Head over to the program for information on when and where the keynote talks will be held.
- Maurits Kaptein
- Dr. Maurits Kaptein is a
researcher at the Technical University of Eindhoven, visiting scholar at Stanford University,
and research scientist at Philips Research. He received an MS in Economic Psychology from the University of Tilburg and a Ph.D.
with honors from the Eindhoven University of Technology. In his research, Kaptein explores people’s responses to influence strategies.
Together with other researcher he has introduced the idea of persuasion profiles: an approach to estimated the effectiveness of
influence attempts. Aside the academic work, Kaptein is Co-founder and Chief Scientist of PersuasionAPI.
- B.J. Fogg
- BJ Fogg directs the Persuasive Tech Lab at Stanford University. Fogg combined
experiential psychology and innovation in his influential book on behavior change “Persuasive Technology:
Using Computers to Change What We Think and Do”. He has investigated how web sites, cell-phones and social
networking can be designed to influence behaviors and attitudes. His work has been featured in The New York
Times and The Washington Post. In 2008, Fortune Magazine listed him as as one of “10 New Gurus You Should
Know”. Outside academia, he has worked with companies like eBay and Nike.
- Harri Oinas-Kukkonen
- Harri Oinas-Kukkonen is professor of information systems at the Department of Information
Processing Science, University of Oulu, Finland. He has a background in information systems design both as a practitioner and in academia.
In 2005, he was awarded The Outstanding Young Person of Finland award by the Junior Chamber of Commerce for his achievements in helping
the industrial companies to improve their Web usability. He has published more than 140 articles in refereed scholarly research journals
and conferences. In 2010, he proposed a new class of systems with a focus on individual support - Behavior change support systems.
These IT systems are specifically designed to alter and reinforce attitudes and change behaviors of an individual without using deception,
coercion or inducements. His main research interests are the next generation of the Web, user experience, human
behavior change, and innovation and social knowledge.