being your blog post being found or lost forever This is the tag you give your image so that Google can build an association to it. It explains what the image is and what its purpose is in your blog post Fitting your long-tail keywords into specific parts of your posts so that you rank high Including keywords in an organic way throughout your writing so that you don’t isolate readers Making sure that your post reads well. Stay away from excessively long paragraphs and sentences that make readers zone out Checking your post scans well too — could a reader get a feel for your content by skimming through? Have you included enough white space and visual content? Optimizing to make your post mobile-friendly too — readers will appreciate this, as will Google (which displays mobile-friendly results first) Are you using the correct regional spellings (US or UK)? Generally, you want your blog post to be at a grade 8 reading level. If you’re unsure whether your blog post meets this then Is it clear and does it contain a hook? Have you summarized your topic in a way that entices your reader? Including these gives your readers to skim your post and find the relevant content at the relevant time Have you included imagery to break up your text and enhance your arguments? No, you don’t have to say “in conclusion.” But you do need to make it clear that there is an end to your blog post and a summary of your argument Twitter Put your cross-pollination on autopilot. eMarketeer is a marketing automation platform where actions taken by your readers (for example, sign up to receive your blog updates or link clicks) can trigger certain automations (like sending an email or an SMS). It’s simple to schedule and delay your automations, giving you fluidity when posting your content This puts you in touch with a community of other bloggers; share their content and they’ll share yours Allows you to schedule your posts on a huge range of social media platforms, and has a handy CSV import tool. This saves you time and you can upload your blog post when your audience actually wants to see it. Inga kategorier
st|maximum engagement. Global events Industry conventions Anniversaries and commemorative dates Holidays Product launches Monthly round-ups be proactive and create well-thought-out content research keywords and optimize your content is a must Long-tail keywords – URL slug – Page title – Image alt text – Content optimization means: give it visibility. Grammar – Language – Title – Introduction – Subheadings – Visual content – Conclusion – – – – light-hearted and organic posting So, there you have it: 7 things that can make your next blog post even better than the last one. Put these tips into practice and you get a blog that’s even more valuable. You rank higher in Google, get better engagement from your followers, and add more value to your readers. All of which helps your bottom line of getting more customers for your business!
h1|7 things you need to do before posting your next blog post
h2|1. Sort out your editorial calendar 2. Look wider: link your content to bigger timeframes & seasonal events 3. Do your keyword research and content optimization 4. Research your competitors 5. Use unique featured images (or at least copyright-free) 6. Know your editing objectives 7. Optimize your post promotion with automation & cross-pollination
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sp|Svenska English Norwegian Dansk By 10 december, 2018 , 0 * *
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em|Recommended reading: real
pa|Skapa riktade och interaktiva e-postkampanjer med eMarketeer Designa säljande och personliga nyhetsbrev och e-postkampanjer. Vi ger dig tillgång till vårt bibliotek av färdiga mallar som du lätt anpassar efter din företagsprofil och dina kunders behov. Du kan också länka dina nyhetsbrev till t ex videos och andra media. E-post har visat sig vara en av de mest effektiva marknadsföringskanalerna, och nu kan du enkelt börja skapa och skicka interaktiv e-post som når rätt målgrupp med rätt budskap. Med eMarketeer kan du automatisera hela din marknadsföringsprocess och din leadshanteringen. We set you up with a boatload of our free professionally designed templates for your email campaigns. Our templates guarantee maximum deliverability and can be completely customized to match your brand identity. Custom templates can be built from scratch giving you complete freedom while built in image editors and smart template technology ensure an effective and fun work flow. Our email builder adds an element of simplicity to editing content and our template control ensures maximum deliverability in all email programs. Our intuitive editor allows you to drag and drop content around as you create your email. With a single click, our template automagically ensures the correct sizing and styling of all your content. Email personalization is always just a click away. Personalize email sender, email subject, and email content with info from the contact card. Personalize content in your emails with Dynamic Content. Embedding videos and other rich media into your emails is a breeze. No coding skills required – ever! We put the power of social, automation, analytics and mobile into your email program in a powerful yet easy to use way. Clear and easy to understand reports give you all the email metrics you’ve ever wanted. Zero in on what works great and what needs improvement. Create segments and lists with one click from your reports based on your prospects’ and customers’ behavior. Our built in Google Analytics integration shows you how your email efforts are contributing to conversions and reaching your goals. You may not know it, but you are already doing mobile marketing. More than half of your email recipients are reading your emails on their phone. That’s why our email templates are mobile friendly and responsive. But why stop there? Add SMS sending and tracking, mobile barcodes and coupons, mobile signup forms, and landing pages to the mix; then you truly have a mobile strategy. Email delivery is a science and our experts ensure that our servers and email templates are finely tuned and built for maximum deliverability. Built in ingenuity automates your list hygiene making sure that your sender reputation is top notch. With our scheduling, automations and auto responder features you can rest assured that you are always reaching out when your recipients are interested and ready to listen. Give your email campaigns maximum exposure by adding share on social buttons to let your subscribers and fans help you put the power of social to work. Share on Facebook, Twitter, Google +, Linked in and others are built in and ready for you. Publish emails to your Facebook brand timeline and view your social stats in your eMarketeer email reports. Want a newsletter signup form to your Facebook page? Click – done! Email marketing is part of a much bigger picture that includes all of your marketing channels. That’s why eMarketeer is an all-in-one online marketing tool making it easy for you to do all the things you need to. Having everything in one place also means having the complete picture of how your leads are interacting with your marketing. See how email marketing is benefiting from a few other eMarketeer features. Set automations to make sure that the right people get the right information at the right time. Our automations cover everything from behavior sensitive email marketing campaigns to notifying sales when their leads are ready and qualified. Timely and effective email marketing is an integral part of event management. Automate and schedule invitations, reminders, confirmations and follow-up emails for smooth and efficient event communications. Great looking email invitations, reminders and follow-ups help you increase your response rates. Automated internal notifications keep the commercial teams in the loop when their contacts respond
h1|Epostmarknadsföring Fantastiska nyhetsbrev på några minuter! Gorgeous templates and designs The Magical Email Editor More great benefits Email and everything else in one tool
h2|TEMPLATE EXAMPLES
h4|Drag and Drop Auto Image Resize Personalization Connected to over 250 content sources Easy to learn Analytics Mobile Delivery Social Marketing Automation Event Management Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
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pa|Marketers consider events to be a great business opportunity to generate leads. It makes you wonder though when, according to a Salesforce survey, which decreases chances of closing immensely. I’m not saying events are a bad idea, . I’m saying there needs to be a huge improvement on how information is shared between the ones that sit on the important information on prospects and their interests (the marketing team) and the people whose job it is to follow up with them (yes, now I’m talking to you, sales team). Here’s where comes in handy – this is how the sales team is always notified of important lead behavior throughout the entire event process, preparing them for the follow-up. Every type of communication – , and – are prepared by the marketing team in eMarketeer. Think of it as the all-in-one marketing tool box, where also all clicks and form responses from, for example, the email invitation, are reported. Sounds like the marketing team is quite ready to pull off the event. What about the sales team then? Let’s imagine, just for a second, what it would look like without a smart integration between marketing and sales. As the sales person has no idea who will attend the event or perhaps what specific requests they have – his/her preparation for the event is just guess work or he/she has to bug marketing about event details all the time. Sounds inefficient and quite annoying, right? By integrating SuperOffice CRM with eMarketeer, automations can be set up on basically any type of lead behavior the sales person is interested in. In this case, it could be: All of it happens automatically and the sales team are now just as prepared for the event as their marketing colleagues. Mobile apps and evaluations are common forms of keeping the audience engaged and to collect important feedback while the event is going on. The best part is that all insights are gathered directly in eMarketeer and (yes you guessed it!) SuperOffice. If wanted, automations could also be set up notifying of a specific guest’s arrival. Here’s what it could look like: Here’s where we get to the important follow up that we talked about in the beginning – and how we’re gonna change the fact that 80% of event attendees aren’t followed up on. Post-event evaluations are sent from eMarketeer, with forms where the guest fill out if they had a good or bad event experience. With instant notifications listed in the SuperOffice activity report, depending on how the guests replied to the evaluation, the sales reps can easily decide on the best way for a follow-up. The integration between eMarketeer and SuperOffice is there to support you throughout the entire event process – and that’s just a part of the integration. Web visits, , surveys and mobile apps – all of it is supported with this integration. As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
li|Gathering of all new contacts in the lead report in SuperOffice Attendees collected in a SuperOffice selection or project Email links and form responses are reported on the contact card in SuperOffice The guest arrives at the event. The guest’s individual barcode that’s in the event app (built in eMarketeer) is scanned. The scanned barcode triggers an automation in eMarketeer, notifying the sales rep in SuperOffice that the guest has arrived. The sales rep, in this case, requested that an SMS is sent to him when the guest arrives so that he is ready to greet the guest in person. The guest and sales rep meet up and they live happily ever after. Inga kategorier
st|Before the Event During the Event After the Event What are your routines for follow up with event attendees?
h1|Event Management for SuperOffice CRM
h2|EVENT MANAGEMENT FOR SUPEROFFICE
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sp|Svenska English Norwegian Dansk By 7 september, 2017 , 0 * *
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pa|Supported by the world’s largest email providers and adopted by top brands – DMARC is protecting more than 60 percent of email boxes worldwide. (Domain-based Message Authentication, Reporting and Conformance) is designed to reduce email abuse and help you improve your email delivery. It defines how email receivers perform email authentication using the existing SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) mechanisms. This post lists 5 things you need to know about the DMARC email authentication standard. In the real world we do not want people or organisations to claim to represent us if they don’t. Why would this be any different in the digital world? DMARC helps you ensure the integrity of your brand by protecting it from fraud and phishing attempts by cyber criminals. Email is one of the most important communication channels you have to both win new business as well as maintain your relationship to current clients. Therefore no organisation can afford to have their email sender reputation damaged as this reflects directly on the brand reputation. If your email setup does not meet the best authentication standards your risk being subject to fraud and phishing attempts as well as not reaching the inboxes of your recipients. You might think that fraud and phishing only hits big banks, insurance companies and other similar businesses, but even small businesses can be targets of these scams. From the get go the email channel really did not come with a lot of security and the concept of authentication was completely absent. So naturally, since email marketing became an effective tool for marketers, spam and fraud also grew rapidly. With DMARC recipients can safely assume that emails coming from your domain are really from you. With this authentication your emails will more easily pass email security systems and reach your recipients. DMARC.org did a research after it’s release, showing that more then 325 million emails were rejected because the mailbox provider was unauthenticated. Each time an email fails to reach its recipient, revenue and relationship is lost. By implementing DMARC, your email campaigns are better set up for success and you will be better equipped to drive more leads through your sales funnel and deliver more sales. When the guys that lead the industry set bold goals and develop new standards, you know you can’t look away. Facebook, Google, Microsoft, Bank of America and many other companies have gotten together to finally try to stop the email fraud attempts by cybercriminals. By developing DMARC they have sat a new standard that protects both you and your organisation your recipients from the cybercriminals. Thanks to the involvement from these companies DMARC gained fast adoption from the email service providers. You may have heard about SPF (Sender Policy Framework) and DKIM (Domain Key Identified Mails) which are both intended to reduce email fraud. . Both SPF and DKIM are really strong solutions that help authenticate your email send outs. However they were not built to work hand in hand, but as stand-alone services. DMARC bridges that gap in order to provide an even more powerful protection. When using them together DMARC checks if the SPF and/or the DKIM are passed successfully, and also if it aligns with the DMARC policy. If it does not align with the DMARC policy then the email fails to pass through to the recipient even though it may have passed SPF or DKIM on its own. A really great thing about DMARC is that your recipients don’t really need to understand it. Your authentication along with DKIM and SPF will keep them safe from malicious emails in your name. This means that imposters who then try to use your domain will run into obstacles and potentially be reported back to you as fraudulent activity with your email domain. That is not a risk a cyber criminal is willing to accept and he will move on to easier targets that are not DMARC authenticated. A company that has seen a drastic change is PayPal. They have “lost” the number one position as being the most phished brand in the world. This means that the criminals no longer focus that much on PayPal but instead moved on to other companies that aren’t protected with DMARC. Cyber criminals are often persistent and find new ways and new brands to exploit. Remember it is the opportunity that makes the thief and if we’re not protected, the possibility that they will try to exploit our brand is growing. Learn more on how DMARC, SPF and DKIM plays together in our . If you currently using or considering eMarketeer rest assured that we have you covered with best in class authentication mechanism based on the industry standards explained in this post. Out of the box you are SPF verified and with our your fully authenticated with DKIM and DMARC as well. As the Chief Marketing Officer at eMarketeer I constantly come across inspirational sources of content, amazing customer cases as well as fun and educational stuff that just begs to be shared. I hope my writing can spark ideas for your own marketing project
li|Inga kategorier
st|The standard protects over 60 percent of the worlds consumer mailboxes and companies like Amazon, AOL, Google, Groupon, Paypal etc. all use DMARC to protect both themselves and their customers. This means that with DMARC both SPF and DKIM get more powerfull then if you use them as two separate solutions. Email Authentication Standards Infographic
h1|5 things you should know about DMARC
h2|1. Email authentication is about protecting your brand 2. Authentication means reaching inboxes and raising revenues 3. Developed by the tech leaders 4. DMARC works with the existing email security system 5. The bad guys are avoiding authenticated senders What to do?
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sp|Svenska English Norwegian Dansk By 27 mars, 2015 0 * *
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em|and
pa|So… You’ve heard the buzz about marketing automation but after checking out two or three different software providers you’re still lost. Either that, or you’ve just adopted a marketing automation platform and perhaps you’re struggling to put it all (the bigger picture) together. You my friend are a “noob,” which is a popular online gaming term for being a newbie, rookie or beginner. Don’t worry, it’s nothing to be ashamed of; in fact, it means you’re in an exciting new time regarding the growth of your business! Once you’ve optimized a few key areas or made some changes in direction regarding previous practices, you’re going to see how much more efficient & streamlined your business processes have become. (Gartner Research) Not bad, huh? In an effort to get up and running with your brand-spankin’ new marketing automation software we recommend getting started with the following 5 easy-to-implement processes or, “baby steps” to ensure that the highest possible ROI is yielded. Think of your as your digital eye in the sky that links your known contacts to their digital footprints on your company’s website. Your software should facilitate the ability to implement a Google Analytics style tracking system on your website and landing pages; if not, it might be time to take a look around at what the competition is offering. At eMarketeer, our Web Monitor comes standard with all versions and activating it is as simple as copy & pasting a snippet of code into your website’s html. Activating this kind of “eye in the sky” means a few things for your business. Taking this small step allows you to: Placing onto your website is one of the easiest ways to streamline your marketing efforts and optimize sales enablement. Your business’ website is essentially its flagship retail location; you have digital visitors entering your “store” and engaging with your “products” over the net. If you plan on scaling your business (which I would venture to guess that you are) then being able to efficiently track, respond to & store the information submitted via forms on your website is a must. Smart forms can easily (and should be able to) be adapted to channel the look and feel of your website. We use them ourselves on ; an easy example to showcase is our “contact us” form. As you can see, the form looks great and doesn’t stand out against the theme of our website. By implementing this smart form, each time a new inquiry has been sent off, we automatically have a new contact card created (if it’s an unknown contact). What’s more, any data we feel is relevant can easily be synced to said contact card so that we can later segment or target certain contacts for campaigns, offers, promotions and the likes. “Get Love, Not Just Likes!” Did you know that over ? In Europe alone, there are over 223 million people on Facebook ( ). If your business isn’t an active member of the Facebook community then you need to saddle-up and get going! is a lot easier than you think. Utilizing a marketing automation platform that’s optimized for social media management makes the job a lot easier by allowing you to easily create forms, surveys and campaigns, which can then be broadcasted directly to your company’s profile all while having just one tab open in your web browser. A great way to get started is to make sure that the marketing automation software provider you select sets you up with a plethora of professionally designed and enhanced templates. For many businesses, especially those that lack certain in-house marketing resources, this will drastically reduce your workload and allow you to easily create landing pages, mobile responsive email campaigns, Facebook surveys, event invitations and even mobile web apps! Here’s an example of a template we provide our eMarketeer clients with so that they can easily drag & drop their way to publishing an event invitation that channels the Facebook look and feel: On top of other capabilities, you can easily set automation triggers that will react to predefined rules whereby you begin driving interest from Facebook to email, across mobile and then to landing pages. This is what “the bigger picture” is all about: getting your marketing channels to work together so that leads begin driving themselves down the pipe towards the finish line. Bringing your sales and marketing teams closer together is a key element and benefit of adopting marketing automation software. Sales enablement is a term that describes this process of unification; it allows you to fine tune your business processes, save time and prevent leads from falling through the cracks. For those that don’t know, CRM is an acronym for, “Customer Relationship Management.” If you’d like to know more, we recommend , which does a great job of explaining what a CRM is and how it works. By utilizing a tailored specifically towards SuperOffice or even other CRM actors such as Salesforce, you’re able to take “sales enablement” to the next level. For those of you with limited resources or who happen to be small business owner’s forced between selecting one or the other (marketing automation software vs CRM tool), fear not; there’s a work around! You can that will trigger-send emails or SMS notifications directly to staff immediately, or when you prefer these notifications to be sent. Here are some examples: With stats like this, it’s difficult for many of us to get our head around the fact that some 89% of emails being sent are still, “mobile unfriendly” ( ). At this point in time, if your business isn’t sending mobile responsive emails then you shouldn’t be sending emails at all; don’t be that business! Making sure that your isn’t a difficult task so long as your marketing automation software offers this to you. At eMarketeer we provide our clients with full access to our professional template library, which allows them to browse a number of mobile responsive templates and design options for their next content marketing creation. Whether you’re an eMarketeer user or not, selecting a software that gives you the freedom of (mobile responsive) choice is only going to save you time and money in the long run. 69% of mobile users delete emails that aren’t optimized for mobile ( ). By making sure you that you cover these 5 areas you’ll be off and running with your marketing automation software. Big or small, marketing automation is for businesses of all sizes. Make sure to take your time and select the software that suits you best! If you’d like a to see first hand how easy it is to get started with marketing automation for your business, give us a shout and an eMarketeer specialist will gladly set aside the time to give you a virtual tour of our software. If you have any other questions regarding getting started with marketing automation software drop us a comment below and we’d be happy to offer our advice! On the contrary, do you have any great tips or advice? Do share! As the Chief Marketing Officer at eMarketeer I constantly come across inspirational sources of content, amazing customer cases as well as fun and educational stuff that just begs to be shared. I hope my writing can spark ideas for your own marketing project
li|track behavior and habits as a result of that newsletter campaign you just sent out gain a better understandings regarding what landing pages perform better than others as well as what email campaigns work better than others give your sales teams better insight into prospect and lead behavior optimize sales enablement via “Hottest Prospect” ratings, aka, the flame icons next to your leads’ names. find out where your leads are coming from Contact us form submitted -> Customer service rep receives email & SMS with details Prospect clicks specific link -> Barbara from sales is notified immediately Negative response from survey -> Contact’s designated rep is notified immediately Inga kategorier
st|FYI…Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months.
h1|5 Baby Steps for Marketing Automation Newcomers
h2|5 Marketing Automation Baby Steps:
h3|1. Activating your 2. Implementing onto your website 3. Get started with 4. Ramp up your 5. Make your emails Well there you have it… You’re not a rookie anymore! Leave a Reply
h4|Youtube subscribe Recent Posts Categories Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk By 27 maj, 2014 0 find out what pages perform best & how long individual visits were to different pages * *
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em|Web Monitor Facebook marketing Sales Enablement! Mobile Responsive
pa|That dreaded moment when you realize the email you just opened on your mobile device requires you to pinch your way to readability; we’ve all been there. Nothing screams, “Never waste my time opening an email from this company again” like an email that lacks mobile responsiveness. I mean, us mobile addicts are simultaneously running roughly 6 apps at any given moment; we don’t have time to ditch flappy bird so that we can manually drag ourselves through that mess you call an email. If you aren’t complimenting the screen, you’re crowding it. Like it or not, this is the current and foreseeable state of things. In the last year alone, that mobile opens have increased 24% (from 41% to 51% of total opens). As a matter of fact when we look closer at stats regarding web mail users, their open rates on mobile devices hit the 61% mark! This trend is showing no signs of slowing down, yet companies still insist on sending emails that aren’t adapted to mobile devices. Why? You wouldn’t send someone a letter in the mail that requires a magnifying glass to read, so why would you send an email that isn’t optimized for mobile? We get it, you have your templates and you’re stuck your ways. The cost to change them is just something you’d rather sweep aside because there are more important things to worry about, right? We live in a connection-based economy where people’s senses are flooded with marketing content on daily basis; first impressions form lasting impressions and the amount of time that we have to give that first impression is decreasing dramatically. The truth is that the majority of prospects, leads or clients will be scanning your email rather than reading it word by word while enjoying their morning croissant. Having a mobile responsive email template means that the second your audience opens that email, regardless of device, the odds of keeping their eyes on your content has increased sevenfold. 69% of mobile users delete emails that aren’t optimized for mobile, so every detail counts. – eMarketeer’s mobile responsive templates ensure that your emails will render beautifully on everything from an iPhone or tablet to that supercharged 55 inch smart-TV being used as a computer screen. Utilizing CSS based , our email templates are able to sense the dimensions of the device’s screen and trigger size adjustments once certain thresholds have been crossed. Not only that, but when viewed on mobile devices your media blocks (videos, CTA buttons, etc) will render in a stacked view in order to preserve the effect of your CTA’s in addition to the overall likeability of your email. By neglecting to do this, your message & CTA’s will have little effect as they appear undersized and out of position. We’ve packed our free template library with a slew of options for you to select and build off of. Simply look for the “(R)” next to your template and rest assured that you aren’t making your prospects put down that croissant to unsubscribe from your unresponsive email. Email is still considered to be the “channel of choice” for consumers these days. It offers ROI for days and continues to rank as the best source of new leads. Only , which means 89% of email senders are in need of enlightenment! Don’t leave your audience in a position where they have to put down that croissant in order to pinch their way to unsubscribe or delete buttons. If you’re going to do something, you ought to do it right. See how eMarketeer is helping current clients & newcomers alike as they shift gears and head full steam into mobile responsive email send outs. Grab your copy of our webinar on mobile responsive email design. Do your current eMarketeer templates lack mobile optimization? so we can help you convert these into responsive templates. If you have any questions or inputs regarding responsive design in general let us know in the comments below. As the Chief Marketing Officer at eMarketeer I constantly come across inspirational sources of content, amazing customer cases as well as fun and educational stuff that just begs to be shared. I hope my writing can spark ideas for your own marketing project
li|Inga kategorier
st|Web mail users opening on a mobile device % Emails not optimized for mobile %
h1|The Beauty of Mobile Responsive Email Design
h2|The Plight of the Pinch.
