Title: "An Industrial Perspective on Technological Challenges in Deep Sub-Micron Design" Dr. Bjorn Fjellborg, Ericsson AB, Sweden Abstract: Highly integrated microelectronics form the platform for signal processing in Ericsson's cellular base stations, with each new product generation presenting ever tighter demands on performance, power, and cost. This presentation gives an industrial perspective on developments in mobile applications, technology, hardware architecture, and design methodology and how they affect Ericsson's implementation strategy. 3G and 4G applications, 65 nm process technology and beyond, multi processor systems on chip, and formal methods for design all enable solutions as well as present challenges. Meeting project budgets and time-to-market requirements and still make the best use of technological opportunities requires a balance between re-use of existing solutions, development of improved architectures, and management of deep sub-micron effects. Speaker's bio: Dr. Björn Fjellborg received his PhD in Computer Systems from Linköping University in 1992. He has worked in the industry with development of high-level synthesis tools, and since 1995 at Ericsson with digital hardware development for cellular base stations. He holds currently a position as senior specialist in digital ASIC design methodology, and is responsible for the design and verification methodology for baseband ASICs in Ericsson's cellular base stations.