h3|Leave a Reply
h4|Youtube subscribe Recent Posts Categories Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk By 31 mars, 2014 , 0 Responsive design webinar * *
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pa|We’d like to introduce the new heart of eMarketeer: the home of your contacts. In this article, we listed the latest news, which includes a new view of your contact list with search-function and a powerful filter builder. The contact database with your leads and customers is the most precious thing for your marketing team. Segmenting these contacts is crucial to make sure they receive the right communication from you, where you either guide them closer to a sell or keep them around for longer as customers. The improved filter builder makes it easy to pinpoint and group your contacts. With the filter builder, you can group together contacts based on different criteria. Some examples of categories you can base your filter on are contact details (any data you have on the contact card), marketing engagement, dates, email deliverability, consent, and if they’re on a certain email list. The filters can be built just as broad or specific as you’d like since you can combine several criteria in the same filter. For example, you can combine marketing engagement criteria with dates or country, or other data you have on the contact. One of the categories worth highlighting is the engagement category. This means that you can filter out contacts based on how they engaged in your marketing content. For example, if they filled out a specific form, clicked a link in an email, or visited a certain page on your website. This is useful in a couple of ways; for example, you can group contacts that’s shown enough interest to be sent to sales or make sure they receive the right content from you based on their activities. Once you’re happy with your filters, there are some different ways you could work with your selections. There are a couple of bulk actions to choose from, for example, if you’d like to add those contacts to a list, a campaign, to updates to the contact cards, etc. You could also export the contacts as a csv-file or directly to your CRM. As mentioned above, the right communication to the right group of contacts is the basis of content marketing, which is why it’s simple in eMarketeer to add a filter as a recipient to an email of yours. Any contact that fits into the filter at the time of send-out will be addressed. The added search bar is the fastest track to finding specific contacts you’re looking for. Type what you’re looking for, it could be a name or part of an email address, and you will see all contacts that have that phrase somewhere on their contact card. If you’d like to manually add a contact to your database, you can quickly do so by just typing in the email address. eMarketeer will then match that email address with other open data on the web and automatically add it to the contact card. It could, for example, be job title or the company they’re at. Important to note is that you can’t add any email addresses you want. You still need explicit consent from the contact to store their information and communicate with them. Stay tuned for more eMarketeer updates! As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
li|Inga kategorier
h1|Build powerful filters in eMarketeer and other news
h2|Powerful filter builder Fast track to finding specific contacts Smarter and faster to add new contacts manually
h3|Filter on engagement What you can do with your filters Leave a Reply
h4|Youtube subscribe Recent Posts Categories Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk By 11 september, 2020 0 * *
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pa|It’s that time of the year again; the perfect time to show some appreciation to your customers and email recipients with a Christmas greeting. The best part is that this doesn’t have to take up a whole lot of your time. Here are 3 quick steps to build a holiday email that definitely will make your recipients smile. Spread some Christmas feels to your recipients with a jolly design. You don’t have to be a top designer to “Christmasify” your email. There are dozens of . Just pick your favorite, add a greeting and perhaps a photo and your contacts are sure to get that warm, fuzzy feeling Christmas is all about. The thing with holiday greetings is that a lot of companies will do a Christmas email sendout, which makes it a challenge to stand out from the crowd. The best way to do so is, simply put, be personal. Show off who you are and let the recipients get to know you. If you have time to record a , great! But a fun photo is appreciated as well. With eMarketeer’s built-in photo editor , you can easily “decorate” your team mates with Christmas hats, holiday stickers and frames. Done in just a couple of minutes! To “Christmasify” your photo with PicMonkey: What’s nice with a holiday email is that you could keep it this simple; with a good design and a personal greeting. But it’s also a great time to give your a second shot. Pick out the top piece of content you had this year; a video, a blog post, etc, and let the recipients that missed it the first time around enjoy it now. See! Just a few minutes and you have a Christmas greeting that your recipients definitely appreciate. Now, show me! How did your Christmas greeting turn out? Let me know in the comments. Now all that’s left for me to say is Happy Holidays from the whole eMarketeer team. Looking forward to an exciting 2020 with you! As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
li|Make sure you have the plugin activated. If it’s not, go to eMarketeer settings -> Plugins and integrations -> Find PicMonkey in the list and activate it. In the email editor, add the photo you want to “decorate” to your email. Click on the button for PicMonkey. In the menu on the left-hand side, choose the icon for themes. It looks like a snowflake. Click on “Santaland” Add hats, cherry noses, red cheeks, holiday stickers – whatever you wish! Once you’re happy with it, just click export and the masterpiece is added to your email. Inga kategorier
h1|3 quick steps to build a holiday email
h2|1. Add some Christmas flair to your email 2. “Elf yourself” 3. Give your content a second chance
h3|Leave a Reply
h4|Youtube subscribe Recent Posts Categories Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk By 10 december, 2019 0 * *
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pa|Video transcript: You get a cool marketing automation system, of course, you want to use it as much as possible, but it can easily backfire. Compare this to any annoying sales person you’ve ever met. How do you feel when he overwhelms you with too much information at the worst timing possible when you’re clearly not interested in his deal anymore? That’s what your email subscribers are gonna feel like if you set up too many automations with irrelevant send outs – that’s also one of . Base the send out frequency on when you have relevant content. Do some test send outs to see what works for your audience. Many marketers have this idea that . Hey, that’s just throwing money down the drain cause you’re not tapping into the full potential here. With marketing automation, you actually have the ability to catch your subscribers precisely at the right moment. Get out of your comfort zone, plan flows and explore the different features and channels that come with the tool and you’ll get your money’s worth. Superb email deliverability is never a done deal, nor is it guaranteed when you use an email service provider. It’s still your job to make sure that your emails avoid the spam filters and actually arrive at the inboxes. In addition, to you should register for authentication services like and they’ll vouch for your email being legit. Often, we tend to forget that marketing automation devours on content, and one day we suddenly run out of things to say. So, before you get going, prepare high-quality and relevant content put together in well-planned out flows to keep up with your subscribers and build strong relationships with them. Learn when it’s the best time to talk to subscribers with relevant information, sent in a secure manner and you’re well on your way to become a marketing automation pro. As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
li|Inga kategorier
h1|4 common marketing automation mistakes
h3|– this phenomenon that holds great opportunities for your business, if you do it right and stay away from these quite common marketing automation mistakes. Leave a Reply
h4|1. You’re trying too hard 2. You’re not trying hard enough 3. You’re not delivering 4. You’re going too fast Youtube subscribe Recent Posts Categories Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk By 8 juni, 2017 , 0 * *
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em|What marketing automation “blunders” have you seen?
pa|Good, because the holidays are quickly approaching and so is the time to start planning for your holiday emails! Some might say that sending a Christmas greeting is a waste of time. We do not agree! This is the perfect time to strengthen your relationships with your customers and let them know how special they are to you. We have 4 tips on how to craft the perfect holiday email that will spread some Christmas joy into everyone’s inboxes: you want to stand out from the holiday email clutter. A nice design is appealing to the customer and reinforces your own brand. remember it needs to be responsive. The holidays are usually one of the busiest time of the year and people will be out and about. A design that looks good on a for easy access. As mentioned you want to stand out, and using the “from all of us to all of you” phrases will not help you do so. Try to add a photo or a poem, something that shows the readers the personality of your company. Don’t forget to work on an appealing and merry subject line so they actually . Try to have your email sent 2 weeks before the holiday. This will increase the chances of the readers receiving the greeting before they perhaps go on Christmas vacation or is spending all their time in the shops trying to find their Christmas gifts. However, according to you would have to send the greeting even sooner than that to increase your open rates. To make sure your emails have that little extra, we have some bonus tips: As a little Christmas present, has added 18 (!) new Christmas templates for you to share your Christmas spirit. They are quickly found in eMarketeer: 1. After you created and named your campaign, click on “Email.” 2. You then find the tab called “Holidays.” 3. The templates await you Merry wishes to you. As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
li|Emails with the readers’ names in the subject line and text are . If you don’t have the name of every recipient, do not fret! Even if you’re missing just a few names you can always personalize using . This means that you could, for example, use “Merry Christmas, Friend!” Add a pre-header to your email to optimize and spice up the inboxes on phones, an opportunity only . Adding your pre-header allows your readers to determine if they want to open it or not, and of course, you should grasp that potential! We can’t get enough of christmasifying. Our friends at allows you to take santafication to the next level by adding Christmas effects and overlays to your own photos. Inga kategorier
st|1. Use a good design, 2. When designing your email, 3. Get personal! 4. It’s all about timing.
h1|How to Craft the Perfect Holiday Email
h2|Got your Christmas Spirit?
h3|Leave a Reply
h4|Youtube subscribe Recent Posts Categories Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk By 1 december, 2015 0 * *
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pa|Whether you’re in the start-up phase or working for a well established organization, when it comes to marketing the first thing we tend to think of is getting our message . Whether you know it or not, the times have changed and today’s consumers are better equipped to drown out your message (and with very good reason). “Marketing is a contest for people’s attention. Thirty years ago, people gave you their attention if you simply asked for it. You’d interrupt their TV program, and they’d listen to what you had to say. You’d put a billboard on the highway, and they’d look at it. That’s not true anymore. This year, the average consumer will see or hear 1 million marketing messages – that’s almost 3,000 per day. No human being can pay attention to 3,000 messages every day” The idea that companies are shifting from an outbound focus to a better balance of inbound outbound efforts is becoming more widely accepted in light of, well, evolution. Businesses are realizing that their outbound efforts need to become more personal, more relevant and contain genuinely unique content; hence, becoming more inbound focused. Square one for most businesses is to develop that will afford them the means to engage their audience on a regular basis. Although email is often viewed solely as an outbound activity, it doesn’t have to be (at least not completely). If executed properly and with the bigger picture in mind, a powerful email campaign will begin capturing and storing your audience’s interests, granting you the ability to segment send-outs and facilitate a multitude of powerful capabilities in the future. There certainly is a difference between emails that are part of a broader ‘inbound’ focus and emails that simply scream, “me, me, me – thanks for reading – want to buy?” If developing a newsletter campaign flow is something your company is currently diving into or if you’re already rolling along when it comes to this, that ; this can’t be stressed enough! With the overwhelming data regarding how many emails are being opened on mobile devices and conversely, how many emails are being deleted when they aren’t mobile responsive; your business cannot afford to damage it’s image by sending pre-historic (lacking mobile responsive design) emails. Times are a changin’ and you need to keep up in order to keep at it. “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.” –Seth Godin ( ) This excerpt from Mr. Godin’s article above really hits the nail on the head; on the contrary, failing to ‘get out’ properly can result in something along the lines of a boomerang to the head (you get the point). Rather than taking on a marketing model where you’re interrupting, businesses need to focus on creating an experience that brings to people on the receiving end. The fact that consumers are becoming better equipped to drown out interruptions drives home the idea that in order to survive this shift, businesses must adopt an inbound strategy. The video above is good for a laugh but it also serves in highlighting a more crucial point, which is that if you aren’t paying attention to your inbound flow your outbound efforts are going to end up hitting you where it hurts. A great way to get started with this ‘Permission Marketing’ that Seth discusses above is to begin engaging with your audience real-time; a great email campaign, while necessary, simply won’t cut it on it’s own. With successful and immensely popular social media platforms such as Facebook, companies are able to converse real-time with their audience in a one-on-one manor. Leveraging social media gives your business the opportunity to treat clients and prospects with respect and to nurture conversations of value that pertain directly to your audience’s interest or questions. Getting started with Facebook marketing is more than just creating a profile and slapping a copy of your next outgoing email template onto your “wall,” which is why you should begin researching in order to get the most out of your time spent on this platform. The boomerang, from the point of being thrown all the way back to being caught, can be used as a unique take on the modern sales journey from prospect to client. A successful boomerang throw, just like enabling a successful sales journey, is all about technique, precision and practice. On this journey to becoming a Smart Marketeer, it’s important to learn how to properly execute the outbound while fusing inbound elements into your strategy every step of the way. Well, there are quite a few ways to make sure you’re taking a mixed approach when it comes to your marketing strategy. For starters, does your business have a blog that’s being updated with fresh content on a regular basis? Are you fusing elements of your blog content into your email campaigns and social media strategy or repurposing this content so that you can use it in other ways? is a great way to ensure that you’re taking on a healthy and balanced approach when it comes to your marketing. Once you have your blog up and running you can now begin fusing marketing automation elements into this channel just like you (hopefully) have been doing on your website, social media posts and newsletter send-outs; this is smart-marketing. Don’t overwhelm yourself by putting too much on your plate at once; find out what works for your business. Even if it’s one post a month, that’s a start! Once you’ve shifted your focus to adopt a more mixed approach you must have patience and keep in mind that if you stick to your plan, a year from now you will have a higher number of quality leads finding their way to your sales pipeline. Businesses that use marketing automation to nurture prospects experience a in qualified leads. (Source: ) Once you’ve selected , in a relatively short amount of time you will begin fine-tuning it all; you’ll be able to attract and convert leads in streamlined fashion while simultaneously delivering them to sales at the most opportune of moments. Companies that automate lead management see a increase in revenue in 6-9 months. (Source: Gartner Research) , but once you do you’ll be saving valuable time and allowing your business to scale in an efficient way. If you’d like to see first hand how easy it is to get started, you can of our marketing automation software. Here you’ll get a first hand glimpse at how eMarketeer allows your business to do all of this and a little more. Thanks for reading and if you happen to have any unique analogies or ways of describing this inbound – outbound approach to marketing & sales, we look forward to reading all about it in the comments below! As the Chief Marketing Officer at eMarketeer I constantly come across inspirational sources of content, amazing customer cases as well as fun and educational stuff that just begs to be shared. I hope my writing can spark ideas for your own marketing project
li|Inga kategorier
h1|Smart Marketing Begins With The Boomerang Throw
h2|1. Getting Up 2. Getting Out 3. Success Means Finding a Healthy & Balanced Approach 4. 2014 – The Year of the Smart Marketeer
h3|How can I achieve this balance? Leave a Reply
h4|Youtube subscribe Recent Posts Categories Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk By 17 juni, 2014 , 0 * *
bo|BEGÄR EN ONLINE DEMO TITTA PÅ ETT WEBINARIUM 451% increase 10% or greater Subscribe to our newsletter
em|Did you know…
pa|Powerful features and performance have, and always will be, top priorities for us. But for some time now, we’ve also wanted to give eMarketeer a big make-over for better user experience. This is now a reality and next time you use eMarketeer, you’re going to experience a brand-new look and feel. The sky-blue looks as you know has been updated to a sharp and more modern scheme; clean and up to date! We didn’t want to over-complicate things, so for our current eMarketeer users, you don’t have the worry about learning your way around a new tool. Although it’s a brand new design, the navigation remains the same. Buttons, clicks, editor – they’re all in the same place as you’re used to. But, we couldn’t help ourselves, we just had to add some extra surprises as well. We amped up some of the reports so you can track your marketing performance in a simpler way. The first one of them is actually the first thing you see when you log in to eMarketeer; the dashboard on the start page. Apart from the latest news about releases and updates from us, here you also get a quick glance of your most recent marketing performance: The dashboard is also decorated with a map. Someone opened your email in Sweden, another contact filled out a form in the US; the map shows you what the latest actions from contacts and where they happened. The second news flash is that we amped up the email report. The report presents the open rate, click rate and all those numbers that we marketers love to nerd out with, in a more visual way. Plus, you learn more about the behavior of your recipients. Learn what device they’re on, but also open rate peak time; at what time your email gets the most opens. That’s great intel to plan your next send-out and pump up those open rates big time. If you want a tour of the new user interface, . You do know that you can be the first to know about new updates by ? As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
li|Stats from your latest marketing send-out Recent form submissions Monitor website activity Track automations sent to your SuperOffice CRM Get an indication of the state of your contacts for the past 30 days; how many are active, inactive and how many unsubscribed from your marketing. Inga kategorier
h1|Presenting eMarketeer new looks and reports
h2|New reports
h3|Enriched dashboard Spiced up email reports Leave a Reply
h4|Youtube subscribe Recent Posts Categories Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk By 17 september, 2019 0 * *
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pa|Sales and marketing share the same goal, we all want to close more deals. Shame then, that in most organizations, the two teams work as if they live on two different planets. In this video, I share and debunk three common marketing and sales myths, so we instead can have marketing and sales work together – in perfect smarketing! You’ll also learn what a new type of sales funnel could look like, but first, some background as to where these myths come from. We’ve heard of the buyer’s funnel, the journey from a prospect to a customer. This journey used to be controlled by the seller, but today, most of this journey is completed without a sales rep as the buyer is exposed to a lot more information than before, with content supported by the marketing team. Meanwhile, without the smarketing team work, marketing and the buyer are having their own little private party and sales is not invited. They have no insight in the buyer’s behavior or interests, which leads us to myth number 1. I know, that’s kind of what I just said, and some even claim that this is the end of the sales person. I’m not gonna be that dramatic. I’m saying that role of the sales person has just changed, or evolved. Instead of waiting for the final point of purchase, the sales person’s task is with marketing’s help, to collect insights about the journey, so he or she is fully prepared when it is indeed time for a purchase. and a on top of that is the easiest way to keep track of prospects and exactly how they engage in content. Don’t wait around for the call. If you want some action, you need to take action and we do that by creating different types of content for each stage of the funnel. This prepares both seller and buyer for that final sales meeting (this is what we also call ). The sales team can help out here too. It’s actually them who are out talking to the customer, they should then share what they learn from these personal interactions with the marketing team. That’s how the marketing team can finetune the buyer personas and serve event more relevant content. You could think of any type of relationship here really. You wouldn’t marry someone and then immediately turn to your new husband or wife and say “thanks, that was fun. See ya!” The same thing goes for business to consumer relationship. , so this is where we’re starting to hear some buzz about a new type of sales funnel. This funnel continues on after the purchase, with stages such as adoption, retention, expansion and advocacy. In other words, never underestimate the power of a good post-purchase strategy, to keep that spark going. Some important parts of post-purchase communication are , stellar customer support and service and . The last part is so that the customers truly feel that you listen to them. As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
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st|Video Transcript of Marketing and Sales Myths:
h1|3 common marketing and sales myths – debunked!
h2|Marketing and sales myths – how did it start? 1. Sales doesn’t get involved until more than halfway through the buying cycle 2. The buyer doesn’t need to be contacted until they contact you 3. When a lead becomes an MQL, marketing’s job is done.
h3|Leave a Reply
h4|And then we all lived happily ever after! What tips do you have to help the two teams work better together? Youtube subscribe Recent Posts Categories Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk By 7 maj, 2018 , 0 * *
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pa|Step one when creating a marketing or business plan – set your goals. But a step easily overlooked is to make sure that you are on track to reach those goals, which is why we must measure our performances. It’s the results we turn to in order to improve our work. Several key performance indicators can tell you if your activities are on target. One of the most common ones is “return on investment” (ROI). However, it is not the ideal measurement for your marketing achievements. Read along and learn how to measure marketing performance with ROMI instead. Using ROI for your marketing is like taking the highway towards misjudgment. Why? Marketing is often considered a different type of financing compared to your other ventures. Actually, many of your costs can be seen as investments, for example, if you put your money into inventory, whereas . Even though marketing is more of a ”risky business,” how do we determine that your marketing efforts are valuable to your business? This is where ROMI comes in. ROMI, cousin to ROI, is short for “return on marketing investment,” and puts a value on your marketing endeavours. What marketing activities are the most effective? ROMI gives you an indication of just that. Although it might not be exact science, it does work as a benchmark where you can compare your different marketing goals over time. Time to try this metric out for yourself! In a gist, it’s about taking the revenue and divide it by the cost. Have your math goggles on? Let’s go. and got some qualified leads. 45 of them to be exact. of those leads is worth €100. However, each one also cost you €60. And perhaps you invested in some promotional material as well? That is a static cost, and in this example it’s €1500. with the easiest part, the total revenue. The value of each lead times the number of leads shows us that you just gained €4500. You go! there was a cost to this equation as well. Each lead cost €60 and we multiply this with the number of leads. Don’t forget to include the static cost too. So the total cost is 4200 euro. 🙁 minus the total cost means gives you an uplift of €300. With ROMI being 7%, you can see that this campaign was valuable to your marketing and business. You actually even made a profit (had your ROMI turned out to be 0% you wouldn’t have made any cash, but you wouldn’t have lost anything either). In other words, as long as your ROMI presents a positive number, that specific marketing practice is worth your while. However, if it’s a negative percentage, well, then it’s time to rethink your resources. Also, ROMI calculations can be way more complex than this. For example, you could also calculate So sure, things can quickly become complicated, but we hope that with this simple example you feel inspired enough to start measuring your activities! So perhaps you don’t feel like calculating this every day for every campaign you have. Instead, eMarketeer can do it for you! A dashboard feature is soon to be released to our PRO account users and not only does it calculate ROMI, but it also helps you track your whole marketing performance. Another reason for loving marketing automation. To learn more about goals and measurements, take a look at our video What metrics are you using to measure your marketing? As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
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st|You started a marketing campaign Each one We start off Unfortunately, So how much did you make from this campaign? Your total revenue Now we get to the main topic, ROMI.
h1|ROMI – The Value of Marketing Performance
h2|Why ROMI? What is ROMI? How to Calculate ROMI
h3|Leave a Reply
h4|Youtube subscribe Recent Posts Categories Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
h5|How do you know if your marketing efforts are worth all your work?
sp|Svenska English Norwegian Dansk By 20 april, 2016 , 0 Take the uplift and divide it by the total cost. In this example, your ROMI is 7% * *
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pa|We now need these visitors to turn into paying customers. Website conversion rates vary per industry but – With the best converting websites converting Brands like , and – that convert as many as 40% of their traffic are part of the conversion rate optimization elite – Household names that have spent millions of dollars on researching user behavior and optimizing their website based on testing and tweaking their web pages. Not all brands have a million dollar conversion optimization budget and the resources to plan, test and optimize new website changes. And if you’re like most marketers, we’re just happy to get things out there let alone test subject line emails before send out or update an image on a landing page. We simply don’t have time. But what if you could improve your website conversion rate without the big budget and without the huge time sucks that is usually required? We want you to convert more than 2% of your web traffic. And we’ve put together 8 ways for you to double (and even triple) your website conversion rate. You don’t need to be an experienced developer and you don’t need a master’s degree in web psychology – You just need to dedicate 30-45 minutes to your website. Due to fast-paced Internet speeds, web users have become increasingly impatient. Eight years ago, (2006), if a website took longer than four seconds to load, . Today, we abandon web pages unless they load in two seconds or less. Prioritizing site speed improvement is difficult. It’s a technical fix that you need to prioritize over new functionality on the website, so how can you justify this investment? According to , every one second delay will drop your conversion rate by 7%. To put this into perspective, if you sell $100,000 online per day, a one second delay will cost you $2.5 million per year. But even if you do not sell $100,000 per day online, you still want to deliver a great user experience. A quick fix to boost site speed is to remove any rotating banners you have on your website. Not only do but they also slow down your website. Replacing a rotating banner with a static banner should not take more than a minute. If you want invest more time in site speed performance, run your website through Each website provides a unique experience. Some websites focus on an easy-to-use website while some websites offer a wider range of products. , which means they need a reason to come back to your website instead of a competitors. Set aside 5 minutes and write down all of the reasons why a customer should choose your brand over another. Some examples can include; Write down as many reasons that you can think of and then add them to your home page as well all of your – And make it easy to find. Like most websites, you will have some kind of – Whether that’s used to contact your customer service, request a demo of your product or sign up to a free trial. Inline validation is a way to inform the user that a field is required but, has not been completed. What usually happens is that when a field is not completed, an error message appears and informs the user that in order to continue, all required fields must be completed (as shown below): found that positive inline validation has a great impact on contact form completions, which include; implemented inline validation on their web forms and it had an immediate impact that lead to and . “Thank you for your order. Please leave the website.” – This is how most thank you pages on the web look. Do you know when the best time to sell to someone is? Nope, it’s not in the morning at 9am after their coffee or on payday at 1pm. ! When a visitor has made a purchase or has signed up to a free trial, why send them away from your website to check their mailbox, only to then forget about your brand? Instead, use your thank you page to upsell or cross-sell. For example; An eCommerce store can use the thank you page to; A SaaS business can use the thank you page to; Optimizing your thank you pages will increase the number of actions performed by a web visitor, and thus increase your website conversion rate. “Arghh – They’re so annoying!!” I hear this all the time. Pop up banners are annoying. And so many websites use them. So why do you want to annoy your visitors? The answer is simple. They’re actually not that annoying. Last year, launched a pop up banner on their website. It wasn’t the prettiest banner and colleagues complained that it was hurting the user experience and we should remove it. But if we let opinions run our websites, then we wouldn’t get very far. Instead, we chose let the data decide. Using , SuperOffice found out that . That’s right. It’s converts really well. Even with a poor design. Research has proven that not only do people scroll on your website, , which makes sense as they are more engaged with your content. What are your website goals? Site wide footers are mostly used for information that you want to hide from the user – Privacy policy, terms and conditions or address information. And you can keep this information there, but find a spot for you to include links to your website goals. For example; the footer includes; Identify your most important business goals and include links to them in the footer of your website. Unfortunately, not all people use the web in the same way, which means even though a big green call-to-action button may appear obvious to you; it won’t necessarily be obvious to someone else. Run a usability test using and you will quickly see that even the biggest and brightest button can still be missed. But there is one way to get more focus on your most important conversion message – Use . Hellobar is a bar that appears on the top of your website. You can include it on one page, several pages, across your entire website or . Here are a few examples; All you need to do is create a short message, call to action text and then add it to your website. For example, you could one use one of the following messages; And if you have a website in multiple languages, translate the message and include on all of your websites. Understanding problems your customers face is one of the keys to success. If you can find out why your customers do not complete a purchase , this information becomes priceless. Here’s what I mean; A website visitor tells you that the reason they did not complete a purchase is because shipping costs are too high. Now let’s multiply this by 1,000. So you have 1,000 buyer’s that almost bought from you but didn’t. You will most likely do one of the following; And while that doesn’t mean you will convert all 1,000 users. Even if you can only convert 40%, that’s still an additional $20,000 in sales if your average order value is $50 that you would otherwise have not sold. found that 40% of web visitors were seeking pricing information. While the pricing information is available in the booking process, they wanted to make it even easier for visitors to find and access pricing information. A pricing page was created which displayed average prices for the most popular cruises and within six months, the page had received more than 60,000 page views and thousands of bookings were initiated from this page, . While many experts consider website conversion rate optimization part psychology and part science, many of the improvements above have significantly improved website conversion rates, and all without the high cost of investment and resources. Cancel any meetings you have and use the next hour to implement as many of these tips as you can. And an even easier way to get started is to of eMarketeer’s all in one marketing software, which includes many of the solutions featured in this post. If you liked reading this post, you will also enjoy: Header is a guest blogger and content strategist at eMarketeer. With a proven track record of successful traffic growth and more than ten years of experience as a professional in the online field Steven’s writing will surely inspire you to improve your marketing
li|24/7 customer service Free shipping on all orders 30 day money back guarantee Voted “Best eCommerce store” $10 gift card with each purchase 22% increase in success rates 22% decrease in errors made 31% increase in satisfaction ratings Upsell: If a towel was purchased, offer a bundle set of 4 towels with a limited discount Cross sell: If a bag is purchased, offer a matching purse Reward: Offer a 10% discount for every friend the buyer refers to your site Link to gated content such as white papers, guides and eBooks Invite the user to a free webinar you are hosting Invite the user to an event in their area Do you want people to complete a web form? Do you want people to sign up to your newsletter? Do you want people to download your white papers? Contact us Request a demo Sign up for a free trial Subscribe to newsletter Watch a webinar Get your 30 day free trial today – Sign up now Get free shipping on all footwear – Shop collection Find out how to grow your Twitter followers – Free guide Offer free shipping on all products Offer free shipping on all first purchases Offer free shipping to orders over $50 Inga kategorier
st|Website conversion rate optimization as much as 40% of their traffic!
h1|How to Double (and Even Triple) Your Website Conversion Rate Overnight
h2|1. Focus on your site speed and make your website quick 2. Explain the benefits of what makes your site unique 3. Create user friendly error handling on your forms 4. Use thank you pages to increase goal completions per visit 5. Launch a pop up banner on your most visited pages 6. Include your most important website goals in your footer 7. Add Hellobar to the top of every web page 8. Collect customer feedback and use the data to improve your site What are you waiting for?
h3|Leave a Reply
h4|Youtube subscribe Recent Posts Categories Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk By 11 juni, 2014 , 0 is all the rage these days. as we are no longer simply measured on generating website traffic – All of a sudden, we’re reporting on cost per acquisition (CPA), conversion rate per channel and customer lifetime value (CLV). * *
bo|BEGÄR EN ONLINE DEMO TITTA PÅ ETT WEBINARIUM It’s that simple. a 170% increase in website conversion rate 277% increase in completed contact forms every 1 in 4 visitors who saw the banner became a lead and the banner has generated more than 75 leads from 244 clicks resulting in more than $300,000 in sales Let me know how these tips helped your business in the comments section below. Do you have any other tips to share? Subscribe to our newsletter
pa|For the last several years, marketers have been talking about the life span of . And for those of you who still click “Send to all”, the kind of one-size-fits-all email marketing blasts, then yes, marketers are right – That type of email marketing IS dead. . You need to do better. Email marketing is more than just quickly rounding up content, hitting send and forgetting about it until the following week. And one way to get more ROI from your marketing is to send trigger based email marketing campaigns. Here are to get you started before you read on: Trigger based email marketing campaigns are exactly what they sound like – Automated emails that are triggered by a specific action by a web visitor or customer. One of the key benefits of sending trigger based email marketing campaigns is that once created, they continue to run without the labor-intensive work usually required to send email campaigns. Trigger based emails are sent out automatically based on an important event that is related to your website goals. In most organizations, the most common form of these “low-volume, high ROI” trigger based emails consist of welcome emails (a web visitor creates a new account) and order confirmation emails (an order has been placed). Typically, the email marketing cycle works as follows; This quick response makes trigger based emails timely, highly relevant and personalized, and you are more likely to convert someone as they are still actively thinking about a product or topic that triggered their action and your email in the first place. According to MarketingProfs, the are; You can achieve all three using trigger based marketing. email marketing Trigger based email campaigns but don’t let that fool you as that 5% can be responsible for . In fact, according to the most common form of trigger based email campaigns are: Welcome Thank you Transactional Activation Post-purchase And by raising the level of sophistication of your triggered email marketing campaigns, you can significantly increase your overall email marketing revenue. According to research by , trigger based email marketing campaigns can generate and . Whether it’s through real time targeted emails or personalized and behavioral based campaigns, sending trigger based emails is a sure fire way to lift conversion rates. But that’s not all. Additional benefits to trigger based marketing include: When a web visitor opts in to receive promotional emails, they are showing you a level of trust. Trigger based email marketing provides you with an opportunity to build upon this trust by delivering relevant and informative content based on customer preference and behavior. Inboxes are more crowded than ever. In order to stand out, your email needs to be relevant. By sending a trigger based email based on an event gives you the ability to create highly targeted and relevant campaigns based on the customers interests at a time when they are most responsive. Using to implement a trigger based email marketing campaigns allows you to focus on improving your campaign performance, instead of manually segmenting and uploading lists. Very few brands are using trigger based marketing to deliver relevant email campaigns. Recent research shows that; The many variations of trigger based emails allow you to create and design the perfect email campaign for every stage of the buying cycle – starting with the welcome email down through to the post-purchase process. Where do you start with trigger based email marketing? Start by looking at your websites core funnel. If you see a high drop off from one step to another that will be your key trigger. Once you have found your key trigger, you can begin creating trigger based email marketing campaigns for a wider range of events and/ or changes based on customer preferences and behavior. To get you become more inspired, we’ve put together that you can use and implement today! You have a new sign up – Whether that’s someone who has created an account, subscribed to your blog or opted it for newsletters – Use this opportunity to welcome them. A welcome email from the founder/ CEO is a great way to build trust. Explain who you are, and what you want to achieve with your brand. Make sure you thank them for signing up and if you offer a free discount/ free trial, promote that in this email. have nailed it with their welcome email, which includes case studies, a video and steps on how to get started with A/B testing. You have a new sign up. An account has been created by a potential customer but three months go by and still no purchase. What caused them to create an account but not buy anything? Something is wrong, and you will want to address what that is. Send this trigger based email to remind them about why they created an account in the first place and the benefits of your product or service. score top points for their activation email. No one wants a sad computer looking at them, do they? You have a customer who hasn’t bought anything during the last six months. Most customers will not leave your brand because of price – They often leave because . Now is the time to show them you care. Send this trigger based marketing campaign to win them back, which could by offering a discount – Or if you offer free shipping/ free trial, highlight that too. The example below is from . Seriously, does it get any cuter than this? Nearly . That’s a lot of people who think twice before they click the “Pay now” button. But what is stopping them? Most of the time, . Highlight information such as product returns, price match guarantees and free shipping in your trigger based email campaign to turn an abandoned shopper into a customer. It really doesn’t get any better than abandoned cart email and they make it really easy by including a picture of the item and a direct link to complete checkout. When visitors are logged in and they add an item to their shopping cart, they are showing interest in a product. The intent to buy (eventually) is there but for one reason or another (again, most likely pricing or timing), they decide not to. These products can stay in the wish-list for 30 days or more. If so, remind the shopper that they have items in their wish-list and include product images, descriptions and reviews of the products. The list would not be complete if we didn’t include – The masters of personalized, trigger based email marketing campaigns. Customer loyalty is key to the success of your business. And you can use trigger based email campaigns to grow your loyal customers. Target your highest spending customers. Whether they have purchased several products this year or upgraded to your “Gold” SaaS pricing package – And send them an email with a free gift card/ free consultation. It might seem small, a free cup of coffee, but this is kind of WOW service customers love – Kudos to . Customers contact customer service. It’s part of the job but, you can use this to your advantage and follow up with your customers to see if there question/ concern was addressed. Most customers will leave your brand because they feel you do not care about them. This email shows that you care. In the follow up email, ask your customers how they thought you did in regards to your customer service handling and if possible, . A great way to incentivize readers in to completing the survey is offer a discount on a product or service. make it extremely easy for you to provide feedback in a fun way. With one click, they are able to improve their service and grow their business. Although there is an investment required up front, the best part about trigger based email marketing campaigns is that they run on auto-pilot while generating revenue for your business. And while most brands have taken the step to create standard trigger based campaigns, it may be time to revisit and optimize your trigger based marketing campaigns in order to create even more revenue from your email marketing activity. platforms are designed to engage and convert your subscribers. You can get started with trigger based email marketing and is a guest blogger and content strategist at eMarketeer. With a proven track record of successful traffic growth and more than ten years of experience as a professional in the online field Steven’s writing will surely inspire you to improve your marketing
li|which is 95% higher than mass email send out rates The average compared to mass email send out rates – Websites that convert as high as 40% of their traffic – use trigger based email marketing Increase conversions Increase brand awareness Collect and use behavior based data Nearly two-thirds of companies do not use trigger based emails ( ) Only 26% of eCommerce stores send abandoned shopping cart emails ( ) Only 19% of the top 1000 retailers use trigger based abandoned cart emails ( ) If you’re an eCommerce store, this will mean analyzing your checkout process – from home page to product page and through to the payment and confirmation pages. Your goal is to increase the number of online sales. For a SaaS website, you will want to review your sign up process – from home page to free trial pages and through the customer activation funnel. Your goal is to . Inga kategorier
st|Trigger based email campaigns are a great addition to any marketer’s toolkit but are often over looked. % % % % %
h1|Grow Your Business with Trigger Based Email Marketing
h2|What are trigger based email marketing campaigns? Why are trigger based emails important? The benefits of trigger based emails Finding your key trigger (and 7 examples of trigger based emails) Now it’s your turn
h3|What type of trigger based email marketing campaigns does your organization use? The ‘Welcome’ email The ‘Activation’ email The ‘Win back’ email The ‘Abandoned shopping cart’ email The ‘Wish-list/ saved basket’ email The “Surprise” email The “Customer satisfaction” email Leave a Reply
h4|Youtube subscribe Recent Posts Categories Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk By 15 maj, 2014 , 0 If you perform a search for “Email marketing is” in Google and it will suggest “dead”. You’ve heard it before, right? * *
bo|BEGÄR EN ONLINE DEMO TITTA PÅ ETT WEBINARIUM Open rates for trigger based emails are as high as 49%, click-through rate for trigger based emails is more than double the rate The best converting websites in the world more than 20% of your email marketing revenue 4x more revenue 18x greater profits Increased customer loyalty: Increased relevance. Increased efficiency. Competitive advantage. Increased revenue. seven examples of trigger based emails sign up for a free trial here . What are some of your favorite trigger-based email campaigns? Subscribe to our newsletter
em|(in fact, the welcome email is really long)
pa|In another one of my posts, I gave some tips on to get higher open rates; specifically . That’s what a local business succeeded with as they recently emailed me. With their enticing subject line, they got me to open it. While skimming through the email, I saw that they invited me to an event. But there was something missing; the tiny fact that there was no link for me to click on for more information nor registration. In their reports, there might be a two-digit open rate, but definitely 0% click-through rate and 0 sign-ups for their event. Yes, to look at the open rate is one way to measure how successful the email is, but it doesn’t stop there. The point of it all is that we want ENGAGED contacts, it’s their clicks in the email that leads to conversions and/or a purchase. In other words, don’t forget to look at the click-through rate when analysing your email performance. The click-through rate is, as the name implies, a measurement of how many clicked your email. To calculate it, divide the number of unique clicks (the number of people that clicked) with the number of delivered emails (ignore the bounces and failed deliveries). Don’t forget to multiple by 100 to get the percentage. “What’s a good click-through rate?” you ask. Well, you can definitely aim for the 100% but don’t count on it. An average and more realistic Similar to the subject line, you only have a few seconds to encourage some sort of action within the email. Keep the email light; don’t go overboard with essays of text and design. Think that the email should be “scannable,” i.e. easy to just view it and still get a picture of what the email is about. If not, your offer and their opportunity to convert is hidden behind a bunch of letters and clutter. Images are recommended since they appeal to us more than text (but there’s still some considerations that needs to be in mind, see bullet 2). Ever heard of choice overload (or overchoice)? It’s a real thing! It’s like when you go to a restaurant and there’s just too much good stuff on their menu as dense as a Bible that you can’t decide on anything, you get frustrated and just end up taking whatever. Imagine an email with one button for a discount, another link to sign-up for an event, one to watch a video etc, etc. Which one CTA would you choose? Exactly. Concentrate the email to one (max two) CTAs. If you have a lot to say with different types of contents, discounts, invites etc, spread them out. One purpose for one email. Images are more appealing and easier to grasp than just text, so add some as appropriate. However, make sure that the information you want to share is NOT just visible in the images. Many web browsers have images disabled, meaning that they won’t show immediately (or not at all). Images appeal to us and your subscribers, but make sure that the information is presented in text as well. The email should be able to stand alone sans images. I mentioned choice overload and call-to-actions earlier, here’s a tip for you: use the same call-to-action throughout the email but in different formats. A button, a hyperlink, an image – those URLs should point to the same landing page (or whatever offer you’re promoting in this email). Some recipients like buttons, others only care about images – by using different types of CTAs, you’re covered on all ends. I shouldn’t have to say this anymore as our mobile phones have become as important as any other vital organ (kind of). and most . Use a to fit it automatically to any screen. You know how it is when emails arrive at recipients’ inboxes all the time; they don’t open them immediately cause they’re busy and then they forget about it. After your first initial sendout, hold off for 4-5 days and do a second send out of the same email. However, this time only to those that did not open it in that first initial send out. It just takes a few minutes to do this and in return, you’re given another chance for higher click through rate AND open rate! I suggest you to switch out the subject line though; you never know it could’ve been that didn’t trigger a click. There are a bunch of for your recipients to indulge in, for example “listicles”, infographics, webinars, etc. The best way is to use a mix of them to capture the interest of all recipients, no matter their preferences. However in this post, I will focus on one of the formats due to its great affect on CTR. This one is close to my heart, I just love adding to our marketing mix. And so do your subscribers. Some say that you can , but to be honest, this is not something that I’ve tried myself nor do I recommend it. First off, many email clients do NOT support embedded videos in emails, they’re might be a play-button but it simply won’t play. Secondly, , and videos can turn out to be quite hefty when it comes to file size. I still encourage videos though; instead of embedding the video straight to the email, create a title image as a video preview and link it to the page that hosts the video. Although this way requires two clicks to view the video, I rather choose that than risk the email not being delivered at all. As mentioned previously, keep in mind that we need to make the email readable without images as well (in case the web client didn’t preview images); I usually add a button and/or a hyperlink in the text, where all call-to-actions direct to that same video landing page. To create a high-quality video might take time, time that not all of us have, but you can still add interactive elements to your email. Gifs are a fun way to bring life into your email. Note: if an email client don’t support moving images in the email, it’s the first frame in the gif they use as the “fallback image.” The very simplest science behind a good CTR is to have a list of subscribers that want to hear from you, a so-called clean list. This is especially important with the past year’s constant talk about ; you must have subscribers consent to email them. Make sure you use opt-ins when you’re growing your email subscribers list. The only way someone should end up on your list is if they ask to be put there. Keep the list clean by keeping track of how engaged the subscribers are. Did the email bounce the last couple of times to a specific email address? Perhaps that email address doesn’t belong on your list then (plus too many bounces risks your sender reputation). What if a recipient didn’t even open your last couple of send outs? Do they still want to hear from you? I suggest a re-engagement campaign. If they’re still passive, if they don’t open the last 2-3 emails, move them away from your email list. An engaged subscriber list not only increases your chances of a higher CTR; it also boosts your email deliverability and sender reputation. I hope that these tips gave you some inspiration to create emails that are simply impossible not to click. I know there are more tips on this out there, now I want to hear your tips. How do you make your emails irresistible to click? Let me know in the comments! As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
li|Inga kategorier
st|Click Through Rate (CTR) Run Down: Text Images – yes, but together with text Call-to-actions Responsive Video Opt-ins Maintaining a clean list
h1|How to increase email click through rate
h2|1. LESS IS MORE 2. FORMATTING 3. GIVE YOURSELF A SECOND CHANCE 4. CONTENT FORMATS 5. KEEP IT CLEAN, PEOPLE
h3|How to build an email for higher click through rate. Leave a Reply
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sp|Svenska English Norwegian Dansk By 25 oktober, 2018 , 0 * *
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pa|Getting more leads through your website into your sales funnel is difficult, right? There’s so much competition out there! Five to ten years ago, people were happy to leave their contact details with you in exchange for a walk-through of your product or service, but now – not so much. It’s time to face the truth: potential customers no longer want to talk to you on the phone. They want instant access to the product they can start using without any help, but only 20% of new free-trial users become paying customers. Unless you have tens of thousands of new free-trial users per day, you cannot afford to lose 80% of your potential customers, who will use the product, get lost in it and then leave never to return. So, if you can’t get people on the phone, and you don’t offer a free trial service, what are you to do? If you guessed , you guessed correctly! Before we understand the why, let’s take a look at what a webinar is: “A webinar is a live meeting that takes place over the web. The meeting can be a presentation, discussion, demonstration, or instructional session.” Here is an idea of what you can expect when you host your first webinar. The average webinar has 28 participants and two presenters and lasts approximately 65 minutes. The reason why people host webinars is simple: to grow their businesses. Eighty-five percent of all webinars are designed to educate existing and potential customers, and 77% are created to generate new leads. Make new contacts Convert new contacts Build a strong market position Lead generation Educate prospects and customers Before you start marketing your webinar, you need to do some preparation. Preparation is the key to a successful webinar. Make sure you have at least one walk-through before the live webinar. This will help you get used to the webinar software and allow you to practice your speech and check the flow. You can’t leap straight into your product. Well, okay, you can, but it’s important to explain who you are and what you do before getting into the details. Start with an introduction of the company, and talk about its existing customers. Keep the slide deck short as the real focus of your webinar is to showcase the product. To host the webinar, you need to find a tool. Webinars can be created through services like and . All you need to do is set a date for the webinar and send invitees a link to a sign-up page. To get people to register for the webinar, create a landing page that requests attendee information. The bare minimum here is the email address, but you can pre-qualify leads by asking for more information such as company name and size. However, the more fields you have in your form, the lower the conversion rate. Depending on your webinar software you will have different landing page options. Some are quite limited and some offer an extensive range of features associated with the landing page. On the plus side the webinar software will automatically handle confirmations and other communications with your audience. On the negative side you are often limited to a very basic layout (an example below left). Alternatively, you can create an original landing page for your webinar registration (example below right) and set up your own auto responders and processes. When you create your webinar, you want to get people to sign up to attend it. Remember, the goal of a webinar is to get more people to view your product. Most participants will register within the same week of your event, so you don’t need to start promoting your webinar months in advance. You can, however, encourage people to attend your webinar in a number of ways. Here are five ways to increase webinar attendance rates: Before you create a webinar, you need to find out if there’s a demand for it. No one wants to host a webinar that has zero attendees. A simple way to do this is to and ask your subscribers if they are interested in attending a webinar. The survey response will tell you whether or not you should host a webinar, and it can help you zero in on the topics. Alternatively, you can launch a website pop-up that asks website visitors if they are interested. You can use the thank-you page/section to promote gated content, which we covered in detail in our post. Visitors who engage with your website but do not make a purchase are excellent candidates for retargeting. Watch for people who visited your demo pages, product pages and/or sign-up page. Retarget them through display ads designed to promote your webinar. When creating the display banner for your webinar, make sure you include a photo of the host, the time and date of the webinar, and a link to the landing page. Here are three examples of webinar retargeting banners: If you have a company blog, you can use the blog as a launch platform to announce the webinar. that describes the topic. Outline the key points that will be discussed in the webinar and provide a link to the registration form. If you have a guest speaker for your webinar, include a bio of the speaker in your blog post. Once the webinar has taken place, you can use the blog post to link to the webinar recording (we’ll cover that in more detail later in the post). Perhaps the most important promotion tactic is . Whether you contact your blog subscribers or email sign-ups, make sure you announce the upcoming webinar at least seven days in advance. If you request more detailed information, such as name, position and company, on the web form of your landing page, you could use it as an opportunity to turn your email sign-ups into marketing qualified leads (MQL). Here is an example of an email from User Testing: No matter how big or small your social network is, you can always share your webinar details with your social audience. You can start with LinkedIn if you are trying to reach business professionals, or you can promote the webinar to potential consumers on your if you’re launching a new product. You can start promoting your webinar via social media at least two days prior to the webinar event. Don’t be afraid to promote your webinar several times. The more often you share it, the more people will see you are hosting an event. Content Insight used Twitter, for example, to promote its webinar: Not all registrants will attend the webinar. In fact, so make sure that once the webinar is finished, you contact your attendees with an email that includes: Below is an example of an email from KISSmetrics: Sending people to your slide deck will give you the opportunity to create a more “salesy” presentation for them. Add more detailed product information, case studies of customers who have had success using your product and testimonials from existing customers as social proof. Two days after the webinar, send out a second email to your webinar registrants with a unique offer exclusive to webinar sign-ups (ideally, ). The unique offer could be a discounted price on your software for the first three months, a free 30-day trial or an invitation to an in-person meeting. The offer depends entirely on your product, but the goal of this email is to maintain the webinar registrant’s interest in your product and to turn him or her into a more qualified sales lead. Measuring success depends upon your goals. Ideally, you want to get more leads that eventually turn into paying customers. To get started, here are some key metrics to measure your webinar success: New customers Webinar leads Webinar attendees Webinar recording views Webinar feedback The number of new customers earned The number of people who sign up for the webinar The number of people who attend the webinar The number of people who watch the webinar recording The response from webinar attendees As mentioned earlier, one of the added benefits of hosting a webinar is the ability to re-purpose content. Not only can you collect new leads through hosting a webinar, but you can also: Given the range and the efficacy of these techniques, it\’s easy to see why hosting a webinar is the number one customer acquisition channel for many companies. Webinars are a great way to increase brand awareness, demonstrate thought leadership and, eventually, generate new customers and revenue. If you haven’t held a webinar yet, now is the time to do it. Today, 62% of marketers include webinars into their marketing mix (up from 59% in 2013). Hosting a successful webinar isn’t easy, but equipped with the tips in this post, you are sure to succeed. I’m curious: how do you promote your webinars to get more leads for your business? Do you have any tips that I didn’t mention? And before you leave today, to see several on demand webinars produced by the eMarketeer team. is a guest blogger and content strategist at eMarketeer. With a proven track record of successful traffic growth and more than ten years of experience as a professional in the online field Steven’s writing will surely inspire you to improve your marketing
di|Source:
li|Cost savings: hosting several webinars per month for a fraction of the price of hosting a physical event. Time savings: minimizing preparation time to several hours rather than days or weeks. Greater reach: there are no physical boundaries as all that’s required is an Internet connection. Versatility: re-purposing webinar content for your content marketing strategy. A recording of the webinar in case they want to view it again A link to your slide deck (you can upload it on Slideshare) A feedback and satisfaction form to find out whether the attendees were happy with the webinar. Turn webinars into webcasts and ask for contact information in order to view the webcast Upload webinar presentations to SlideShare and include a web form in your presentation (using the SlideShare paid membership plan) Create new content in the form of a blog post with key lessons discussed in the webinar Inga kategorier
st|% % % % % Metric: How to measure it:
h1|How to Successfully Host a Webinar and Build Your Audience
h2|Why Do People Host Webinars? How To Successfully Host and Promote A Webinar How To Get People To Attend Your Webinar Keep Your Webinar Leads Warm And Engaged How To Measure Webinar Success Conclusion Now It’s Your Turn
h3|Why do people organise webinars? Further benefits of creating a webinar include: 1. Create a presentation Webinar Landing 1. Ask visitors if they’re interested in a webinar 2. Retarget visitors that leave the website 3. Spread the word through blogging 4. Email to your subscribers list 5.Share the webinar with your social audience Leave a Reply
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sp|Svenska English Norwegian Dansk By 19 augusti, 2014 0 GoToWebinar WebEx with a web form create a survey How to Increase Conversion Rates Write a great blog post email marketing Facebook page this process should be automated make sure you visit our webinar section * *
bo|BEGÄR EN ONLINE DEMO TITTA PÅ ETT WEBINARIUM host a webinar 2. tools 3. page only 42% of registrants, on average, will attend your webinar, Let me know by leaving a comment below. Subscribe to our newsletter
pa|How do you know when your marketing is working? Or even, how do you know that your marketing ISN’T working and needs some adjustment? The obvious answer here is that a solid marketing plan always begins with setting goals so we can present the marketing performance to our stakeholders and/or colleagues, motivate us to do the work, or know if there’s something we need to re-think in our campaign. Plus, it tells us when it’s time to reward ourselves for our hard work. In this post, I’d like to show you how you can use eMarketeer campaign reports to track and measure your goals. But first, I’d like to quickly share some guidelines on how to set “smarter” goals. Setting goals is a bit tougher than it might sound. Because how do you even define success? How to choose a number that’s a balance between motivating you to do your best work but is yet realistic and not out of reach? Unfortunately, there are no guidelines or secret spells we can use to conjure up a goal that fits for all marketing campaigns. Sure, we can take a look at some statistics to give us a hint, but the definition of YOUR success lies within your past performance. There’s a popular approach called SMART(ER) goals. Think of it as a “checklist” and run your goals by this list to make sure that you set up realistic goals. Checklist for your goals: – specific: be clear on what you’re trying to achieve or accomplish, and why. This is to maintain the utmost focus. – measurable: in order to analyze your progress and know when you reach your goal. – attainable: I get it, the higher the goal it feels like we succeeded big time. But don’t go overboard; give yourself a break and set a realistic goal. Here you should also be able to answer the question “HOW you can achieve this goal?” – relevant: Make sure that you’re working on something that is aligned with the overall company goals. Furthermore, you should also take into account the timing for the company and society. – time-based: Simply, set a deadline to keep your focus and know when it’s time to evaluate. – evaluate: evaluate the project so you know how you can improve in the future. Depending on the project, you could also evaluate mid-way to give you some time to adjust before the final date. – reward: keep your motivation going by giving yourself an incentive once you reach your goal. Now that you have a checklist to set your goals, let’s talk about how you can track and measure your performance in eMarketeer. In the campaign view, you can add a report to measure the performance of the campaign. There are a couple of different reporting charts that you could pick from; funnel report, goal gauge, and/or KPI counter. You could choose to have just one of them to report on the campaign, or mix and match. Here I’ll go over how you can use the different reporting types. This report works just like a marketing funnel, where it shows how many contacts drop off or convert further along the funnel or whichever lead flow you have. You can choose to add any component you have in your campaign and you can see exactly how your flow converts. Let’s take an event as an example. Some of the steps you’d like the funnel chart to show could be: Each of these actions gets a bar in the report and you get a conversion rate for each step. You also get an overall conversion rate for the funnel, from the first to the very last step. A smart way to visualize your marketing funnel! This goal gauge is like a progress bar that visualizes how close you are to reaching your target. Just choose the action you want to measure (for example, a form submission), set your target and the gauge tells you how close you are to it. This is similar to the goal gauge, but without a target set. It’s a counter where you can track, for example, the number of sent/opened emails, different form submissions, SMS sent, etc. Basically whatever you’d like. What’s fun is that you can also use these different reporting widgets separately or together. For example, the funnel report for an event could also have a goal gauge with the number of registrations to that event. I hope you enjoy the campaign reports! As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
li|Email invitation sent Email invitation opened Registration form submitted Barcode form submitted (a barcode is scanned when a guest arrives at the event) Inga kategorier
st|S M A R T E R Great for: lead nurture campaign or an event. Great for: Sign-ups or downloads
h1|How to use campaign reports in eMarketeer
h2|How to set smarter goals How to use campaign reports in eMarketeer
h3|Funnel chart Goal gauge KPI counter Leave a Reply
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sp|Svenska English Norwegian Dansk By 27 maj, 2020 , 0 * *
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pa|To end 2015 with a bang, we have compiled our top 5 most popular blog posts since its start. Want to know more about trigger based emails‚ the how-to’s of a webinar or how to build a landing page in minutes? We got it all to spice up your holiday reading. Type ”email marketing is” in the Google search bar and the phrase ”email marketing is dead” comes up as the first suggestion, although that statement is not entirely true. Trigger based emails, automated send-outs activated by an action from a web visitor, see higher open rates and click rates than the common mass email send-out. Even though that type of email campaign often tends to be overlooked, increased customer loyalty, efficiency and competitive advantages are clear benefits. gives you the how-to’s to plan and execute trigger based email campaigns as well as some suggestions on what different types of email content to use. Email is by far one of the best ways to reach your target audience, however, the quality of your email marketing database degrades by 25% every year due to address changes, inactive accounts and opt-outs. Therefore, to keep the email subscriber list growing and dynamic is crucial. By offering different types of content you can encourage a web-site visitor to give you their email addresses. what methods to use to keep your email subscription list effective. 50% of all your email recipients unsubscribe if you email them too frequently, and about the same number opt-out because the content is simply too boring or repetitive. Compared to the previous post, where we try to get more subscribers, this one discusses how you keep your email subscribers happy. Is the email optimized for mobile devices? Is the content personalized? There are many reasons why someone might leave your email list, and what approaches and tactics work to keep those recipients excited about your send-outs. Webinars, live web meetings, are often hosted with the purpose of educating already existing and potential customers but also to generate new leads. They could be in the form of a presentation, discussion or instructional session, all with the purpose of growing your business. But where to start? Well, preparation is key so start building your presentation, all the while looking for the webinar tool that would work for you. offers tips on how to craft your first webinar with pointers on how to get people to attend as well as some key metrics so you can measure how well you did! Hosting an event is a great way to gain exposure and interaction with your target audience. However, building a landing page for that event can be tricky since there are a lot of factors to consider such as responsiveness, embedded videos and maps. With the launch of eMarketeer’s landing page template, building that web page is done in minutes. shows you how to add slideshows and image galleries with photos of your choosing, embedded videos, agendas, and interactive maps. Of course, the template is automatically fitted to look good on mobile devices. We hope these posts sparks some inspiration for your marketing endeavors in 2016. What would you like to read about on our blog? As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
li|Inga kategorier
h1|eMarketeer’s Top 5 Most Popular Blog Posts
h2|1. 2. 3. 4. 5.
h3|Leave a Reply
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sp|Svenska English Norwegian Dansk By 22 december, 2015 , 0 * *
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pa|Creating a landing page for your event can be tricky. Responsiveness, embedded videos, maps, and the web design are all important components to make the perfect page. Each factor takes time and effort, or you might have to rely on consultants to build it for you. Either way, it’s complicated. With our new event landing page template, your event management becomes easy, fun, and a great time-saver. With features such as a countdown, maps and images, your guests won’t resist clicking on that register-button. The template can easily be located in eMarketeer: 1. On the home page of your eMarketeer account, you click on “New Campaign.” 2. Give your campaign a name. Don’t forget to click on “Create Campaign.” 3. You’re campaign is up! You then want to click on the tab for “Webpage.” 4. Find the tab that says “Landing Pages.” 5. The template you want to click on is called “Event Landing 01 (R).” The R meaning that it is responsive and automatically works amazing on mobile devices. It’s as easy as that! If you want to learn how to build your own design, take a look at the video posted. What will your event landing page look like? As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
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h1|Create Your Event Landing Page in Minutes
h3|Leave a Reply
h4|Youtube subscribe Recent Posts Categories Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk By 16 november, 2015 , 0 * *
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pa|It’s always important to reflect on past marketing efforts to see what worked and what didn’t. But it’s equally important to look ahead to see what trends are out there and which ones we should implement to stay updated and relevant to our audiences. With changes in customer behavior, algorithms, and updates in technology, marketing evolves fast. Although it might feel as if last year’s restrictions put us at a complete stand-still, the challenges with social distancing forced us to adapt to the situation and find new ways to talk to our leads and customers. As predicted, those experiences also shaped the marketing trends in 2021. In this post, we listed 4 of the top marketing trends in 2021. The trends that you see here are all practices you could apply to your marketing right away. While doing this trendspotting, we also noticed that you could say that they have something in common. To be honest, video marketing isn’t anything new. It has topped the trendspotting lists for the past couple of years as video continues to be the most preferred content type out there. . Many marketers have already embraced video marketing, with great results; . The ones that have yet to add videos to their marketing mix have a big opportunity ahead as the video internet traffic continues to grow. But this year around, there’s a bit of a different angle to why video marketing is on this list, and that’s live streaming. More platforms are supporting live streaming, Linkedin for example. Although it relates to the gaming industry, the fact that the , tells us there’s a big opportunity in live streams. So what is it that’s so special with live videos? The answer is pretty simple; compared to “normal” videos, the live setting gives your audience a chance to feel included. After what we’ve all been through recently, we are all starving for a personal touch. Although it’s a screen between you and the viewer, the live videos build a personal connection. Content pieces about your product are important to help a potential buyer to get to know you and the product. But the biggest factor that decides if they are going to buy or not is the opinion of your other customers; they’re the ultimate proof that you can be trusted. In other words, a happy customer is the best promotion you can get, especially if they’re satisfied enough to write a review or post about you. Examples of user-generated content could be unboxing videos, reviews, or photos when they use your product. As with video marketing, user-generated content isn’t new per se. But since companies haven’t been able to meet customers and perhaps create content in the way that they’re used to, you can expect to see that companies let the users and customers help out a bit more with content marketing. So here’s what it tells us; don’t forget to create a strategy for your already existing customers. What actions and type of content would you like your customers to do? Ask them to do it. And do the same thing with reviews; don’t be afraid to ask your customers to write a review. If they’re happy with you, they are often more than happy to let their friends and peers know so. To make sure that visitors get a digital experience that is personalized for their interests, websites use cookies. It means that when someone visits a website, a small piece of code is added to their browser. Companies can then use that information to improve the user experience and target them with relevant ads. But even though visitors accept the use of cookies when entering a site, cookies have become quite problematic when it comes to privacy and security. The Firefox and Safari browsers have already phased out third-party cookies, and This will lead to changes in how we can target ads, but another conclusion we can draw from this is that companies need become more content marketing-focused. We need to make sure that we provide enough value so that users and leads opt-in themselves to hear from us. This brings all the “power” to your owned marketing channels. Call it an email marketing revival if you will. Perhaps not a revival per se, . But the point here is that you can’t rely on third-party cookies any longer, but focus instead on how to get opt-ins from leads with valuable content that will have them stick around for a long time with good content and a strong . We spend a great number of hours producing great content to catch the eyes of leads and search engines. When we’re happy with it, we post it in our channels and move on over to the next content masterpiece. That means that your content only has one shot in channels where everyone’s competing about grabbing eyeballs. This year’s content marketing trend is a reminder to focus more on promotion rather than production. A good rule is 20% on producing the content and 80% on promoting it. So how can we max our content pieces? One way is to re-use and re-purpose, where you could convert your piece into ; one blog post can turn into 7 different social media posts, for instance. Or why not tap into the first trends we mentioned in this post, where you record a video of your blog post or hold a live webinar on the topic. There are of course more trends out there that are not on this list, for example, the always so relevant AI. The reason why we chose these 4 trends is that they are quite easy to implement for anyone. Rather than start adding new technology, these trends are more about how you should focus on bits of your marketing. Plus, marketers believe these four trends are successful. Do you also notice that they all something in common? Not just personal in the way that we use our recipients’ first names in email marketing or You notice that all these trends are a lot about showing our personal sides, as brands, so our customers can get to know who we are. That’s how we connect, isn’t it? So, if there’s one thing that you should focus on this year when you create videos, texts, social media posts; be personal. As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
li|Inga kategorier
st|It’s all about being personal.
h1|4 marketing trends you need to know in 2021
h2|Video in marketing 2021 edition User-generated content End of third-party cookies – power to email marketing Strengthen your content marketing Conclusion: what do they all have in common?
h3|Can’t get enough? Don’t forget to Leave a Reply
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sp|Svenska English Norwegian Dansk By 2 mars, 2021 0 * *
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pa|We asked SEO – expert Karin Axelsson from to share her knowledge about Search Engine Optimization (SEO) in what became an called “5 factors to succeed with SEO.” The purpose was to give the viewers a basic understanding of how SEO works, but also get some tips on how to succeed with their current and future SEO-projects. In case you missed the webinar, we listed the key takeaways here. If you’re curious, you can also go ahead and . What do you want your traffic to do once they end up on your website or page? The first step is to determine your goals and what your ambitions are with your traffic. Some examples of goals could be customers, leads, branding, etc. Karin shared some of their objectives they’re striving for at Pineberry, which were lead forms, phone calls, and chat sessions. No matter what goals you have, they all should have in common that they must be measurable. It’s important for you to know when you reach your targets, so remember to have a tool in place, like Google Analytics, to track your progress and results. Put yourself in the mind of your target group. You need to analyze what they’re looking for and how they’re looking for that information. There are different types of searches for different purposes. Are they looking for inspiration, information or are they further down the funnel and looking to do a deal (transactional search)? The next question is, what kind of keywords are they using for their search? Map out the different purposes with their keywords; one way to explore some keywords is to try out some search phrases in the Google search bar. There you can get some ideas for keywords from the suggestions that come up. This type of mapping is also important in terms of budget. Perhaps you’d like to focus more on the transactional searches that are closer to a sale, rather than the inspirational searches. What’s common for any type of search you choose to focus on, it’s still important to make sure that the keywords are relevant to your offer and make sure to track your conversion so you can focus on the keywords that perform the best. According to Karin, content is probably your best investment in terms of SEO. It might take time to write, but with a solid SEO strategy behind it, you’ll see your content rank higher on Google. Remember to focus on only 1-2 keywords per landing page. Those keywords should be synonyms, so avoid using two completely different keywords. For example, you can use “broker” together with “real estate broker” but not the keyword “apartments,” as it’s not related to the other keywords. When you write content, think of your web page as a word document and organize your text with headings and sub-headings. The title is one of the most important elements of your content as it shows what the text is about. Actually, whenever you do content, always keep in mind that it needs to be very clear to Google what your content is about. Another point Karin had was that Google likes speed. If your page takes too long to load, Google interprets that as a bad experience for the user and it affects your ranking. What made Google stand out as a search engine from the start was that they saw links as references. When somebody else links to your content, that means it must be good content, right? That’s a good signal according to Google. So, always “think link.” What can you do to get links to your content? Some examples could be via PR, content marketing collaborations, and recycle links (which means that you update your links that might be “old,” pointing to an old domain of yours, for example). However, the world of links is not a democratic one. A link from a site that already has a lot of links to themselves is probably worth a lot more compared to a smaller site that has no links pointing to it. Keep that in mind in your hunt for links. Compared to Google Ads, SEO is a long-term and constant process where you won’t see results right away. As Karin put it, SEO is not a short sprint, it’s a long-term marathon. So although SEO-projects might take time, you’ll be the winner in the long run. However, Karin suggests working both with Google Ads and SEO, as you then cover both the sprint and the marathon for best results. Good luck on your SEO-projects! Don’t forget to for other upcoming webinars and marketing tips. As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
li|Inga kategorier
h1|Key takeaways from the webinar “5 factors to succeed with SEO” 5 factors to succeed with SEO
h2|1. Set measurable goals 2. Behavior analysis 3. Content – On page 4. Think link 5. Have patience
h3|Leave a Reply
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sp|Svenska English Norwegian Dansk By 5 maj, 2020 0 * *
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pa|‘How to’ content always goes down well, as it offers actionable, step-by-step information that will provide your audience with the ability to do something that they perhaps couldn’t do before. The best ‘how to’ articles are specific and to-the-point, and what’s more, they are ideal for creating evergreen content that won’t date too quickly on your site. ‘How to’ articles are usually written as a sequence of instructions, sometimes in a numbered list. Your ‘how to’ article should be easy to follow and include images to help the reader along, if possible. We like to accompany our ‘how tos’ with videos here at eMarketeer. Here are some examples of ‘how to’ articles we’ve written in the past: Made popular by Buzzfeed, the ‘listicle’ is a type of short-form article that uses a list-type structure to hold the article together, but with enough content under each point to justify being called an article and not simply ‘a list’. A listicle is any article that appears as a list, and can include any number of points, from one to several hundred! List articles are super popular on the web and some say they are over-used – but they are a perfectly good (and consumer-friendly) form of content, provided you are offering some genuine value for the reader. Writing a list article is not an excuse to be lazy with your writing – the opposite in fact. Many blogs now use them because the fact is, . A sure-fire way to spot a listicle is to look for numbers in the title. This article, it could be argued, is a mash-up of a ‘how to’ and a list article, in that it provides a ‘how to’ angle (How to mix it up) but also a numbered list (7 different content formats). Here are some of our previous lists – notice how they are all numbered: By combining graphics with text, infographics provide a visual representation of data that is far easier to absorb and digest than a solid page of writing. Infographics can be used for all sorts of topics and reach 54 percent more readers than blog posts ( ), which makes them a wise investment for your content marketing strategy. Here’s an infographic that was created for eMarketeer about : Have you thought about offering courses and webinars to open up your content marketing strategy? Courses can be offered online, via email, or even in person at offline events. This is a great way to build a community around your brand, as well as to impart information and grow your email list. Take what you know and use it to your advantage with slides and presentations that will bring value to your visitors and show a little of your company’s personality at the same time. At the eMarketeer Academy we offer several pre-recorded webinars that allow our readers to catch up on past events and learn new skills. View our . Of course, not all content has to be written or visual. Audio content, such as podcasts, is an increasingly popular form of content marketing. They’re easy to consume and inexpensive to produce. A podcast can be published as a standalone piece, or you can produce an entire series of episodes if you really want to go in-depth on a subject. This is a great way to keep your listeners coming back for more. With a podcast, you can talk about what you like – almost anything goes, as long as it’s relevant. You might choose to discuss industry news, interview experts, or review a new online tool or piece of software. The same goes for video, which may be just like a podcast, but with the visual side as well. Podcasts can be published to a platform such as iTunes, or made available to play/download directly from your own website with the right app or plugin. Encourage your listeners to subscribe and let them know what’s coming up. Customer testimonials have one great thing going for them – they establish trust. A short, positive customer review is worth a thousand branded words on just how great you are, because your visitors know you’re biased. Encourage happy customers to leave reviews by prompting them and even providing incentives, such as discount codes or free postage on their next order. Once you have five or six good reviews, that’s enough for its own page, and you can keep adding more as you go along. can be written of course, but why not consider photos and videos too? Video testimonials perform incredibly well, in fact, videos on landing pages can increase conversions by as much as 86% ( ). As always, variety works wonders. Check out for more information on collecting video testimonials from customers. The clue’s in the name: displays information in a presentation-style format. Using SlideShare is a great way to repurpose your old content, whether it’s an old presentation, a blog post, a report or a white paper. Often used by professionals to disseminate information on topics like leadership, design, social media and marketing, SlideShare is the world’s largest online community for sharing presentations and receives 500 percent more traffic from business owners than Facebook, Twitter, YouTube, and LinkedIn ( ). Here are some examples of top-performing presentations on SlideShare: If you’re looking for some inspiration for mixing up your business’s content marketing strategy, then you don’t have to look far. There are some digital companies doing great things right now, from stores to SaaS platforms. Take heed from the following examples of content marketing done right: I create and share ecommerce and marketing content for entrepreneurs and business owners alike. I’m especially interested in how content marketing drives business and sales, and I hope to be able to help you achieve the same
li|– This SaaS company does virtually everything in the content marketing book. Alongside its popular blog, its resources include: guides, videos, podcasts, success stories, forums, tools, apps, and expert advice. What more could a budding ecommerce entrepreneur want? – This fashion and beauty brand regularly publishes content that appeals to its readership, from outfit inspiration to beauty tutorials. Therefore, the majority of the content that it publishes can naturally link to its product offering, which after all, is what content marketing is all about. Active on Facebook, Twitter and YouTube, ASOS has nailed the mindset of its customers. – Outdoor clothing brand Patagonia used its content marketing strategy to build a passionate community of brand evangelists who share its same values of social responsibility. Through its blog ‘The Cleanest Line’, its large social media following, its partnership with the Dirtbag Diaries podcast, and its , Patagonia is a master at getting its message across Inga kategorier
st|How to How to How to 6 4 15 Shopify ASOS Patagonia
h1|7 Different Content Formats: How to Mix It Up
h2|1. ‘How to’ articles 2. List articles (listicles) 3. Infographics 4. Courses and webinars 5. Podcasts 6. Testimonials 7. SlideShare presentations Content marketing inspo
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sp|Svenska English Norwegian Dansk By 22 augusti, 2017 , 0 * *
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em|When you’re producing new content all the time, it can be easy to get stuck in a rut and find yourself churning out the same old thing time and again. For the sake of keeping your marketing campaign fresh and interesting for your readers, it’s important to take a step out of your comfort zone and try new ways of presenting information. What’s more, you want to be publishing the right information at the right time to the right lead, depending on where they are in the buying process (see Content Marketing Explained ). For example, a written or video buying guide would work well for potential new customers who are on the fence, whereas a retargeting email is ideal for previous customers to encourage them back to your store. If you want to mix things up – and perhaps you should, if you want to increase engagement and see those sales rolling in – here are seven different content formats you can use to get started. Of course, you are by no means limited to these seven forms of content marketing – these are just the tip of the iceberg! Experiment and see what works for your business, and what you can reasonably produce on-budget. You may want to try gamification, vlogging, newsjacking, live tweeting, expert Q&As and video problem-solvers. The trick is not to fall into the same old routine. There is always a fresh angle to explore. How will you keep your customers on their toes?
pa|There is this phenomenon that, since its breakthrough, has improved and streamlined marketing practices for multiple businesses. We’re talking about marketing automation, a use of software that turned into a billion-dollar industry in just a few years and today, . However, that also means that there are many marketing professionals that have yet to jump on this bandwagon. Are you one of them? Perhaps you’re trying to collect some arguments to convince your boss to make a budget for it? Then this post is for you. Here we present some of the main reasons why you should get on this marketing automation-sensation and what your business can gain from it. But first, back to basics. Marketing automation is the software behind stellar . The general idea here is to tend to your leads, guiding them from the very first point of contact, to sales interaction and then post-purchase, with relevant content. With marketing automation, you automate the delivery of perfectly timed content based on recipients’ behavior. – Whether your marketing involves channels such as social media, email, mobile and/or web pages, this content could be built, scheduled and distributed via your . But that’s only a small piece of the puzzle. A marketing automation software also allows you to efficiently handle segmentations, campaigns, measuring, integrations and more. I know, it’s a mouthful, but that’s to show that there’s plenty of opportunities with a system like this. As the name implies, a system like this lets you set automations, where some of your one of your site visitors or subscribers take. For example, someone signs up to receive your newsletter (action) and a welcome email from you is activated. Opens, clicks, forms submissions or specific answers could all also be trigger-based actions. First off, it’s a great goldmine in regards to collecting data about the behaviors of your leads since you can track each click. Secondly, automating processes like this frees more time for you to focus on more sales, better content and improved strategies. Last but not least, you are constantly relevant to your customers, which brings us to the next point: . Of course, we want to join in on those 20%, so let’s do some serious lead nurturing to avoid prospects dropping out of your marketing funnel. A lead requires several points of contact from you before they make a purchase, and with marketing automation, you make each one of those “touches” relevant for the leads. Each click, sign-up or other actions taken by your lead, triggers another send out in reference to the topic that the prospect engaged in. This way, you nurture and guide the lead throughout the buyer’s journey with information that they want. Your send out frequency is not based on your content calendar, but on the interest of your leads, catching them as they are the most responsive. Hey, lead nurturing done right! The marketing automation software monitors the actions each lead takes, which means that you can see exactly what content works for whom. Also, did you know that ? The data collected in your marketing automation system gives you enough information to use personalization as well. Also, the reporting feature allows you to track and measure your results (opens, clicks, unsubscribers, etc) for each one of your campaigns, giving you insight into what you can do to improve your marketing moving forward. There is this little “dispute” that has been going on between marketing and the sales team. Sales blame marketing for not getting enough qualified leads, marketing thinks sales should do a better job at following up, and on and on it goes. The solution to this? Full transparency. Many marketing automation platforms can integrate with your business’ CRM system, where automations are set up to notify the sales team when a lead has engaged on particular marketing content and therefore knows the perfect time to initiate contact. A marketing automation software lets you have complete control over your buyer’s journey, across several different marketing channels. For example, a form answer could trigger an email campaign that eventually leads to a text message delivering a mobile app. Also, with the ability to save your own customized templates you use for your content, you get a lot more time for you to plan and create more high-quality content. Plus, a marketing automation system with a user-friendly editor could have you build your , email, or whatever it might be, in minutes. Perhaps it’s a little easier to get a grip of this if we have something to compare it with, so to conclude what this post was all about, I give you a list: Posting and sending content to different channels (social media, emails, web) is done manually, taking up a lot of extra time and work. Well, hard to say how well you’re doing since there’s no system that tracks the performance nor give us insight on how the leads are behaving. The only information you have on your contact is the email address. Without the ability to define the audience, behavior and interests, lead segmentation is a challenge. Without any data, customized content is a no-go. The same email is sent to all your contacts, even though they might not be interested in it and might unsubscribe from your emails. As all content is kept in the same place, you can distribute it all to multiple channels with the click of a button, saving a lot of time for other important marketing tasks. Opens, clicks, unsubscribers and more, it’s all monitored by the software, and that information can be used to improve your future campaigns. You keep track of who clicked on what, you use that information to build different email lists and relevant content can be built thereafter. Automations are set up, which means that emails with suitable content are sent depending on the behavior of the contact. That’s lead nurturing done right. Tempted to try it out? Most marketing automation services offer a free trial and demo for you to explore each of their features ( if you’d want a close-up look on eMarketeer). What are your tips on streamlining marketing tasks? As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
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h1|Why Your Business Needs Marketing Automation
h2|WHAT IS MARKETING AUTOMATION? WHY YOUR BUSINESS NEEDS MARKETING AUTOMATION
h3|Without Marketing Automation With Marketing Automation Leave a Reply
h4|Implement and Embrace Behavior Based Marketing Lead Nurturing Made Simple Gain Valuable Insights Become Best Friends with the Sales Team Streamline Your Marketing Activities Across Multiple Channels Title Title Youtube subscribe Recent Posts Categories Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
h5|Distribution: Measuring: Insights. Who is your subscriber?: Lead Nurturing:
sp|Svenska English Norwegian Dansk By 6 september, 2016 0 * *
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em|About 2/3 of businesses that are ahead of their competitors use marketing automation – ( Lenskold and Pedowitz ) Automated emails saw a 152% higher click-rate than business as usual emails. The open rates were up with 77% – ( ) Companies that use marketing automation for lead nurturing see a 451% increase in qualified leads – ( The Annuitas Group )
pa|Organic search, a winning social media campaign and targeted pay-per-click advertising have all emerged as key players in digital marketing. However, when it comes to reliability and measurable results, still remains king. Ninety-one percent of online consumers check email on a daily basis. The Direct Marketing Association (DMA) has There’s no doubt that email marketing is the ideal way to reach your target audience. However, each year due to address changes, inactive accounts and opt-outs. Therefore, it’s crucial to ensure that your email subscriber list is dynamic and continues to grow. To grow your email subscriber list, you can use a series of strategic methods designed to entice online visitors to give you their email addresses. And while there are several widely used methods of achieving this goal, such as home page sign-up boxes, we’ve created a list of eight unorthodox ways for you to grow your email subscriber list. If you’re looking to collect email addresses of your social media followers, web visitors and others, holding a value-driven webinar can be incredibly effective. While the primary goal of the webinar will be to give attendees valuable information, the embedded goal will be to capture their email addresses. You can choose from a variety of webinar tools to make this process easy. These tools request the attendee’s email address before he or she can enter the webinar. Some of the more popular tools are: , and . If you promise attendees exciting and valuable content, why wouldn’t they want to sign up? Promoting the webinar via your social media channels, and advertising the webinar on your website will all help to maximize attendance numbers and get those coveted email addresses. People think twice before giving away their email addresses. You need to do something to deserve it. So, what can you do? If you’re an e-commerce store, you can offer free shipping on a customer’s first purchase in exchange for his or her email address. If you’re a SaaS company, you can offer an e-book or a guide. Make sure your content is email-worthy. Don’t ask for an email address and deliver subpar content. Before you send anything, ask yourself: would you give away your email address in exchange for this? If you’re looking to get really fancy, integrating a Quick Response (QR) code into your subscriber list is a great way of engaging with the smartphone generation. What’s a QR code, you ask? Try it out – scan this! QR codes are computer generated images used to connect customers directly with websites without the need of having to type in a URL. If you have flown recently, you might have used one as a boarding pass to board a plane. With an estimated or device, scanning a barcode has become second nature. A simple “scan here to sign up for emails” will work for hot leads. However, if you want to focus on conversion, add value in the form of discounts or free downloads. The best part of this technique is that it can be used across all channels – from your website and social media pages to in-store posters and business cards. Just remember to keep it simple as your leads are more than likely on the go and will, therefore, have a shorter attention span than usual. There’s no better way to grow your email subscriber list than to ask your existing subscribers for help. In the same way that you win new social media followers through targeting the networks of your existing fans, sending out an email asking your current recipients to promote your business or to direct leads to you can result in an influx of new addresses. Why? It’s because friends and acquaintances of the recipient are likely to fall into your target demographic. Adding a simple ‘Email to a Friend’ function will also encourage recipients to share your content with their friends. In order to make the most of any forwarded emails, make sure you include a ‘Subscribe’ link at the bottom of the email for an effortless opt-in process. Not all of your website visitors will click on your email sign-up page or see your newsletter sign-up box. Some of your web visitors will be more engaged than others. If they’re engaged, they’re showing an interest in your brand, which is a perfect opportunity to convert them into email sign-ups. Pop-ups that cover an entire web page may seem obtrusive, so smaller pop-ups might be a better alternative. By using pop-up surveys from , you can configure the pop-up based on your users’ website behavior. For example: While all of the above ideas are centered on online activity, one of the most effective techniques you can employ to increase your email subscriber list is to request handwritten addresses on a sign-up sheet. It may sound old-fashioned, but it works. If you have a brick-and-mortar store, print out an email sign-up sheet with a quick overview of the benefits, and keep it on the counter at all times. Train your staff to encourage every customer to sign up. Within hours, you are guaranteed to have a few new addresses on your list. Another successful retail point of sale tactic is to design your email sign up form for iPad/tablet usage. Then place the table at the point of sale counter allowing people to easily sign up when they pay or have their purchase packaged. If you run a B2B business and attend conferences, trade shows and industry events; make sure you have a clipboard and a stash of sign-up sheets on you or use your tablet version of the sign up form to gather new subscribers. There’s no one out there that doesn’t want to get smarter for free. We all like to feel smarter, and if we can accomplish this by simply giving our email address, then it’s a no-brainer, right? A drip campaign is an email series that is automatically sent out (or dripped) over a short period, usually over the course of 7 to 10 days. You sign up to receive valuable information on a specific topic, and the information is sent directly to your inbox. Creating drip campaigns isn’t as difficult as it sounds. If you have a blog, you can re-purpose the content into the drip campaign. If you have a white paper or an eBook, you can split the chapters into a series of emails to use as drip marketing. All you need to do is create 1-2 short paragraphs for the email content and drive your readers back to the website. Think about other touch points as well when you create your permission acquisition tactic. There are other ways to get subscribers than from a form on your website or in your stores. Perhaps you have sales reps visiting prospects and customers, a customer service call centre, support hotline, online chat etc. All these touch points can be used to harvest quality subscribers for your distribution lists. You can create internal sign up forms for your call centres, mobile web site forms for sales reps and links to forms that can be shared on the chat. Before you know it you will have the entire commercial organization working on growing your distribution list. To further fuel these efforts you can create incentives and competitions for your colleagues and thereby add a sense of team work and an element of gamification to the permission acquisition. The department who generates most permission takes the prize. Conventional methods such as homepage sign-up boxes and Hello Bars are all great strategies for capturing email addresses. Combined with unorthodox techniques such as incentives and existing subscriber engagement, they will increase your business’s capacity to grow your subscription list and improve your bottom line. Armed with these unorthodox methods, you can now grow your email subscriber list at a rate that far exceeds its annual depreciation. Share your tips by leaving a comment below. is a guest blogger and content strategist at eMarketeer. With a proven track record of successful traffic growth and more than ten years of experience as a professional in the online field Steven’s writing will surely inspire you to improve your marketing
di|, the leading landing page design platform, have used webinars to grow their business through the use of their branded ‘Unwebinars’. In fact, they credit webinars as their leading customer acquisition channel. When web designer enhanced his regular sign-up process by including a collection of free designs, his subscriptions increased tenfold. , a San Francisco restaurant, used a QR code on a poster in the men’s restroom to ask for email sign-ups. It’s a clever tactic as every male in the restaurant is very likely to see this poster at least once during the night. It’s a proven strategy, backed by research from the , confirming that emails with social sharing buttons increase click-through rates by a colossal 158%. The marketing team at the University of Alberta launched a small pop-up on their website, which from 730 to over 5,000 per year. is a business that helps with the management of soil biology for agriculture. They get all of their email sign-ups through offline channels. Kingspoint launched a drip campaign that provides several emails over the course of 10 days. As a result, their email sign-ups grew by 450%.
li|Show the pop-up if the user is on your web page for more than 10 seconds Only show the pop-up to visitors on “company” pages such as About Us, Mission Statement or Our Team Only show the pop-up to visitors that browse three or more pages Inga kategorier
st|the quality of an email marketing database will degrade by as much as 25%
h1|8 Unorthodox Ways to Grow Your Email Subscriber List
h2|1. Host a Webinar 2. Offer an Incentive 3. Take Advantage of QR Technology 4. Ask Existing Subscribers for Help 5. Capture Email Addresses from Engaged Website Visitors 6. Integrate the Online with the Offline 7. Create a Drip Campaign 8. Put your colleagues to work What’s Next?
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sp|Svenska English Norwegian Dansk By 13 augusti, 2014 0 * *
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pa|If no one trusts you, you won’t sell anything. Making sure your customers have faith in you is paramount if you are going to be successful in any business. But achieving trust online can be even more difficult than gaining trust on person, since you will not have the opportunity to reassure the person face-to-face. And when it comes to trust online, there is nothing that is more important. However, following a few simple steps on how to build trust for eCommerce websites will help to cover all bases and do wonders for the integrity of your company in the eyes of your customers. A website visitor will usually decide whether to stay on your website or leave Therefore, make your website shine. By this, I mean that your website must look and feel professional and reliable in every way. This includes having great visuals, great content, links that actually work and reasonable loading times between pages. so in order to deliver a great first impression on both desktop and , focus on providing a fast user experience. If you fail on any single one of the above, then the customer will more than likely take their business elsewhere Aside from responding to each and every email, tweet and inquiry you receive, you should also make sure that the customer feels satisfied that your company is trustworthy. This can be achieved by clearly outlining your refund and return policy, and detailed instructions of how to return a purchase. If the customer feels reassured that they can collect a full refund if they are happy with their purchase, then they will likely look at the purchase as a risk. An easy way to get started in delivering great customer service is to that when completed by a customer are delivered to a central support mailbox. You can then send an auto-response to the customer that acknowledges that the form details have been received. Don’t be afraid to share as much as possible about who you are and what you want to achieve. This way, the customer will feel there is an actual person behind the website. Don’t use cheesy stock photos, and instead include a picture of yourself and your team, with a short bio for each of them, which allows customers to connect a name and face when they communicate with your brand. And just as important, make it easy for website visitors to find contact information such as phone number, email and social media profiles so they can talk to anyone in case of any questions. that along with eCommerce trust marks, clear contact information is the number one indicator in whether or not a new visitor trusts your brand when they first visit your website. It’s no fun for the customer if you provide an email address but do not take the time to respond. And while an automated response, assuring the person that their message has been received is generally recommended, the most important factor is the human touch. Try not to allow any inquiry to go unanswered for more than 24 hours and the sooner you can respond, the better. And if you can reply within the hour, it creates an unbeatable impression. Also, remember to include your name and contact details within the email so that the reader can always refer to the person they have communicated with. Security is imperative for any e-commerce website so first and foremost, any transaction on your eCommerce store must be 100% risk free. You can make it secure by using a credible payment provider, such as , or . For additional trust, obtain an SSL certificate (secure sockets layer), which encrypts customer data and secures it. If you’re looking for guidance as to which vendor to choose when looking to build trust, found that most web users feel secure when they see the Norton trust badge. Do not share sensitive customer information with third parties, and when asking if the customer would like to receive notifications, newsletters or promotions, do not force them to un-check a box to opt out. Instead, have the option to opt in to your and promotional, which will mean that you won’t be flooding mail boxes with spam for those who don’t want it. And by taking this approach and allowing the customer to opt in, your customer will be more inclined to trust you. According to Business Insider, due to abandoned shopping carts. And the number one reason for customers to leave a shopping cart? It’s . At the first opportunity, make your pricing clear and have a visible price breakdown so the customer knows exactly what they are being charged for. If you do try to include any hidden costs at the last moment, the customer will feel deceived and less included to complete the transaction. Do not underestimate the power of blogging! In addition to linking to content on your website, you can also use blog posts to link to reputable companies. And if you establish good relationships with companies that are already seen as trustworthy, their authority and trust will most likely rub off on you too. Furthermore, you can use your own expertise within the industry to write knowledge blog posts and FAQs, which can help cement you as a source for thought leadership in the ,minds of your customers. If you already have a base of happy customers, you should let your potential customers know! It does not matter how persuasive you are in your own copy, a testimonial from someone else is more reliable and valuable. In fact, found that the top 3 types of trust in online advertising are from testimonials and reviews. In order to increase the number of testimonials on your website, send an email to your existing customers with a link to and ask if they have any comments or feedback on their recent product. Then simply take some of the best responses and display them on your website. Not all testimonials have to be from customers. If a media outlet has written about your business, do not let that go to waste. And another way to build credibility and trust is to use celebrity endorsements – However, this will cost you a lot more than using customer testimonials. In addition to blogging, linking to Facebook, Twitter and other social media websites can really help to boost the profile of your company and increase your trustworthiness in the eyes of your target market. If you have a Facebook page with hundreds of thousands of ‘likes’ or a a huge following on Twitter, people will be more inclined to trust your services. 20,000 people can’t be wrong, right? They are also an excellent way to display feedback and increase testimonials. Customers do exactly the same thing they do when in the offline world as they do in the online world – They view different products, compare prices and then based on their initial experience; they will decide to either leave or buy something. Cover all of these bases, and in no time your customer base will feel more comfortable and more secure in dealing with you. is a guest blogger and content strategist at eMarketeer. With a proven track record of successful traffic growth and more than ten years of experience as a professional in the online field Steven’s writing will surely inspire you to improve your marketing
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h1|10 Simple Steps to Build Trust for eCommerce Websites
h2|1. Invest in Usability and Design 2. Deliver Great Customer Service 3. Clearly Display Contact information 4. Personally Respond to Emails and Inquiries 5. Provide Security for your Transactions 6. Respect your Customer’s Privacy 7. Be up Front about Pricing 8. Create Great Content through Blogging 9. Provide User Reviews and Testimonials 10. Use Social Proofing and Social Media Integration Now it’s your turn
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sp|Svenska English Norwegian Dansk By 24 juni, 2014 , 0 Trust is important when attracting new customers, but also, for loyal repeat-buyers too. What’s your best tip to build trust for eCommerce websites ? * *
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pa|As you’re about to welcome the summer and some well-deserved time off, we send you off with a little vacation-gift: our favorite blog posts from this year. Isn’t that the perfect read for the hammock or the beach? It does sound nice to have thousands of contacts just within a day, where all you have to do is buy your email list. Just some piece of advice before you do: don’t. No matter how tempting it sounds to have a large email list just with the swipe of a credit card, it’s bound to get you into an email marketing nightmare. Still not convinced? This post gives you 4 reasons to stay away from those bought email lists. We need to measure our performance to make sure we’re making progress. A common KPI is Return on Investment (ROI), however, it’s not the ideal measurement for your marketing activities. Instead, to get a better overlook over your marketing success, we want to use ROMI (Return on Marketing Investment). In this post you learn why, and how to calculate it. So imagine; you send an email to people that have never heard from you before, you forget to add a call-to-action and to top it all off, the links in the email are broken. Can you say email marketing failure? We get it, mistakes happen, but luckily there are ways you can avoid them. This list gives you 8 common email marketing mistakes, and of course, what you can do to avert from email disaster. Grey – and blacklists are an email marketer’s worst nightmare, since they hinder you from entering the inboxes. So what can we do to help the email out on its way, and stay away from those lists? The key: gradually increase the number of sent emails – also known as email warm up. This post tells you exactly how to go about it in order to increase your chances of reaching your subscribers. No matter how innocent your email is, it could still trigger spam filters. Annoying, I know. Other than removing “spammy” content like specific words and phrases from your email, there’s another way to help it on its way. In this post, you get an overview of email authentication services that could vouch for your email and increase its chances of reaching the inbox. As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
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st|What topics would you like to see on the eMarketeer blog?
h1|Summer Readings – Our Favorite Blog Posts from this Year
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sp|Svenska English Norwegian Dansk By 28 juni, 2016 , 0 * *
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pa|Ever feel that you’re just stuck? No leads are coming in, no business is made and your emails are either ignored or fails to even be delivered. I’m sure you’ve heard the buzz about marketing automation, could it be the answer to all your prayers of reaching sky-high levels of lead generation and nurturing? If you have decided to try it, great! However, finding the right marketing automation system is easier said than done. In this post, we give you six often overlooked factors you need to consider before signing with a marketing automation provider. But first, let’s rewind a bit. Implementing marketing automation and an Email Service Provider (ESP) is quite a big commitment, are you ready for it? Overall, if your marketing practices feel time-consuming and ineffective, Here’s the one-liner: Marketing automation allows you to gain valuable insights on the behavior of leads while at the same time streamlining several marketing practices across multiple channels and reporting the results of them. Right, it’s hard to grasp when you put it like that ( makes it a little clearer), if I were to put it short: marketing automation can definitely solve the problems we saw in the previous section. Additionally, the marketing automation system also often serves as your email service provider (ESP), meaning that they allow you to use their domain and sender reputation for your send outs. In email marketing, the ESP is your best friend. We can now start looking for the marketing automation service that will get the opportunity to serve you and your business. Here’s the challenge though: there are hundreds of vendors that come in all shapes and sizes with different types of features, how will we find our way through the marketing automation jungle? Self-explanatory, but it’s essential to analyze your marketing needs showing the providers your credit card. Once you know what your are, know exactly what features you would need to accomplish them and how much cash you can invest in it, you’ll see that it gets easier to find good alternatives to consider. Think long-term. As your business grows, can the marketing automation system follow in your steps? Again, sit down and try to gaze into the future of your marketing. There’s nothing more annoying when you get comfortable with one system, only to have to switch because it can’t keep up with your marketing visions. To reach maximum email deliverability (actually arriving at the inbox) is easier said and done, and takes a wee bit more than pressing send. This is what you should look for to make sure you found a legit ESP: This is also in regards to email deliverability, but it’s so important and often neglected, that I thought it deserved its own bullet point. Here’s why: if you happen to send an email to a bunch of contacts that have never gotten an email from you before, there’s a high risk of you getting blacklisted (an email marketer’s worst nightmare). To avoid this, you need to do an , where your new contacts are divided into different segments and sent to at different times. Your ESP should help you out with this automatically. Marketing and sales need each other to gain more leads and sales opportunities, which is why almost . This way, once a lead has engaged in your content, the marketing automation tool can automatically send qualified leads to the CRM system, informing the sales team when to initiate contact. After all, that’s how you get the absolute most out of marketing automation. Check which system gives you a full integration with your CRM tool, and put your marketing and sales team way ahead of your competition. ; remember that you are supposed to work with this system every day; you don’t want it to be complicated with illogical processes. Many marketing automation vendors allow you to try the tool out for free, perfect opportunity to explore. While we’re at it, there might come a time when you do get stuck, no matter how user-friendly the tool is. Ensure that the provider also offers a high-quality support team, always at your service. There you have it, you can now start browsing for alternatives that can take your marketing to the next level. Just a little something to think about once you’ve found the perfect candidate: Don’t rush into it, come up with a smart strategy first-hand. Other than that, I wish you good luck on your quest! If you would like to get a close up look on how eMarketeer can help you integrate, collaborate and measure, we’d love to give you . As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
li|– since you have no idea who you are sending your content to. You don’t have the data to do proper segmentation, which means that the same email goes out to all of your contacts. Since all your contacts don’t fall under the same needs and interests, with this one-size-fits-all approach, you miss out on valuable opens and clicks. Plus, without an ESP, sending bulk emails from a private email address looks very suspicious to internet service providers and won’t let you into the inboxes. – since they are conspicuous by their absence. As in the aforementioned point, when the contacts can’t relate to what you offer them, they have no reason to do business with you. – Ok, hate is a strong word. The point here is that the marketing and sales teams have yet to figure out a good way to collaborate with each other. Until then, sales will continue to blame marketing for not delivering qualified leads, and marketing thinks sales should do a better job follow up. Very awkward work environment. – no data means no results to present and that adds up to the marketing team looking lazy. Without reporting features and measuring, it’s going to look like you’re not delivering. Is it trustworthy? Find out by looking at the sender reputation and the sender score. . Do they offer secure email domain and authentications such as and are they compliant with the or other relevant local legislations? Do they allow purchased lists? ( ) Have they implemented email warm up? (See next point) Inga kategorier
st|Your emails are ignored You have forgotten what a lead is Your sales and marketing teams hate each other As a marketer, you have a hard time proving to the company that you are making progress
h1|How to Pick the Right Marketing Automation Tool – 6 Factors to Consider 6 FACTORS TO CONSIDER BEFORE GETTING MARKETING AUTOMATION
h2|4 SIGNS YOU NEED MARKETING AUTOMATION WHY MARKETING AUTOMATION AND ESP? 1. Does it Fulfill Your Needs and Match the Budget? 2. Room for Growth 3. Can it Deliver? 4. Keep it Warm 5. Integration and Collaboration 6. How User-Friendly is it?
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h4|Title Title Youtube subscribe Recent Posts Categories Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk By 28 september, 2016 , 0 * *
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em|it’s time to do something about it. before
pa|And with more than and , it’s important to stand out and get your potential customers’ attention with high quality content. . A great starting point to create content is to launch a blog. Before starting your blog, you need to create a set of guidelines that each author must follow in order to produce high quality content. The guidelines we use for how to write a great blog post at are as follows; Creating a set of guidelines for the blog is important and your success depends on it. Here are a few reasons that support how important they are. Research shows that . While the longer the post, the better chance is has as being successful, realistically, a good starting point is a one thousand word minimum. One post per week. That’s the goal. Content marketing is a long-term strategy and we want to pace ourselves. By keeping it at one post per week, we’re not going to run out of content too quickly. We aim to publish the new content on Tuesday’s, which is based on data from Google Analytics (traffic by day of week reports), as eMarketeer.com gets the most traffic on Tuesday’s. We don’t want to put out trash. When you have an idea for a blog post, Google it and see what else is out there than ranks high on the web. We want to create the best content on that particular topic. If we do, we’ll get a lot more success. And when we use phrases like “Blogging is good for your business” or “These tips are proven to help you sell more”, we need to back it up with facts and proof of what we say. If we do not include proof, it becomes hearsay, which nobody believes. We have 4 authors who write for the blog, which means one post per month for each blogger. We’re all busy and we need to keep the blog up to date with fresh content in order to succeed – But we don’t want to add a lot more work to the existing work we have. One post keeps things manageable for everyone. Above all, we want to create quality content and on a consistent basis. One great blog post is better than 100 poor blog posts. The web is full of noise. By creating quality content, we can stay above the noise and attract more readers. I’ve seen it first hand; great content can quadruple organic traffic, triple website leads and double revenue but, it doesn’t happen overnight. The following ten tips on how to write a great blog post are guaranteed to make your content marketing efforts successful and increase visitors, readers, subscribers and paying customers. Before you write your blog post, think about what you want to convey and who you want to influence. And think about what you want the readers to learn about. Write down your keywords, questions and themes you want to explore. Talk to people and do some research to see what has been written about the topic before. Good stories make the message easier to read and to connect with. For example, here are three versions of the title I had initially created for this post, before choosing “ ”: The headlines in the post are also crucial. . Headings provide a quick overview of the content, and good headlines result in the reader spending more time reading the post and sharing it. A well-structured blog post is formatted like a pyramid. First, the content presents the base of the topic, background material and data collection to support the research. Then comes the discussion and recommendations for further research. Great content is visually appealing. To break up your blog post, you can use: The web has become a visual media. It’s no longer webpage after webpage full of text. On the web, you will find photos, videos, diagrams and Infographics. Use this in your blog post to enrich it. Eyes are drawn more to visual elements and visual elements engage the reader more than compared to posts that are text only. While creating blog posts for your existing readers is a great starting point, eventually you will want to reach new readers. One of the best ways to reach new readers is through search engines, and by optimizing your blog posts you can do so. Best practices for optimizing your blog post include: While Google algorithms continue to evolve, both yours and Google’s website goals are aligned – Provide a great user experience. Linking keywords to content that you cover is important for both SEO and the user experience. Here are some examples; Links are one the most important ranking factors for Google. Not only links IN to your blog post, but links OUT from your blog post. If you have been inspired by others, tell the reader about it by linking to the resources you are inspired by. Linking to websites such as newspapers, books and magazines tells Google that you are providing a better user experience, in a way that allows the reader to read more about research or information that you include in your post. LinkedIn, Facebook, Twitter, and Google+ are all important when it comes to sharing blog content. These tools help you to get more readers and create a broader discussion that will help share your content amongst readers who may not be familiar with your blog or brand. When you publish a post, or when a colleague publishes their post, take pride in the content and share it across all social channels – both professional and personal networks. Be a team – Don’t just share your own posts, share each others. At the end of each blog post, where the reader is fully engaged you want them to take action. Examples of calls to action are; You’ll want the reader to become more than a reader. You run a business, and you want the reader to become a paying customer. End each blog post with a call to action to increase leads generated from the blog. Successful content marketing takes time but how can you justify spending X hours per month contributing to the blog if you are unable to track its success? Each time you include a call to action on a blog post, make sure that the URL is tagged using . By including this parameter, you can track visits, page views and conversions (providing you have accurate goal tracking enabled in your web analytics software). For example, most call to actions would include a regular URL: www.company.com/sign-up By using the Google URL builder, you can tag the URL to include the source – in this case, the blog. The new URL would be: www.company.com/sign-up?utm_source=website&utm_medium=post&utm_campaign=blog If you want more details on the URL builder tool and the details of a well “formatted” URL see . The average lifespan on a blog is according to a Technorati report in 2012. And if there’s one thing that the web doesn’t need, it’s another below par blog. Use the 10 tips above on how to write a great blog post and create great long-lasting content that is share-worthy to help you attract more readers and more customers. And if you’re looking for more reasons on why to start blogging? Check out our recent “ ” post. is a guest blogger and content strategist at eMarketeer. With a proven track record of successful traffic growth and more than ten years of experience as a professional in the online field Steven’s writing will surely inspire you to improve your marketing
li|Posts must be a minimum of 1,000 words We only publish one post per week All blog posts must be well researched 1 post per month per blogger We’re going for quality, not quantity 10 tips to writing a great blog post How to create a successful post on your blog 10 ways to create a successful blog post for your readers Bullet points Quotes Numbers and research Charts, graphs and slide decks and important keywords Choose a keyword for your blog post (ie, Facebook marketing tips) Use your keyword in the Title tag, Meta description and the URL Format your blog posts and use H1, H2 and H3 tags Use your keyword in Image alt text and file name If we talk about eMarketeer, link to the home page Leave a comment below Share the blog post with your friends Sign up for a free trial here Subscribe to our blog/ newsletter Inga kategorier
st|There’s no reason for creating poor content in 2014 Do you have any tips on how to write a great blog post?
h1|How to Write a Great Blog Post That Guarantees Success
h2|Create guidelines to set the tone on your blog 10 tips on how to write a great blog post
h3|Posts must be a minimum of 1,000 words We only publish one post per week All blog posts must be well researched 1 post per month per blogger We’re going for quality, not quantity 1. Tell a story 2. The title and headings determine if the post is read 3. Put the most important findings at the beginning 4. Great content has a great structure 5. Use photos, videos and numbers 6. Optimize your blog posts for SEO 7. Enhance the user experience with internal links 8. Don’t be afraid to link out 9. Promote your content in social networks 10. End your post with a call to action Bonus: How to measure blog success Conclusion Leave a Reply
h4|Youtube subscribe Recent Posts Categories Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk By 29 april, 2014 0 Two million blog posts are published . And according to research by 77% of web users read blogs 6.7 million people blog on sites like Tumblr and WordPress More than 12 million people blog via social networks You might write the most amazing blog post, but if the title does not capture the reader’s attention, then your post will not be read. At , the writers create 25 different versions of their title and then choose the best one based on A/B tests. If we use product names in a blog post, link to the content on the website If we briefly mention in a sentence a topic we have covered previously, link to it. * *
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em|To frame the blog post, explain WHAT you are writing about, WHY it is important and HOW the content helps the reader Before submitting your blog post for review, write a minimum of 3-5 new headlines for your blog post. There is always a better headline for your blog post waiting to be found. Anytime you use data, research and facts, include a link to the original source Linking to Wikipedia is lazy. Find a good blog post to link to instead – As the author of that post will most likely share your content too! It’s perfectly fine to share content more than once. In fact, the more times you share content, the more readers you get. Let us know below.
pa|Let leads drive themselves down the pipe Marketing automation is an integral part of any advanced lead nurture and lifecycle marketing program. Put automations in place that listen to the behavior and buying signals from your prospects, then sit back and watch them set off a chain of events once triggered. Set up is a matter of minutes. Automating your marketing processes does two big things for you; it frees up time for your Sales and Account managers to close more deals and allows you to focus more on content and strategy. With eMarketeer it’s easy to automate actions and work flows based on prospect behavior in all of your marketing channels. Whether it’s web, email, mobile, surveys, event registrations, campaign sites or Facebook, it’s crucial to create a tailored experience for your target audience. Our automations make this possible. Setting up an automation is quite easier than it sounds. Simply tell eMarketeer what you would like to have happen, when it should happen, and what should trigger it. That’s it! You can schedule and delay automations to create the perfect lead nurture campaign and notify sales when the lead is qualified for contact. If there’s one thing we value and understand at eMarketeer it’s that you need complete control of your marketing processes. With eMarketeer’s automations your campaigns are never restricted to limiting scenarios. You can add as many – or few – steps in your work flows and create as many branches as you want. Your marketing automation flows can move leads effectively through your sales funnel across all of your marketing channels be it email, web, mobile or social. Utilize these automations to put lead nurture on auto pilot, manage your corporate events more effectively, or simply design a gorgeous welcome process for new newsletter subscribers. The options are truly endless. With the plug and play CRM integrations your marketing automation skills jump to a whole new level. Integrating eMarketeer with your Salesforce or SuperOffice CRM system is a matter of hours – not months Who is on your website? Who is active in your emails, on Facebook, and registering to events? eMarketeer automatically gives Sales a heads-up on what their customers are doing within your marketing activities straight to the CRM system Listen to the buying signals from your prospects and act when they are hot and ready with relevant campaigns. Pinpoint leads and automatically deliver them in real-time to your sales team’s CRM platform. Create tasks, notifications, opportunities, and leads in your CRM system based on the prospects’ behavior. You have a complete overview of all the leads and information you deliver to the CRM system across all campaigns and activities. Easily drill down to zero in on specific types of information such as leads or notifications, and investigate how to optimize the processes around this data with sales. Track and compare performance across campaigns to identify which are generating more leads and opportunities than others. Marketing automation is the invisible force that delivers leads to sales and enables you to automatically communicate relevantly to prospects when they are interested. Having everything in one place means that you can listen to customer behavior and react across all of your marketing channels. See how marketing automation is empowering a few other eMarketeer features. Set automations to make sure that the right people get the right information at the right time. From behaviour sensitive email marketing campaigns to notifying sales when their leads are ready and qualified. Fuel web forms with automated workflows dependent on form answers. Easily initiate lead nurture processes or hand leads over to sales via notifications and create leads and tasks straight in the CRM system. Automations are the glue that binds your event flows together and puts admin tasks on auto pilot. Automate and schedule invitations, reminders, confirmations and follow-up emails so you can focus on more important task
h1|Marketing Automation Your workflows will never be the same It doesn’t have to be complicating Automations simplified Bring Sales and Marketing together Marketing automation and everything else all in one tool
h4|Easy setup Scheduling and flows Complete freedom Amazing versatility Plug and play Notify the right people at the right time Full overview Deep insights Improve performance Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
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pa|We invited Ossian Veronese, co-founder and Agency head at the marketing agency , to host an where he shared his take on storytelling in video marketing and how stories can actually help you sell more. Video continues to be one of the most popular content formats when it comes to online marketing. Not only because a video is a great medium to amplify your stories and showcase what your company is all about, but it’s also said that when you include Ossian shared how you can map out a video marketing strategy and make your videos convincing with storytelling techniques. We listed some of the key takeaways from the webinar, but if you prefer to watch it yourself, you can . The first step is to identify who you are as a company and how you communicate it. The pretty common “trap” is to describe what you do and what products you offer. The problem here is that it’s more difficult for the buyer to understand your relevance and it requires a high level of knowledge from them from the get-go. Get the buyers to relate to you by instead describing you are relevant. It appeals to a broader range of buyers and makes an effort to convince them why your products can make an impact. This is also where you can apply some storytelling techniques when you describe why you are the best choice. In other words, describe you are and not you are. One of the most commonly used storytelling techniques and that’s simple to implement as a first step is opportunity storytelling. Trendcasting: identify changes in a given market place. It could, for example, be technological, societal, or an economic aspect. Define how those changes impact prices and the buyers’ needs. Explain how those changes have opened up new market windows The opportunity here lies in step 3. So the point here is to create a frame for the story that makes your product or service relevant. When you tell your story with a video, you’re given the chance to amplify yourself as it ensures the perfect pitch every time someone hears it and it’s available 24/7. When you start sketching on your video marketing strategy, start by mapping out the buyer awareness stages, and what type of story would fit into each stage. For example: Unaware stage: This audience is probably not aware why they would need your product or service, so you need to pitch your idea and inspire the viewer. Here it’s all about piquing the viewer’s interest in your products. An explainer video would suit this stage. Aware: This is where you educate the audience about the problem and drive a sense of urgency for them to start comparing solutions to solve that problem. Some examples of video type would be explainer videos and/or client testimonials. Transactional: Short, impulsive reminder videos are suitable, telling the viewers why they should buy. This could be done with product videos and ads. We continue to see more and more videos online and social media platforms emerge and adapt to the video landscape. Even though LinkedIn was pretty late by allowing videos in their news feed (2017), they report 3 times more engagement on video compared to photos or text content. Instagram continues to experiment with ways to make videos more interactive with Augmented Reality (AR) and the newly released “reels”-feature (short video clips). “The platforms that win on video, also win user attention,” Ossian says. What’s important to remember, is that no matter the platform, the successful video campaigns often have one thing in common; they all have a well-crafted story and have their own stories to tell. Curious to hear more of Ossian’s tips? You can watch the that also includes a Q&A-session. Now, what’s your story? As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
li|Inga kategorier
st|why why what Opportunity storytelling Step 1. Step 2. Step 3. Video marketing
h1|Key takeaways from webinar “Storytelling in video marketing”
h2|Storytelling in video marketing
h3|The state and future of video marketing Leave a Reply
h4|Youtube subscribe Recent Posts Categories Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk By 12 oktober, 2020 , 0 * *
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pa|Our service packages are provided to make sure you are using eMarketeer to its maximum potential. An eMarketeer Specialist will help plan, build, test and launch your first campaign, and then teach you how to become self-servant. Modified from existing eMarketeer template of your choice. We will customize font, colors, logo, header and footer to channel the look and feel of your company. Handle the ins and outs of eMarketeer with our very own in-house Specialists. Built from scratch according to your company guidelines. You give us your vision, we make it happen. We offer an online training environment for up to 10 participants that covers the basic overviews, and drills down into specific scenarios that may directly pertain to your company’s interests or goals. Whether it’s filling a vacancy or adding a user account, eMarketeer’s New User Onboarding program takes the burden off of your shoulders. Time truly does mean money, which is why we offer this 90 minute online intensive training package to get new users up to speed as quickly and effectively as possible. eMarketeer comes with chat and email support included. But if you want to skip first in line for premium phone and screen sharing support. This is for you. /month (billed yearly) Add extra users to your eMarketeer account. The fine print 
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pa|Every sales and marketing team dream about increasing their number of qualified leads. That’s no surprise. Still, many companies today forget that they actually already have the most powerful marketing and sales tool at their disposal. A tool that collects information about leads everyday, but in the unknown. We’re talking about your website and your website traffic. In this post, you’re going to learn how to identify anonymous website traffic and how to turn them into customers. . Simply put, B2B buyers spend a lot of their time researching the Internet and then contacting a seller themselves when they’re ready for. Actually, . At some point in their research, perhaps they click an ad or do a Google search, they end up on your website. The crux is that only by filling out a form, etc. This means that leads have already started a buying process with you, and you don’t even know about it yet. Just imagine if you could get a name on those leads. This is where Leadexplorer can help you out. Just as the name implies, it’s a tool that helps you identify anonymous website traffic and really get to know your leads. Information that’s valuable to both your marketing and sales teams. The short story is that identifies the companies that visits your site and then grabs information all over the Internet to give you an enriched profile about those companies. These are some of the features you find in Leadexplorer. So all this information about a lead, gathered in just one place from, what used to be, an anonymous web visit. It’s almost like magic. Now on to the next question. Now that you have with all this information, how do you make the best use of it? You’ll notice that it’s valuable to both your marketing and sales team. Leadexplorer is a product built by eMarketeer. We’ve been doing website traffic for more than 10 years. You could actually find out right now what leads visited your site. Leadexplorer offers a week-long free trial, no strings attached. All you have to do is create an account, connect to your Google Analytics and you’ll see your leads pour in. Are you ready to identify anonymous website traffic and open up your goldmine of leads? As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
li|This is where the companies that visited your site are gathered. You learn their logo, location and more about the visit. For example, how they found your website. Each lead gets a lead score based on their engagement and activity on your site. Leadexplorer looks all over the Internet about the company and collects that information in a company profile. You don’t just learn company basics like industry and size, but also what they’re searching for on your site and what pages they spend the most time on. You might have more information about the company in or . Connect them to Leadexplorer and those insights are added to the company profile as well. ( ) With the one-of-a-kind Live report, Leadexplorer tells you what companies are on your site in real-time. As mentioned earlier, most sales processes start without involving sales. Once it’s time for a salesperson to enter the game, they have no clue how the lead has researched your product, how they engaged in marketing activities and what they’re looking for. These are quite important insights for the sales team in order to make a compelling offer. With Leadexplorer, the sales team has access to these insights. To quickly determine if the lead is qualified or not, you can look at the lead score. It’s based on their activity on your site and engagement. You can also go ahead and see what they searched for on your site, what pages they spent the most time on and even follow their exact steps on how they navigated on your site. If the lead looks interesting to you, you can assign it to yourself or to a colleague. You might spot a lead that is interested and curious about you, but they might not be ready for a sales call just yet. Why not nudge them toward a piece of content to bring them further down the funnel or add them on Linkedin? Planning to call and email some leads? Check out the companies in Leadexplorer first to see what their interested in and be more relevant in your conversation. It’s not all about newe leads, it’s also about keeping in touch with your current customers to have a long and healthy partnership with them. Stay pro-active and keep an eye out for when your customers visit your site and for why they’re visiting it. Leadexplorer serves you leads that you otherwise wouldn’t know about, which means more leads to hand over to sales. Learn what type of companies that your site attracts and see how they engage and navigate in your site. Connect to your marketing system and Leadexplorer matches the company with your marketing database. If there’s a match, Leadexplorer lists the contacts that belong to this company along with a marketing timeline that shows how they engaged in your marketing content. Inga kategorier
st|So what is Leadexplorer? The web leads list Lead score Enriched company profiles Sales and marketing insights Live View Become involved earlier on in the buying cycle Qualify and assign the lead Influence the lead’s journey Be more relevant Keep an eye on your own customers For the marketing team: Become a rock star to your sales team Understand your website traffic Get a marketing timeline and a list of employees
h1|How to identify anonymous website traffic and turn them into customers with Leadexplorer
h2|What to do with all this information
h3|For your sales team: Leave a Reply
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sp|Svenska English Norwegian Dansk By 31 januari, 2020 , 0 Learn more about Leadexplorer * *
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pa|We take a look at what email design trends we see in email marketing and show some real-life examples. You’ll walk away from this webinar with some tips and inspiration on what you can do with your emails to make them stand out in the inbox. Learn how to build and customise emails in eMarketeer that your recipients will love. This webinar suits eMarketeer users that are brand new to the tool or haven’t yet explored the email marketing feature in eMarketeer. Watch a pre-recorded webinar session on demand when and where it suits you to catch up on past events in the eMarketeer Academy. The past year’s challenges have definitely made an impact in how we do business today and onward. In this webinar, we focus on the marketing-side of things, where we look at the top trends in 2021 and which of them you should add to your marketing plan. Learn the basics of how to work with SEO and get some hands-on tips that you can apply to your own SEO-projects right away. Some of the topics covered are SEO objectives, keyword analysis and what effect links have on your search engine ranking. From objectives and strategy to hands-on tips. In this webinar, you’re taken through the steps you need to succeed with content marketing. At the end of the webinar, you also learn 5 epic tips that you can apply to your content marketing right away. In this webinar, you really get a deep-dive into every bit and piece of what Google Ads is all about. Learn about the different campaign types, how to reach your target audience and tips to work with keywords. You’ll walk away from this “crash-course” webinar with a greater understanding of how Google Ads work. Data is a marketer’s best friend when it comes to making informed decisions. In this webinar, you learn smart tips and tricks in Excel that help turn garbage data into good data and that saves a marketer from a lot of manual work. Here we’ll go through all the SuperOffice CRM automations in eMarketeer from a-z and explain what they do. Perfect for those that want to explore ways to further bridge the gap between marketing and sales teams. Duration: 56 min. Learn about the latest news in eMarketeer, for example, campaign reports and the new filter builder. We also had an eMarketeer expert join for a Q&A session where the users had sent in questions to get tips about the tool. Duration: 70 min. The campaign reports that make it easier and fun for you to track the performance of your marketing campaigns. In this webinar, you learn how to set up the different reporting charts but also get some inspiration on how and where to use which chart. Duration: 50 min. This one is a popular webinar request; here we’ll go through all the automations in eMarketeer from a-z and explain what they do. Perfect for eMarketeer users that want to explore ways to further streamline their marketing. Duration: 60 min. A tour of eMarketeer’s newest user interface with a deep-dive in the new reports and contact card. After this webinar, you feel right at home with this new look. Duration: 32 min. Connect your eMarketeer account with other web apps and tools you use by using so-called “zaps.” Learn how to use Zapier and how you can use it together with eMarketeer, super simple! Duration: 64 min. Learn how to manage your event from the first invitation to the very last follow up in just one tool. You learn how to create smart registration processes, an easy-to-build mobile app to use at the event and smooth evaluations. Duration: 72min. There’s a ton of features in eMarketeer, some are less known than others – but that doesn’t mean that they’re not really cool and useful. In this webinar you get to see the cool tricks we’re sure you didn’t know about. Duration: 70min. Anyone can build mobile apps in eMarketeer – no developing skills needed. Here we go over the whole flow in using mobile apps, including the integration between SuperOffice and eMarketeer. Duration: 70min. This webinar will show you how to create responsive email templates for your campaigns and newsletters and how to incorporate a mobile first approach to your email strategy. DURATION: 43 MINUTES In this webinar, we’ll talk about how both sales and marketing stay updated on important lead behaviour throughout the entire event process. Duration:60min In this webinar, we’ll talk about how to work smarter with surveys and forms in eMarketeer in conjunction with SuperOffice CRM. DURATION: 60 MINUTES The functions we’re sure you didn’t know you could about – the best tips and coolest tricks for the integration between eMarketeer and SuperOffice. DURATION: 60 MINUTES In this webinar, we’ll go over how you add marketing automation functions to SuperOffice as well as marketing automation practices, the buyer’s journey and marketing & sales alignment. DURATION: 60 MINUTES Learn how to use eMarketeer to build and distribute your very own mobile app for your events. The addition of an app to your marketing mix is the perfect way to boost excitement and engagement. Duration: 38 minutes. Learn to set smart goals for your marketing and how to calculate Return on Marketing Investment (ROMI). See how to use the eMarketeer Dashboard to monitor your key performance indicators. Duration: 45 minutes In this webinar you will learn how to customize and design emails that get opened with eMarketeer and how to implement marketing automation within your email program. DURATION: 60 MINUTES Learn how to create multi-purpose customer surveys, evaluations, and forms. See how form design, delivery and marketing automation help raise your response rates and automate your follow-up processes. Duration: 60 min. Witness how easy it is to add automation to your current marketing to effectively serve the right information to the right leads and sales reps at the right time. Duration: 60 min. Add marketing automation capabilities to SuperOffice. We also talk about the buyer’s journey and sales & marketing alignment. See how quick and easy you can create leads, tasks and notifications from your marketing activities directly in SuperOffice. Duration: 40 min
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pa|Although it’s been around for some time, the concept of content marketing continues to be a hot topic. We invited content connoisseur Stefan Jakobsson from , to guest host an . In this post, we put together some key takeaways from the webinar called “How to win at content marketing + 5 epic tips.” Enjoy! First off, what does content marketing mean? Well, as Stefan sees it, “content marketing is to provide relevant and valuable content that attracts your target group’s attention.” Content marketing isn’t just one single practice or channel, but it’s a part of everything you do; social media, SEO, inbound marketing, etc. There’s not really a right or wrong answer here. For one thing, quality is subjective; what’s good to you might not be the same for someone else. As it’s always important that your content provides value, Stefan still emphasizes that quantity is just as important. There are many channels out there and you need to be there with a lot of content to get eyes on you. For more insights on how to win at content marketing and Stefan’s 5 epic tips, As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
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h1|Key takeaways from webinar “How to win at content marketing + 5 epic tips”
h2|How to win at content marketing
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h4|1. Define who you are talking to 2. Time to start content mapping 3. Plan and set goals 4. One piece of content – 20 areas of use Quality or quantity? Youtube subscribe Recent Posts Categories Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk By 15 juni, 2020 , 0 Before we start producing content, we need to know who will take part of this content. Start by creating your buyer persona, a semi-fictional profile of your customer. Give the buyer persona a name, define their demographics, job titles, what channels they’re using, and what challenges they want to overcome. You should also have a good view of what their buyer’s journey looks like. In other words, what steps a lead goes through before they buy from you. Once you have the profile and the different steps in their buyer’s journey, you can start with the content mapping. What it means is that you define what information/content the buyer persona is looking for in each specific stage in the journey. While you’re at it, define what relevant search terms there are for each stage as well. For example, ? Once you’re done with the content mapping and ready to get creative, remember that there’s no need to start from scratch with all your content. Start putting together an inventory of what content you already have and then sort them according to which stage they belong to in the buyer’s journey. Now’s the time to get creative with creating the content that’s missing in the journey – “fill in the gaps!” Some of Stefan’s tips to produce new content are to target popular and trending topics and dig into what your competitors are doing – and do it better than them. To keep your content marketing well-organized, it’s important to plan your content ahead, Stefan advises at least one month ahead. Your content marketing goals should be set according to the SMART-principle, which means that your goals are specific, measurable, and time-based. An example of a SMART goal would be “I would like to increase my number of Facebook followers to 500 in three months’ time.” In another one of our blog posts, you can learn more about how to . Content marketing is a long-term process that requires a lot of time but when you do the hustle, Stefan ensures that you will see the return on investment. Also, as Stefan puts it: “don’t forget to clink the champagne glasses when you reach your goals” to keep you motivated. Be channel-specific. For example, if you shoot a video in landscape mode, it might not be in the best format for users that will watch your video on phones as they might look at it on portrait-mode. However, landscape format would work when they watch on youtube. In words, your target group might not look at your content in the channels where it looks the best, meaning that you have to adapt for best user experience. Don’t be afraid to reuse your content. One piece of content can be used in several different ways. For example, a blog post with a list of 10 tips can be converted into 10 social media posts over 5 weeks. This is allowing yourself to send out a lot of content even though it’s just from one single content piece. This leads up to the million-dollar question for content marketers, should we go for quality or quantity? * *
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pa|You could say that I’ve gone through different stages when it comes to my interest in email marketing. I started with email deliverability – why was it that some of my and what is it that makes the junk inbox fill up? It is kind of techy (I put together a on it) so now I got my eyes on something more – email marketing subject lines. As marketers, we’re always aiming to get a bunch of clicks that eventually lead to conversions or purchases. But if nobody opens the emails, we lose those clicks. Forever. Ok, I’m being dramatic, but it is true. . An email is counted as opened either when a recipient clicks a link in the email or when a recipient downloads the images (the latter means that the recipient has allowed images to be shown in the email or the preview of it). The open rate is then calculated by dividing the number of opened emails with the number of successfully delivered emails. Don’t forget to multiply by 100 to get the percentage. The average open rate vary from industry to industry but according to this benchmark study, in the . The email subject line is our first and biggest chance at encouraging your recipient to view and then hopefully click your email. We can’t waste that opportunity, an attention-grabbing subject line is our best bet. It’s challenging though, as we only have a certain amount of characters and time (I mean, we do have the attention span of a goldfish, most of us). Hold on, peeps. Start by picking what type of tone you want your subject line to have. There are different “tones” to pick from, and they speak to different “urges” that the reader has. In this post, I’ll list some of the most common tones and what an email subject line could look like, using that specific tone. This is probably the most common one, as this one basically tells you exactly what’s in the email. I would say that this tone is meant to not waste any of your subscribers’ valuable time, you tell them exactly what they get up front. However, this does raise the expectations of your email content, as the subject line still needs to spark some sort of curiosity or excitement for the readers. See what I did there? They both tells you exactly what’s in the email, but all you’d get from the second option is a major snooze fest. What value are you offering to your recipient with this email? Whatever type of marketing you do, we’re never trying to sell. Same thing goes for your email subject line. This tone speaks to the pain points your subscribers have by posing a statement on how to solve a common problem or it directly states what the readers will benefit from the email. Ever heard of FOMO? Fear of Missing Out; it’s a real thing and something us marketers aren’t ashamed to take advantage of because, I promise, your subscribers have it. This tone speaks to that FOMO by incorporating a deadline into your subject line. You want the recipients to feel that they just HAVE to click that email so they don’t miss out on whatever important information you had to tell them: People have a desire for closure, we need to know what happened next. This is where we take advantage of that with a subject line that works as a cliff hanger: See what I mean? Makes you wanna open it, right? There you have it! The first step when crafting your subject line. Pick the tone that suits your email content. You could also mix two of them, curiosity often goes very well with problem solving or urgent for instance. Recently, I used a travel site to make a hotel reservation in Rome (beautiful city by the way, but that’s another story). After returning from my trip I kept getting emails from the travel site with subject lines that said: “Josefine, prices have dropped in Rome!” Now tell me, I just got back from there, why should I open this email? That’s right, I don’t. What do you know about your recipients? Did they click a link? Did they perform some other action on one of your landing pages? Use that information when crafting the subject line; then the recipients know instantly that they’ll benefit from your email. If the travel site I mentioned tracked that I performed certain actions (made a reservation in this case) or if they tracked that I opened a confirmation email, a more interesting follow-up email subject line could have been “Liked Rome? Then you need to see this” referring to another destination. To automate and track who clicks on what, is a must with endless possibilities. As you can see in the example above, they use my first name in the subject line which is a quite common way for marketers to add that personal touch. But, hold your horses for a second, this personalization debate is two-fold. On the one hand, it does strike a personal touch and there’s a bunch of studies out there that argue that it boosts the open rate. On the other hand, . There was actually yet another problem with the subject line “Josefine, prices have dropped in Rome.” That sentence was actually not all of it. The second half of the subject line read “get xx% off” but I never got to see that part until I opened the email when researching for this blog post. A name shouldn’t be your priority when crafting a subject line. The value you’re offering should be. My two-cents on this is that there are more ways to personalize than just by name: You don’t have to use a first name in the subject line to talk to your subscribers as a friend. The second step is where we really get to work. To make sure that you come up with the best subject line ever, allow yourself some time to brainstorm 8-10 subject lines. I know, if you’re like me, it doesn’t sound fun – but in the beginning when we’re trying to figure out what subject lines work for us, it’s worth it. If we don’t put any time in the subject line, the email content you worked so hard on might all go to waste if the subject line isn’t enticing enough. Why not try to come up with one subject line for each one of the tones I listed above, for the same email content? To protect recipients’ inboxes from fraudulent emails, there are certain spam filters in place. These filters are activated when they see an email that fulfill certain criteria (not good criteria I might add). They look at your email content and send out, but also certain trigger words in the subject line. The full list of spam words is endless, but think in terms of “free trial,” “$$$,” “fast cash” and “f r e e”. You get the picture. Pique your subscribers interest by using a certain tone of voice. Personalise the subject line according to the actions they’ve taken, or whatever information you have on them. Use a preheader to further specify what’s in the email and to save space on the limited amount of characters. Unfortunately, there’s no golden rule when it comes to the number of characters that perform the best. You need to test to see what your subscribers like. What you should remember is that the amount of characters differs on mobile. No more than 45 characters and the email subject line shouldn’t be cut-off. Now you, what subject lines have you seen that you feel perform the best? As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
li|“Don’t miss out on this” “Tonight only” “Last chance to…” Interests and actions taken (like clicks or downloads) Anniversaries (birthday emails, a year since you signed up with us etc) Demographics Length Unfortunately, I can’t tell you “use XX amount of characters and I swear, your open rates will sky rocket!” I wish I could. We can look at statistics but that’s no guarantee that it’s gonna work for your recipients. But fortunately, we can still look at some statistics to give us a hint as to what you should test! Ok, so here goes: Short or superlong subject lines perform the best. . Length 2.0 – think mobile More than half of the emails are opened on a mobile device, which means that the email subject line doesn’t have as much space as the inboxes on a desktop. I recommend that you craft a subject line that’s no longer than 45 characters. You don’t want to do the same mistake as the travel site I mentioned, where half of the subject line didn’t show at all. There’s a little trick we can use to double the limited space, and that’s with preheader. The preheader is the first piece of text you have in the email itself. That text is displayed in the inboxes as a preview of the email right below the subject line. Edit it and you can have it play nicely along with the subject line. Remember, it needs to be at the very top of the email to work. You could also use it with a transparent font so the preheader doesn’t show when the email is actually opened. You’re gonna love preheaders after this. Inga kategorier
st|In this post, we’re striving to reach that high open rate. Open rate run down: Let’s talk a bit about what makes a subject line successful. Do: “4 ways to design an email” Don’t: “Here’s our monthly newsletter” Do: “Never waste any more time on manual work” Do: “You can never guess what happened when I opened this email” What about first names? So what to do? Don’t let the use of a name take up important space that you can use to preview your value. SUMMARY:
h1|How to create email subject lines for higher open rates
h2|PICK YOUR TONE PERSONALIZATION JOT IT DOWN QUICK TIPS FOR A SUCCESSFUL SUBJECT LINES WHAT SUBJECT LINES END UP IN SPAM FILTER?
h3|Why should we care about email marketing subject lines? Leave a Reply
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sp|Svenska English Norwegian Dansk By 30 augusti, 2018 , 0 Specific Valuable and/or problem solving Urgency Curiosity * *
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em|We’re helping the buyer buy.
pa|We take a look at what email design trends we see in email marketing and show some real-life examples. You’ll walk away from this webinar with some tips and inspiration on what you can do with your emails to make them stand out in the inbox. Learn how to build and customise emails in eMarketeer that your recipients will love. This webinar suits eMarketeer users that are brand new to the tool or haven’t yet explored the email marketing feature in eMarketeer. Watch a pre-recorded webinar session on demand when and where it suits you to catch up on past events in the eMarketeer Academy. The past year’s challenges have definitely made an impact in how we do business today and onward. In this webinar, we focus on the marketing-side of things, where we look at the top trends in 2021 and which of them you should add to your marketing plan. Learn the basics of how to work with SEO and get some hands-on tips that you can apply to your own SEO-projects right away. Some of the topics covered are SEO objectives, keyword analysis and what effect links have on your search engine ranking. From objectives and strategy to hands-on tips. In this webinar, you’re taken through the steps you need to succeed with content marketing. At the end of the webinar, you also learn 5 epic tips that you can apply to your content marketing right away. In this webinar, you really get a deep-dive into every bit and piece of what Google Ads is all about. Learn about the different campaign types, how to reach your target audience and tips to work with keywords. You’ll walk away from this “crash-course” webinar with a greater understanding of how Google Ads work. Data is a marketer’s best friend when it comes to making informed decisions. In this webinar, you learn smart tips and tricks in Excel that help turn garbage data into good data and that saves a marketer from a lot of manual work. Here we’ll go through all the SuperOffice CRM automations in eMarketeer from a-z and explain what they do. Perfect for those that want to explore ways to further bridge the gap between marketing and sales teams. Duration: 56 min. Learn about the latest news in eMarketeer, for example, campaign reports and the new filter builder. We also had an eMarketeer expert join for a Q&A session where the users had sent in questions to get tips about the tool. Duration: 70 min. The campaign reports that make it easier and fun for you to track the performance of your marketing campaigns. In this webinar, you learn how to set up the different reporting charts but also get some inspiration on how and where to use which chart. Duration: 50 min. This one is a popular webinar request; here we’ll go through all the automations in eMarketeer from a-z and explain what they do. Perfect for eMarketeer users that want to explore ways to further streamline their marketing. Duration: 60 min. A tour of eMarketeer’s newest user interface with a deep-dive in the new reports and contact card. After this webinar, you feel right at home with this new look. Duration: 32 min. Connect your eMarketeer account with other web apps and tools you use by using so-called “zaps.” Learn how to use Zapier and how you can use it together with eMarketeer, super simple! Duration: 64 min. Learn how to manage your event from the first invitation to the very last follow up in just one tool. You learn how to create smart registration processes, an easy-to-build mobile app to use at the event and smooth evaluations. Duration: 72min. There’s a ton of features in eMarketeer, some are less known than others – but that doesn’t mean that they’re not really cool and useful. In this webinar you get to see the cool tricks we’re sure you didn’t know about. Duration: 70min. Anyone can build mobile apps in eMarketeer – no developing skills needed. Here we go over the whole flow in using mobile apps, including the integration between SuperOffice and eMarketeer. Duration: 70min. This webinar will show you how to create responsive email templates for your campaigns and newsletters and how to incorporate a mobile first approach to your email strategy. DURATION: 43 MINUTES In this webinar, we’ll talk about how both sales and marketing stay updated on important lead behaviour throughout the entire event process. Duration:60min In this webinar, we’ll talk about how to work smarter with surveys and forms in eMarketeer in conjunction with SuperOffice CRM. DURATION: 60 MINUTES The functions we’re sure you didn’t know you could about – the best tips and coolest tricks for the integration between eMarketeer and SuperOffice. DURATION: 60 MINUTES In this webinar, we’ll go over how you add marketing automation functions to SuperOffice as well as marketing automation practices, the buyer’s journey and marketing & sales alignment. DURATION: 60 MINUTES Learn how to use eMarketeer to build and distribute your very own mobile app for your events. The addition of an app to your marketing mix is the perfect way to boost excitement and engagement. Duration: 38 minutes. Learn to set smart goals for your marketing and how to calculate Return on Marketing Investment (ROMI). See how to use the eMarketeer Dashboard to monitor your key performance indicators. Duration: 45 minutes In this webinar you will learn how to customize and design emails that get opened with eMarketeer and how to implement marketing automation within your email program. DURATION: 60 MINUTES Learn how to create multi-purpose customer surveys, evaluations, and forms. See how form design, delivery and marketing automation help raise your response rates and automate your follow-up processes. Duration: 60 min. Witness how easy it is to add automation to your current marketing to effectively serve the right information to the right leads and sales reps at the right time. Duration: 60 min. Add marketing automation capabilities to SuperOffice. We also talk about the buyer’s journey and sales & marketing alignment. See how quick and easy you can create leads, tasks and notifications from your marketing activities directly in SuperOffice. Duration: 40 min
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h4|Email design trends that make your emails stand out How to create great emails and newsletters in eMarketeer The top marketing trends to watch for in 2021 5 factors to succeed with SEO How to win at content marketing + 5 epic tips Get to know Google Ads Excel for marketers Get to know all automations for SuperOffice CRM News in eMarketeer and Q&A with an eMarketeer expert How to use campaign reports in eMarketeer Get to know eMarketeer’s automations. eMarketeer’s new look and reports Register to view the webinar eMarketeer and Zapier Register to view the webinar Event management with eMarketeer Register to view the webinar eMarketeer tips and tricks Register to view the webinar Mobile apps in eMarketeer for SuperOffice Register to view the webinar Responsive and mobile ready email design in eMarketeer Register to view the webinar Event Management for SuperOffice Surveys for SuperOffice Cool Hacks for SuperOffice and eMarketeer Lead Management for SuperOffice Rock Your Events with Mobile Apps Register to view the webinar Marketing goals, ROMI and the eMarketeer dashboard Register to view the webinar Designing Great Newsletters and Email Campaigns Register to view the webinar How to create Customer Surveys and Evaluations Register to view the webinar How to use Marketing Automation in marketing, sales, customer service and plenty more Register to view the webinar Lead generation and marketing automation for SuperOffice Register to view the webinar Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
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pa|Keeping it personal with your audience is a really good way to build a long lasting relationship, and keep your audience interested in your newsletter. But personalization can sometimes be hard and demand full information on your recipients. With our new feature, Fallback, personalization will get much easier, and lack of data will no longer be a problem. The purpose of Fallback is that you should be able to face your audience in a personal manner no matter if you have a huge contact list, and might lack some necessary information on some of your contacts. If you miss some important information Fallback will automatically cover the blanks. E.g. you want to send out an email that starts with “Dear First name”. The recipients in your list that have a first name included will receive the email with a personal greeting, but the recipients that you lack information on first name will open the email with something else. Fallback will in that cover the missing information and the email will display a substitute for the namne, e.g. “Dear Customer” We hope you like this nifty little feature and that it will bring you one step closer to getting personal with your recipients. Give personalized email campaigns a or read more about . As the Chief Marketing Officer at eMarketeer I constantly come across inspirational sources of content, amazing customer cases as well as fun and educational stuff that just begs to be shared. I hope my writing can spark ideas for your own marketing project
li|Inga kategorier
st|Bottom line; Fallback auto-corrects your message when personalization fails.
h1|Fallback – auto-correct your message when personalization fails [New feature]
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pa|Email is without a doubt one of the best ways to reach consumers. It’s also one of the most budget-friendly forms of marketing, but are you doing all you can to tap into its full potential? With Facebook, Twitter, Google+, Instagram, Pinterest and many other platforms on which to reach customers, marketers are beginning to neglect email. However, according to research done by , email continues to be the most popular online activity and . This is compared to just 61% of users accessing social media sites. In addition, the vast majority of adults prefer to . A juicy list of subscribers is one of your most powerful tools, but keeping those numbers up can be overwhelming. Today on the blog we’re looking at the main reasons why people unsubscribe from mailing lists and what you can do to stop the exodus. Here are 7 reasons why people unsubscribe from your email marketing list… And what you can do about it! This offers a visual breakdown of some of the most common reasons why people unsubscribe from emails. Let’s take a look at a few of these (and a few others) in detail. I don’t know about you, but I have a habit of signing up to numerous email lists a week. If a tantalising discount pops up on my screen or someone dangles a free e-book in front of my nose, I’m in. After the initial welcome email, I might hear nothing for several months, and by then I’ve completely forgotten about this company and what they do. So when another email finally pings into my inbox, I’m left thinking “who are you?” If a subscriber doesn’t know (or remember) who you are, they will likely hit that unsubscribe button. Fortunately, there is a simple solution: commit to sending regular emails. If you have neglected your schedule for some time, you’ll need to reintroduce yourself with a friendly, ‘Sorry for the radio silence’ email. This email could also include a special offer or discount, to gently remind customers why they signed up in the first place. Your emails are competing for attention against messages from friends, work memos and marketing mail from other brands. If your content isn’t up to scratch, you’ll be left in the dust. Give as much thought to the content of your marketing emails as you do to blog posts and social media updates. Start with an enticing subject line – keep it witty and brief. Don’t use all caps and do not over-punctuate as this could land you in the spam folder. The body of your email should be seasonal, relevant and useful. You could include high-quality images, a teaser of your latest blog post and fun news from the office. Write for your customers, not for you. This email was sent just after lunch on a wet, miserable Monday. The subject line evoked an instant reaction and the beautiful images undoubtedly had many readers thinking, “Yes, I belong in Spain.” This email is decidedly simple – there’s very little text, the focus is instead on imagery, which is fitting for a travel company. Great content doesn’t necessarily mean long paragraphs – you could let photographs, graphics and video do the talking instead. Studies continue to reveal that personalized marketing emails delivered a significant increase in transaction rates and revenue. So tailoring your messages makes financial sense. Personalizing emails may also help to prevent readers from unsubscribing. Why? Because they are receiving content relevant to them, they experience a connection with the sender (you), and they feel valued as an individual. Here are five simple ways to personalize your messages: According to the data on Litmus’ infographic (pictured above), this was the top reason why people unsubscribed from mailing lists. If you’re hammering inboxes with a message every single day and you’re seeing high unsubscribe rates, you may want to rethink your strategy. Being bombarded with sales messages can feel incredibly intrusive and often leads to frustration. So emailing too often can impact more than just the numbers on your list – it can damage your reputation too. Know when enough is enough. One newsletter a month may be enough to keep your subscribers happy, but the only way to know for sure is by doing some in-depth testing. In January 2015, were opened on mobile devices. That was just a couple of months ago, but it’s fair to assume the numbers will be even higher now! Everything looks different on those tiny smartphone screens – websites, video, images, . If you’re only designing emails for PC screens, your message will be missed by the huge percentage of people reading it on a phone or tablet. Links may not work correctly, images might not display and the text could be small and unreadable. You can see the difference between a non-optimized and optimized email below: If readers can’t read your emails, why should they bother sticking around? It is vital that you . If you don’t, you’ll be doing your marketing campaign – and subscriber rates – a disservice. You might be pleased to hear that in some circumstances, it’s really not you, it’s them. A subscriber may have married, changed job, moved abroad, had kids or simply changed their mind. As their life progresses and their interests change, their mailing list subscriptions will too. It’s a natural progression and one you can do little about, unfortunately. Of course, if you can fit such a recipient into a new segment or adapt your offerings to also accommodate the change in interest, this may be the start of a new relationship with this recipient. On a positive note, it can be very helpful if a subscriber removes themselves from your list in these circumstances. It’s like trimming the fat – your list will no longer be bloated with subscribers who simply ignore your messages, it becomes a lean, mean, click-gaining machine instead. It’s possible that your competitors are producing better content, offering sweeter deals and nailing email frequency. If their email marketing is better than yours, you can count on losing customers to them. So what can you do about it? First, sign up to their newsletters and find out exactly what you’re up against. This is perfectly fair and legal, provided you don’t outright steal their content. When their messages ping into your inbox, scrutinize them from the point of view of a customer and a competitor. Don’t let your biases cloud your judgement, accept that there may be some things they do better and learn from them. Next, you need to work on improving your own emails. You can start by working on the areas listed above – content, optimisation and frequency. Learn to write great content and catchy subject lines (or hire a writer to do it for you) and make sure to use a beautiful AND . Email often enough that readers don’t forget you, but not so much that they unsubscribe in frustration. Get the timings right – Monday morning, Thursday afternoon, Sunday lunchtime? Test a range of different times and measure the response. Finally, listen to feedback from customers. Reach out on social media for opinions and suggestion. Communicate with your readers, let them know they are valued and in return you’ll receive some useful feedback to improve your campaigns. As the Chief Marketing Officer at eMarketeer I constantly come across inspirational sources of content, amazing customer cases as well as fun and educational stuff that just begs to be shared. I hope my writing can spark ideas for your own marketing project
li|Greet your subscribers by name, “Hi Ted, here’s a new product we think you’ll love!” Deliver exclusive offers and discounts to segments of your email list – and let them know it’s just for them. Tailor to their gender – let just your male customers know about the sale on men’s jeans. Celebrate their birthday! Send a personalized birthday message on – or a few days before – the big day. Include a celebratory voucher or discount for extra brownie points! and personalize emails based on their habits and preferences. Inga kategorier
st|do What do you think is the reason why people unsubscribe from your email campaigns?
h1|7 reasons why people unsubscribe from your email marketing
h2|1. Who Are You? 2. Your Content Isn’t Good Enough 3. You’re Not Personalizing Content 4. You’re Emailing Too Often! 5. Your Emails Are Not Mobile Optimized 6. Your Customer’s Circumstances Have Changed 7. Another Company Does it Better Conclusion
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sp|Svenska English Norwegian Dansk By 20 augusti, 2015 0 * *
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pa|Not only will you have to steer clear of junk and spam filters but email server policies may also block your emails due to lack of security certificates and validated domains. Adding to this you need to ensure that nobody tries to send out emails in your name, leaving your brand and reputation vulnerable to the so called phishing emails. that in just two months more than 325 million emails were rejected by mailbox providers for being unauthenticated. The good news is, that there are solutions out there that will help you reach your audience and keep your email domain safe from phishing attempts. This infographic explains how the three most prominent authentication methods (SPF, DKIM and DMARC) play together to help you reach the inbox of your recipients. Email authentication infographic To better understand the delivery of an email, here are a few words that are good to know. Now, if you receive a letter from an email service with one name, with an unknown address on the envelope, and your trusted sender’s address on the letter inside… how do you really know it is to be trusted? Tricky right? And that is why many legit emails never make it to the inbox of the recipient. Luckily there are solutions in place to make the recipients know for sure that your emails are to be trusted. . As the Chief Marketing Officer at eMarketeer I constantly come across inspirational sources of content, amazing customer cases as well as fun and educational stuff that just begs to be shared. I hope my writing can spark ideas for your own marketing project
li|. While in transit, emails have a return-path address. If the email cannot be delivered to its destination, it would be returned to this address. It would typically be the address of the email service provider handling the sendout. Machines reply to this address. Think of this as the sender address that you would put on the back of an envelope on a “real” letter. This is the visible from address on the email. This is the address that people can reply to once they received it. Think of this as the sender information you would have on your letterhead. Just as in real life you could write just about any address here to make it look good or even to trick people. The is the actual content of the email analog to the text on a letter. The is the service that delivers the email you wrote. (Sender Policy Framework)- Certifies that the delivery service is on the list of allowed servers to send emails with the given “return path” on the envelope. This is enabled for all eMarketeer customers by default. (DomainKeys Identified Mails) – Authenticates that the from address on the letter is correct and valid and that the body (the content) has not been changed. (Domain-based Message Authentication, Reporting and Conformance)- Lets you define your policy on how the above two (SPF and DKIM) should be used, and allows recipients to report back any violations. For instance, you can prevent any other servers than the defined ones to deliver emails in your name thus preventing fraud and phishing. Inga kategorier
st|SHARE INFOGRAPHIC:
h1|Reach the inbox – Email authentication standards [Infographic]
h2|Getting an email to your recipient’s inbox is a lot more tricky than you might think. Properties of an email:
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sp|Svenska English Norwegian Dansk By 24 mars, 2015 0 If you’re curious about how you can secure your email sendouts and maximise your deliverability, read more about * *
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di|adoption rate page views users stars of 5 rating
h1|SAP From idea to app in no time Easy app distribution Engagement and adoption through the roof Social increases event reach eMarketeer is SAP’s all-in-one tool for event marketing.
h2|Try eMarketeer and see why.
h3|Getting the SAP event app onto the event goers’ phones was a seamless part of the event communications process. As SAP didn’t need to rely on app store approval, they decided how and when the app was made available to the participants. Adoption rate peaked as SAP delivered the app with SMS and QR codes, rather than having the users take a detour via the app stores. The SAP event app included agenda, participants list, videos, photo galleries, twitter feed and a sponsor section. Pretty much all the information you’d want when going to an event. No more printed agendas left at the tables or wrong information about break out rooms. Correct and up to date information is always available right in your participants’ pockets. The SAP Partner Summit used Twitter as the primary social channel during the event. Therefor it was only natural to also leverage Twitter inside the event app. Using a quick tweet feature ensured maximum exposure of the event hashtag #RunSimple and including a live twitter feed inside the app gave easy access to all the event buzz. Almost 20% of the app users tweeted through the app and many more viewed the feed.
h4|Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk 87 6000 300 4 SAP delivered a great cross platform mobile experience for the guests at their Partner Summit. How? By building a mobile web app filled with useful features and essential event information. All this in just a few hours. SAP and their event agency were able to get from idea to execution in the shortest time imaginable. With the “no coding needed” approach they could focus on app content and process instead of code hurdles and lack of developer skills. The result was a professional event app loaded with personalized and rich media content built in less than a day. By delivering essential and interesting content in the event app SAP drove the adoption and usage of the app up. Way up! 9 out of 10 participants used the event app and on average each user had more than 20 page visits during the event. The event app blew printed agendas and event programs out of the water. HAPPY AND EFFECTIVE EVENT PARTICIPANTS The SAP Partner Summit App scored an impressive 4 out of 5 stars rating in the post event evaluation. Not bad for a project that took a couple of hours and had no budget. request a demonstration here Next Project
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pa|
di|adoption rate page views users stars of 5 rating
h1|SAP From idea to app in no time Easy app distribution Engagement and adoption through the roof Social increases event reach eMarketeer is SAP’s all-in-one tool for event marketing.
h2|Try eMarketeer and see why.
h3|Getting the SAP event app onto the event goers’ phones was a seamless part of the event communications process. As SAP didn’t need to rely on app store approval, they decided how and when the app was made available to the participants. Adoption rate peaked as SAP delivered the app with SMS and QR codes, rather than having the users take a detour via the app stores. The SAP event app included agenda, participants list, videos, photo galleries, twitter feed and a sponsor section. Pretty much all the information you’d want when going to an event. No more printed agendas left at the tables or wrong information about break out rooms. Correct and up to date information is always available right in your participants’ pockets. The SAP Partner Summit used Twitter as the primary social channel during the event. Therefor it was only natural to also leverage Twitter inside the event app. Using a quick tweet feature ensured maximum exposure of the event hashtag #RunSimple and including a live twitter feed inside the app gave easy access to all the event buzz. Almost 20% of the app users tweeted through the app and many more viewed the feed.
h4|Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk 87 6000 300 4 SAP delivered a great cross platform mobile experience for the guests at their Partner Summit. How? By building a mobile web app filled with useful features and essential event information. All this in just a few hours. SAP and their event agency were able to get from idea to execution in the shortest time imaginable. With the “no coding needed” approach they could focus on app content and process instead of code hurdles and lack of developer skills. The result was a professional event app loaded with personalized and rich media content built in less than a day. By delivering essential and interesting content in the event app SAP drove the adoption and usage of the app up. Way up! 9 out of 10 participants used the event app and on average each user had more than 20 page visits during the event. The event app blew printed agendas and event programs out of the water. HAPPY AND EFFECTIVE EVENT PARTICIPANTS The SAP Partner Summit App scored an impressive 4 out of 5 stars rating in the post event evaluation. Not bad for a project that took a couple of hours and had no budget. request a demonstration here Next Project
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pa|“Normally setting up something like this is very complicated. But in eMarketeer we have everything in one tool so that makes it very easy for us. When people are talking about events that are like killing them I am thinking why are they not using eMarketeer – It is so simple.” “ 
di|INCREASE IN TEST DRIVES INCREASE IN PERMISSIONS MORE TRACKING
h1|OPEL eMarketeer is Opel’s all-in-one tool for online marketing.
h2|Opel saw an 800% increase in test drives and tripled their email subscribers. How? By implementing lead generation and marketing automation across their channels. LEAD GENERATION AND NURTURING CUSTOMER ENGAGEMENT EVENT MARKETING EMAIL MARKETING FACEBOOK MARKETING Try eMarketeer and see why.
h3|Lead generation and test drive booking are essential to Opel’s business. Delivering qualified leads and test drives to the Opel dealers is therefore top priority. Capturing leads across marketing channels using seamlessly embedded forms ensures data quality and automated email flows nurture leads through the customer journey. With close to three million followers on Facebook it is obvious that Opel is using this channel to effectively engage with customer and leads. From posting email campaigns and landing pages on their timeline to building Facebook apps to gather permissions, Opel makes sure to maximize the value of their Facebook presence.
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sp|Svenska English Norwegian Dansk 800 330 100 Keeping customers engaged throughout their customer life cycle means more repeat business, higher customer satisfaction and maximum return on the marketing investment. Opel engages car owners across platforms and devices. The customer journey is all orchestrated in one place using forms, web apps, SMSes, emails and websites tied together with automated flows. From new car launches at national level to local dealer events, Opel manages and automates the entire event process. Event touch points such as invitations, registration pages, reminders, SMSes and post event evaluations are managed with ease and precision. Opel’s email marketing initiatives include newsletters, lead nurturing programs, seasonal campaigns and customer information flows just to name a few. Everything is organized and tracked in one place and it is easy to reuse templates and content when designing new campaigns. We’ve seen amazing results with eMarketeer. A staggering 800% increase in number of test drives and more than 300% increase in permissions speaks for itself. In general, we have much better tracking on our marketing activities now.” request a demonstration here Previous Project
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em|Misse Mørch, Project Manager for Opel Denmark Anders Juul Olesen, CRM & Digital Marketing Specialist, Opel
pa|Do you ever get the feeling that you could be using the information you have about your customer in a better way? That you could be more personal with them, more relevant to them and more focused on them? No? Oh okay, then well done! You can stop reading now. But if you recognise the feeling, please go on. So that feeling, how come we all do it? Being personal when sending out emails to your subscriber lists, both small and large, can both be hard and a little scary. What if something goes wrong or if I do not have all the data I need on all of the subscribers? Let’s start with turning the perspective around! I receive tons of email every week, and a large percentage of these are offers, newsletters, notices, etc. from companies that I have little or even no relation to. So I ask myself; if these companies ask for my recognition (and money) as an individual, how come they can’t give me as an individual some recognition back? Why aren’t they talking to me and to my interests? This issues is of course not unique to me, as most people in 2015 receives a whole lot of this type of email. With the inbound marketing focus of modern marketing, more content is being created now than ever before. This is both a blessing and a curse. It is a blessing because it should give you the ability to segment your content to fit your audience’s interests and a curse because you may be overwhelming them with too much and too unfocused content. As a marketeer you have to be smart when the noise gets louder. In order to reach and resonate with your audience you need to be relevant for each and single one of them, and being personal with your audience is one important part of being relevant. . Part of this is to be personal with our audience. Personal, not only by starting an email with “Dear first name” but also by showing that we care for how they view things, and what interest them. For example, if you have address information on your subscribers and you work for a travel agency: Or if selling sports equipment, offer football related equipment for the part of your audience that have been looking at football equipment on your site. There are many different ways how you can , making your audience feel recognized and you seem relevant. The technique is available, the only thing stopping you is your own imagination. How do I do this then, it seem’s like a huge effort to put in, before I even can start with personalization? Well yes if you want to be 100 % spot on with what kind of interest your audience have in your company or products, it will take an effort from you and I guess that’s the downside of email marketing. The data is of course very important in order to be personal, however if you lack information you can use the . We use the travel agency again. You might not have all recipients’ addresses. Fallback will then add word or paragraph that you have decided. E.g. “Forget about rainy days in Norway, great offers to sunny Spain” Fallback itself will make it even harder for you to argue why you’re not being personal with and relevant to your audience. Digital marketing demands a great amount of time and effort in order to be as successful as it can be. With the right data and the right tools to help you out when you do not have all data the sky is the limit. I came across these posts about personalization and email marketing that you might find inspirational: Take a time out, and consider where and how your email marketing could benefit from personalization. Once you know that you can start getting the data and information you need into your subscriber lists. Your CRM system, purchase history, website visit history might be good places to look for both geographical, demographical and behavioural information you can use to improve your communication for a more relevant and personal experience. I guarantee you that you’ll see some impressive results. To get started with personalized email campaigns, . As the Chief Marketing Officer at eMarketeer I constantly come across inspirational sources of content, amazing customer cases as well as fun and educational stuff that just begs to be shared. I hope my writing can spark ideas for your own marketing project
li|Inga kategorier
st|In this post I will give you some tips on how to be more personal and why it is important. Working with email marketing, we have an extremely powerful tool in our hands. It is not silver bullet though, and we need to do it right to personalize the message Fallback, in short, will help you cover the holes in your subscriber data. Norway will then be added to the recipients where you lack the city information. Email marketing is no exception.
h1|Personalize content for newsletter success – why and how?
h2|Why personalized content? How to personalize my content? Food for thought:
h3|Leave a Reply
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sp|Svenska English Norwegian Dansk By 5 mars, 2015 , , 0 * *
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em|“Forget about rainy days in Oslo (<- personalized field), great offers to sunny Spain” The upside on the other hand; is a quite affordable way of communicating with your audience. And a great chance for you to be personal, relevant and timely with a subscriber whom may be a customer or a prospect.
pa|“The best part about eMarketeer is that it’s user-friendly. It’s that simple to learn how the tool works and to keep a good overview over all your marketing campaigns.” Mitel is a provider of communications solutions for businesses worldwide, helping them ”connect, collaborate and take care of their customers.” By powering over two billion business communications each day, Mitel is one of the fastest growing companies in their field worldwide. eMarketeer has happily served Mitel since 2009
di|Adoption Rate Unique Visitors Page Views
h1|MITEL ABOUT MITEL eMarketeer is Mitel’s all-in-one online marketing tool.
h2|Mitel put some oomph into their two-day event with the help of a customized mobile app. Not only did the app contain directions, quiz and convenient evaluations, but it also had an agenda tailored for each one of the hundreds of guests. A PERSONAL TOUCH WITH CUSTOMIZED AGENDA So, what did the guests think about the app? INSTANT EVALUATIONS An Appified Quiz Try eMarketeer and see why.
h3|How did the guests navigate among the 40 different seminars? How did they know what table to sit at during dinner? Just with a quick look in their Mitel-app, of course. Coffee too cold? Room temperature too warm? Was the presentation informative enough? The guests were more than happy to share their thoughts via the quick feedback feature in the app. Of course, Mitel ensured that their guests’ requests could be tended to immediately, with all the answers collected directly in eMarketeer. Questions for the Mitel-quiz had been put up and as the guests were strolling through the venue, they could easily participate in the quiz by answering the questions in their phones. Again, the answers were reported in eMarketeer and the winner could be presented right away. Who doesn’t like an appified quiz?
h4|With more than 300 event participants, Mitel offered each one of them their very own customized app. By having the guests pre-register for which presentations they wanted to attend, Mitel tailored the agendas according to each guest’s individual schedule. On top of that, they also included the seating arrangements for the festivities in the evening. No need to scan mile-long lists and schedules, all information was just a click away. Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk 90 350 4500 request a demonstration here Previous Project Next Project
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em|– Monica Fredriksen, Marketing Manager Mitel Norway
pa|“The best part about eMarketeer is that it’s user-friendly. It’s that simple to learn how the tool works and to keep a good overview over all your marketing campaigns.” Mitel is a provider of communications solutions for businesses worldwide, helping them ”connect, collaborate and take care of their customers.” By powering over two billion business communications each day, Mitel is one of the fastest growing companies in their field worldwide. eMarketeer has happily served Mitel since 2009
di|Adoption Rate Unique Visitors Page Views
h1|MITEL ABOUT MITEL eMarketeer is Mitel’s all-in-one online marketing tool.
h2|Mitel put some oomph into their two-day event with the help of a customized mobile app. Not only did the app contain directions, quiz and convenient evaluations, but it also had an agenda tailored for each one of the hundreds of guests. A PERSONAL TOUCH WITH CUSTOMIZED AGENDA So, what did the guests think about the app? INSTANT EVALUATIONS An Appified Quiz Try eMarketeer and see why.
h3|How did the guests navigate among the 40 different seminars? How did they know what table to sit at during dinner? Just with a quick look in their Mitel-app, of course. Coffee too cold? Room temperature too warm? Was the presentation informative enough? The guests were more than happy to share their thoughts via the quick feedback feature in the app. Of course, Mitel ensured that their guests’ requests could be tended to immediately, with all the answers collected directly in eMarketeer. Questions for the Mitel-quiz had been put up and as the guests were strolling through the venue, they could easily participate in the quiz by answering the questions in their phones. Again, the answers were reported in eMarketeer and the winner could be presented right away. Who doesn’t like an appified quiz?
h4|With more than 300 event participants, Mitel offered each one of them their very own customized app. By having the guests pre-register for which presentations they wanted to attend, Mitel tailored the agendas according to each guest’s individual schedule. On top of that, they also included the seating arrangements for the festivities in the evening. No need to scan mile-long lists and schedules, all information was just a click away. Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk 90 350 4500 request a demonstration here Previous Project Next Project
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em|– Monica Fredriksen, Marketing Manager Mitel Norway
pa|“The knowledge you gain from your customers through the use of eMarketeer has proven to be of great value for our sales flow.” Konventum is not scared to try new things – they have happily tried the many different features in eMarketeer, with amazing results. The addition of a pop-up on their website tripled their newsletter subscribers within a few weeks, and the eMarketeer mobile app was frequently used at one of their own conferences with 160 people. With 3000 page views and 400 unique visitors, the app was a great success among their participants. Konventum is a business and conference center, offering events, courses and teambuilding-getaways for both big and small businesses. With its 20 000 sqm venue filled with Danish art, design and architecture, Konventum is one of the largest conference centers in Denmark
di|Increase of Email Subscribers Minimum Open Rate Mobile App Page Views
h1|Konventum eMarketeer is Konventum’s all-in-one online marketing tool.
h2|Segmentation all the way A Dynamic Sales Flow About Konventum Try eMarketeer and see why:
h3|With a deliberate list segmentation and the full integration between SuperOffice CRM and eMarketeer, Konventum is constantly relevant to their audience. How do they know? Sky-high open rates and engaged subscribers. And the hard work pays off. Open and click rates increased tremendously – Konventum rarely has an open rate of less than 40%. Winning with versatility
h4|As Konventum use a 360-degree communications flow, there’s no surprise that e-marketing is a big deal for them. With a strategic segmentation of their customer pool based on the customer’s history and interests, it’s not unusual for Konventum to send 20 different newsletters per month – all to different customer groups. At Konventum, sales and marketing are considered to always be a part of the same customer flow, and even more so by closely integrating eMarketeer with SuperOffice CRM. Now the Konventum sales team are constantly kept up-to-date with smoking hot leads, delivered automatically from eMarketeer. Slowly but surely, they gain more information about their customers as they can see exactly how they navigate and what they click on. The Konventum teams are then well-informed in time for a sales meeting and they can easily tailor content according to each subscriber. Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk 366 40 3000 request a demonstration here Next Project
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em|– Katrine Lundgreen Brix, Communication and Marketing Manager
pa|Earlier this year, the European Council, European Commission and European Parliament replaced the 1995 Data Protection Directive with GDPR, in order to enforce and unify data protection. The regulation applies to every business that handles personal data of EU citizens; personal data here meaning any type of information that relates to private, professional or public life, i.e. posts on social media, email address, IP address, photos, etc. Note that it’s not just companies within the EU that must comply with the new regulation, it’s for EVERY company that handles information on EU citizens, no matter where that company might be located. Do not stress though, you have one year to prepare procedures and documentation before the GDPR is in full effect. With GDPR, the data subjects (EU citizens) have a say in how their information is handled. They have the right to have their data removed from a company’s database, and also the ability to transfer information from one company to another. As GDPR allows the people to be in charge of their own information, they also need have access to it, right? In other words, to be compliant with the regulation, businesses must be able to present what data they have and how they’re handling it in a clear and understandable way, in case any of the data subjects asks for it. Transparency is key. So, what happens if you do not comply with GDPR at all? Well, there’s yet another risk of large fines – up to €20 million or 4% of your business’s annual turnover is a quite good incentive to abide this regulation. GDPR does not apply to activities related to national security or law enforcement. This new regulation is a priority for eMarketeer, and we will be fully GDPR compliant. For EU’s official take on GDPR, As Digital Marketing Manager, Josefine oversees strategies, production and processes for all content marketing efforts, including social media, email and blog. She also introduced videos into their content marketing strategy, in which she shares her best tips on different marketing topic
li|Inga kategorier
st|Your deadline is May 25, 2018. What are your thoughts on GDPR? Yay or nay? Let me know in the comments.
h1|How To Prepare for the General Data Protection Regulation (GDPR)
h3|THE SHORT STORY Leave a Reply
h4|EU citizens are in charge of their own personal data as companies now must comply with the General Data Protection Regulation (GDPR). Our guide gives you a quick look on how this new regulation affects the people, businesses and how you best prepare before it’s in full effect. Youtube subscribe Recent Posts Categories Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk By 24 april, 2017 , 0 * *
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pa|Despite what you read, remains the most trusted form of communication. Did you know that prefer to engage with brands through email and that businesses are reporting ? Email marketing can be a great way to grow your business, but how do you tap into that potential? Enticing subject lines, persuasive content and eye-catching design is a great place to start, but is it enough to see an ROI of sparkling heights? The short answer is no. There is another important factor that is frequently overlooked by marketers, and that is the . In this blog post you will learn what a call to action is and how to write one to boost your conversions. A call to action is a design element – usually a graphic button or line of hyperlinked text – that persuades your subscribers to do something. That something could be an invitation to buy a product, visit a website, download a brochure or sign up for an event. The clue really is in the name – a CTA calls on your subscribers to . Your email’s CTA is important because CTA’s tell customers exactly what they need to do next. The average consumer receives 416 commercial emails each month, so time is of the essence. Getting your readers to click on your CTA is more important than ever. A CTA can significantly improve the percentage of subscribers who act upon an email. In simpler terms – it can really drive up your conversion rates. Here is an example of a CTA: A call to action must inspire consumers to connect further with your brand. It’s a tall task for a small button, but it can be done. Here’s how: Before you think about colors and copy, you should first decide what it is you want your customers to do. Are they buying a product, requesting a quote or downloading information? There are hundreds of reasons to call to action, and you must be clear on yours. Define the purpose, or the ‘what? why? who? how?’. What is the offer? Why are you offering it? Who is it for? And how can they claim it? Knowing the answers will help you design a CTA that successfully conveys this message. From a consumer perspective, clicking a button is more of a commitment than simply browsing an email. Give them a reason to invest their time (and hard earned money) in you. A call to action must provide value – it could be a special offer, a discount or essential information. Don’t be coy. Let everyone know exactly what the incentive is! A CTA within an email is not the time or place for cryptic messaging or teasers. , so give them what they want. The language you use in your call to action is very important. A few simple words can be the difference between no clicks and huge conversion rates. Call-to-action copy has to work extremely hard. It needs to be compelling, to the point and clear. There isn’t space for long paragraphs, so you need to pack as much as you can into a short sentence. Here are a few tips for writing enticing CTA copy: Make sure you avoid weak phrases like ‘Click Here’ or ‘Buy Now’ because they are generic and offer no value. Here are some examples of calls to action that have compelled us to click on a CTA within an email marketing campaign: The design of your call to action, whether it’s a line of text or a button, is as significant as the wording. The CTA should stand out, look good and, like the copy, complement your branding. There are many things to consider when designing a CTA, and we have broken it down into three easy sections: A button is the most common way to display a call to action. You can create a button for your email campaign in two different ways. You can either build it using HTML, or you can design it as an image that can be inserted into the email. Although inserting images is the easier of the two, not all email clients will show the image. HTML buttons display correctly in every email client, plus they load faster and often are the preferred choice. The easiest and most effective way to make your CTA stand out is with color. Use a color that is in contrast with the rest of the email to draw the eye. In a test case featured on , the team was able to by simply changing the color and shape of the call-to-action button: The general rule of thumb for a CTA is big and bold. , so it’s really important that your design is optimized for multiple devices. The larger the button, the easier it is to read and click. A CTA placed above the fold and surrounded by plenty of white space is ideal. However, , the placement of the CTA should be determined in accordance with the complexity of the webpage. If you are selling a complicated product, the CTA button should be lower down the page. This gives the visitor a chance to read and understand the information before making a decision. Make your CTA impossible for subscribers to ignore by creating a sense of urgency by using factors like time constraints (24 hour sale) and scarcity (only 100 free copies available). Such tactics force customers to act quickly. You want them to be thinking about what will happen if they don’t click the link right now. If they don’t click, they will miss out on the offer of a lifetime or will never know the all-important insider secrets. Nobody likes to miss out, especially when there is a great offer available. A combination of value, urgency and a call to action has proven effective time and time again. “Why?” you ask. Too many options can lead to customers making no choice at all, which is known as the “ ”. If an email is too cluttered, the core message becomes diluted, and your conversion rate drops. A revealed just how much impact simplifying your messages can have. They tested an email campaign with four call-to-action buttons against an email with just one ! You can spend hours designing a button and perfecting copy, but you will only truly know if your CTA works by getting it out there. Real-world testing is the best way to fine-tune and increase the effectiveness of a call to action. Testing is the perfect way to review different options and assess them side by side under the same conditions. There are several things you can test such as language, color, design, size, shape and placement. Try something new with each email, and analyze your results to understand what works and what doesn’t. There is no one-size-fits-all method for creating an effective call to action. Each CTA is as unique as the email to which it belongs. That being said, the tips provided here have proven successful in many cases and will help you tap into the massive potential of email marketing. Do you have any tips on how to choose the right call to action for your email marketing campaign? As the Chief Marketing Officer at eMarketeer I constantly come across inspirational sources of content, amazing customer cases as well as fun and educational stuff that just begs to be shared. I hope my writing can spark ideas for your own marketing project
li|Be assertive – don’t be afraid to tell people exactly what to do. Stay on brand – use language that ties in with your company’s voice. Give context – tell readers what will happen if they click the link. Download your Exclusive Report now Sign up for free, today only! Click here to learn more Shop the collection now Click here for your exclusive 50% discount Inga kategorier
st|call to action (CTA) take action today 1. Define Your Purpose 2. Offer Something of Value 3. Be Clear in Your Language 4. Consider the Design Designing a Button Color and Contrast boost the sales of a product by 35.81% Size and Placement 5. Create a Sense of Urgency 6. Keep It Simple It’s common to stuff your email marketing campaigns with an overload of content in the hope of appealing to all your subscribers. However, that emails with more content, links and calls to action are less effective. paradox of choice and found that the second achieved a 42% increase in clicks 7. Don’t forget to test!
h1|Choosing the right call to action for your marketing campaigns
h2|What Is a Call to Action, and Why Is It so Important? How to Craft the Perfect Call to Action Conclusion
h3|Leave a Reply
h4|Youtube subscribe Recent Posts Categories Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
sp|Svenska English Norwegian Dansk By 15 oktober, 2015 , 0 * *
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em|Let me know by leaving a comment below.
pa|
h1|Marketing insights straight to SuperOffice CRM Instant insights with a one-of-a-kind lead report
h2|A Unique Look at Lead Behavior
h4|Tiresome processes of sharing information between sales and marketing using excel sheets are long gone. With eMarketeer, all data on leads are sent automatically to your SuperOffice CRM. With the unique interaction timeline added to your SuperOffice CRM, every action your leads take on your content is listed chronologically. Not only can you follow your leads’ digital footprints, but you’re also updated on what social platforms they use, their interests and when they first interacted with you. As soon as a prospect (a contact you do not yet have in SuperOffice) engages in your content, the new contact is listed in the leads report as a notification, task or sales activity. You are constantly kept up-to-date. Less guessing – more selling. Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
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pa|Linking contacts to their digital footprints When recipients exit the e-mail and venture on to your websites, blogs, or campaign pages, we track their behavior and habits across these sites as well. This gives you the full trail of actions generated from that initial e-mail blast. Imagine what this means in terms of ability to learn from your great campaigns and improve upon the not so great ones. Understand why some landing pages work better than others and find out where your contacts leaves your website. Did you know that up to 70% of the buyer’s journey and pre-purchase research happens before your prospect contacts sales? These days it’s all about being able to arm your sales with relevant, valuable information about their leads’ behavior during this phase. The ability to show sales which pages, products, and cases their leads have been visiting on your website is crucial to restoring balance to this shift in the power dynamic. They’ll be able to speak to the leads’ interests and understand which knowledge they have about your products before even speaking to them! Imagine what that means for canvasing and meeting preparation. Cold calling is a thing of the past and if you aren’t implementing these processes yesterday, you’re already behind the ball. Web monitor transforms your website into a powerful tool for systematically cultivating, engaging, and capturing sales opportunities. It keeps you up to date on how your prospects and leads interact with your website through intuitive and interactive reports, including: “But aren’t these metrics gathered by my web statistics too?” To put it briefly, the answer is no. What makes the Web Monitor so great is that all website visits and activities are linked back to your contacts in eMarketeer. This gives you a 360 view of your contacts behavior on your site. No longer will your leads end up as anonymous visitor stats and daily averages. They are real-life individuals and your lead qualification skills just sky rocketed now that you know what pages on your website they are interested in. Everything is neatly stored in the Web Monitor reports and on the individual contacts activity history. Best of all, it’s also reported real time to your CRM so that sales know which of their leads are on your website and what they have been reading about. Web monitor information on individual lead level include: 
di|Number of website visitors over a period of time Most popular website pages and time spent on these Leading referrers and traffic sources “Hottest Prospect” analyzer Individual stats from visits and re-visits with drill-down info to all visited pages Statistics about the lead’s most active periods Where did the lead come from
h1|Webbmonitor Your Eye in the Sky
h4|Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
h5|Sales enablement Website analytics Lead behavior
sp|Svenska English Request a demo Try it out
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pa|Linking contacts to their digital footprints When recipients exit the e-mail and venture on to your websites, blogs, or campaign pages, we track their behavior and habits across these sites as well. This gives you the full trail of actions generated from that initial e-mail blast. Imagine what this means in terms of ability to learn from your great campaigns and improve upon the not so great ones. Understand why some landing pages work better than others and find out where your contacts leaves your website. Did you know that up to 70% of the buyer’s journey and pre-purchase research happens before your prospect contacts sales? These days it’s all about being able to arm your sales with relevant, valuable information about their leads’ behavior during this phase. The ability to show sales which pages, products, and cases their leads have been visiting on your website is crucial to restoring balance to this shift in the power dynamic. They’ll be able to speak to the leads’ interests and understand which knowledge they have about your products before even speaking to them! Imagine what that means for canvasing and meeting preparation. Cold calling is a thing of the past and if you aren’t implementing these processes yesterday, you’re already behind the ball. Web monitor transforms your website into a powerful tool for systematically cultivating, engaging, and capturing sales opportunities. It keeps you up to date on how your prospects and leads interact with your website through intuitive and interactive reports, including: “But aren’t these metrics gathered by my web statistics too?” To put it briefly, the answer is no. What makes the Web Monitor so great is that all website visits and activities are linked back to your contacts in eMarketeer. This gives you a 360 view of your contacts behavior on your site. No longer will your leads end up as anonymous visitor stats and daily averages. They are real-life individuals and your lead qualification skills just sky rocketed now that you know what pages on your website they are interested in. Everything is neatly stored in the Web Monitor reports and on the individual contacts activity history. Best of all, it’s also reported real time to your CRM so that sales know which of their leads are on your website and what they have been reading about. Web monitor information on individual lead level include: 
di|Number of website visitors over a period of time Most popular website pages and time spent on these Leading referrers and traffic sources “Hottest Prospect” analyzer Individual stats from visits and re-visits with drill-down info to all visited pages Statistics about the lead’s most active periods Where did the lead come from
h1|Webbmonitor Your Eye in the Sky
h4|Funktioner OM EMARKETEER REDO FÖR NÄSTA STEG? Kontakta eMarketeer
h5|Sales enablement Website analytics Lead behavior
sp|Svenska English Request a demo Try it out
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